Profi le Lotus Bakeries
Lotus Bakeries
Isabelle Maes, CEO Natural Foods & Donald Matheson, Operations Director Urban Fresh Foods
ernment has already welcomed us enthusiastically as an international
Isabelle agrees. “We arrive with our European background, but things
investor and sees us as an example for other companies. Because we
are very different there. For example, we take utilities for granted, but
market a healthy product, employ lots of people and invest in the region.”
in South Africa there’s not always water or electricity. Our co-manufacturer has experience of this and maintains good relations with the local
Strong partnership
community. We couldn’t have done it without them. After the factory
The site will be ready by mid-2019, while the project only started in the
is finished, the current manufacturer will continue to work closely with
spring of 2018. “Of course, it’s not easy managing a project that’s about
us for a while. So we continue to guarantee the same quality as before.”
12,000 miles away from the Northern Hemisphere”, says Donald. “We have to deal with a different legal system, different building regulations
Belief in the potential
and so on. But all difficulties are overcome by working very closely with
It’s clear that Lotus Bakeries believes in the new factory and fully backs
our partner, who brings experience and knowledge and also listens to
BEAR’s potential. “The Natural Foods division is becoming a bigger
our input.”
and bigger part of our business. The size of the investment and the future scale of the factory confirm that we believe in BEAR’s growth”, confirms Donald.
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