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Focus of the Business Plan 1. Executive Summary: a. A page of plan highlights 2. Company Description: a. What business will you be in? What will you do? Describe the following elements: § Mission Statement § Company Goals and Objectives § Business Philosophy § Legal form of ownership 3. Product or Service: a. Describe your product or service and the benefits it will provide for customers § Describe the industry and how you will position your company 4. Market Analysis: § To whom will you market your products?
§ Describe pricing, promotion, distribution and forecasts for your product/service 5. Strategy and Implementation: § Describe your most important company competitive strengths and core competencies. § Develop an operations flow diagram to show the key steps in the production of a product or the delivery of a service 6. Management Team: § What background experience, skills, and strengths do you personally bring to this new venture? § Who are the key members of the team? What strengths do they bring to the venture? § What outside assistance will you have (board of directors, board of advisors, etc?) Be specific. 7. Financial Plan: a. Include material on the following: § Source and use of funds sheet (how much money a firm needs, how it will raise money, and what the money will be used for) § Assumptions sheet (explanation of the most critical assumptions that your financial statements are based on) § Pro Forma Income Statement § Balance Sheet § Cash Flow Statement § Appendices (any supporting documentation)
BUS 437 Week 1 Assignment Company Description BUS 437 Week 1 DQ 1 Writing the Business Plan BUS 437 Week 1 DQ 2 Using Outside Help to Write...