Brand book Veho

Page 51

Typography

Swiss light abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ #&é”@(§è!çà) Swiss bold abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ #&é”@(§è!çà) Swiss light italic Professional publishing We have three typefaces for use in different situations - these will give our communications stand-out, consistency and thus recognizability. Our primary typeface for professional publishing is Swiss. It will give our communication a friendly, human tone. It’s different to our logotype but works well alongside it. We use it for the tagline and advertising headlines. There are many styles available of Swiss, so it can be used in many different ways and situations.

abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ #&é”@(§è!çà) Swiss thin abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ #&é”@(§è!çà) Swiss condensed bold abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ #&é”@(§è!çà)

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