STYLE 2 DECEMBER 2012
DELUXE DOOMSDAY DWELLING
HOW TO SIT THE APOCALYPSE OUT IN STYLE
PARTY LIKE IT’S THE END OF THE WORLD THE DRESSES TO BE SEEN IN THIS PARTY SEASON
Apocalypse WOW A STYLE SUPPLEMENT DEDICATED TO LIVING LIFE TO THE FULL IN THE FACE OF DOOMSDAY
Check out some Deluxe Doomsday Dwelling for millionaires to sit out the apocalypse in style
CONTENTS 2/12/12 THIS WEEK
FEATURING DELUXE DOOMSDAY DWELLING
THE PURSUIT OF HAPPINESS
THE PROPHET WEARS PRADA
With the apocalypse apparently nearing, Style tells all on the most chic end-of-theworld shelters 32
Style investigates the new fortunetellers trend forecasters 24
FLIGHT OF THE MAYANISTAS
Style looks into the mesoamerican winter trend of donning feathers, plumes and spikes 19
Style talks to Susanna Halonen, a happyoligist, who helps people live life to the full 36
Style presents the latest trend in drinking - having tipples catered to your stars 40
SURVIVAL KIT Get the best doomsday beauty products to keep you looking and feeling good 31
Style chats with Lori Nix, a photographer who captures eerie doomsday images 38
COVER IMAGE: SHOT BY SARA PISTA. FASHION BY LOUISE ROBERTSON DRESS, £200 BY HEXAGON. EARINGS, £400, BY VERSACE
A KNIGHT TO REMEMBER Join the armoured trend to fight till the end 16
HOT LIST, SHOP IT, WEAR IT, KNOW IT
IS THE END REALLY NIGH?
“Dream as if you’ll live forever; live as if you’ll die today” is some words of wisdom from the late James Dean I’ve always aimed to stick to. Nevertheless, I’m not as motivated as I would like to think. I still haven’t jumped out of a plane, I still haven’t been to Machu Picchu and I’m still not married to Gerard Butler.
2012. This date marks the end of a 5,125 year cycle in the Mesoamerican calendar where it is prophesised that Earth and its inhabitants will undergo a physical or spiritual transformation, and step into a new era. Or to put it bluntly, we’ll all die. However, none of this has been accepted by mainstream scholarship, and the Mayans didn’t use leap years. However, a recent party invitation So, to be honest, we’re probably fine. may have made me follow Mr Dean’s advice a little more meticulously. But don’t cancel that once-in-a-lifeLast week I received an time holiday just yet. Just think: invitation to a ‘Survival Party’. it was thought the atom was the The date of the party read “22nd smallest thing, and then a tonne of December 2012 – If the world fails to end”. tiny bits and pieces spilled out. And who thought Britney would make a Of course there have been hints comeback and become an X-factor judge? of this potential doomsday, with Seriously, who is she to judge anyone? summer collections having Mesoamerican vibes and This supplement is dedicated to Armageddonesque movies like 2012 living life to the full. We have ‘How and Prometheus being released, but I to Party like it’s the End of the hadn’t given it a second thought. Are World’: the hottest frocks to be seen people really taking this seriously? Will in this party season (it may be your people go manic - looting luxurious last!) We also have a feature on some stores, abandoning burning cars in the extremely chic apocalypse shelters, street, prison breaks happening the world as well as interviews with real life over and all industrial power stopping? prophets and the most stylish survival kits. Then what? The 21st passes and usual life resumes, or the end actually is nigh and we get swallowed up by a giant tsunami? The Mayans believed a transformative or cataclysmic event would happen on 21 December
Let’s live our next days the James Dean way. Yeah we’ve probably got a few more years in us, but sod it, who isn’t up for making the next few weeks a bit more exciting?
The best musical in the world comes to the big screen this month. With eye candy such as Russel Crowe and Hugh Jackman it‘s set to be tres manifique!
It‘s getting a tad chilly, what a perfect excuse to snuggle up on the sofa with your man.
What‘s the point of buying Auntie Mavis another bottle of No.5 if the world‘s gonna end before crimbo?
The Party Girl Drip
So in order to cure our hangover we have to get up, leave the house, go to a clinic and be attached to a drip for a while!? Seriously, pass the bacon sarnie, the Berocca and the remote.
UPDATE SHOP IT
Wow that guy with this sexy Herve number, £2,500.
Have the best dressed feet at the party with these stand out Louboutin Booties, £1,395
THE DEAD HOT LIST
Dazzle all party guests in this sequin dress by Topshop, £200
Carry your lippy in this statment Lulu Guiness clutch, £245
Metallic and embellished party wear. Balmain A/W 2012/13
Dress those pale winter arms up with this elaborate Yves Saint Laurent Cuff, £600
Dress up your ears with these sparkling Swarovski earings, £92.
THE NOBU HOTEL - SHOREDITCH
WE ARE EXSTATIC ABOUT THE OPENING OF THE NOBU HOTEL IN EAST LONDON. WITH A 5 METRE HIGH BASEMENT RESTAURANT AND LUXURY BEDROOMS THIS IS SET TO BE OUR NEW HAUNT... PHOTOGRAPH: CATWALKING. SHOPPING: LOUISE ROBERTSON
UPDATE KNOW IT
WHAT WOULD YOU DO IF YOU KNEW THE WORLD WAS GOING TO END TOMORROW?
BY LOUISE ANNABEL ROBERTSON
Garbiel Vick, Actor I would call Nasa and get them to project me into space in my own little satellite and hope that I‘d come upon some form of sympathetic alien life. Until then I‘d finally finish reading War and Peace. (See Gabriel play ‘Feuilly’ in the Les Miserable movie this month)
The One Direction boys will be performing at the 02 this Febuary. You can always say you‘re taking your niece....
THE APOCALYPSE APP
Liam Neeson is returning to the stage this month, well, kind of. The Hollywood connoisseur is set to appear via hologram in Jeff Wayne’s new tour of the musical ‘The War of the Worlds- the New Generation’. Holograms are an evergrowing trend at the moment. Remember at Cochella Festival last April when Tupac appeared to come back from the dead to perform with Snoop Dog? These ghostly creations certainly make a good show. Neeson will take over the role as journalist, Jeff Wayne, a role previously voiced by the late Richard Burton. With state of the art futuristic technology and a toe-tapping dive into the doomsday zeitgeist, this is one December event you should not miss. The show will visit London on 15 December at the O2 arena. For tickets visit ticketmaster. co.uk.
THE ALBUMS TO LISTEN TO BEFORE YOU DIE
Count down the days with this apocalyptic app for iPhone and Android. A creepy reminder of the up coming doomsday. Or, a reminder of when to finish your Xmas shopping...
DOOMSDAY DATING Try your hand at online dating with a twist. Single? Scared about attempting to survive the apocolypse? Then sign up to survivalistsingles.com and find yourself a partner with specialist survival skills. A hunk that can start fires and can dig you an underground home? Get on it...
THE BEATLES: SGT. PEPPERS LONELY HEARTS CLUB
Get by with a little help from your friends...
David Bernardi, DJ/ Model I would organise a party and invite everyone I have known through my life, (pets included) get on it until nature took its course! Enough said! Danielle Mountford, Advertising Executive I‘d blow all my money on the finest champagne and eat beluga cavier! I‘d take the ultimate thing from my bucket list and do it. Either diving without a cage with sharks, or racing a sports car until my heart‘s content. Michael Penman, Music Producer I would live the way I‘m living now. No need to change if its out of my control. http://soundcloud. com/michaellpenman
MICHAEL JACKSON: THRILLER
Make the last moments thrilling with wacko jacko beats.
Layer up shades of warm ruby to keep you chic and cozy this winter.
Coat, £550, by Joseph. Jeans, £260, by J Brand. Scarf, £90, by Barbour.
DAKS A/W 12/13
LOUISE ROBERTSON PICKS THE FIE WHICH ALLOW LAUGHTER IN TH
Candle, £69, Acqua Di Parma. Dior Vernis Polish in Graphic Berry, £18. Watch, £1,795, by Tag Heuer. Bag, £1,105, by Chloe
CHRISTOPHER KANE A/W 12/13
Mayan upper-class ladies used to dye their teeth red using beetles in order to attract the opposite sex
YOUR STYLE SHOPPING Dress, £1,499 , by Yves Saint-Laurent. Chanel Lipstick in Rouge, £26. Ring, £179, by Yves Saint -Laurent.
RCEST SCARLET SEASONAL PIECES E FACE OF APOCALYPTO DANGER
MICHAEL KORS A/W 12/13
Dress, £1125, by Herve Leger. Bangle, £185, by Vivienne Westwood. Shoes, £425, by Yves Saint-Laurent.
Get Jessica Rabbit style sex appeal in top-to -toe red. VALENTINO A/W 12/13
YOUR STYLE FASHION
KNIGHT TO REMEMBER BECOME AN ARMOURED GODDESS THIS SEASON
t seems designers such as Donatella Versace, Manish Arora, and Stefano Pilati can tell the future. Don your chainmail ladies – it’s time to beat the apocalypse. Designers of today are bringing back this ancient trend, previously adorned by brutal fighting knights and Joan of Arc, just in time for the 2012 doomsday. Get ready for this new winter trend – it may save your life.
A star has gone out. Stefano Pilati took his final bow at his last Yves Saint-Laurent collection to a standing ovation from the likes of Catherine Deneuve and Katy Perry at the A/W 2012 show in Paris. Stefano left us with a tough collection, perhaps he knew what was coming? Elegantly designed chainmail backless dresses in hues of bottle green, silver and blackcurrant stomped down the runway donned with solid silver tied around their necks like armour. “I thought he went out on a high,” Vogue’s Fran Burns said after the show. “ Miu Miu was also in on the chainmail action. But this time, midnight blue mirrors graced the runway, making protective and fierce clothing sassier. However, don’t wear this if you’re trying to hide out, these dresses donned with sophisticated reflectors are for the limelight. Another designer who showcased his futuristic vision on the Paris catwalk was Manish Arora for Paco Rabanne. The collection was more wearable than usual, which is a good thing, as we may need to sport this collection to protect us. With a sci-fi feel, and hints of Joan of Arc, extravagant gold chainmail clad models strutted down the Parisian catwalk in dresses with fierce warrior attitude. Donatella Versace showed her fans an ornately sexy and gothic collection with the sex appeal you’d expect from any Versace show. Models channelled their inner dominatrix through almost robotic chainmail through solid body cast dresses that created seductive hourglass shapes. Donatella also embellished her collection with numerous crystallised crucifixes – perhaps a hint that if we pray to god he can save us?
According to Vogue’s Jessica Bampus, “Whether one needs so many chainmail Joan of Arc looks in their wardrobe though is a question which will surely be answered come next season.” And we’re getting closer to that answer, who knows what 21st December 2012 will bring? Best to grab some metal love; just to be safe. It looks exquisitely awesome too...
PACO RABANNE A/W 2012
YSL A/W 2012
YOUR STYLE FASHION
FLIGHT OF THE Mayanistas
GO NATIVE THIS SEASON WITH MESOAMERICAN PLUMED EMBELLISHMENTS
irds grow extra feathers in winter – it’s time style-savvy humans do too. Feathers go well with sun. They look good with boho ears at summer music festivals or around a bronzed neck complementing a bikini. But there’s no reason to put those plume accessories into hibernation just yet. This winter, feathers will be ruffled as quilled embellishments become a hot trend for the iciest time of the year.
The Autumn Winter 2012/13 catwalks seemed to sprout wings. Corrie Nielsen topped her models’ bun-clad heads with heritage style pheasant spikes. Jasper Conran also picked up his quill when designing his collection, integrating sensuous mohair with tweed, cashmere and delicately placed feathers. Heading more for the grunge look, animal style connoisseur, Roberto Cavalli used warrior style models fashioned in feathers and furs. Gucci on the other hand went mysterious, seductive and dark, like a raven, by smothering their gloomy velvet gowns with soft quills. At McQueen swan-like models glided down the runway. And even Karl was in on the fluffed action with Chanel’s ready-to-wear collection utilising petrol green plume-covered jackets. According to Vogue’s fashion director, Lucinda Chambers “It was one of my favourite Chanel shows for years”.
A wild Quetal (above), the bird whose beautiful feathers, not dissimiliar from Chanel (left) were adorned and worshipped by the Mayans
RUFFLE A FEW FEATHERS
Emilio Pucci feather jacket, £1,840
Michael Kors plumed dress, £305
Topshop feather headress, £25
It’s clear that spikes, plumes, quills and feathers are set to cause a flying sensation. Birds play an important role in the New Year. They are seen as a symbol of change - taking flight and moving into a new era. Perhaps a reminder of something? The Mayans predicted that winter 2012 would result in a spiritual or physical transformation for mankind. And they loved accesorising with beautiful feathers.
Valentino quill print scarf, £210
So, to take hints of the apocalypse prophesising Mesoamericans; stick your chest out with pride with some of the most stunning plumes the winter collections have to offer and hope we can hibernate this ‘cataclysmic event’ out. But for now, simply shake ya tail feather...
FROM BOTTOM LEFT: ROBERTO CAVALLI, GUCCI, ALEXANDER MCQUEEN, CORRIE NIELSEN, JASPER CONRAN, ROBERTO CAVALLI, CHANEL.
THIS PAGE: DRESS: £200, HEXAGON EARINGS: £400, VERSACE OPPOSITE PAGE: DRESS: £89.99, ZARA PREMIUM. EARINGS: £400, VERSACE. BANGLES: STYLIST‘S OWN
PARTY LIKE IT‘S THE END OF THE WORLD IF YOU‘RE GOING TO WEAR ONE LAST KILLER DRESS, MAKE IT ONE OF THESE SPARKLING NUMBERS...
Wear with nude tights for a daring party look. Alternatively, wear with black opaque tights or leggings.
PREVIOUS PAGE DRESS: £160, TOPSHOP. EARINGS: £400, VERSACE. LEGGINGS: £40, ARTEE COLLAGE THIS PAGE DRESS: £89.99, ZARA PREMIUM EARINGS: £400, VERSACE BANGLES: STYLISTS OWN
Channel your inner Great Gatsby with this stunning flapper dress that swishes whilst you sway...
STYLING: LOUISE ROBERTSON PHOTOGRAPHER: SARA PISTA HAIR & MAKE UP: WAI-MING LEUNG
THE PROPHET WEARS PRADA LOUISE ROBERTSON EXPLORES THE MODERN DAY PREDICTORS; THIS IS THE RISE OF THE TREND FORECASTERS
n the past millennia predictions were made by the likes of Moses and Jesus, crystal ball clad gypsies, Nostradamus, and the Mayans. But now, we have new prophets – the trend forecasters. Involved with an ever growing industry worth billions, these new fortune tellers are here to stay, and they’re stylish as hell.
£40m of revenues, up 5% on the previous year. That’s roughly the same amount of revenue generated by all of EMAP’s magazines put together. In an age of social media and increasing communication it seems trend forecasting is becoming extremely important.
It’s no coincidence that everyone started wearing wedged hi-tops and brightly coloured jeans, or how tribal prints were weaved into high-end garments as well as Next cushions last summer. Trend forecasting organisations such as WGSN predict fashion and lifestyle trends years in advance, and they’re making mega bucks for designers, retailers and themselves. Chuck Richard, vice president and lead analyst of research company Outsell, believes trend forecasting, could now have a global market value of $36 billion.
With offices around the globe, WGSN has proven expertise in telling the fashion and lifestyle future for over a decade. It has over 38,000 subscribers including Armani and Dolce & Gabbana, who pay up from £16,500 a year for the service. Subscribers can browse over 20,000 crystal clear catwalk images per season as well as browse over news, forecasts and analysis. WGSN was involved with Graduate fashion Week in June this year and Martyn Roberts, Event Director commented, “With their world-renowned expertise on trends, there can be no one better to collaborate with”.
WGSN, the biggest trend forecasting organisation today, was started by British brothers Julian and Marc Worth in 1997. It was later bought by EMAP for £140m. In January of this year, EMAP revealed WGSN had created
However, WGSN is not a lone wolf in the trend forecasting sector. Due to the increasing popularity of this industry, they now have serious competition. Stylesight, who are based in Tommy Hilfiger’s old New York office, yet translate their site into numerous
Trend Forecasting could now have a global market value of $36 billion
languages, came on the fortunetelling scene in 2008. They offer subscribers a much cheaper service at $7,500 a year, and compete for similar clients to WGSN such as Prada and Zara. Nevertheless, there are even cheaper forecasting companies on the rise, and they don’t charge a penny. Trend Hunter, launched by Canadian Jeremy Gutsche, is a free trend predicting website that anyone can subscribe to. Nevertheless, is paying a vast amount for this providing the feeling of authority and expertise? If the service is for free, anyone can access it. This may be important, as wallet -busting WGSN is still on top. According to Isham Sardouk, senior vice president of Trend Forecasting at Stylesight, “People will always pay for something they require to get their job done“.
There are in fact many aspects to trend forecasting, beyond what people commonly think...
So how do they do it? Does it involve magic powers, or a spiritual gift? Apparently it’s simply about noticing things. Martin Raymond, co-founder of The Future Laboratory in East London, who funnily enough predicted the economic downturn to a reluctant banker in 2005, states “social, fashion and spending trends are all interconnected. You can look at young generations – their environment, concerns, and sexual attitudes – and guess how that will impact later on as trends.”
Isham Sardouk, senior vice president of Trend Forecasting at Stylesight, states fashion fortunetelling is based on observation and research, almost to the point of “obsession”. “There isn’t really a limit to where our research should stop...Predicting what’s going to be popular or successful is simply the process of detailed and thorough observations of what has occurred in the past, examining the present and based on our expertise, we build logical evolutions to everything that exists today”. He also articulates “We sometimes also predict trends that have no past or present, by simply scouting what’s happening in the art world, in politics, in music, in design and fashion.” Sardouk states one of his favourite predictions was the African tribal summer trend “The entire Burberry collection reflected our predictions, with identical colours and patterns, as if Burberry had used our forecast - but of course they didn’t since they aren’t clients”. Sue Barrett, a WGSN, agrees
on observation, but this has to be combined with travel. She makes her predictions through “travelling around Sweden, Italy and France, scoping out what styles are popular in each country”. Sue states that interestingly trends are adopted at different rates and in different ways across the globe. For example, Italians iron their jeans, opposed to Brits who would wear them crushed for an edgy look. Cher Potter Senior Editor of Creative Direction at WGSN, the department that looks the furthest ahead in terms of trends, states her job also involves lots of continent hopping, “every six months, I look into all major exhibitions around the world and travel to the important ones, we identify regions that are generating a lot of interest and travel there to understand the creative scenes”. But they don’t just travel to New York and Tokyo; these prophets go way off the footpath, to dive into bubbling future trends. When asked about the craziest thing to happen whilst researching for WGSN, Potter states “a 48-hour trip to Kazakhstan that involved 2 lectures, a workshop, 2 studio visits, a trip up a mountain, a visit to a turquoise-toned communist era caviar market, an evening in a club with a women who owned 3 diamond studded mobile phones and a short period of being held in a locked metal room at the airport by Russian-speaking attendants”.
denim specialist for prophesies are based
Crazy travel tales and excessive observation aside, Potter states trend forecasting has more to it than meets the eye, “There are in fact many aspects to trend forecasting, beyond what people commonly think” she says. “Most people know about the trend spotting aspect ...But trend forecasters also analyse what is happening on the catwalks, identifying major trends and predicting how they may develop over the coming seasons”. She also explains “we study youth groups and online themes to understand new modes of identity. And then there is the cultural side that I work on – we look at architecture, design, arts, music, and philosophy. We also study big cultural movements and how these will impact on the fashion world. Based on these we create WGSN’s Macro trends”. But why does the fashion industry need these trend predictions? It’s slightly mind boggling how an industry based on creativity pays thousands a year for someone else’s ideas, albeit unproven ones. Can a trend forecaster ever get it wrong?
Apparently no. “It’s not so black and white”, says Stylesight’s Isham Sardouk. “If you look carefully at the runway or even retail, you realize that every trend imaginable appears all in one season”. Think about it: tribal, floral and pastels are spring/summer wardrobe favourites, yet every year the trends are embraced as if they’re revolutionary. Is trend forecasting just a case of the Emperor’s new clothes? (Pun intended). Derek Carter, chief executive of EMAP’s communications division hints that the increasing popularity of trend forecasting may be a growing paranoia instilled in designers, and fast fashion may be to blame. Many of us are guilty of buying a cheap Zara dress or Topshop skirt and wearing them once. “The trouble with fashion, which is good news for all of us forecasters, is it changes so rapidly so these things become incredibly disposable and really, really fast,” says Carter. However Cher Potter says forecasting has moved on from fast fashion and it’s more about helping businesses to be current, “We’re living in an information age, where knowing what is happening in your industry is a kind of necessary power...[forecasting] has moved beyond the production of constant newness and into the field of cultural research”. Carter and Potter both describe trend forecasting as a “must-have”, “To get a season wrong as a designer is cataclysmic”, says Carter.
and inspiration...it’s a breath of fresh air for designers who have been entrenched in the process of developing the previous season’s collections and have little time to research.” WGSN’s Cher Potter agrees, “Trend forecasting is a full-time job! Companies and brands do not have the time to look as deeply as we do into what is happening in design, fashion and arts – so we give them an edited version of what is happening in the world”. Julie Anne Sloan, a buyer at Next plc seems to be pleased with Potter’s expertise, “Without WGSN, we would have a limited view of the world,” she says. “I can see what’s happening from LA to Sao Paulo without leaving the office.”
To get a season wrong is cataclysmic
Nevertheless, trend forecasting may just be a time saver to assist with the growing demands of the information age. Sardouk states the fashion industry needs trend forecasters because they are “simply a great way to kick start the season with lots of tools
So, are trend forecasters almost doing the designers job for them? According to Sardouk, this is not the case, “We trust our clients to use our content to adapt our message and make it their own”. Martin Raymond of The Future Laboratory states “we make two promises - to innovate and to inspire”. WGSN’s Cher Potter believes “a designer’s job is really about clothing, the details, feel and uniqueness of each garment and about knowing the messages of your own brand”. The impact these Prada wearing prophets have on designers seems undeniable. Almost like what black shades are to Karl Lagerfeld. Forecasting is becoming a mega-buck business, and with the chance to travel and sip coffee whilst observing street style and partying in wealthy Kazakhstan nightclubs, we doubt they’ll be short of employees. This is the business sector to watch, and it can only go up from here. As Stylesight’s Frank Bober puts it, “The fashion industry always needs feeding. I don‘t see anybody naked”.
TREND WATCH Martin Raymond, Founder of The Future laboratory:
“By 2020, 53 per cent of millionaires will be women, which will have a huge impact on luxury services. We can see it happening now with the growth of premium home delivery services for fashion and food“. “Concierge culture will expand into every sector – people will even expect a more personalised service from Primark”
Cher Potter Senior Editor of Creative Direction at WGSN :
“Online aesthetics will effect print – look out for crude photoshop effects, overlaid pattern on pattern and pixellation. In design, a return to really pre-industrial primitive techniques – making new objects by tying together rough pieces of metal and wood, using raw hides as room dividers and reviving ancient techniques of glass-shaping and metallurgy.“
More of us are choosing to stay out of the sun to avoid cancer and an appearance to combat Donatella Versace. However, the sun provides a vital supply of vitamin D - a nutrient we need for strong bones. If you‘re lucky enough to get an underground pad (away from the cataclysmic event, AND the sun) you‘ll need this vitamin D tounge spray. Afterall, you won‘t be getting any rays where you‘ll be living... Holland & Barrett, £4.50
BY LOUISE ANNABEL ROBERTSON & NEESHA STAR
All that apocalptic worrying and lip biting won‘t be doing your lips any favours. Smooth out lines and soften your pout with this Clarins lip balm, £25.
Even when the earth is falling apart have your face looking flawless with this Oxygen Wow foundation. Benefit £28.
This isn‘t the most glamorous tip - but it has to be said. This device will work for when climate change becomes such a catacysmic deal that we even recycle chewing gum (it could happen?). So, when that time of the month comes we‘re going to need to be a little more environentally friendly. Meet your new best friend the Mooncup, £19.99. You‘ll meet up with her and no other for 5 days a month. That‘s right, just her. She‘s reusable. To find out how this isn‘t as gross as it sounds visit www. mooncup.co.uk.
We recommend this wand of wonder for anti-zombie eyes. Bobbi Brown, £27.
An underground bunker may provide comfort, but it certainly does not supply us with a healthy grow. You‘ll be needing a few bottles of this. Did we say a few? We meant dozens. St Tropex Everyday Self-Tanning Mousse, £35.
The Expert says...
“The item I could not live without would be Arbonne detox spa re-mineralizing body lotion £40. It keeps my skin hydrated, and with its hydro trap technology provides a shield against environmental pollutants. I use it every day to keep my skin fresh and young.“ Neesha Star, Make Up Artist
IN CASE OF POTENTIAL APOCALYPSE, SOME OF OUR NEIGHBOURS ACROSS THE POND HAVE ALREADY STARTING PLANNING THEIR REFUGE. BUT, WE’RE NOT TALKING DULL AND DREARY WAR-LIKE SHELTERS - THESE BUNKERS ARE FOR CHIC, YET FEARFUL FASHIONISTAS.
hat would you do if and 2012. But these developers you knew the world know that buyers don’t want warwas going to end? like tin huts, they want luxury. Say your goodbyes and marvel at blue skies Luxury and safety combined and blades of grass? Or, would is definitely what Larry Hall is you fight it? There is a growing providing. He has converted an amount of ‘preppers’ in society abandoned Kansas missile silo today who won’t answer to any into a state of the art survival doomsday doubts – they have a complex for up to 70 people. plan. And they have fat wallets. And these condos aren’t just to From abandoned underground ride out an epidemic that lasts a missile silos few days. Hall ENTERTAINMENT to tailor made has thought bunkers un- INCLUDES A POOL, of everything, der gardens, including a 5 A LIBRARY, A MOVIE there are busiyears supply of ness developers THEATRE, A SPA, AN long-life foods and construc- ARCADE AND A GYM and an indoor tors in the US farm which will creating modern day provide fish and vegNoah’s Arcs and cashetables for 70 people ing in on the fear for as long as they live. instilled in the more paranoid members of society. These Entertainment wise, fears range from pandemics to Hall has installed an indoor solar flares and even the 2012 beach-like pool, a library, Mayan prophesy which has been a movie theatre, a spa, an plugged into people’s minds due arcade, and a gym. to movies such as Prometheus, Plasma screen walls will
show various views such as the Paris skyline or a beach in the Maldives. The condos are fitted with numerous televisions and Hall has installed a system which stores thousands of movies. There will also be a school to educate children and a hospital. The vast and deep unit will be donned with top-end appliances, walk-in closets, a kitchen and dining room and two living rooms to avoid arguments about what to watch on television. If you’re a smoker, forget it. Hall states he cannot make the condos a smoking environment (the tobacco factories will all be down anyways). State of the art life support systems will provide Hall’s condos with energy from sources of conventional power, as well as windmill power and generators. As well as this, giant underground water tanks will hold water pre-filtered through sand and carbon. What about waste you ask? According to Hall, “Human waste goes through a state-of-the-art environmentally aerobic filtration system”. Not sure what that means, but it sounds trustworthy enough. Hall, 55, claims the Kansas silo can withstand an atomic blast due to walls that are nine feet thick and stretch 53 metres underground. Hall’s main fears are solar flares and global warming, but he also states “The current worldwide economic situation is cause for concern”. Hall holds 2 masters degrees, in business administration and in computer software engineering. He has experience in building houses, working on complex government contracts such as NASA, and he has built an internet service provider from the ground up. Too good to be true? Well, you can trust Hall’s judgement and quality, as he’s bought one of the condos for himself and his family.
Interested? You can purchase some of Larry’s condo space for $2million a floor, or $1million for a half floor. But hurry, because they’re selling fast. Not got the funds? Don’t expect to get to sleep on your mates couch if they’re wealthy enough. Elevators are complete with fingerprint recognition and trespassers will be got rid of. “If they try to climb the fence we can stun them, if they want to break into the system, we can put an end to that”, says Hall. Seems like it really will be every man for himself. But is this taking things a bit too far? Are these ‘preppers’ too full of fear, and have more money than sense? According to John Hoopes, a professor in the
anthropology department at the University of Kansas, “Fear sells even better than sex”. And recent disasters such as the Japan tsunami and the Mexican earthquake have roused suspicions that Mother Nature isn’t exactly our best friend.
in West America’s mountains. However, he states he has subcontractors who can build any form of shelter the well heeled client asks for, even an arc similar to that from the movie 2012. Although, he denies building such a structure.
Brian Camden, 57, started Hardened Structures around 20 years ago, a Virginia So who actually is investing in these properties? Beach company that has constructed and According to Camden “Our sold over 1,000 shelters for homes, typical client is a wealthy white republican, institutions and the military. Camden usually with a minimum of a master’s states about 30% of his clients are scared FEAR SELLS degree” These clients, he says, fear that of “2012 stuff, I’d say at least half, if EVEN BETTER economic collapse is near. But he’s not saying not 55%, is all geared for economic collapse.” more. “One of the first things you learn in THAN SEX any this industry is never to reveal the location of a Interestingly, Camden’s business has grown client’s shelter.” Owners don’t want neighbours by 40% since 2005, and Larry Hall’s missile silo is or strangers pounding on the entry hatch in the expected to be filled well before December, could this event of an emergency, he explains. Although the be the growing fear of the Mayan prophesy? Maybe shelter business is very secretive, Camden does offer not, Hall states “I believe that is an “attention getter” media the chance to tour one of his projects in but not a sole reason. Many of the concerns people have North Carolina. However, they are driven there will exist long past 2012”. Camden says he does not blindfolded and any tracking devices are forbidden. discuss whether these hypothetical nightmares are likely to develop. “We don’t subscribe to any world-endHall’s mouth is zipped just as much as ing scenario...The client’s priorities are our priorities. Camden’s. Interested buyers have included an It’s that simple: You try to give them peace of mind and NFL player, a racing car driver, and famous you design a facility that mitigates specific threats.” politicians, but he’s not giving any names. “I am under Non-Disclosure Agreements and cannot respond to In previous years, Camden’s firm has worked who the buyers are... The only thing I can say is we on properties ranging from a $14,000 storm have a doctor, an engineer, a teacher, a mechanic, a shelter to a $60 million survival community professional chef, and a few with military experience”
Hall’s buyers seem to have skills to assist the However, protection is wanted from paparazzi, continuation of the human race. Is it this, along not the end-of-the-world. with money that secures you a shelter from the apocalypse? When asked if you need to have But are these shelters really necessary? money to survive the apocalypse Hall stated According to Steve Davis, president of All Hands “People should decide their protection Global Emergency Management Consulting, level within their means”. Great, “We support reasonable preparedness. We don‘t so if you have no money, your protection think it‘s necessary to burrow into the desert.” level is basically zero. Perhaps they can Camden states he doesn’t BUYERS HAVE let you in if you encompass want to be known as a fear an invincible life saving skill? INCLUDED AN NFL monger, “I‘m a family man... PLAYER, A RACING I sincerely hope nothing ever happens.” Interestingly, American firm However, if it does, Camden is ready. DRIVER AND Vivos is building 20 underground Somewhere out in Western Tidewater, FAMOUS “assurance of life” homes across America is his own safe area - a the USA, able of sustaining 4,000 POLITICIANS bunker which he calls “the farm”. people for a year. The cost? Unsurprisingly, he‘s not saying where. A little over £32,000 a head, plus a demeaning screening test that assesses whether you are able to It may be time to start preparing, as according offer meaningful contribution to the continuation of the to a Vivos spokesperson “Doomsday may be human race. It has already received over 1,000 applicants. closer than many would otherwise like to believe” But nevertheless, even if you believe our It is unknown whether this level of protective real Earth is safe, it may be nice to splurge out on one estate is emerging in the UK. However, of Larry’s underground condos across the pond. underground homes for aesthetic reasons are growing in A spa and an indoor beach? Who knows, it may popularity. Subterranean mansions seem to be on be nice to escape from the world for a few days... the shopping list for numerous footballers such as Gary Neville, who made plans to build an Interested? email Larry on email@example.com underground eco-friendly pad last year.
THE PURSUIT OF HAPPINESS Style‘s LOUISE ROBERTSON MEETS Susanna Halonen, a happyologist based in London WHO helps people live life to the full
e Pain Quotidien is the setting for my lunch with Happyologist, Susanna Halonen. Nestled between fashion boutiques, and quaint restaurants, this French cafe reeks of chic.Amongst the bustle of well-to-do accents and air kisses I order a cappuccino, which arrives in a large handleless mug - just how the French drink it. Susanna arrives, all in black, which contrasts with her blonde hair and pillar-box red Alexa bag. Around her neck is a Tiffany silver horseshoe chain. She orders a green tea Mojito and unsurprisingly, has a huge smile on her face.
anymore. “I realised how focussed everyone is in climbing the career ladder, making money and buying things. The common believe is ‘if I’m successful then I’ll be happy’, but actually it’s the opposite”. She makes me think of a Finnish friend who always thinks negatively, and attracts bad luck (think perm from hell). Susanna laughs. “That’s a bit of a Finnish trait! But yeah, I completely agree. Whatever you focus on in your life is what you’re going to attract. It’s so much to do with a positive mindset”.
Susanna, 25, is Finnish, but has lived everywhere from Brazil to Germany. She now rests in Surrey where she can enjoy the best of both worlds: riding in the countryside and enjoying the hustle bustle of London. Susanna runs a blog, ‘the Happyologist’, where she shares her insights and experience on how to achieve happiness. She also coaches people on how to employ life fulfilment. “I figured it would be great to share insights that inspire others to work out what makes them smile, and pursue it”.
Susanna seems to be in the right field at the right time. “There are studies showing happiness levels have decreased, even though our income levels and living standards have risen. It shows income and success doesn’t bring happiness. I think society is waking up to it.” She tells me about the UK governments ‘Action for Happiness’. “They hold seminars monthly. They had a Buddhist monk last time. They’re really interesting.”
Susanna notices people don’t know what happiness is
Susanna thinks this decrease in happiness may be due to consumerism. “There’s this whole thing about having so
INNER STYLE WELLBEING much stuff. People are like ‘oh i don’t have anything to do, I’m gonna go shop’ and then you buy this cheap stuff, and wear them a couple of times. We should invest in quality pieces. We appreciate things more that way, and that in turn makes us happier”.
“I was actually coached myself. I always wanted to start my own coaching company, but thought people would think ‘she’s young, what does she know?’, but my coach helped me achieve the confidence I needed. When you get that light bulb moment it’s like wow!” It was this increase in confidence that saw the Health may also be to blame. “It seems sports have creation of the Happyologist persona. “Since then, disappeared. Hopefully the Olympics have I’ve been taking steps to work towards my goal. I brought it back!” She is a huge believer in health realised I want to help more people find their happiness”. (probably why she invited me to an organic cafe). “You need to have a healthy mind and body. Susanna’s typical client is a young professional Invest in good sleep, healthy diet, and woman who is unsure she is on the right exercise. It gives you healthy path. “I think I attract women hormones and adrenaline”. However, this because they feel they can click with me”. Nordic chick ain’t a health freak, “I’m all up Susanna’s past with her own coach for treats. I love cakes! But it’s about balance”. also has a lot to identify with her clients, “I think a lot of people can Susanna coaches individuals, as well relate to that, they realise that there’s as work teams. “With individuals, I lots of other opportunities out there”. help them to identify things they need to change by helping them self reflect. For example, So, what makes us happy? “Follow your if they’re insecure and dwelling on past passion; it’s something you will experiences we try and conquer that in unique ways naturally be good at. My passion is horse so they move on. I create a timeline and set goals”. riding”. As well as this, “create positive attitude and She states “It’s always looking towards the future, believe in yourself – focus on the things you are working on positivity and working towards achieving it”. grateful for in your life”. Making other people happy is key, “help people, even just holding a door open. It’s a As for businesses, “Everything from how you double win – you make yourself and position desks to how you deal with authority the other person happy”. But overall effects happiness. With quarterly reviews, you have to Susanna states “Life is long – enjoy the focus on the person’s strengths and let people use journey, little successes and daily joys!” what they’re best at as that’s what they’re happiest doing”. As for office layout, “Cubicles are bad. Make it more open. It promotes collaboration rather than MY STUFF competitiveness.” Susanna uses Apple as an exam•“I‘m converting to Apple now! I want change my ple, “Steve jobs was such a visionary leader. That’s Android to an iPhone.“ why the company is successful. You never hear a •“This Christmas I hope to spend some quality time with bad word from someone working at apple”. Susanna my family in Switzerland.“ obviously loves her job as well. “Its empowering •“The latest book on my list has to be ‘Hector and the for me to watch clients progress and realise they have Search for Happiness‘ by Francois Lelord“. the answers within them to create that self-confidence.”
INCOME AND SUCCESS DOESN‘T BRING HAPPINESS
It appears Susanna has always been happy, but that’s not the case. “I can’t say I’ve always been the happiest person, but awareness is the first step, then you have to put positivity into practice”. I ask Susanna about her most inspiring story, surprisingly, she uses herself.
SUSANNA‘S TIPS TO TURN THAT FROWN UPSIDE DOWN... • Do what you love
• Believe in yourself
• Create that positive attitude – Focus on things you are grateful for
• Be generous and kind • Exercise
HOW I MAKE
IT WORK LORI NIX Lori Nix, 33, is an up-andcoming photographer based in Brooklyn, New York. She spends hours creating fascinating metaphorical scenery and capturing them with her camera. One of her latest collections, ‘The City’, features eerie images of New York City after the apocalypse. What influences your art? Everyday experiences have a profound impact on my work. For my series “Accidentally Kansas” I re-enacted some of my childhood memories of growing up in Kansas where I experienced tornados, floods, blizzards, drought and insect infestations.
38What makes your photography
different from the works of others? My use of the diorama as my subject matter. Most photographers go in search of their subject matter. I stay home and build my subject from scratch, using everyday materials such as wood, foam, plaster and paint. I have complete control over the framing, lighting, and colour of the final image. Most photographers do not get this kind of control when shooting on location. Do your pieces have messages for on-lookers? I want the viewer to consider their place in the world of today and their impact upon the planet. I do not define what has taken place in my photographs. I do not know if it is climate change, nuclear meltdown, annihilation by war or something more unseen such as a super virus. What is your favourite piece? I don’t have one favourite image. But I am very fond of an image called “Floater”. I wanted a sombre tone to the picture and I achieved this with
the quality of light in the sky. It’s a grey, overcast sky, the perfect tone for a body tangled amongst the cattails. Tell us a bit about your collection ‘The City’ – what made you decide to do this? I have been living in Brooklyn, for the past 13 years. During my daily commute I often imagine what it would be like if I survived an apocalypse and I was the last human left. I use the city itself as an influence, married with a childhood growing up in the 1970’s when dystopian cinema was all the rage. I remember being a small child and being enthralled with watching Planet of the Apes, Towering Inferno, Logan’s Run and Airport ’77 disaster movies and being simultaneously fascinated and terrified. I think these experiences inform my work a great deal. There is something about riding underground, then coming out of the dark tunnel to cross the Manhattan Bridge and being enveloped in morning light. It’s during this time of day that my mind is clear, or rather still half asleep, and I come up with potential ideas.
Do you have any fears about the end of the world? I don’t think I’ll be around to experience the end of the world. I don‘t believe in the popular prophecies that we wil meet our demise in 2012. I think we will experience a long, slow, painful decline due to climate change and the depletion of our natural resources. When we finally realize the path we are on, it will be too late to find our way back to sustainability. What’s next for Lori Nix? I’m continuing work on “The City”. I have a book coming out in the fall of 2013 from Decode books. I’m currently working on new images that will be featured in the book. www.lorinix.net
What made you choose the locations in ‘The City’? The locations vary quite a bit. I wanted places of high culture and learning, such as an art museum and Broadway theatre. But, I also wanted less glamorous places, like an ordinary laundromat. ONE OF LORI‘S IMAGES FROM ‘THE CITY‘ COLLECTION (ABOVE)
LIFE STYLE DRINK
Barstrology Do you have a martini rising?
irst Jesus turned water into wine, and everyone rejoiced. Then the British army brought Gin back from India and the G&T trend was launched. Later, sixties screen siren Sean Connery ordered a martini “shaken, not stirred” and started a revolution. In the Noughties Carrie Bradshaw made the Cosmopolitan cocktail a household name, which was closely followed by the chic and refreshing mojito. This minty tipple was then followed by the plaguesque wave of sushi which brought
a warm clay cup of sake. But the sushi trend is now about as chic as stonewash denim, wine can be purchased in grotesque 5 pound boxes to fill the fridge of binge drinkers, Bombay Sapphire nestles retiringly in the cupboards of our mothers and the debate on whether to add a wedge of lime or cucumber is getting excruciating. So what is the next in the world of alcohol? Rumour has it that snobbery doesn’t come into it. And it’s simpler that casually ordering the second cheapest bottle of Chardonnay. In actual fact, our astrological alignment may have the ability to choose the perfect poison for us. Intoxicated Zodiac, founded by Gwen Sutherland Kaiser, has designed astrologically personalised drinks that apparently give a unique elixir of life. Kaiser has experience as a NewYork City bartender and is a self-confessed starsign buff. She has studied medieval herbal astrology, where plants have star signs just like humans, and apparently we are compatible with certain kinds. She utilises fruits and plants to match each zodiac sign, and produces drinks based on these traits. For example, the Leo cocktail features Clementine, a fruit that resembles the sun, which apparently has a physical trait to that of Leos. Kaiser has served as a master mixologist for Cocktail Times and has a popular blog on the subject of herbaceous cocktails. Who knows, we may end up saying our birthdays rather than our alcoholic preferences at the bar. We can hear the potential pickup lines such as “What’s a nice Virgo like you doing in a place like this?” aligning already. And the age old line of “what’s your sign?” may become a necessity. We’ll leave you Sagittarians with your own personalised cocktail created by Gwen – the ‘Sagittarius Xmas Tipple’. The cocktail’s star ingredient is fig, a fruit ruled by Jupiter, just like you Sagittarians. www.intoxicatedzodiac.com wwww.cocktailtimes.com
SAGITTARIUS XMAS TIPPLE 2 oz whiskey, 1 ¼ oz fig syrup, ¾ oz fresh lemon juice (shake over ice and strain into glass). Garnish with a slice of fig. Fig syrup: 1 c fresh chopped figs, 1 c white sugar, 2 c water (simmer for 20 minutes and strain)
PATRICK BARDOULET SHARES SOME FAVOURITE GOURMENT RECIPES THAT CAN BE MADE USING HOMEGROWN VEGETABLES AND LONG LIFE FOODS - APOCALYPTO DINING PERFECTED!
atrick Bardoulet is an extremely talented and experimental in-house chef at Scotland‘s luxury Cringletie House Hotel in Peebles. With his French routes it‘s no surprise Bardoulet specialises in high-class cuisine. “Good food is a huge part of my life, and always will be“. Hiding out in a doomsdaybunker is no excuse not to eat well, and thanks to Bardoulet, we now have two mouthwatering recipes that can be served up using home grown vegetables and long life foods. C‘est manifique! http://www.cringletiehouse.co.uk/food
LIFE STYLE FOOD
FRENCH ONION SOUP French onion soup is the definition of indulgence. What better way to keep warm in a chilly end-of -the-world hideout. Grow the onions in your underground farm, make sure your wine cellar is stocked and pack up the rest of the ingredients in your sub-terranial larder. SERVES 6 4 onions 2 tablespoons butter 850ml Beef stock 120ml Red wine Dash of Worcestershire sauce 2 teaspoon fresh thyme 1 fresh garlic clove, chopped up small 1 Homemade French bread stick Cheese to top the bread (if accessible) Âź teaspoon pepper Salt to taste Start by peeling the four onions and chopping finely. Put the onions into a frying pan, add the butter and turn up to a medium heat. Turn the onions every minute or so to ensure they are evenly cooked. Aim to cook the onions until they are a light brown in colour. Transfer the onions to a large pan and add all the other ingredients except the bread and cheese. Cook the soup on a medium heat for about 30 minutes, the onions should be soft but not falling apart. While the soup is cooking, put soup bowls in the oven to warm. Cut the French bread into slices and put them under the grill until lightly toasted. When toasted, spread with the cheese. Just before the soup is ready put the cheese topped bread under the grill and cook until the cheese starts to bubble. This can be served on the soup or on the side on a separate plate.
LIFE STYLE FOOD
PARSNIP ICE CREAM Yes it sounds bland, tasteless, and overall, a bit weird. But Bardoulet knows what heâ€˜s doing. Parsnips are easy to grow, and ice cream is just as easy to make with powdered milk. SERVES 8 450g Chopped Parsnip 350g Milk (made with milk powder and water) 100g Egg (made with powdered egg) 60g Sugar 50g Glucose
Chop the parsnips very finely. Then cook for 3-5 minutes in 300g of the milk mixture. After cooking, ensure there is still 300g of mixture if not add milk mixture to make 300g. Add 50g of glucose and 125g whipping cream. Blanche egg mixture and sugar together. Then add to milk and parsnip mixture. Finally, Churn in ice cream machine and freeze. Serve when you fancy an end-of-the-world treat with a twist! TIP: Drizzle some honey on top. Amazingly enough, honey is the only food in the world that doesnâ€˜t have a sell by date. Jars have even been found in pyramids that are still edible!
IN THE STARS
DEC 21 - JAN 19 Who knew the apocalypse would be the result of demons from hell attacking us in fury. Nevertheless, your extremely dark sense of humour bodes well and they take you under their dark wing. Finally you can get your own back on boss-bitch.
JAN 20 - FEB 18 December 21st will mark a spiritual transition from the era of pisces, into the era of aquarius. This is your time. In the words of Marley “every little things gonna be alright“.
SAGITTARIUS NOV 21 - DEC 20
You attract the attention of a wealthy cravat-wearing toff whilst dining in Mayfair. You think “time is short - why not?“ He buys you a space shuttle and you head off to spend the rest of your days on your ruling planet, Jupiter. And don‘t worry, the offspring with have your face, and his wallet.
December 21st will mark a spiritual transition from the era of pisces, into the era of aquarius. Your days in the limelight are over, give your space in the chic shelter up for a tramp.
Watch that split personality if you wanna survive this one. I can envision you contemplating over and over whether to hide out or go out with a bang. Decide now or you could end up in a sticky situation.
FEB 19 - MAR 19
MAY 20 - JUN 19
Being a natural leader, you will form a tribe of survivalists and order them to dig whilst you sit on your Fendi throne, sipping your Margerhita. However, your orders will be a success and you will sit out the apocalypse in safety.
You‘re happiest when with your family. You spend you‘re remaining time with them in your underground bunker. However, your mum invites pervy uncle Bruce to join, which doesn‘t bode well with you...
Your balanced personality and sociable nature means you have your pick of who to spend the last days with. However, you take the invite which includes the first -class space travel to a luxurious space station.
APR 19 - MAY 19 Your other half annouces the subterranial condo you have is fitted with couches covered in polyester. Absolutely not. Cheap fabrics are a big no for you, and your stubborn nature means your left out alone, awaiting doom
JUN 20 - JUL 21
JUL 22 - AUG 21 That proud attitude and vanity of yours is set to destroy you. No you‘re not too fabulous to die. Slip off those Louboutins and get started on collecting supplies, and yes, Waitrose is still delivering. For now...
Larry Hall, Doomsday Property Developer I would spend my remaining time with my family and loved ones.
Harry Parker, Agent I would gather my close friends and family together and throw a party VIRGO that continued on until aramageAUG 22 - SEP 21 don. There would be a lot of tears & booze but it would just be Your beloved nice to gather everyone around pooch isn‘t allowed in a one last time and have a sing shelter and you‘re not having song to some of the classics. it. You take your furry friend on one last walk and go out Mari Laidlaw, together. That‘s what you call Brand man‘s best friend... Manager,
MAR 20 - APR 18
WHAT WOULD YOU DO IF YOU KNEW THE WORLD WAS GOING TO END TOMORROW?
SEP 22 - OCT 22
OCT 23 - NOV 20 A tsunami is looming. You grab your nephews surf board and ride the vicious wave till it‘s over. You‘re alone, but you‘ve got killer buns...
Genius Gluten Free I would spend the time recreating the day where I was happiest in my life. For me it was surrounded by my nearest and dearest with fabulous food and drink...what could be better. Why plan when you can just do it all again! (geniusglutenfree.com) Maria Rita, Photographer I would talk to people and ask them things I was too shy to ask before. (mariarita.4ormat. com)
A supplement for Sunday Times Style entitled 'Apocalypse Wow'