PAGE 17
10 free ways to market
10 FREE Ways to Market Your Company Marketing is a crucial aspect of business success. If people do not know about your service, they cannot buy it. Some kinds of marketing cost money, such as website hosting and email list management services. However, some of the most powerful and effective marketing tactics do not cost anything at all. More than anything, good marketing is all about knowing your market. What does your market want or need? How do you entice them (with words, graphics, or video) to check out your business for those wants and needs? Once you know who your market is, what it wants, and where to find them, apply that knowledge to the following 10 free ways to market your business.
Search Engine Optimization (SEO) Every business should have a website, and while owning a website is not free, you can optimize your website for search engines without spending a dime. Search Engine Optimization is about including keywords and phrases that are common with people who use search engines to find things related to your business. Using keyword search tools can provide important insight into what your market is looking for, so that you can provide it. SEO also involves putting keywords in your webpage’s meta title and meta description to help search engines find and rank your website. Social Media Consumers today want to interact with the companies they do business with. They also rely heavily on recommendations made by their friends, family, and others. Social media makes it easy for you to benefit from both trends. Through social media, you can share information and promotions, communicate and engage with your market, and benefit from the buzz your audience generates through shares. By being responsive to people who engage with you, you show that you care, and you can increase loyalty and improve your chance of referrals.
LOUISIANA WOMEN IN BUSINESS
SPRING 2021
17
