Issuu on Google+


www.nailsmag.com/fifi/15101


beautiful disaster shimmer

choreographed chaos shimmer

sparkling garbage glitter

mayhem mentality créme

pretty-ugly shimmer

harmonious mess

Stazia is wearing Mayhem Mentality with Pretty-Ugly

créme

FOR MORE INFORMATION PLEASE CALL

800.275.1 1 1 1 orlybeauty.com

AVAILABLE AT SALLY BEAUTY, ULTA, BEAUTY AND NAIL SALONS, PROFESSIONAL BEAUTY SUPPLY STORES AND AUTHORIZED DISTRIBUTORS.


SUMMER

2013

THE MOUSTHAVE SHADES FOR SUMMER!

© Disney


featuring

TM

MAGAZINE COVER MOUSE

This headline-making strawberry has sparkling texture.

Minnie Style

Chic from Ears to Tail

Innie Minnie Mightie Bow

A Definite Moust-Have

Magazine Cover Mouse

OPI and Minnie collaborate to create an exciting new line of shades that are sure to appeal to every fashionista’s sense of style, including a new Liquid Sand™ shade, soon to be spotted on fashion show runways worldwide.

A DEFINITE MOUST-HAVE INNIE MINNIE MIGHTIE BOW

Catch this crimson by the toe!

MINNIE STYLE

This white & red glitter is the height of fashion.

CHIC FROM EARS TO TAIL

This pop of bubblegum pink is totally fabulous!

nie Display Couture de Min

‘‘

MINNIE OWNS THE RUNWAY IN NEW YORK

LONDON

MILAN

Runway Minnie s

This fantastic fuchsia is at the top of my shopping list.


cnd.com Š2013 Creative Nail Design, Inc.


NEW SUMMER SPLASH COLLECTION! Leisurely days spent poolside soaking up rays for a sun-kissed glow.

* When used as directed.

Discover the new CND Shellac Summer Shades at a store near you.

On Like Polish. Wears Like Gel. Off in Minutes. No Nail Damage*. (Really!)


Bust-out your sunglasses and brace yourself for our brightest collection, yet! This summer, bask in the sun with Gelish® All About the Glow Collection, featuring colors so bright, they will glow you away.

SOMETIMES A GIRL’S GOTTA GLOW 01554

RADIANCE IS MY MIDDLE NAME 01555

YOU GLARE, I GLOW 01556


Model is Wearing Gelish in Make You Blink Pink & You Glare, I Glow

Scan • Watch • Learn

gelish.com

BRIGHTS HAVE MORE FUN 01557

MAKE YOU BLINK PINK 01558

I’M BRIGHTER THAN YOU 01559

Follow us on:

Performs like Gel, Applies like Polish™ Ask your local distributor for genuine Gelish today Made in the USA 714. 733. 9758 © 2013 Hand & Nail Harmony • Brea, CA 92821 - Gelish and Hand & Nail Harmony are registered trademarks of Hand & Nail Harmony, Inc.

www.nailsmag.com/fifi/15285

HM-2242


new

neons collection

2013

This season, get the party started with my new collection. Give them what they want, the hottest colors on and off the dance floor. One spin and fashionistas will demand “DJ play that song” or shout out for all 6 of my seen and be scene shades.


www.nailsmag.com/fifi/15260


www.nailsmag.com/fifi/15260


cnd.com Š2013 Creative Nail Design, Inc.


POLISH REINVENTED Week Long Wear Self-adhering Color Coat Faster Service Time Durability Increased with Natural Light


SOME THINGS ARE WORTH PROTECTING STRONGER NAILS BY GELISH速

www.nailsmag.com/fifi/15285


© 2013 Hand & Nail Harmony • Brea, CA 92821 - Gelish, VitaGel and Hand & Nail Harmony are registered trademarks of Hand & Nail Harmony, Inc.

HM-2241

gelish.com • Performs like Gel, Applies like Polish™ • Ask your local distributor for genuine Gelish today • Made in the USA • 714. 733. 9758


www.nailsmag.com/fifi/15260


352)(66,21$/)2508/$6_352)(66,21$/5(68/76 70 Model is wearing Hardcore Clear and Colour Gloss in Swag.

www.ArtisticNailDesign.com  $UWLVWLF1DLO'HVLJQ 1DLO$OOLDQFH$UWLVWLF,QF0LVVRXUL86$$UWLVWLF1DLO'HVLJQDQG&RORXU*ORVVDUHUHJLVWHUHGWUDGHPDUNVRI$UWLVWLF1DLO'HVLJQ,QF0DGHLQWKH86$

www.nailsmag.com/fifi/15296

+0


BRUSH-ON LED GELS Introducing a Revolution in Nail Enhancement Technology. Artistic Nail Design Rock Hard Brush-On LED Gels are literally rock hard and simple to apply. Used for color, strength, adhesion and durability—Gel extensions have never been so easy! Our brush-on pinks, GROUPIE and PINK ROCKER, are sheer and highlight the natural beauty of the nail bed. ENCORE is a must-have bright white for French manicures or nail art. HEADLINER is the true star of the show! With a crystal clear appearance and high gloss finish, HEADLINER can build or finish any nail enhancement service. The Artistic Rock Hard Brush-On LED Gels are not only beautiful, they have the rock hard finish your clients deserve! All Rock Hard Brush-On LED Gels can be used with the Rock Hard LED Gel system and Rock Hard Liquid and Powder system. Never before has a hard gel and liquid and powder system been designed and formulated to work together. Our lightening speed LED Gels cure in 5-30 seconds producing Rock Hard Nails in record time. Receive all four brush-on gels in our Rock Hard LED Gel Starter Kit available at a distributor near you!

7DNHD7RXU


DASHING DIVA INSPIRATION ALERT!

CONNECT

the DOTS

The timeless design with the vintage vibe gets a thoroughly modern diva twist. From flirty and feminine to bold and brisk, dots create a clean and contemporary fashion statement with spot-on style for any occasion. From playfully chic to after-hours edgy, DesignFX puts you in front of the trend while helping you dream up limitless looks. It goes on in minutes and removes in seconds without acetone. And styles dazzle for a week on natural nails, or up to two weeks with a Gelife™overlay.

Inspiration starts at a Dashing Diva design center, located at a professional distributor near you. THE MODEL IS WEARING EXPENSIVE TASTE

SILVER-A-GO-GO

STARK STATEMENT

BASE GEL

Join Our Community

TOP GEL


Dazzle

them with

4D

Nail ART

12-IN-ONE 4D NAIL ART DESIGNER KIT CONTAINS: 12 PRE-PACKED COLOR STABLE 4D NAIL ART STYLES IN A CONVENIENT SNAP-TIGHT NAIL ART ORGANIZER!

No more spills! No more mess! Item # 156384

SallyBeauty.com 800.ASK.SALLY

www.nailsmag.com/fifi/15205


Infinite possibilities taking your nail art designS to a whole new dimenSion


www.nailsmag.com/fifi/15263


{in this issue}

May 2013 Volume 31, No. 4

154

Features 154 Have Job, Will Travel Traveling isn’t just for vacation. Many nail techs work as manufacturers’ educators and they’re on the road often for their “second” jobs. Here’s a glimpse into the life of a few nail professionals who are always on the go. 160 Homing in on Hair Removal Summer’s almost here. Are you ready for the influx of clients who will want to be waxed, tweezed, and threaded of unsightly hair in time for their beach vacations? NAILS provides the information you need to consider supplementing your menu with this easy add-on service — for this summer’s clients and beyond. 166 Salon Design on a Dime Just like nails, salons can benefit from a touch up and a fresh coat of paint every now and then. While a complete makeover can be costly and take a ton of time, there are a few small changes you can make that will go a long way. For less than $150 you can aford great accents at every price point in between. With deals like these, there’s really no excuse to not invest in your salon’s appearance.

160

172

172 Glitter and Glitz From rhinestones and beads for the 3-D look to glitter striping paints and actual loose glitters, a little (or a lot) of sparkle goes a long way to making your clients giddy with excitement. Whether you brush the loose glitters on top of the sticky layer of your favorite gel-polish or add it into your acrylic powder or gels, these nail art accessories are sure to help your clients. Bling. It. On. 176 30 Years of Nail Ads In celebration of NAILS’ 30th anniversary, we’ve taken a look back at some of our oldest advertisers to see just how much times and styles have evolved since the premiere issues of 1983. From product launches that didn’t quite catch hold to fashion forward photo shoots that helped define a decade, here are some highlights from 30 years of NAILS.

MAY 2013

166

176

page 128 page 176

Cover Look

34 |

NAILS MAGAZINE

WWW.NAILSMAG.COM

|

MAY 2013

Nails: Melissa De La Cruz, Young Nails educator from Visalia, Calif. Photographer: Vu Ong Model: Ciara Pisa

ALL 7 THAT 77 7

7

NO MORE FINES!

10 MOST COMMON SALON VIOLATIONS A Walk Down [Advertising] Memory Lane

777 [nail art accessories that sparkle]

Terminating a Nail Tech Is Never Easy

15

Cheap Ways to JAZZ UP YOUR DECOR

page 172 page 112 page 166


{in this issue} 82

Technique p. 66

Business p. 106

72 Demos Step-by-steps from Jessica Cosmetics and Geluv 76 Signature Services Step-by-steps for an Organic Sugar Olive Oil Scrub Manicure and an Old-Fashioned Lemon Drop Pedicure

110 Reader to Reader If you sell items at your salon, what are your best sellers? What has a hard time selling?

80 Behind the Scenes Find out how to do the nails that are on this month’s cover.

116

82 It’s a Hard Knock Life, for Brushes As a nail technician and nail artist you understand the importance of a good brush as much as having the right brush for the right job. You most likely have an arsenal of brushes ranging in size, shape, and hair — specifically for acrylics, gels, nail art, etc.

Style p. 86 92 Nail Art Studio Step-by-steps on new nail art designs 96 Show Us Your…Hand-Decorated Cell Phone Cases Why limit your artistry to nails alone? These techs found another outlet for their creative juices by decorating their smart phone cases with nail products and other mixed media they had at their disposal.

102

102 Lots and Lots of Ocelot In addition to classic leopard and cheetah there was an onslaught of ocelot at Fall 2013 New York Fashion Week. This print is made up of jaguar-like spots that may link to form striped patterns. 104 Boutique: Mother’s Day Gifts Stock your salon with new products that could double as Mom’s Day gifts this May. Elegance, usability, and luxury are key features to look out for.

128

36 |

NAILS MAGAZINE

|

MAY 2013

112 Terminating a Nail Technician Is Never Easy Discharging an associate, particularly one who has been with you for some time, will always be stressful for both you and her. Be certain to go about it methodically and with forethought. 116 Salon Profile Pretty in pink, Lacquer Lounge ofers a wide range of nail services priced between $10 and $60. This “something for everyone” mentality has served the salon well amid economic uncertainty.

Health p. 122 126 Under the Microscope: Subungual Hematoma Subungual hematomas are usually caused by injury to the nail, either through blunt trauma or repetitive pressure. 128 Never Be Fined Again Just one citation from your state board could have you floundering for cash (and turning red in the face from the humiliation of signing the violation form). NAILS contacted the U.S. states with the largest numbers of nail salons to find out what the most common violations are — and how you can make sure your salon is in the clear. 152 Personal Trainer: Wrist Tendonitis Any time you see “itis” attached to a word, you know it means “inflamed” or “swollen.” Wrist tendonitis, then, is the inflammation of the tendons in the wrist. Though painful and potentially restrictive, tendonitis is reversible with adequate commitment to treatment and time.

In Every Issue 40 42 46 62 64

On My Mind We Hear You Nails File Freebies & Giveaways On The Road

180 190 192 200 214

Ad Index Reader Nail Art Product Spotlight Deal Sheet My Other Life


INTRODUCING A NEW

I N N O VA T I O N F R O M

COLOR CHANGING COAT

CLEAR IF YOU’RE HOT DARK IF YOU’RE NOT

See how it works!

orlybeauty.com www.nailsmag.com/fifi/15168 AVAILABLE AT AUTHORIZED DISTRIBUTORS. FOR MORE INFORMATION PLEASE CALL

800.275.1 1 1 1


new at

nailsmagg

Find everything you’re looking for on www.nailsmag.com. Whether you’re researching, shopping, or designing, you’ll find inspiration and answers at our website.

P Pamper Moms with Custom Pedis. C

Upload Unlimited Photos on Nail Art Gallery.

T Almond Cherry Renewal Mother’s The Day Pedicure features a homemade D sscrub, mask, and massage oil. www.nailsmag.com/almondcherry w

ruar y 200

7 105

We’ve removed the limit on how many nail art photos can appear on your Nail Art Gallery profile, so upload away! You can post your own step-by-step tutorials too. nailartgallery.nailsmag.com

NAILS Feb

Download a Pedicure Cleaning Log. Most states require that you maintain a log of when you clean your pedicure spa. Use this sample as a guide. files.nailsmag.com/Handouts/NAILSPediCleaningLog.pdf /NAILSPediCleaningLog.pdf

Learn the Glitter Press Technique.

As part of our online Troubleshooter video series, Young Nails educator Tracey Reierson shows you how to do the glitter press technique with gel-polish. www.nailsmag.com/nailstv [search “glitter press”]

38 |

NAILS MAGAZINE

|

MAY 2013

Apply to Be NAILS’ Next Top Nail Artist. You’ve got until April 27 to throw your hat in the ring to be a contestant in our reality show-style nail art competition. www.nailsmag.com/nexttopnailartist

next

top nail artist Sponsored by


l is W earing

: Itty,

M

Bitty &

Gritty

Model is Wearing: Toe-Tally Textured

Available exclusively at ďŹ ne beauty supply stores.

Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

www.chinaglaze.com www.nailsmag.com/fifi/15119

gh

e Rou

: In Th

aring

We odel is

Mode


{on my mind}

Let’s Not Mess Up a Good Thing The gel-polish market has been a boon to our industry. We’ve seen steady growth over the course of the last several years for brands and salons alike. Nails have never been so

Are you going to Premiere Orlando? Don’t forget about the awesome NailTech.com Network Orlando Social on Saturday, June 1. Reserve your ticket now at www.beautytech. com/orlando_social.htm.

popular. And unofficially (we don’t have specific client statistics but we’ve talked to plenty of nail techs), more clients are opting for long-lasting gel-polish manis. Officially, I can tell you that in 2012, 71% of salons offer gel-polish services. That’s up from 49% in just two years. But we’re starting to see a little backlash. (And I’m not talking about the safety of UV lamps. Medical experts have said they are safe. Now we just need to get that message to Dr. Oz and his cronies. But that’s another issue for another time.) No, this particular backlash is coming directly from the individuals who are wearing gel-polish — your clients. They are starting to complain about damage to their nails after removal. So they’re blaming it on the product. But as far as I see it (and many industry experts agree), it’s all about proper application and removal. Knowing that nail damage caused by improper gel-polish removal could be a blow to our industry, I’m on a mission to get the “safe removal” message out. Last December we ran a story about how to properly remove gel-polish. (You can read it online at www.nailsmag.com/gelpolishremoval.) Industry chemist Doug Schoon is passionate about the issue for the exact same reason. “Gel-polish should come off easily with no heavy-handed or forceful scraping,” he told us. “If you have to force the product off at all, you are doing something wrong.” I’ve seen more nail techs who do it right than wrong. But I’ve seen some techs who I consider top-notch try to hurry the process. By not waiting long enough you will be forced to use more force to remove the product. And in doing so, you’ll also be removing a layer of the natural nail. This is exactly where the point of damage occurs. It’s not the product. It’s the process. In addition to following protocol for removing gel-polish, it’s also your job to educate your clients. I’m a perfect example of a client who loves gel-polish. I wear it pretty regularly. But like a lot of clients, sometimes I peel the gel-polish off my nails. Hi, my name is Hannah and I’m impatient. I know it’s wrong and I’ve been much better about making regular salon appointments so it isn’t an issue. Make sure your clients are aware of the proper removal techniques in case (like me) they might be tempted to peel the gel-polish off. Let them know why your in-salon soak-off technique works (it breaks the bond between the product and the natural nail plate) and that there should be minimal pushing. As you probably know, when done correctly, the removal process is a little like a magic trick. I love seeing the gel-polish layer lifted up off my nails after I remove the wraps. If you missed the December issue and our article about proper removal, find the story online and make sure you’re following industry protocol. It’s up to the entire industry to make sure we can keep this gel-polish momentum moving forward. Let’s not let the actions of a few mess this up for the rest of us.

Hannah.Lee@bobit.com

40 |

NAILS MAGAZINE

|

MAY 2013


The Fastest In The Industry {LED, accelerated}

The Gelish® LED 18G Gel Light

is specially designed for rapid, efficient gel curing, particularly for the high-performance Gelish® Soak-Off Gel Polishes. Gelish® LED 18G Gel Light - The ultimate professional salon curing experience. • Cures all five fingers • Pedicure friendly • Patent Pending eyeShield™ (limits light exposure) • Magnetic tray for effortless, thorough sanitizing • Cures Gelish® Foundation in 5 seconds

• All unit light space is utilized • (18) 2-watt LED lights [= 36 watts] • Never need to replace bulbs • Meets standard safety compliances world-wide

Consistent Power & Performance of LED Light L.E.D. 18G

No Bulb Replacement Necessary - EVER!

Light & Gel Performance

Years

1st

2nd

3rd

4th

5th

6th

Diminishing Power & Performance of U.V. Bulbs U.V. Light

Bulb & Gel Performance

New Replace Bulbs

Months 1st

2nd

3rd

Scan • Watch • Learn

www.gelish.com

Follow us on:

Performs like Gel, Applies like Polish™ Ask your local distributor for genuine Gelish today Made in the USA © 2012 Hand & Nail Harmony • Brea, CA 92821 - Gelish and Hand & Nail Harmony are registered trademarks of Hand & Nail Harmony, Inc.

www.nailsmag.com/fifi/15285

HM-1568

4th

5th

6th


{we hear you}

What was your favorite worktravel destination?

A BOBIT BUSINESS MEDIA PUBLICATION

WEB POLL

Do you mix and match different brands of gel/gel-polish base and top coats with different colored gels/gel-polishes?

NYC! Publisher Cyndy Drummey Cyndy.Drummey@bobit.com

I stop ped by to say “hi” to Ligh t Elegance in Redmon d, O re. They’re fu n!

Associate Publisher Michelle Mullen Michelle.Mullen@bobit.com Associate Publisher/Editor Hannah Lee Hannah.Lee@bobit.com

46.8%

26.6%

22.8%

3.8%

Yes, always/most of the time.

Yes, sometimes.

No, never.

No, I don’t ofer gels or gel-polish.

Editor’s Note: Play it safe and don’t mix and match.

TWITTER

www.twitter.com/nailsmag

Premiere O rlando — I love catch ing up wit h everyone there!

Global Na il

www.facebook.com/nailsmag Michelle Hanlon: Love your Troubleshooter video series. I don’t know if I missed it but would love to see one on the proper way to put forms on the finger. I just can’t seem to get it right! Editor’s Note: You’re in luck. Search videos for “applying a form.” Chantelle Prince: I have just finished reading the Big Book 2012/2013 issue, and all I can say is, “Wow!” It was so extremely informative and so thoroughly put together. I am a nail educator in South Africa so some information doesn’t apply to us, but congrats to a great team who knows how to do things properly. I love your magazine!

>>>

|

MAY 2013

a for the Cup.

Western Sales Manager Michelle Mullen, (310) 533-2465 Michelle.Mullen@bobit.com F lorida fo Eastern Sales Manager r Mary Baughman, (562) 377-0465 P r e m ie r e Mary.Baughman@bobit.com O rlando! Sales & Marketing Coordinator Amy Maletic Amy.Maletic@bobit.com Audience Marketing Manager Katie Fillingame

FACEBOOK

NAILS MAGAZINE

Switzerland with my dear friend Swiss-born nail tech Elsbeth Schuetz!

Art Director Danielle Parisi e Danielle.Parisi@bobit.com Germany for th Graphic Artist Kimberly Pham ow. Dusseldorf sh Kim.Pham@bobit.com Graphic Artist Yuiko Sugino Yuiko.Sugino@bobit.com Hands do wn, Production Manager Carla Benavidez Seoul, Kor Carla.Benavidez@bobit.com e

Our tweet about blogger Holly Schipper’s arguments with Dr. Oz’s segment on January 25th got 13 retweets, and four favorites. (Her blog post also got nearly 7,000 page views within a few hours of posting it.)

42 |

Managing Editor Sree Roy Sree.Roy@bobit.com Features Editor Judy Lessin Judy.Lessin@bobit.com Senior Editor Tim Crowley Tim.Crowley@bobit.com Senior Editor Beth Livesay Beth.Livesay@bobit.com Editorial Assistant Brittni Rubin Brittni.Rubin@bobit.com Contributing Writers Michelle Pratt, Erin Snyder Dixon

For subscription inquiries: (888) NAILS-44, bobitpubs@halldata.com Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2507 Fax www.nailsmag.com Chairman Edward J. Bobit CEO/President Ty F. Bobit Chief Financial Ofcer Richard E. Johnson


INSTAGRAM

Where in the world is NAILS Magazine?

www.instagram.com/nailsmagazine

I lo love NAILS M Magazine so much I ccan’t leave home w without it! This ppicture was taken oover Christmas vvacation at Palancar Beach in Cozumel, Mexico.

#nailsmagazine now includes over 1,900 photos. Keep up the hashtagging! Our post from ISSELB of two crystal-encrusted Lumos bottles at the Famous Names booth garnered lots of attention with 104 likes. The bottles were custom designed for CEO/president Linda Nordstrom. You can follow Famous Names on Instagram @famous_names.

Robin Stopper Renner

N il b Nails by Robin/ R S Innovations, LLC. Eustis, Fla.

If you have a photo of yourself reading NAILS Magazine, send it to Beth. Livesay@bobit.com. Make sure to include your name, salon name, city, state and a brief synopsis of what’s going on in the photo (where you are, what you’re there for, etc.).

44 |

NAILS MAGAZINE

|

www.nailsmag.com/fifi/15304

MAY 2013


INBOX I saw that you chose a nail art photo I sent you to be published in your January 2013 issue. What an absolute honor it was for me to turn the page of one of my favorite magazines and see my picture, name, and salon right there. I got so excited and jumped around. I almost passed out from hyperventilating. It means so very much to me and I just wanted to take the opportunity to tell you how much it means.

Stephanie Cottrill Via e-mail

Just My Opinion: Never Give Up on Your Vision Many of us have heard some of these clichés throughout our lifetimes: “Don’t look at the glass half empty, look at it as half full.” “When life gives you lemons, make lemonade.” “Delayed doesn’t mean denied.” From one manicurist to another, I have to say that I affirm each of these statements. As manicurists and small business owners, we may experience many valleys and peaks as we go through the years. At the end of 2008, I closed my first salon due to the overwhelming feeling of being drained and the stress of being pulled in so many directions by people who had hidden agendas. I didn’t feel like I was fully invested in the vision for my business. Not having a strong support system, I allowed

the passion and drive I had to be depleted. Six months after closing my first salon, an opportunity presented itself for me to establish a business partnership. There are many important lessons that I learned as a business partner. Although the strengths and weaknesses of each person involved will be different, there should ultimately be a balance. Many businesses close as a result of money. When entering into a partnership, there has to be clear expectations of how money will be handled. To my dismay, my partnership dissolved as a result of financial responsibility — or lack thereof — and resistance to accountability. Which leads me into 2013 — a new year, new outlook, more wisdom, and passion for my original vision. I feel like I am back on the road to fulfill my destiny. Sure, I’ve learned some lessons the hard way. Keep in mind we may not get it right all of the time, but strive to get it right most of the time. Look at the set-backs as stepping stones to make you stronger, build character, and add stamina. I’m excited about rededicating myself to my vision, the meaningful relationships that have been built through such a trying time, and bringing life back to Zoe Nails. I encourage you to never give up on your vision no matter what obstacles you face. If the desire is in you it was meant for you to accomplish it.

Wanda Belk Zoe Nails at Ayrsley, Charlotte, N.C.

LIMITED OFFER

THE SIGNATURE COLLECTION RESIN BOWLS AND DISHES 5 PIECE SET $259 INCLUDES: PEDICURE BOWL, FOOTREST, PEDICURE BOWL CARRIER, MANICURE DISH, TREATMENT DISH PEDICUREBOWLS.COM

INFO@NOELASMAR.COM 1 800 772 1408 NOEL ASMAR BRAND DIVISIONS: UNIFORMS. RESORT WEAR. FITNESS. ASMAR EQUESTRIAN. BOWLS AND ACCESSORIES.

B O W L S A N D AC C E S S O R I E S

www.nailsmag.com/fifi/15171

MAY 2013

|

NAILS MAGAZINE

| 45


{nails file}

Pretty Racy Stuf

OPI’s GelColor consumer advertising campaign is centered around the theme of “endurance,” inspired by the strength and fortitude of female American Olympians and athletes who continue to champion their fields. The campaign features Misty MayTreanor, Gabrielle Douglas, Danica Patrick (pictured), and Serena Williams, and is seen in top publications including Brides, Cosmopolitan, ELLE, Essence, Glamour, Harper’s Bazaar, InStyle, Self, and W.

Tech Pens a Faery Tale

“I wrote my first short story when I was 9, and I never stopped writing,” says Patrice McNeal, owner of WildSide Nailz in Los Angeles and a tech of 35 years. “Last year I digitally published my first novel, Feyling Duplicity. It was one of the most thrilling moments of my life — like when I learned how to sculpt a full set of nails and it didn’t take three days to file and shape.” Taking a unique twist on a story of revenge, Feyling Duplicity follows an abused girl named Charlotte from her home in Ireland to London 15 years after learning she is a powerful breed of faery and that she was kidnapped by the same vampires who murdered her mother. “Enchanting faeries, seductive vampires, magic, mystery, romance, action, surprises ... it’s all in there,” she says. This labor of love took about 10 years to complete. “Being the first of a trilogy, I hope for smoother sailing during the completion of the last two,” she says. The hardest part of writing the book, she notes, was having to adhere to the basic principles of proper writing. “As a rule breaker by nature, I definitely pushed the envelope as I found a unique voice for my writing. The most enjoyable part, of course, was to finally write, ‘The End!’” Feyling Duplicity is available at Amazon.com. Book, faery, and vampire fans can visit McNeal at www.facebook.com/FeylingDuplicity.

46 |

NAILS MAGAZINE

|

MAY 2013

20

Upcoming Networking Events

What: Network Orlando Social When: June 1, 7-10 p.m. Where: Rosen Centre, Orlando, Fla. Organizer: BeautyTech.com Contact: www.beautytech.com/events.htm What: 11th Long Island Networking Day When: August 5 Where: Ramada Plaza, Holtsville, N.Y. Organizer: BeautyTech.com Contact: www.beautytech.com/events.htm What: 2013 Miami Beach Convention & Beauty Show When: August 25-26 Where: Miami Beach Convention Center, Miami Beach, Fla. Contact: www.miamibeachcbs.com

(continued on page 50)

>>>


MORGAN TAYLOR™, THE NEW STANDARD IN COLOR


Featured Shade: Chain Reaction

DBP, TOLUENE AND FORMALDEHYDE FREE.


SOPHISTICATION IN COLOR Inspired by luminous pearls, raw gems, semi-precious stones and radiant gold all drawn from the earth, Morgan Taylor Nail Lacquer is infused with rare and precious elements. All pigments are saturated, pure and ďŹ nely milled for luminous metallics, sparkling shimmers, decadent crèmes, stunning sheers and glistening glitters. Morgan Taylor Nail Lacquer is available in 100 exclusive colors. Indulge yourself.

BE FIRST TO EXPERIENCE THE COLORS Available May 2013 at CosmoProf and Armstrong McCall Stores

Call 714.773.9758 or go to MorganTaylorLacquer.com for more information www.nailsmag.com/fifi/15250


{nails file} Tweezerman Signs Alpine Skier Lindsey Vonn

Tweezerman has partnered with professional alpine skier and Olympic gold medalist Lindsey Vonn as the beauty tool manufacturer’s new brand ambassador for North America. Vonn will collaborate with Tweezerman for various marketing activities, including Tweezerman’s very first TV commercial and digital campaign. “We are very proud to have worked with Lindsey Vonn because like Lindsey, Tweezerman always strives to be the best of the best and second best is never good enough for us,” says Dr. Conny Wittke, CEO and president of Tweezerman International. “Our commercial featuring Lindsey Vonn perfectly embodies what we are all about: preparation, precision, and performance.” A new microsite (www.tweezerman.com/lindseyvonn) profiles some of Vonn’s favorite items including the Slant Tweezer, Point Tweezer, ProCurl Lash Curle, Luxe Edition Cyrstal Slant Tweezer, and new LED Lighted 15x Magnifying Mirror. It also includes behind-the-scenes videos and beauty tips from the most decorated alpine skier in American history.

African American Manicurists Association Reconvenes Last year saw the re-launch of the African American Manicurists Association. This networking and mentorship group started in 2003 in the Bay Area of California with a first meeting agenda of business strategies, goal setting, salon Smith Hackettmenu enhancements, and how to pack Belcher for mobile services. It continued on an informal basis with members networking, bartering with, and supporting one another. Nail techs SaVerne Smith and Kesha Hackett-Belcher re-launched the group in December 2012 with a meeting that included 15 attendees. “It’s not just to discuss nail-related issues. It’s for day-to-day issues. It’s a sisterhood,” says Smith. “The group will be a place to exchange ideas, to talk about new products, to mentor younger techs, and even to ask for a restaurant recommendation when traveling to a new town.” The group is open to all nail techs. You don’t have to be African-American to enjoy the group’s fellowship. For information or to join, call SaVerne Smith at (323) 389-0075 or e-mail Kesha Hackett-Belcher at hrbuf@comcast.net.

50 |

NAILS MAGAZINE

|

MAY 2013

CND Unveils New Tagline CND has a new tagline: Nails. Fashion. Beauty. The new tagline was announced at the 2013 CND World Summit in San Diego, Calif., attended by CND education ambassadors and international distributors from 65 countries. The change is meant to solidify CND’s leadership in the nail industry as well as its role in making nails the ultimate fashion and beauty accessory. Says CND co-founder Jan Arnold, “Quite simply, our new tagline nails it. It speaks directly to our passion for nails and the nail professional while highlighting CND’s pioneering role in making nails the ultimate fashion accessory.”

>>>


5

1

2

3

4

PRO PREP PRODUCTS 1 Swiss Blue Liquid Hand Soap

Washes away germs and bacteria. 2 Swiss Hand Guard Antiseptic Handwash Gel

Kills germs and keeps them in check during nail prep. 3 N.A.S. 99 Nail Cleansing Solution

Cleanses nails and removes gel residue. 4 Bond-Aid pH Balancing Agent

Ensures lift-free, chip-proof GelColor services. 5 PusherPlus Titanium Multi-Use Pusher

Pushes cuticles and details nails with a built-in cleaning edge

GELCOLOR • ICONIC OPI COLOR IN A SERVICE ONLY YOUR SALON CAN DELIVER! MODEL IS WEARING GELCOLOR BY OPI VAMPSTERDAM FOR MORE INFORMATION ABOUT GELCOLOR BY OPI, LOG ON AS A PRO AT OPI.COM! ©2013 OPI Products Inc. Call 800.341.9999 or visit opi.com


{nails file}

Celebrating Mom

Help your clients celebrate Mother’s Day with themed nail art that shows how much we love them.

Crystal L. Jones, The Salon: Hair, Nails, and Fitness Studio, Danville, Ky.

Bring a Polish, Take a Polish The polish exchange at Hey, Nice Nails! in Long Beach, Calif., is just what is sounds like — clients are free to drop off a polish they no longer care for and pick up one that sparks their fancy. “We know that a lot of our clients like to impulsively buy polishes, or their friends do, or their daughters do — everyone does nowadays,” says Ginny Geer, who co-owns Hey, Nice Nails! with her sister Donne. “This is a way for ladies to take the polishes they are over and swap them out for some that they like better.”

Elsbeth Schuetz, Los Angeles

Sonia Garcia, Polished Nail Salon, Poughkeepsie, N.Y.

52 |

NAILS MAGAZINE

|

MAY 2013

Dori Swope, Essence Hair Salon, Pasadena, Calif.

>>>


www.nailsmag.com/fifi/15116


What Are You Waiting For? Lightning Nail Dry Drops dries polish in 45 seconds

Richard Hurter Acquires Kupa Inc.

Hurter

Richard Hurter, who has been the driving force behind Kupa Inc. for the last 20 years, was a partner and has now acquired the entire company. As president, Hurter’s vision is to expand Kupa’s product oferings by introducing high-quality enhancement, acrylic, and gel products, tools, nail art, and Kupa Academy workshops in addition to electric file equipment. For more information, go to www.nailsmag.com/fifi/15391.

‘‘

BEAUTY=FASHION

“Nails have gone from a nonfactor to the hottest fashion accessory on the runway. From nail color, art, care, Esche shape, texture and type to technology and techniques, consumer nail editorial coverage has come a long way from reading those scary ‘fungus-related’ nail stories of yesteryear to making nails all about fashion and an integral part of the total look on runways and red carpets! Remember, when you’re in the business of beauty, you are in the business of fashion.”

‘‘

— Public relations strategist Sharon Esche is co-owner of Esche & Alexander Public Relations and BeautyPRpro (www.beautyprpro.com).

Just polish then add a drop of Cal Mangos’ Lightning Nail Dry Drops and nails are dry in 45 seconds – GUARANTEED! No need to wait for it. It’s lightning fast!

www.Calmango.com 800.656.2646 www.nailsmag.com/fifi/15280

Mix Business With Pleasure Hauk

Schrabeck

Wong

Biddle

Marquez

Bonvicini

Sail away on Royal Caribbean’s most innovative cruise ship yet with the nail industry’s best educators. Cruise With the Nail Stars, hosted by John Hauk, takes place September 29-October 6, 2013. The Allure of the Seas sets sail for a seven-night Eastern Caribbean cruise from Fort Lauderdale, Fla., visiting ports that include Nassau, Bahamas, Charlotte Amalie, St. Thomas, and Philipsburg, St. Maarten. Slated to teach are John Hauk, Jaime Schrabeck, Catherine Wong, Sam Biddle, Lorena Marquez, and Marco Bonvicini. During the weeklong cruise, experience three days of intense education to inspire the nail star in you. For more information, go to www. cruisewiththenailstars.com.


brush on new high intensity one coat lacquer from the creators of award winning Seche Vite™

Model wearing “Dives In Head First”

Scorchin’ Hot

Wild One

Dives In Head First

Pretty Little Heartbreaker

www.nailsmag.com/fifi/15104

Not Easily Swept Away

Takes Chances


{

} coverage SHOW

nails fle

AMERICA’S BEAUTY SHOW 2013

ABS Brings Beauty to Chicago From March 9-11, a throng of beauty professionals converged on downtown Chicago’s McCormick Place convention center to take part in one of the largest beauty trade shows in the country. The event featured exhibitors from every facet of the beauty industry including hair, skin, nails, and more, with a great attendance and a number of advanced education courses. The show included a special BeautyBASH, where salon professionals got a chance to showcase their musical talents, and the Stars Photo Competition gave away cash prizes for top nail tech, hair, and makeup entries. Make sure to save the date for America’s Beauty Show next year, held at the same location March 22-24, 2014.

Roxy Carillo showcased Amazing Nail Concepts’ specialty dip enhancement system.

Akzéntz educators Gina Silvestro and Peggy Talbot had a good time demonstrating their excellent 3-D gel scutlping techniques using Akéntz’s new Gel Sculpt Powder, which enables any Akzéntz Options Soak Color Gel to be sculpted for 3-D designs.

Brand manager for Cuccio Colour, Arica Carpenter (center) proudly exhibits the new polish line along with Star Nail’s global education director Elaine Watson (left) and NAILS senior editor Tim Crowley (right).

Dana Carini of Continuum Footspas poses behind the company’s newest design of its Echo Pedicure Chair, that now features a solid fitted basin.

Greg Salo of Young Nails exemplified true artistry as he instructs a crowd of show goers on proper application techniques.

CND’s Jan Arnold premiered the launch of Brisa Lites at a special press luncheon during the show.

Bio Sculpture Gel’s Marilyn Castorina and Melanie Visser were excited to announce the addition of the Hollywood Nail Collection of soak-of gel colors to the already wide range of 180+ colors.

Artistic Nail Design educator Christine Beach of Rochester, N.Y., had a great time showing of Artistic’s wide range of Colour Gloss gelpolishes to eager attendees.

56 |

NAILS MAGAZINE

|

MAY 2013

European Touch’s Sheila Newkirk stands beside the streamlined Rinato Spa Pedicure Chair.

>>>


I NAI L E

I

O

Y DR

BRAND

I C H I P S KI P

#

N

VY

I START T

IS H

1 SALON N FI

RA

A New Look from the #1 Salon Brand!

NAIL ENVY NATURAL NAIL STRENGTHENERS RAPIDRY QUICK DRY TOP COAT

I

I

CHIPSKIP CHIP PREVENTOR

DRIPDRY LACQUER DRYING DROPS

START TO FINISH BASE COAT, TOP COAT & NAIL STRENGTHENER

Call 800.341.9999 or visit opi.com ©2012 OPI Products Inc.

PIDR

Y

I DR

IP


Nail technician and show attendee Marangelyn Feliciano (left) of Springfield, Mass., receives a demonstration of CND’s new Brisa Lite Removable Gel System from none other than CND education ambassador Holly Schippers, a.k.a. “The FingerNailFixer” (right).

Lexor’s sister duo Christine and Jennifer Nguyen showed attendees the new smart features of the Lexor Luminous and Infinity Spa Chairs, including auto-fill and sani-drain functions.

Daniel, i l and nd Star Payne kept k p the range of colors moving into eager er attendee h hands. ds

Venique’s chic booth display matched the tone of their cool and inspired polish colors. Nail student Nicole Montoya stopped by the NAILS booth to show us the awesome nail art she did on herself.

Tony Cuccio stands in his farmer’s market-inspired booth for his eponymous Cuccio Naturalé line.

From left to right, J & A USA’s Mike Ahn and Marcus Hahn worked their booth alongside Albert Kim of SalonPOS salon scheduling software.

58 |

NAILS MAGAZINE

|

OPI educator Renee Gagnon gave demos of OPI’s GelColor Soak-Of Gel-Polish.

The show even featured a booth by The Mexican Hass Avocado Importers Association, where they gave out free samples of delicious fresh avocados and even gave demonstrations on how avacados could be used as a natural supplement to manicuring services for its great skin benefits. MAY 2013

Debra Bourque and Kimberly Kennedy educated attendees about the North American Schoold of Podology, founded by Footlogix innovator Dr. Katherin Von Gavel.

Dr. G’s Andy Hillas showcased the company’s nail and skin treatments.

>>>


www.nailsmag.com/fifi/15109


The Dashing Diva Design Center had cool examples of what you can do with DesignFX and a little inspiration.

Entity’s Roxanne Nguyen, Dee Nguyen, and Joseph Pham worked the show floor with Chicago-based distributor Maia Tran (second from right).

Looking good in green — the ladies of Hand & Nail Harmony were ready for St. Patrick’s Day a week early. From left: Thao Nguyen, Sandy Combs, MaeLing Parrish, Danielle Candido, Tifany McBride.

Light Elegance’s Jim McConnell and Lexy McLellan celebrate educator Darcy Olin’s (center) first NAILS cover.

EZ Flow educator Mary Metscaviz kept busy doing TruGel demos.

John Galea and Margo Reed stand with Orly’s larger-than-life newly redesigned logo and polish bottles.

SNAPSHOTS FROM INSTAGRAM

AII’s Nadine Galli Lynda Bartley manned the Seche booth (one of many AII booths on the show floor).

Yvette Pitt, Jenny Nguyen, and Tina Hong were happy to show of LeChat’s latest Perfect Match Mood Color Changing Gel Gel-Polish. Polish.

NAILS editor Hannah Lee poses with Ashley Gregory at the NAILS booth. Gregory was named the Stars Photo Competition winner in the nail category. Look for her winning entry in the July issue of NAILS. AILS.

In addition, here are some of the fun iPhone pics editor Hannah Lee snapped and posted to Instagram. You can follow us @nailsmagazine on the Instagram app or online at www.instagram.com/nailsmagazine.


NEW from Colour Gloss Available in 15 mL. - 0.5 Fl. Oz. ℮

FLIRTY

SULTRY

FEARLESS

WILD

CHILL

SEXY

Your Summer Escape

www.ArtisticNailDesign.com

Model is wearing Flirty, Sultry, Fearless, Wild, Chill and Sexy.

© Artistic Nail Design • Nail Alliance - Artistic, Inc., Missouri USA Artistic Nail Design and Colour Gloss are registered trademarks of Artistic Nail Design, Inc. / Made in the USA

www.nailsmag.com/fifi/15296

HM-2023


Go to www.nailsmag.com/freebies to find web-exclusive giveaways.

freebies{and} giveaways!

To enter to win, go to www.nailsmag.com/freebies by May 31.

Sample Tropical Shine’s Zebra Contour File

Protect Nails With the “No Chip” Clip For Keys

The Zebra Contour File has a rounded narrow shape on one end for prepping the nail surface and cuticles, while the angled edge is perfect for hard-to-reach areas around the surface of the nail. A 100/180 grit makes it a versatile “combination” file — coarse on one side and medium on the other. All Tropical Shine files are washable and disinfectable. Be one of 100 winners.

New from Clipa comes the “No Chip” Clip for Keys — rings that have an added extension to help prevent chipped nail polish and broken nails. Fifty readers can win this hassle-free clip that is made in the U.S. and allows keys to be added or removed easily. A great point-of-sale retail item, the No Chip Clip ofers relief from standard split-ring key rings.

50 Can Win Mr. Pumice’s Pumice Contour Bar

Mr. Pumice’s Pumice Contour Bar is a retail-friendly shrink-wrapped bar that comes in a soft pink. This bar boasts ease of use for tech or client due to its unique contoured shape — it fits the natural shape of the hand. The softer, gentle grit means the bar can be used not only on feet but also any other area with tough callus, including elbows and hands.

Congratulations to May’s Freebie Winners One reader received Young Nails’ spring/summer 2013 Mani Q color collection and five readers received a Double-Sided Pusher/Curette from Mehaz.

62 |

NAILS MAGAZINE

|

MAY 2013

Prove Your Mastery of the Miniature

It’s no mean feat to take a famous work of art and reproduce it on a nail tip. Yet that’s precisely what we’re asking you to do for NAILS’ seventhannual Mini Masterpiece Contest. The rules are simple: You’re free to select any well-known painting and reproduce it on a single nail tip. You may turn the nail tip sideways to accommodate a horizontal painting. All entries must be received by NAILS by Thursday, May 9. Send your nail tips to Mini Masterpiece Contest, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Let us know the artist’s name and the title of the original work of art and don’t forget to send your contact information, including phone number and e-mail address. Please also include a color print-out of the original painting. For inspiration, check out last year’s winners at www.nailsmag.com/2012masterpiece.


www.nailsmag.com/fifi/15116


{on the road}

cafe aint little u q is h t We love e spa side! on th

, Edwards r e b m A il director ez and That’s na chs Tomy Sanch S senior e me, nail t eberry, and NAIL ervices. Ros ur s Shenoah Crowley after o editor m

Mario Tricoci handelier c t a h t l is a? How coo in the sp m o ro t ie in the qu

e ce in th n ia b m ta the quie s bright and m o r f t wa as In contr salon up front on a Friday. . spa, the even at 9 a.m energetic

With 15 locations, the Mario Tricoci name is well-known in the Chicago area. Believe it or not this was our first visit to the Michigan Avenue location that has been open for 14 years. BY HANNAH LEE

> Nail director Amber Edwards oversees 150 nail techs across 13 of Mario Tricoci’s 15 locations. The first location opened in 1972 in Schaumburg, Ill., by Italian-born hairstylist Mario Tricoci. Others followed and the posh Michigan Avenue location opened in 1999. The salon and spa take up two floors in The 900 Shops on Michigan Avenue. Approximately 8,200 square feet are dedicated to the salon, located in the front by the entrance and approximately 4,500 square feet are dedicated to the spa that can be reached through closed doors. Hair and nail services take place in the more bustling salon side, while clients in the spa can experience pure relaxation. > All new nail tech hires go throuh a rigorous three-week training program before they can begin seeing clients. It’s important for clients to know no matter the location they book an appointment, they’ll receive the same level of service. At the time of our visit, there were 12 nail techs employed at the Michigan Avenue location and Edwards was looking to hire six more. (She advertises on Craigslist, as well as sends out mailings to a list of Illinois nail techs that she obtains from the state.) > Since full benefits aren’t always ofered at smaller salons, one of the key bonuses of working at a multiple location salon is the benefits ofered. Employees at Mario Tricoci are ofered 401(k), health insurance, flex spending, and paid continuing education. (The company even pays its employees for time spent taking classes.)

has been a nail ho w n, lo o C ia Yesen gave oci for 15 years, ic Tr o ri a M t a tech dicure. m a thorough pe 64 |

NAILS MAGAZINE

|

MAY 2013

> Even in the cold Chicago climate, pedicures are still the top-ranked service with manicures coming in second. Around 48% of the nail clients at Mario Tricoci opt for a combined mani-pedi service. No-chip manicures make up 25% of current nail clients. And while gel and acrylic are ofered, only 2% of the salon’s nail clients opt for enhancements. www.tricoci.com For more photos of this salon, go to www.nailsmag.com/ontheroad/mariotricoci.


500,000 GREAT REASONS WHY ™ DETOXSOAK IS YOUR NEXT NEW income generating spa service The feet have 500,000 sweat glands that help remove toxins from the body. Soaking the feet with ™ DETOXSOAK (for 15 minutes) and a 15 minute ™ DETOXSOAK Somatology Massage will help to de-stress, relax and refresh the body.

Free

Exclusive Free

DETOXSOAK Offer from industry leaders Cuccio Naturalé ™ and The Industry Source. Be one of the first to experience this new income generating spa service for FREE!

$50 Free

Service Value (based on average value of a DETOXSOAK™ service)

TRY IT NOW FREE!

BUY IT NOW!

Try this NEW FREE $50 service* now!

If you can’t wait to get started providing your

clients with this great new service and increasing your income purchase the DETOXSOAK™ Herbal Foot Service Kit now.

For your FREE sample DETOXSOAK™ packet call 800.362.6245 or

Kit contains: 8 DETOXSOAK™ packets and includes FREE one 4 oz. serum and set of technique cards (a complete value of: $55.96)

visit the website:

Spa/Salon: $46.99

www.theindustrysource.com/ detoxsoak

(#663400)

*Please note: This offer is for DETOXSOAK packet only – (The Industry Source and Cuccio Naturalé are not responsible for any payment of services)

DETOXSOAK

www.cuccio.com

Where total body wellness begins with the feet TM

Available at:

facebook.com/cuccionaturale

T HE INDUST RY SOURCE • 800.362.6245 • theindustrysource.com www.nailsmag.com/fifi/15102


TECHNIQUE}

The Decal Gal

1

2

3

4

Lisa Katchur of Lakeside, Mont., makes her own high-quality decals designed specifically for her nail art techniques. She makes the decals using a wax substrate ink for brighter colors with a fixative spray over the printed image to prevent the ink from separating. The decals come on a clear background so they can be layered. For more information, go to www.nailmag.com/fifi/15411. 1. Prepare the client’s nails as you would for a fill. Remove old product, clean up the cuticles, and trim the free edge. 2. Create the look you want under the decal with gel. Light colors work the best. (But you can always change the color after you top coat over the decal by painting gel around the decal and using a small brush to get in close around the design.) 3. Cut the decal out as close to the design as possible, and use tweezers to place it in cool or room temperature water for about 20 seconds. Take it out and blot of the extra water on the paper towel, and place it flat on the paper towel. Begin lightly poking at the center of the image with the tweezers and it will release from the backing. 4. Use tweezers to grab the released part on the edge and place it on the nail in the desired position. Push your finger down in the center of the decal and roll it of in all directions. This secures the decal and removes any leftover water. You can paint around the decal with gel to change the background color of the nail, or put more gel top coat around the design and push glitter into the gel. Finish with top coat. You have instant art in less time and more money for your work. >>>

66 |

NAILS MAGAZINE

|

MAY 2013


TECHNIQUE}

Footlogix New Holographic Packaging Footlogix Pediceuticals has redesigned its branding and packaging to feature bold, holographic labels. The foot care product line revitalized its look with the new premium packaging. The shimmeringholographic foil labels also feature updated product names and segmentation into five distinct categories. The new Footlogix packaging presents a more informative and highly efficacious look, and features a super-sized foot icon with a bold and simplified color coding system that now clearly identifies each product based on usage and application. Whether in the back-bar or displayed on shelves in key retail areas, the distinctive new look of Footlogix Pediceuticals will create an even stronger shelf-impact and will heighten customer interest as it continues to roll-out to spas and salons. For more information, go to www. nailsmag.com/fifi/15412.

68 |

NAILS MAGAZINE

|

MAY 2013

Excellence in a Bowl Noel Asmar introduces a line of pedicure bowls, manicure bowls, and treatment dishes that are perfect for nail technicians looking to spruce up their professional look. The resin bowls come in a range of colors and are made of strong yet lightweight materials for durability and easy transport. The Pedicure Bowls have double wall insulation to help keep water warm longer, as well as a discreet inside bowl marking for water levels. They can be cleaned with a mild bleach solution or hospital-grade disinfectant and have an optional carrying case for portability. The bowls also feature a reinforced center bottom that allows the Pedicure Bowl to be professionally plumbed if you choose, plus they have two convenient groove handles on each side to make for steady transitions from sink to station. The bowls and treatment dishes can be stacked for easy storing, and created with a color matching system that assures consistent color matching batch after batch, ideal for reordering over time. For more information, go to www.nailsmag.com/fifi/15413.

>>>


truly (MWGSZIVXLIVMGLFIEYX]SJ8VY+IP™  4YVI+IP4SPMWL'VIEXIFVMPPMERX HIWMKRW[MXLLMKLKPSWWPSRKPEWXMRK WLEHIWXLEXJIEXYVIEZEVMIX]SJÁRMWLIW ERHGYVIYRHIV0)(ERH9:PMKLX 8VY+IP™GSPSVWSEOWSJJIEWMP][MXLSYX HEQEKMRKREXYVEPREMPW 0IX]SYVXEPIRXXVYP]WLMRI[MXL8VY+IP™

I^ÂS[GSQ www.nailsmag.com/fifi/15110


Q&A Q:

I have a client who has worn gels for a few months. Her nails were short when frst applied and now they are the same length as the enhancement. The corners at the extension edge separate slightly and junk gets stuck in there. I have suggested she wear the nails a little shorter, so this does not happen. Every time she comes in we shorten them, and she comes back and the corners are separated slightly. I do not want this to become an infection issue. Should we be doing something different?

A:

Pedi Protexx Guards Against Smudging Your client has just paid her hard-earned money for a pedicure, but now she doesn’t have the time to wait to let it dry. So she puts on flip-flops and heads out the door, only to bump her foot or drop her keys and smudge your polish application. Pedi Protexx is a new product that protects wet polish from the minute it is applied until it is dry. Pedi Protexx surrounds the foot with a protective shell large enough to prevent damage to the wet polish even if the foot bumps against something. The Pedi Protexx plastic hood slides on any flip-flop type sandal, and the device stays in place due to the patented design that grabs the thong of the flip-flop. One size fits most feet, and you can walk or drive while wearing Pedi Protexx. Inventor Barbara von Mettenheim says she came up with the idea for Pedi Protexx the day of her daughter’s engagement party after she had just ruined her perfect pedicure on her left foot. After looking down at the ruined pedicure she shouted, “Why doesn’t someone do something about this?!” and thought, “I can do it!” And Pedi Protexx was born. For more information, go to www.nailsmag. com/fifi/15414.

70 |

NAILS MAGAZINE

|

MAY 2013

This can be a problem especially if your client has a deep C-curve. When filing the free edge you want to file on an angle to ensure the natural nail is slightly shorter than the enhancement. Softening the corners of a square nail helps so they do not catch on things. Make sure the product is not too thick at the free edge or it will not be able to “flex” with the natural nail. It should only be about three times the thickness of the natural nail. Finally, in your sealer application, try brushing a little on the underside of the nail before curing. — Joanne Millar is the head educator for En Vogue Sculptured Nail Systems.

Q:

I am interested in buying Gelish gel-polish but I have one concern holding me back. Can regular nail polish be used with this system in any way? I have some polish colors that are not available in Gelish Soak-Off Polish. If so, please advise me on the correct order and UV timing.

A:

You won’t be able to use the nail polish in place of Gelish (after Foundation and before Top It Off), but you can apply nail polish on top of a finished Gelish manicure. Just make sure that the when removing the nail polish, you use a non-acetone polish remover to take it off. The client can change her nail color as many times as she wishes, while keeping the Gelish manicure intact. — Thao Nguyen is an educator for Hand & Nail Harmony.

Have a technique question? (about product application, troubleshooting, etc.)

E-mail it to Tim.Crowley@bobit.com and check back here for an expert answer.


Introducing Polish Pro Sweet Dreams Collection - Five creamy pastels and one super-sparkly glitter make up this beautiful, dreamy, collection. Wear the glitter option solo, or feel free to layer it over any other Polish Pro color for an instant blinged-out look. Buy four & get two FREE to own the entire collection.

Calming Lavender

My Sleeping Beauty

Sage It Ain’t So

Dreaming Of Blue

A Mauv-elous Night

Shooting Star

Scan for more information and for online ordering.

Follow NSINails: www.nailsmag.com/fifi/15135

www.nsinails.com | 800.354.6741


TECHNIQUE} demos 1

2

3

4

Jessica Cosmetics’ GELeration is a brush-on gel-polish that the company says can last for more than three weeks with no chipping, peeling, smudging, or fading. GELeration works great for both manicures and

Jessica Cosmetics GELeration

pedicures, cures quickly in LED and UV lights, and goes on easily. The brush-on gel-polish can also be purchased in a starter kit with buffers and ďŹ les to help you get started. 1. Sanitize hands and nails with Jessica Sanitizer Spray and gently push back cuticles and clean the nail plate. Shape the natural nail using the Prepping File in 100/180 grit. 2. Remove the shine using the 100-grit side of the Gentle Foam Buffer in 100/180 grit. Remove dust. Wipe the nail clean using a ProTouch Lint-Free Wipe and Clarify Nail Cleanser. Apply Prep Nail Primer to the nail plate. 3. Apply a thin layer of Start Base Gel, sealing all free edges of the nail. Place the hand in the Pro LED 30 Lamp for 10 seconds (1 minute for UV lamps). 4. Apply GELeration Soak-Off gel-polish of choice in a thin layer from the cuticle to the free edge. Be sure to seal the edges of the nail. Place the hand in the Pro LED 30 Lamp and cure for 30 seconds (1 minute in UV Lamps). 5. Repeat step 4 for the second coat. Apply Finish Gel Sealer from the cuticle to the free edge in a thin, light layer. Be sure to seal the edge of the nail. 6. Place the hand in the Pro LED 30 Lamp and cure for 30 seconds (2 minutes in UV lamps). 7. Remove gel residue from the nail using a ProTouch Lint-Free Wipe and Clarify Nail Cleanser. Apply Jessica Phenomen Oil to the cuticle and skin surrounding the nail. 8. Massage Jessica Hand & Body Emulsion into the hands to add necessary moisture and complete the perfect GELeration manicure. >>> For more information, go to www.nailsmag.com/ff/15311.

5

72 |

NAILS MAGAZINE

6

|

MAY 2013

7

8


,5;0;@ Ž

HQWLW\EHDXW\FRP

<RX·YH DOZD\V EHHQ

(QWLW\%HDXW\,QF

VSLULWHG

(17,7< 7+($572)1$,/6 www.nailsmag.com/fifi/xxxxx www.nailsmag.com/fifi/15131


TECHNIQUE} demos 1

2

3

4

Create perfect gel nails with Alfalfa’s Geluv Soak Off GelPolish. The fast curing gels apply like nail polish and stay on for almost two weeks. Clients will love the high-gloss

Geluv Soak Off GelPolish Manicure

finish and Geluv comes in a wide range of colors to match any client’s style. 1. Sanitize the client’s hands and nail beds. Push back cuticles and shape the nails. Buff the nail bed with a buffing band or fine buffing file, and dust with a manicure brush and clean the nails with alcohol and lint-free wipes. 2. Apply Geluv Soak Off Base Gel in a thin application and seal the edges and cure under the Geluv Hi-Power LED light for 10 seconds. 3. Apply your choice of Geluv Soak Off Color Gel-Polish in a thin application and seal the edges and cure for 10 seconds. Repeat for darker coverage. 4. Apply Geluv Soak Off Top Gel in a thin application and seal the edges of the nail and cure for 10 seconds. Wipe off the tacky residue with alcohol and lint-free wipes to achieve a high-gloss finish. 5. To remove, gently file the surface of the gel top coat to break the seal. 6. Place a cotton ball saturated with Remover over the nail, and secure with Gel-Off remover clips. 7. Leave on for 10 minutes. 8. Take off the clips and cotton ball and gently remove the gel with a manicure stick. Use the Geluv buffer and lightly buff the surface of the nail to remove any remaining residue. Sanitize the nails with alcohol using lint-free wipes and finish with cuticle oil. For more information, go to www.nailsmag.com/ff/15312.

5

74 |

NAILS MAGAZINE

6

|

MAY 2013

7

8


TECHNIQUE} signature services Organic Sugar Olive Oil Scrub Manicure George The Salon, Chicago

1

4

George The Salon uses:

Blue Cross Cuticle Remover; organic honey, organic sugar, organic olive oil; Davines Honest Delicate Hand Wash, Authentic Moisturising Balm; Essie base coat; Seche Vite top coat; non-acetone polish remover, polish. .

1. Remove old polish with non-acetone polish remover. Trim and file the client’s nails.

2. Soak the client’s fingernails in warm water with Davines Honest Delicate Hand Wash for a few minutes.

6

3. Apply Blue Cross Cuticle Remover, then push cuticles back with a manicure stick.

4. Mix together organic honey, organic sugar, and organic olive

oil to create a scrub. Set aside a small amount in a jar for the client to take home as a gift. Exfoliate the client’s hands and lower arms with the rest of the scrub. Remove the scrub with a warm moist towel. 5. Massage the client’s hands and lower arms with Davines Authentic Moisturising Balm. Wipe the nails to get rid of any excess oil/lotion. 6. Apply Essie base coat, two coats of polish, and Seche Vite top coat.

p r ice: $35

>>> 76 |

NAILS MAGAZINE

|

MAY 2013


Tempt your clients into pedicure season with the honey-sweet aroma of soothing chamomile and refreshing mint leaf.

chamomile mint absolutely invigorating

chamomile mint scrub Banishes calluses and dry, rough skin with natural sugar crystals and AHAs.

chamomile mint mask Ultra-hydrates and soothes with shea butter extract.

chamomile mint massage For a silky, sensual spa massage with rich emollients and antioxidant vitamins.

Also available in indulgent royal verbena, refreshing cucumber, exotic tropical citrus, tempting lemon tonic, and enticing papaya pineapple.

Call 800.341.9999 or visit opi.com Š2013 OPI Products Inc.


TECHNIQUE} signature services Old-Fashioned Lemon Drop Pedicure Delightful Dijits at Impressions Salon, Pensacola, Fla.

1

4

Delightful Dijits uses:

Delightful Dijits Lemon Bath Salts (Epsom salt, sea salt, essential oils, vitamin E), Lemon Rose Bath Bomb (baking soda, citric acid, coloring, essential oil, grapeseed oil), Lemon Sugar Scrub (raw cane sugar, cold-pressed olive oil, vitamin E, grapeseed oil), and Lemon Lotion (unscented lotion, essential oils); pedicure soak, sanitizer, sliced lemons, base coat, polish, top coat, cuticle oil.

1. While the basin is filling with warm water, add your favorite

pedicure soak and sanitizer. Have the client place her feet in the basin, then add two sliced lemons, Delightful Dijits Lemon Bath Salts, and Delightful Dijits Lemon Rose Bath Bomb. Let the client’s feet soak for 10 minutes. Ofer the client some old-fashioned lemon drop candies to enjoy. 2. Prep nails. Lessen calluses. 3. Exfoliate the client’s feet and lower legs with Delightful Dijits Lemon Sugar Scrub. Rinse. 4. Pat the client’s feet dry.  Gently press lemon slices onto the client’s toenails, then wrap the nails with a warmed towel to hold the slices. Ofer her another piece of candy. After five minutes, unwrap the client’s feet and remove the slices. 5. Massage the client’s feet and lower legs with Delightful Dijits Lemon Lotion. 6. Cleanse the toenails. Apply base coat, two coats of polish, and top coat. Apply cuticle oil. Ofer the client a candy for the road.

p r ice: $45

78 |

NAILS MAGAZINE

|

MAY 2013

6


www.nailsmag.com/fifi/15187


TECHNIQUE} behind the scenes

®

Dedicated to

the Success

of Nail Profess ionals • Decem ber 2007

What You Nee d ABOUT YOU to Know R LEASE Get Your Clien ts TO WINTER to Say “Yes” PEDICURES Wha FAVORITE PRO t Are Your DUCTS? 12 Days of NAI L ART DECODING COLOR in Your Salon

Multi-Colored Metallics ROCK STA R TOES! www.nailsmag

.com

We’ve known nail tech Melissa De La Cruz for many years. (She was the person who did the rock star toenails on our December 2007 cover!) A nail tech for 22 years, she’s always had a passion for her profession. “I can honestly say I found my calling,” De La Cruz told us. Most days, she runs her own nail business within Tiffany’s Luxury Medical Spa in Visalia, Calif. But for the past eight years, she’s also been a key member of the Young Nails education team. As a senior mentor and international educator for Young Nails, De La Cruz travels all over the world educating other nail techs. She teaches the OWCs (One Week Courses) with Greg Salo and Tracey Reierson. These week-long boot camps cover either Mastering Gel or Mastering Acrylic. She also teaches the shorter two-day Road Shows. “Working for Young Nails has not only helped me take my own personal business and talent to the next level, but it also has helped me take so many other nail techs there as well,” says De La Cruz. “My biggest reward for teaching other nail techs is seeing their success after they take one of our classes. To see the joy and confidence they leave with is priceless.” In the salon, De La Cruz is lucky to have clients who trust her to create anything she is inspired to do. “I have an awesome clientele. Gel is all the rage right now so I mainly do gel on my clients.” She notes that the most popular shape is the “almonetto”, which is a hybrid of an almond and stiletto nail. So that’s what we had her do for this month’s cover. (By the way, De La Cruz told us she’d charge $115 in the salon for a set of our cover nails.) MIXING CUSTOM GEL COLORS Take a gel spatula or painter’s knife full of Build Synergy Gel and place it on a ceramic tile. Use one drop of Red Liquid Art in one of the Build Synergy Gel scoops. Mix very well with a spatula to create a stained glass look. For the next color, use a drop each of Red and Yellow Liquid Art. Sprinkle in some Lava Glitter from the Los Angeles glitter collection. Mix well. This creates an orange color that looks like fire!

80 |

NAILS MAGAZINE

|

MAY 2013

PHOTOGRAPHY BY VU ONG/KIMBERLY PHAM


Here’s how you can do these nails: 1. Prep the nails and apply Protein Bond. Apply forms to all 10 nails. Apply Synergy Base Gel and cure under a UV light for 30 seconds. Then apply Synergy Clear Sculpture to sculpt a thin free edge. Cure for 30 seconds. 2. Remove the forms, carefully separating the form from the thin layer of gel. Using the Magic Wand, gently pinch a C-curve. File the free edge to desired length and shape. 3. Apply either Black Mani Q Gel Polish or Black Kaleidoscope Gel Paint on all 10 nails. Cure for 30 seconds. Apply two coats for full coverage. 4. Using an eyeshadow brush, apply the new Young Nails Sapphire and Amethyst Pigments to the sticky layer of the nails in random spots. Make sure you are applying the pigments thinly. Take your finger to press the pigment into the sticky layer. 5. Apply a thin layer of Base Synergy Gel to the nail. Doing one hand at a time, apply Blue Berry and Raspberry Icy Mylar, Gold Foil, and Moody and Celebrant Confetti to random spots on the nails. Cure for 30 seconds. 6. Create your own custom gel colors. (See sidebar.) Apply both colors by floating the gel colors in random spots. Cure for 30 seconds. 7. Apply Build Synergy Gel over the entire nail. This encloses your design, plus builds the strength and structure of your nails. Cure for two minutes. Wipe off the sticky layer on all 10 nails using Swipe. Using a YN-99 Electric File, file the nails into your desired shape. (Melissa created an almond-shape she refers to as the “almonetto.”) Use Swipe again to remove all the gel dust. 8. Apply Mani Q Top Coat or Finish Gel to all 10 nails. Cure for two minutes. Use Mani Q cleanser to wipe off the sticky layer. Apply Rose Oil to all 10 nails.

1

3

2

4

5

6

7

8

Young Nails mentor Melissa De La Cruz enjoys creating nails that her clients love and that interest and inspire her. Her passion for the industry definitely shines through in her classes and through her education. “I know when nail techs leave one of our classes that they feel like they can rock the industry.” MAY 2013

|

NAILS MAGAZINE

| 81


TECHNIQUE}

It’s a Hard Knock Life, For Brush As a nail technician and nail artist you understand the importance of a good brush as much as having the right brush for the right job. You most likely have an arsenal of brushes ranging in size, shape, and hair — specifically for acrylics, gels, nail art, etc. Whether you are a painter of canvas, fingernails, or a sculptor of acrylic enhancements, it’s important to take the best care you can of your brushes so they can have a long shelf life. Here are some tips to help keep your brushes in the best possible condition.

GEL BRUSHES Synthetic bristles are a favored choice for working with gel. They are durable and hold up well to commercial cleaners. They also don’t have to be cleaned as thoroughly as a sable acrylic brush. Alcohol can actually be used to remove most of the gel from the bristles, and the brushes can always be stored upright as alcohol evaporates much more quickly than monomer. To clean a gel brush, simply swish it back and forth in cleaner or alcohol and press dry between two pieces of paper towel.

SABLE AND KOLINSKY ACRYLIC BRUSHES Sable and kolinsky are small forest animals related to badgers, weasels, ferrets, wolverines, and minks — and they are valued for their fur. > They have been favored amongst artists for hundreds of years, most notably for their superior strength and resilience. But to ensure a prolonged life and optimal performance, proper care and maintenance must be observed. > Avoid skin contact with the bristles whenever possible. Oils from the body can deteriorate the bristles over time. > Use monomer for cleaning sable and kolinsky acrylic brushes whenever possible. > Do not use acetone. Even just one washing in acetone can dehydrate the bristles enough to afect their performance. Acetone strips the brush of its natural moisture. Once the bristles become dehydrated, they will be unable to hold liquids, rendering the brush useless. Acetone will also dissolve the glue that holds the bristles into the ferrule (the metal band that holds the bristles and attaches them to the handle). > Keep a separate bottle of monomer that’s used only for cleaning brushes — not for nail services.

82 |

NAILS MAGAZINE

|

MAY 2013

NAIL ART BRUSHES Nail art brushes are usually thinner for more detailed work. Some are as tiny as four or five hairs thick. Extreme care must be given to these types of brushes. Some cannot aford to even have one or two bristles mangled. How you clean these brushes depends on what they’re used for. For example if you’re using detail brushes with nail polish, it’s recommended that you purchase a set of inexpensive ones, as the only way to remove nail polish is with polish remover or acetone. This will of course deteriorate the bristles. If you’re using the brush with a water-based medium, swish it slightly in soapy lukewarm water, rinse in cool water, and >>> reshape with a dry paper towel.


Get everything you need from acetone to wipes Discover the beauty of value and quality with SuperNail. For over 40 years, our complete line of over 100 products and accessories at affordable prices has made us a favorite with nail professionals. Find out today why SuperNail is the best choice for everything you need to succeed.

The Super Value of Beauty

Z\WLYUHPSWYVMLZZPVUHSJVT www.nailsmag.com/fifi/15136


1

1

2

2

3

3

HOW TO REMOVE HARDENED ACRYLIC FROM SABLE/KOLINSKY BRISTLES 1. Swish the bristles back and forth in brush cleaner for one to two minutes to soften the acrylic. Then lightly press the brush onto a flat surface and allow the bristles to fan out naturally. You want a flat surface to keep the brush cleaner pooled around the bristles. 2. Use a wooden tool (orangewood or popsicle sticks work best) to very gently scrape of the softened acrylic. Repeat this until all traces of acrylic have been removed from the bristles. Scraping too hard or using ng a m me metal e tool can cause the flags (tips of the bristles) s) to to be beco become come me flared. 3. Once you have removed ove ved d all all traces trac tr aces es of of acrylic, acry ac ry press the bristles in theirr natural natu na tura rall direction dire di rect ctio ion n between betw be twee een n two paper towels to re remo remove move ve tthe he ccle cleaner. lean aner er.. Di Dip p th thee br brus brush ush h in monomer and use a paper towel to reshape the bristles. Store the brush flat until the monomer has evaporated, then store upright. Storing brushes upright before the monomer has evaporated will cause the ferrule to fill with monomer, which won’t let it evaporate and can contaminate your brus br brush ush h an and d da dapp dappen ppen en d dis dish. ish. h.

84 |

NAILS MAGAZINE

|

MAY 2013

CLEANING NAIL ART BRUSHES Never clean or submerge brushes in scalding or boiling water — the ferrule can expand and cause the bristles to fall out. Never leave any brush resting on its bristles in cleaner or not. 1. Clean your brush in a small dish with cold water after each stroke while you’re working. 2. Pat or wipe the brush on a clean paper towel and pull the bristles together between your thumb and index finger to take out excess water and reform the original shape of the brush. 3. After a couple of weeks your brushes should be cleaned in isopropyl alcohol, which removes dry paint that may remain either on the bristles or paint that seeped into the ferrule. After cleaning with alcohol, you must rinse out your brushes with cold water to make sure all the alcohol is removed. After removing all the water from your brushes you may place them in a brush roll-up, leaving the cover open, so your brushes can dry. Never put your brushes away wet.

Thank you to Patrice “Tracie” McNeal of WildSide Nailz in Los Angeles and Tina Panariello of Brooklyn, N.Y. (www. tinapanariello.com) for contributing to this story. For more information about brushes, go to www. nailsmag.com/list/topic/brushes.


Pre Visi mi t Us ere a Or t lan do

NEW. Discover the Leading European Solution in Nail Color Technology

99 matching colors in different application techniques Nail Polish

Striplac Semi-Permanent LASTS UP TO 10 DAYS

Non-Permanent LASTS UP TO 1 WEEK

Lac Sensation Semi-Permanent LASTS UP TO 3 WEEKS

Colour Gel Permanent LASTS UP TO 6 WEEKS

*

available in 24 shades

Are you interested?

fb.com /AlessandroInternationalUSA

Join the alessandro community! Phone 1-800-645-3340 www.alessandro-international.us

@alessandroIntUS

www.nailsmag.com/fifi/15149

alessandro International is the leading European brand in hand, nail and foot cosmetics since 1989. The products have stood for unrivaled quality, exclusivity and innovation. alessandro is proud of many exclusive patents and world firsts that reaffirm the company’s leading role in nail design again and again.


STYLE} Week-Long Wear Some clients are so fashion-forward that they must be able to slip in and out of a new nail color at a moment’s notice. But of course, those same color-obsessed clients will be devastated if their chosen shade chips in just a few hours or days. Enter CND Vinylux Weekly Polish — a new self-adhering color coat that may change your mind about nail polish. Says CND co-founder Jan Arnold: “For more than 60 years, the nail industry has essentially used the exact same lacquer formulation. Now nails can be free from traditional polish and embraced as the ultimate fashion accessory with new Vinylux, a revolutionary weekly polish system that allows women to flaunt their unique nail styles for an entire week.” CND’s Vinylux launches with 62 colors (30 of which are matched to the company’s popular Shellac shades), and each is applied to the nails without any base coat. No UV lamp is needed either. The Vinylux Weekly Top Coat is formulated to become more durable when exposed to natural light, helping prevent those pesky chips from occurring. According to CND, Vinylux Weekly Polish dries in eight and a half minutes and removes with acetone-based polish remover in just one minute. Be the first to carry it as Vinylux launches to salons this month. >>>

To watch a video introduction of CND’s Vinylux Weekly Polish, go to www.nailsmag.com/video/vinylux.

86 |

NAILS MAGAZINE

|

MAY 2013


NEW OPI nail tips 2.0

enlightened design at an affordable new price! structure 2.0

WHITE • NO WELL

Perfect smile lines, every time! Curvaceous C-Curve and arch for beautiful pink and white nails.

perspective 2.0

NATURAL • HALF-WELL

Provides just the right amount of free edge control for perfect placement!

dimension 2.0

NATURAL • FULL WELL

Fast, easy coverage for quick extensions and for camouflaging imperfections!

Model is wearing Structure 2.0

Call 800.341.9999 or visit opi.com ©2013 OPI Products Inc.


:

ch

at Trend W

ts n i r p e k o brushstr resembling simple strokes of a brush from a painter’s hand, this runway trend translates perfectly to the blank canvas of a solid-colored nail plate

Fundamental essentials. The Gelish® MINI Basix Kit features Gelish system essentials.

800-ASK-SALLY

Scan • Watch • Learn

www.gelishminis.com

Gotta Get Gelished! Gel-Polish • Polish On/Soak-Off Made in the USA © 2012 Hand & Nail Harmony • Brea, CA 92821 Gelish and Hand & Nail Harmony are registered trademarks of Hand & Nail Harmony, Inc. HM-1659-1

www.nailsmag.com/fifi/15285

PHOTOGRAPHY BY ERIKA BARKER PHOTOGRAPHY

SallyBeauty.com

Nicole Prince, Shimmer Just Nails, Rohnert Park, Calif.

Tifany Torres, D’Infinity Salon, Santa Maria, Calif.

Pretty & Precious

Becky Carter, Perfectly Polished Nails, Scottsdale, Ariz.

Su Laing has given a whole new meaning to “treat your nails as jewels, not tools.” The jewelry designer from Chronicle Stones has released Nail Veils, hand-crafted reusable nail jewelry made from semi-precious bronze. Nail Veils are exclusively for the professional market and they can be used on natural nails, embedded into acrylics, placed using nail glue, set directly into gel-polish, and more. For more information, go to www.nailsmag.com/fifi/15421.


Nailing New Products

The creative juices of nail techs are truly flowing this year, as we’ve seen lots of great inventions come from beauty professionals who are working in the salon every day. Here are a few that might be worth picking up for your salon.

Nail tech S. Maria Chheo-Shen in Chandler, Ariz., has a huge following on her YouTube and Facebook pages (search NailNation3000). She’s now releasing her own polish line for professionals, consumers, bloggers, and anyone who simply loves polish. “I always mixed colors and made polish for clients and myself to get the exact shades I wanted,” Chheo-Shen says, who adds that NailNation polishes are made from “three-free” suspense bases, plus pigments and glitters. www.nailsmag.com/fifi/15422

Las Vegas-based tech G Elizondo created the recipes for her OMG’s glitter line in a three-day period, and the line is now being mass produced by professional manufacturer Elegant Glass. “When you are mixing for people other than yourself, you really have to expand your creativity and consider that people want something other than pink!” Elizondo says. “And you have to consider diferent textures and the amount of bling. I think I came up with a collection that will tickle everyone’s fancy.” The glitters can be used with gels and acrylics. www.nailsmag.com/fifi/15424

SWIPE ON. SOAK OFF. As a veteran nail tech, makeup artist, and owner of Studio Bella in Orlando, Fla., Tyla Lusk knew what she wanted in a glitter. “I could not find the colors and consistency I wanted. So I started custom blending, and people started noticing. Everywhere I went, and every tradeshow I attended, people asked about my glitter toes.” Lusk is now ofering the product used to make her stunning glitter toes, dubbing it Glam Rock Glitter. www.nailsmag.com/fifi/15423

NAIL SURFACE CLEANSE is especially formulated to cleanse Gelish¨ Top It Off Sealer Gel. Assures a high-shine finish without leaving a tacky, dull residue. ARTIFICIAL NAIL REMOVER is designed to gently remove your Gelish Soak-Off Gel Polish manicure in just 10 minutes. Contains conditioning additives that keep your skin from drying, and maintains healthy nails.

SallyBeauty.com 800-ASK-SALLY

With two locations in New York City, nail salon TenOverTen knows what clients are looking for. The company launched its “five-free” polish that targets both salon clients and the end consumer. The salon seasonally adds new colors, plus has done several collaborations with its favorite spin studio, SoulCycle. >>> www.nailsmag.com/fifi/15425

Scan • Watch • Learn

gelishminis.com

Performs like Gel, Applies like Polish™ Gel-Polish • Polish On/Soak-Off Made in the USA © 2013 Hand & Nail Harmony • Brea, CA 92821 Gelish and Hand & Nail Harmony are registered trademarks of Hand & Nail Harmony, Inc. HM-2252

www.nailsmag.com/fifi/15285


Space-Saving Storage Solution

COLLECTION

Bust-out your sunglasses and brace yourself for our brightest collection, yet! This summer, bask in the sun with Gelish® All About The Glow Collection, featuring colors so bright, they will glow you away.

Like many nail techs, Tania Rice was challenged with providing pampering nail services in a tiny space. At 10-ft. by 8-ft., the room didn’t leave a lot of leeway to both do pedicures and store supplies. So this creative tech at Indira Salon and Day Spa in Regina, Saskatchewan, Canada, decided to combine the two ideas — by commissioning a custom-designed pedicure chair base with a pull-out drawer. “The drawer can hold 64 cans of wax!” Rice says, though she adds that all that wax made the drawer a bit too heavy to open, so now she stores a wide array of service supplies in it. “My boyfriend’s friend, Darren Enter, built some larger versions for a big spa here in Regina and took on the challenge of building a single version for me. Overall the cost was much lower than buying a pre-made station,” she says, with the base costing her $350. She invested in a Human Touch Massage Chair to go on top, which hugs the wall to save space.

Q&A

Q: If I want to add clothing to the retail section in my salon, do I need to add a ftting room too? If so, do you have any solutions that don’t require me to add an actual wall? 724545

724546

SOMETIMES A RADIANCE IS MY GIRL’S GOTTA GLOW MIDDLE NAME

724548

BRIGHTS HAVE MORE FUN

724549

MAKE YOU BLINK PINK

724547

YOU GLARE, I GLOW

724550

I’M BRIGHTER THAN YOU

Model is Wearing Gelish MINI in Make You Blink Pink & You Glare, I Glow

SallyBeauty.com 800-ASK-SALLY

Scan • Watch • Learn

gelishminis.com

Performs like Gel, Applies like Polish™ Gel-Polish • Polish On/Soak-Off Made in the USA © 2013 Hand & Nail Harmony • Brea, CA 92821 Gelish and Hand & Nail Harmony are registered trademarks of Hand & Nail Harmony, Inc. HM-2304

www.nailsmag.com/fifi/15285

A: I would first understand and look into your client base and ask yourself

two questions: Who are my clients? Why do I want to add clothing to my salon? Once you arrive at the answers to these two questions you will know if you need a fitting room or not. Adding a fitting room helps to drive sales and gives you an opportunity to engage in a conversation with your client. However, here are some inexpensive ways to test-drive clothing sales in your salon: > Create a fitting room without walls. Although not as comfortable and secure for women to try clothing on in, it will give you an idea for if the investment in inventory and fitting room construction will be worth it. > One idea to do this is to add a rail to the ceiling and hang a custom-made heavy curtain (velvet-like) to feel lux. > Or start with letting people try on clothing in your salon restroom. It is the most inexpensive way (again it will depend on your clientele base and what they are looking for). Retail is a great way to increase revenue, but you need to ensure you have the capital to sustain inventory and have a person designated to organize, buy, and help clients to try items on. Good luck! — Juju Rodrigues is co-owner of Be Beauty, a boutique salon in San Diego with an extensive retail area.

Have a style question?

(about nail art, fashion, salon decor, etc.) E-mail it to Sree.Roy@bobit.com and check back here for an expert answer.


How To:

Spring Bouquet Nail Art What You Need: • For Rhinestones Only- Base Coat & Top Coat • Double Up - Detailing Brush and Dotting Tool • Light Pink Lacquer • Stripe Rite: Yellow, White, Azure Blue & Bright Pink

1

Start with a light pink painted nail. Using the dotting tool, create a small dot and drag to the center to form petal.

2

Repeat petal step 3-4 times in circular pattern to create a flower. Dot the center of flower using contrasting color.

3

Create a colorful bouquet of flowers by alternating striper colors. Allow to dry completely. Apply top coat to seal your fabulous nail art.

w w w. i t s s o e a s y n a i l s . c o m

www.nailsmag.com/fifi/15204


STYLE} nail art studio Memorial Day Memories

1. Apply Young Nails ManiQ in Blue 101 to the free edge, creating a French. Cure. 2. Use Red Angel polish stamp #112 and white polish to add ďŹ&#x201A;owers on top of the blue. 3. Use a striping brush to feather two diagonal white stripes and two diagonal red stripes. 4. Add two red dots and one white dot at the starting point of the stripes. 5. Apply glitter polish over just the stripes. Jeanna Burtner, Mirror Image, Central Point, Ore.

Ice Cream Truck Approaches

1. Use brown acrylic paint and a striper to draw a popsicle stick. Use neon orange acrylic paint to begin to draw a popsicle. 2. Complete the popsicle with the neon orange. 3. Add a neon orange drop to the side like the popsicle is melting. Use a pumpkin orange to add two stripes in the popsicle center. 4. Dust on some glitter.

Lorri Silvestre, Nail Designs by Lorri, Grover Beach, Calif.

Purple Flourish

1. Polish the nail dark purple. 2. Use a striper brush and white acrylic paint to draw two touching V-shapes in opposite corners. 3. Use a striper brush and light purple acrylic paint to ďŹ ll in an inverted V-shape inside of the touching white Vs. Also draw a purple line adjacent to the exterior of each white V. 4. Fill in the center gap with blue glitter polish. 5. Use a dotter tool and white acrylic paint to add varying sizes of white dots around the design.

Joanne Truitt, Boca Nail Depot, Boca Raton, Fla.

>>> 92 |

NAILS MAGAZINE

|

MAY 2013

PHOTOGRAPHY BY KELLY BRACKEN


www.nailsmag.com/fifi/15109


STYLE} nail art studio In Memoriam

1. Polish the nail red. 2. Use a striper brush and white polish to add two intersecting white lines. Use a striper brush and blue polish to add a diagonal blue line adjacent to one of the white ones. 3. Add star decals adjacent to the white lines.

Kenneth Vu, Sunland Nails, Sunland, Calif.

Ribbon Nails

1. Apply Sinful Colors polish in Savage in two stripes in opposite directions. Use Wet n Wild polish in Candylicious to add two more stripes (in the opposite direction of the first stripes). 2. Add random stripes of Sally Hansen X-Treme Wear Nail Color in Pink Satin. 3. Add more stripes until you get the look you want. 4. Use a nail art brush and gold acrylic paint to highlight the borders between the diferent colors.

K. Abercrumbie-Gathers, Portable Polish Mobile Nailcare, Charlotte, N.C.

Shellac Modern Art

1. Apply two coats of Shellac in Asphalt, curing after each. 2. Apply one coat of Shellac in Studio White. Don’t cure. 3. Use a stylus to draw anything using lines and geometric shapes, which will reveal down to the Asphalt layers. Cure. 4. Use a brush to slightly overlap blue, magenta, and yellow pigment into the tacky layer. Apply top coat and cure. Lizzie Ellis, Heads Up Salon and Tanning Center, Bloomfield, Iowa

Want to see your nail art how-to here?

Mail your tips (one for each step) and instructions to Sree Roy, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Make sure to include your name, salon name (if applicable), city, state, and contact information. 94 |

NAILS MAGAZINE

|

MAY 2013

For more nail art step-by-steps, visit www.nailsmag.com/style, then click on Nail Art. When mailing us tips for Nail Art Studio, please mail them in a padded envelope or box to keep the nail tips fully intact in transit.


PROFESSIONAL FORMULAS | PROFESSIONAL RESULTS TM Take a Tour!

www.ArtisticNailDesign.com

www.nailsmag.com/fifi/15296


STYLE}

Show [Us] Your… Hand-Decorated Cell Phone Cases Why limit your artistry to nails alone? These techs found another outlet for their creative juices by decorating their smart phone cases with nail products and other mixed media they had at their disposal.

ALL ABOUT THE NAILS, BEDFORD HEIGHTS, OHIO

“I decorated this case for my mom at Christmas to go with her new cell phone. I went to the craft store and bought the designs and stones and used a hot glue gun to attach the stones.” — Jeneen Bufford

HEAD TO TOES SALON, CONWAY, ARIZ.

“I decorated mine with Shellac, nail foil, and rhinestones. I really like the contrast of black and the nail foil to make the colors stand out.” >>> — Anne Clarizio

NAIL KRAZY, PARADISE, CALIF.

“I used Swarovski crystals, resin shapes, faceted metal studs, and flatback pearls. I make custom crystal apparel so I had a lot of embellishments at my disposal.” — Denise Draper

96 |

NAILS MAGAZINE

|

MAY 2013


GloAcrylic lights up the night in three shades ready to glow

+HYR7PUR

SPNO[S`VWHX\L

>OP[L

3PNO[7PUR

IYPNO[^OP[L

ZOLLY

The latest craze in acrylic nails! 3 Glow-in-the-Dark Acrylic Powders to give you a Classic French Manicure during the day and trendsetting nails that glow at night.

with

you can... www.ezďŹ&#x201A;ow.com www.nailsmag.com/fifi/15110


HAIR MATCH SALON, KNOXVILLE, TENN.

“I did this phone cover for a friend of mine, Gaylein Ford, who is also a nail tech. It is 3-D acrylic and rhinestones. Some of the vines are gel paint.” — Tammi Merritt

SCULPTRESS DESIGN NAIL STUDIO & TRAINING CENTER, GRANDE PRAIRIE, ALBERTA, CANADA

“I used acrylic (black, white, and holographic silver) to do the 3-D work and finished with  Swarovski crystals. I also did a matching stylus pen.” — Chris Jammer

KRISTIWAY NAIL ARTIST AT SALON BEL’AIRE, CINCINNATI

“This is the Valentine’s gift I made for myself. I hand-painted it using acrylic paints and the one-stroke technique.” — Cristina Melnicenco

98 |

NAILS MAGAZINE

|

MAY 2013


SKILLSthatTHRILL A DESIGN WORKSHOP FOR NAIL TECHS

O R L A N D O

J U N E

DAY 1

Insight Into Design & Color Use

Gelish Flower Mania • Acrylic Inlay Designs ®

Cost of Class:

1 - 3 ,

2 0 1 3

DAY 2 Gelish® Hard-Gel 3D

Mixed Media Design: Acrylic, Gelish® & Acrylic Paint

2 Day - $225 - Early registration fee $200 (30 days prior to event)

To register for the class or to learn more information,

1 Day - $125

Scan Me!

please scan the QR code (to the right), or visit:

gelishskillsthatthrill.com Learn new techniques from top educators in the industry!

gelish.com

MaeLing Parrish

Sandy Combs

Ghenna Gonzalez

Dean of Education

Regional Education Maganer

Director of Education

Midwest Regional Education Manager

West Coast

Latin America

www.nailsmag.com/fifi/15285

Performs like Gel, Applies like Polish™ Ask your local distributor for genuine Gelish today Follow us on: Made in the USA 714. 733. 9758 © 2013 Hand & Nail Harmony • Brea, CA 92821 - Gelish and Hand & Nail Harmony are registered trademarks of Hand & Nail Harmony, Inc. HM-2233


www.nailsmag.com/fifi/15197


www.nailsmag.com/fifi/15276


STYLE}

PHOTO COURTESY OF TRACY REESE

Lots and Lots of Ocelot

ROSA VARGAS, Nails by Rosa, Palm Springs, Fla. “Ocelot will be the hottest trend this year. It will bring out the sexiness in this new nail craze. Treat yourself to it. You will be having a wild party on your nails for sure.” 

DENISE GROVES, Melaties Day Spa, Grantsville, Utah

With fall runway season already in full swing, the trendspotting has begun. So often what we see worn down a runway can easily be translated into nail art. Animal print is common throughout the fall season and 2013 is no exception. In addition to classic leopard and cheetah there was an onslaught of ocelot at New York Fashion Week. Designers such as Tracy Reese and Hervé Léger all went wild over this medium-sized wild cat. This print is made up of jaguar-like spots that may link to form striped patterns. Traditionally the spots and stripes are black against yellow-orange fur, but the nail art featured here proves that the possibilities for re-imagining this trend are truly endless.

102 |

NAILS MAGAZINE

|

MAY 2013

“The ocelot print was pretty fun to recreate. I enjoyed looking at the diferent ways the print was used from dresses to handbags to shoes and eventually to nails. I didn’t want to see just an ocelot print in tans and browns so I dressed it up with some hot pinks and blacks. I definitely think we’ll be seeing more ocelot in the future of nails.”

OCELOT IN A FEW SIMPLE STEPS

LORRI SILVESTRE, Nail Designs by Lorri, Grover Beach, Calif.

1. Paint the nails in China Glaze Purple Panic and Sinful Colors Pink Glitter. 2. Use a size 3 nail art brush and acrylic paint in Rose Parfait to paint two squiggly lines on each side of the nail. 3. Paint small squiggles in the center to fill in.

PHOTOGRAPHY BY KELLY BRACKEN


HOLLY L. SCHIPPERS, Bussey, Iowa “Animal prints never really go out of style. We see rotation between diferent animals for current trends as well as the texture and pattern choice. The ocelot is a fun inspiration due to the variety of patterns you find when looking at it from head to tail. To keep the trend fresh and fun envision it not only as a mimicked design in like color; but design, shape, and texture that can be created with diferent colors and media from the patterns on the fur.”

JENNIFER CHAMPION, Arts Desire Nails, Victoria, British Columbia, Canada “I think the trend is a lot of fun! I loved how one designer was pairing bright colors like magenta and teal with prints like animal and floral. With nails I always enjoy venturing outside the norm so it was nice to see this happening with fashion, mixing what someone would think to be opposing patterns.”

1. Apply two coats of China Glaze For Audrey and let dry. 2. Use a dotting tool to form open spots and closed spots with black acrylic paint. 3. Fill in the open spots with Lite Mocha acrylic paint.

GINA ELLIOTT, Urban Angel, Calgary, Alberta, Canada “I love that animal print never goes out of style and that the runway designs are introducing the ocelot print in fun spring colors. I think every woman feels a little sexier when she is wearing animal print, whether it’s a scarf, shoes, handbag, or her nails. My favorite thing about the ocelot print is the fur naturally has an ombré efect, making it the perfect new nail trend.”

1. Paint the nail with two coats of OPI Skinny Dip’n in Lake Michigan. 2. Use black acrylic paint and a size 3 nail art brush to paint a broken squiggly line on the right side of the nail. 3. Paint open and closed spots. Fill in with Lite Mocha acrylic paint. MAY 2013

|

NAILS MAGAZINE

| 103


STYLE} boutique

Mother’s Day Gifts

Stock your salon with new products that could double as Mom’s Day gifts this May. Elegance, usability, and luxury are key features to look out for.

Kikidesign’s MOM! cards are

printed by hand with metallic gold ink and vintage wood blocks for a creative and enthusiastic way to say “Happy Mother’s Day.” The card’s interior is blank and comes with a matching envelope.

Angel Face Botanicals’ Lavender Luxe Gift Set, which includes milk bath, body wash, a lotion stick, soap, and shower steamer, is elegantly packaged and ready for bestowing. All products feature essential oils and aromatherapy.

www.nailsmag.com/fifi/15431

www.nailsmag.com/fifi/15434

Sheer Soy’s hand-poured candles are prepared with natural soybean wax. Visually and fragrantly splendid, they make for a great gift. Featured here is Indian Summer, a best-selling blend of tropical fruit aromas. www.nailsmag.com/fifi/15432

Full of character, Mosaic Treasure Box’s

embellished picture frames are made by hand from repurposed vintage jewelry pieces, buttons, glass beads, and more. Wholesale prices are available for bulk orders.

Bring a fresh look and scent to any room with The Soap and Paper Factory’s aromatic room diffusers. Oil-based and biodegradable, they come in seven calming scents including lavender, jasmine, and green tea. Priced at $22 with online discount code.

www.nailsmag.com/fifi/15435

Roots in Rust’s Mother’s Day terrarium

www.nailsmag.com/fifi/15433

boasts a low-maintenance garden adorned with flowers made of soft wood shavings. Only in need of light, air, and occasional water, it’s a beautiful addition to salons, offices, or homes. www.nailsmag.com/fifi/15436

104 |

NAILS MAGAZINE

|

MAY 2013

PHOTOGRAPHY BY KELLY BRACKEN


www.nailsmag.com/fifi/15281


BUSINESS}

Better Than Tupperware

Left to right are Jamberry’s founders, sisters Keri Evans, Christy Hepworth, and Lyndsey Ekstrom.

106 |

NAILS MAGAZINE

|

MAY 2013

Nowadays you can sell anything from cosmetics to cookware at small home gatherings — including Jamberry Nails. Jamberry Nails, a Lindon, Utah-based company that experienced over  2,000% growth from 2011 to 2012 uses direct selling and a network of more than 6,000 independent consultants to get their nail wraps into the hands of consumers through nail parties. Applied with heat and pressure, the vinyl wraps were designed and produced by three sisters who became business partners in 2010. In December 2012 Jamberry sold its one millionth sheet of nail appliqués. So why go the direct selling route? “The product lends itself so well to social gatherings so the at-home party model was a clear foundation of the brand,” says CEO Adam Hepworth. “With a direct selling business like ours it’s so wonderful to have a product that not only makes women happy but also empowers them as self-starting entrepreneurs. We have consultants in all 50 states and we plan on expanding to international markets in the future.” And how’s this for a super cool tool? In March, Jamberry launched an online customization tool allowing anyone to create personalized nail wraps by simply uploading their own pattern, graphic design, or photo at www.jamberrynails.com. The customized styles retail for >>> $25 per sheet (good for up to three applications).


www.nailsmag.com/fifi/15125


Princess Glitter Collections Available in 64 sparkling shades. Our Glitters have a special solvent resistant coating to prevent pigment from bleeding into your products.

Don’t Sweat the Paperwork

DOT — Data. Organizing. Tracking. That’s the acronym behind the Dot Organizer created by nail tech Colleen VanDurme of Premiere Salon in Dansville, N.Y. “I created this organizer for myself to help me be more organized when it came to doing taxes,” she says. “I showed it to my accountant and he suggested I try to market it. It’s been a work in progress for the past two years, with the help of some of my VanDurme fellow nail professionals, and I believe I finally have a good format that works well for everyone.” The Dot Organizer is not just for nail professionals though, it works equally well for others in the beauty industry including hairstylists and massage therapists. The organizer comes in a handy, portable 5-1/2” x 8-1/2” format and  is broken down into 10 categories: calendar, appointments, expenses, monthly worksheet, year-end worksheet, client info, industry info, inventory, gift certificate log, and supply list. “I’m also working on a larger version that contains more information, as well as other versions of the smaller organizer,” says VanDurme.  For more information, go to www.thedotorganizer.com or e-mail colleen@ thedotorganizer.com.

You may mix Princess Glitters into polish, acrylics and sprinkle over gels to add dazzle to any design.

Conversation n Starter

Princess Nails International, Inc Hesperia, CA 800-262-4578 760-949-8565 Visit our web site www.PrincessNails.com www.nailsmag.com/fifi/15165

108 |

NAILS MAGAZINE

|

MAY 2013

Call it packaging with a purpose. Artistic Nail Design has housed used its latest Artistic Colour Glosss soakoff gel-polish collection in a manicure table display so as to spark conversation. “Regular acrylic clients might inquire about the display, which might in turn rn make it easier for you to persuade them to try out gel-polish,” says Alicia Botero, Artistic Nail Design’s vice president of creative direction. Asking the question, “What Kind of Woman Are You?”, the Spring Collection features six pastels: Alluring, Flawless, Sincere, Graceful, Poised, and Charming. For more information, go to www.nailsmag.com/fifi/15441.


Create Your Own App for Free With customers increasingly using their mobile devices for information, appointments, and directions, salons with their own mobile apps may increase business. To help simplify the process, Appsbar — a leading “create your own app” platform — is now available for free for salon owners to create their own apps even if they have no technical experience. “One way for a salon to separate itself from the competition is to have a compelling mobile app that provides content and information,” says Scott Hirsch, founder and CEO of Appsbar. “No technical knowledge is needed to create an app via Appsbar and it has the potential to be seen by customers in your hometown or across the world.” Apps can be created in a short amount of time and they will be published to leading App Stores including Google Play. With many personalization options, Appsbar provides a unique interface that guides creators through the entire process — from creation, to editing, to publication — with visual and textual clues at each step. For more information, go to www.appsbar.com.

Texting Over a Landline?

Elements Massage in Boulder, Colo., recently surveyed its clients and asked if they wanted to have appointments confirmed 24 hours in advance via e-mail, phone, or text. Over one-third of the clients requested a text message. The salon’s solution? TextUs.Biz, an app for PC, Mac, or iPad that allows the salon to use its existing landline telephone number to text messages back and forth with customers. TextUs.Biz allows you to manage multiple conversations at the same time using your current business landline to send and receive text messages directly between your computer and any phone. Other benefits include: > Save time on appointment confirmations by texting > Print your text conversations for back-up > Send offers or notices to groups of customers > Communicate with employees via group text messaging > Set auto-reply messages to respond to after-hours inbound texts > Simple and easy to use; requires minimal training www.nailsmag.com/fifi/15287

MAY 2013

|

NAILS MAGAZINE

| 109


BUSINESS} reader to reader Scrubs $20

Lotion

Polishe $5 s

$10

If you sell items at your salon, what are your best sellers? What has a hard time selling?

Best sellers are Dadi’ Oil and Footlogix products. Products that don’t do so well are lotions and polishes.

CND SolarOil, Nail Tek, and pedi pumice bars are my top sellers.

LisaMarie Santos

The Nail Nook, Palmetto, Fla.

Christina Worley Flinn

My best sellers are CND SolarOil, CND Cucumber Heel Therapy, and Nail Tek Hydration Therapy. My toughest sellers are polish and lotions.

IROCKNAILS, Destin, Fla.

My top seller to my nail clients is SolarOil by CND. The small bottle is only $2! So why not treat your cuticles?

Arishandria Joe

Darlene Donovan My best seller is CND cuticle oil and OPI Avoplex High-Intensity Hand & Nail Cream. My hard-to-sell item is polish.

Dorothy Bishop Coats Dotty’s Mani-Pedi Shop, Jerseyville, Ill.

Salon Bellamy, Derry, N.H.

I sell more polish than anything, particularly OPI. That’s the brand clients seem to know and love the best.

Beauty Brands Salon and Spa, Houston

Amy Landtroop

My best seller is the small bottle of CND SolarOil and Nail Envy by OPI. The hardto-sell items are lotions and polish.

Our best seller is SpaRitual Anti-Fungal Tincture. We focus on some of the more pragmatic aspects of the industry, such as footcare.

Jennifer Robinson Saatdjian

Denise Little

The Nail Bar, Beirut

The Good Life Osoyoos Nails and Day Spa, Osoyoos, British Columbia, Canada

My best seller is OPI Avojuice Skin Quencher in the 6 oz. size. I cannot keep it on the shelf. Clients pick it up for gifts and for themselves. Husbands love it too!

My best sellers are OPI polish, homemade oils and treatments, and Crack Butter foot moisturizer.

Laurie Dale Mills

Nu Nails Plus, Basseterre, Saint Kitts

Wendy Rumer Hose

Ice cream-themed bath bombs are my best sellers. We made an ice cream bar with mini and large bombs in candy jars and pretty organza bags to take them home in.

Janelle Lamont Tickled Pink Beauty Bar, Williams Lake, British Columbia, Canada

Princess P. Newton

Laurie’s Place, Livingston, Texas

The best is JellyBath. Also, Lotions and Potions scrubs and lotions. The worst is probably polishes.

Amazing Nails by Amy at The Hen Shack Salon, Abilene, Texas

My best sellers are CND SolarOil (the small bottle) and OPI RapiDry top coat. The worst sellers are the polishes.

Tanya Lohmann Reflections Family Hair Care, Camdenton, Mo.

Footlogix is a great seller at my salon. I have not moved a regular nail polish off the shelf and out the door in years because of the popularity of gel-polish.

Lauren Wireman, Wildflowers Nail and Hair Studio, Cape Coral, Fla.

Polished, Fairmont, W. Va.

Next question: Will gel-polish cause traditional polish to become obsolete? [Answers will be printed in the August 2013 issue.] Share your opinion on the topic by e-mailing your response by May 15 to beth.livesay@bobit. com. Please include your name, salon, city, and state with your response.

110 |

NAILS MAGAZINE

|

MAY 2013

ILLUSTRATION BY YUIKO SUGINO


www.nailsmag.com/fifi/15104


BUSINESS} Terminating a Nail Technician Is Never Easy Discharging an associate, particularly one who has been with you for some time, will always be stressful for both you and her. Be certain to go about it methodically and with forethought. BY LLOYD MANNING From time to time it’s necessary for all nail salon owners to discharge someone. This is irrespective of whether this person is a salaried employee, a commissioned employee, or a booth renter. “Most poor performers phase themselves out,” says Kin Carey, owner of Pegasus Nail Designz in Lloydminster, Saskatchewan, Canada. “I’m grateful that firing someone does not happen too often.” When this person accepted a position within your salon both parties were optimistic. Still, you must always ask yourself the question, “Should this person have been hired in the first place? Does she have the qualifications and attitude to be a successful nail tech? Were the salon’s policies clearly laid out?” Melanie Martin of Nails by Mel, also in Lloydminster, says, “Some of the problems might be the salon’s fault, not the employee’s. Some could be quite correctable.” Sometimes though, things just don’t work out as intended and there must be a parting of the ways. Some may go amicably, some will be fuming, while others threaten legal action for wrongful dismissal. No matter which, it always engenders intense emotions for all parties — the salon owner, the departing tech, and those who remain. It’s easy to think that if ignored long enough, the problem will just disappear. This is wishful thinking. Usually it doesn’t and if anything, in most cases, it becomes exacerbated with time.

112 |

NAILS MAGAZINE

|

MAY 2013

BE CAUTIOUS Because of the potential for litigation this situation can be more difficult. If not handled with discretion it could generate a costly-todefend lawsuit. This could also apply to “constructive dismissal,” which is where by tolerating, what is for her, an oppressive working environment the associate was forced to leave. All the tech needs to do is to claim that she was willfully, maliciously, and unlawfully terminated and you are in court. Although innocent of any wrongful action the cost to defend yourself could be horrendous. And you will be bad-mouthed by the discharged person who will gain much sympathy from her friends and contacts. Steps taken before and during the exit procedure could significantly affect both salon owner and departing worker. TERMINATING FOR JUST CAUSE “For just cause” means the employer has a valid reason to fire this person. The reasons are numerous. They include such infractions as incompetency, theft, stealing, using drugs, drinking on the job, being belligerent to clients, being disruptive, bad-mouthing the salon owner, personality problems, ethical concerns, and otherwise breaking the terms of employment. Termination justifications can usually be subdivided into two groups: Group one includes actions that should result in immediate discharge and group two includes actions that may result

in a warning, yet if uncorrected are followed by termination.

WRONGFUL DISMISSAL Today’s labor laws appear to be structured in favor of the employee. You only have to read the multitude of advertisements by law firms to see that none are for the benefit of the employers. However, this does not limit your right to discharge an employee or associate for a good reason, or for no specific reason at all, such as dissatisfaction or incompatibility. Just ensure that the discharge is not prejudicial or could not be classified as “wrongful dismissal.” This would include discrimination on the basis of race, sex, religion, age, nationality, or sexual orientation. You cannot fire someone who filed a discrimination claim, refused to commit an illegal act, or has a statutory right. However, the law is not unfair. It provides the employer the opportunity to prove that the dismissal was not wrongful or prejudicial. It is imperative to methodically document the reasons and the steps you have taken in bringing about this action (see sidebar).

DOING THE DEED Termination should never be a “shoot from the hip” reaction to a specific situation, rather it’s a wellthought-out yet timely process. Still, don’t delay it unnecessarily. Having concluded there is no alternative, plan the exit so it creates the minimum anguish for both you and the nail tech.

>>>


www.nailsmag.com/fifi/15109


DON’T SKIP THESE STEPS > Begin with a detailed investigation into the cause and probable action. > Ensure that the problem or allegations are real and have been or can be substantiated. > Have a sit-down with the associate and in an open, non-prejudicial manner discuss the problem or allegations. > Give the associate every opportunity to respond. > Seek an alternative solution to dismissal. > Most importantly, when you are certain that the problem cannot be resolved do not sweep it under the rug. Act with discretion and candor. > Where possible, convince the associate to quit. Get a signed resignation letter. This makes it better for both parties who can then avoid the potential pitfalls associated with termination.

Clarify why you are taking this action. Be clear about the reasons. Document those reasons. Avoid personal, degrading, or vague statements and don’t say anything that might suggest that the situation is reversible. Consider the possibility of an irrational, negative, or combative reaction and perhaps an appeal. Having reached this point, do it now, not tomorrow or next week. Never allow a tech or other employee a few days or weeks to get her things in order. This only permits this person to do nothing to further your salon but perhaps be more disruptive and bad-mouth you to others. Resolve the issues about confidentiality, ownership of clients, ongoing client retention, and her becoming a competitor. [Editor’s note: Read “When a Tech Leaves Your Team” in next month’s issue for more on this.] If the problem is with a booth renter and you are little more than a supervising lessor, there is very little change in the procedures to be followed. In some cases, such with the Nails by Mel salon, where all techs are on month-to-month leases, the last month’s booth rent is prepaid. Martin suggests that if firing in mid-month you make a full refund of the unearned portion of the current month’s rent and the prepaid last month’s held on deposit. This way, you are rid of the problem — today.

AFTER THE TERMINATION Some remaining associates may think you have acted too harshly and prematurely. Others will wonder what took you so long. Saying, “It’s not your concern” or something of this sort, may not cut it. You must gauge yourself as to how much explanation is required and what you are prepared to share. There is no definite rule as to how to deal with these situations. Make a judgment based on your personal salon situation. If the fired employee asks for a reference, because of concern about being liable for defamation of character it is usually best to provide only the date of the termination and say nothing else.

www.nailsmag.com/fifi/15262

114 |

NAILS MAGAZINE

|

MAY 2013

Lloyd Manning is a semi-retired commercial real estate and business appraiser. He has had four business books and over 100 articles published in trade and consumer magazines and professional journals. His most recent book, “Winning With Commercial Real Estate,” is available from Booklocker Inc, Barnes & Noble, and Amazon.


AWARD WINNING NAIL PRODUCTS

LUMOS

DELIVERS 10-12 MINUTE DRY TIME AND COLOR PROTECTION.

DADI’OIL

NAIL & SKIN TREATMENT OIL 95% CERTIFIED ORGANIC

Go to FamousNamesProducts.com for more information on Lumos™ & Dadi’ Oil™

facebook.com/Famous-Names-Products @famous_ names @FamousNames

© 2013 Famous Names LLC FamousNamesProducts.com 858.779.1513 | 877-235-1141 | info@famousnamesproducts.com

www.nailsmag.com/fifi/15240

FAMOUS NAMES LLC THE NEXT GENERATION OF AWARD WINNING NAIL PRODUCTS


BUSINESS} salon profile

The boutique sells many of the products used in Lacquer Lounge’s services in addition to small gifts and accessories. Purchases here bring in close to 40% of the salon’s annual revenue.

Have a Drink With Philadelphia’s Lacquer Lounge Pretty in pink, Lacquer Lounge ofers a wide range of nail services priced between $10 and $60. This “something for everyone” mentality has served the salon well amid economic uncertainty. BY BRITTNI RUBIN Hot pink wallpaper, glitzy light fixtures, and mod furniture give Philadelphia-based Lacquer Lounge an atmosphere that can only be described as fun. Likening the space to Barbie’s Dreamhouse, salon owner Lisa McElhone has a very specific vision: “I don’t want my spa to be quiet and nature-like; I want it to be a place where customers come to pamper themselves and chat over a drink.” And indeed they can — at Lacquer Lounge, cocktails are complimentary. Whether it’s a seasonal hot chocolate with marshmallow vodka or sparkling white wine, clients can order whatever they’d like along with their nail services. “I took everything I thought was missing from my experience in other salons and put it in my own,” says McElhone. “Sometimes if you offer things

116 |

NAILS MAGAZINE

|

MAY 2013

that are above and beyond, it’s a nice touch to make clients feel like they’re taken care of and getting the most for their money.” McElhone leveraged her perspective as someone who went behind the scenes of the beauty world later in life. Toward the end of her long career building wireless cell phone towers, she went to school to become a nail tech and soon after sold her other business to open Lacquer Lounge. Offering something for everyone, services are priced between $10 and $60 and include everything from basic gels to caviar nails.

KEEPING A FINGER ON THE PULSE Lacquer Lounge makes it a point to stay current with the latest trends in nail fashion, color, and even social

media. Knowing exactly what type of service customers want comes from hours of research and listening to feedback, says McElhone. “I would say our clients are pretty aware of the trends,” says McElhone. “Because of social media, everything’s so viral. Clients see photos online and request these original designs.”

QUICK LOOK

Salon name: Lacquer Lounge Location: Philadelphia Owner: Lisa McElhone Square Footage: 1,000 Opened: June 2012 Number of Nail Techs/Total Staf: 5/9 Compensation: Commission (50%) Website: www.lacquerlounge.com

>>>


www.nailsmag.com/fifi/15170


2

1 Keeping it simple, the salon carries OPI, Essie, and Hand & Nail Harmony. When a new collection or line comes out, McElhone makes sure it’s in her salon the day it launches. “The first thing clients do when they come in is notice that we have new colors,” says McElhone. “It’s refreshing, especially for our once-a-week visitors.” Although gel-polish manis and pedis are Lacquer Lounge’s most popular offerings, the salon also specializes in “trendy manicures,” which includes caviar, velvet, and texturized manicures in addition to nail art. Last year, the local ABC news channel aired a beauty trend special on Lacquer Lounge’s services. The salon’s nail techs are constantly experimenting in their downtime. “Whenever I see something trending in the nail word, I make it happen in my salon,” says McElhone. “We practice on each other and on ourselves. We read magazines, go to tradeshows, follow vendors, and have a lot of websites bookmarked.” Lacquer Lounge recently launched its new website equipped with a complete list of services, online booking for the first time, and a photo gallery to click through. It’s also in the process of being adapted into a mobile site, which, according to McElhone, is a necessity in today’s digital world. “More and more customers are turning to review sites like Yelp, especially on their smartphones, and those sites link directly to a business’s website,” she says.

118 |

NAILS MAGAZINE

|

MAY 2013

3 1. Commenting on Lacquer Lounge’s color scheme, owner Lisa McElhone says the pinks bring out the salon’s girly flavor while the whites evoke cleanliness. 2. Clients can receive manicures priced anywhere from $10 to $45, depending on the service. Clients sit at nail bars perched in front of color-popping wallpaper. 3. Because cleanliness is such a large focus for Lacquer Lounge, Footsie Bath Disposable Liners are one of McElhone’s favorite pedicure products. “Everyone uses smartphones these days so I realized there was a lot of work that needed to be done to make things easier on our clients,” says McElhone. “We always have our finger on the pulse.”

MAKING A BAD ECONOMY WORK What makes Lacquer Lounge unique is its broad pricing spectrum. Clients can receive manicures anywhere from $10 to $45 under the same roof. “No one feels funny coming in here — there’s literally something for everyone,” says McElhone. The Lacquer Express is a manicure for women on the go. It includes nail shaping, cuticle pushing, moisturizing, buffing, and polish for $10. There are also Lacquer Signature manicures for $15, Lacquer Luxe manicures for $20, gel-polish manicures for $35, and “Glamicures” (featuring Dashing Diva Design FX) for $45. Pedicures start at $20 and go as high as $50. A full set of gels is $60. “I don’t know what my business would be like if the recession wasn’t occurring,” says McElhone, who luckily has been making

>>>


www.nailsmag.com/fifi/15198


Lacquer Lounge, located in the Queen Village of Philadelphia, sees primarily female clients between the ages of 20 and 40.

Introducing the re-designed Lavender. With the latest in design and technology, the Lavender 3 is the the ultimate pedi-spa for your salon.

a profit since her doors opened in June 2012. “But one thing I know is that women can afford a $10 manicure no matter what, and regardless of the economy, we’re always going to take care of ourselves.” Lacquer Lounge offers a “Recessionista Package,” where clients can buy six services in advance and save 20%. “I’ve seen our business expand as I get to know the salon’s clientele better,” says McElhone. “I know what they’re looking for and the amount they’re trying to spend and that’s what’s helping increase revenue.” Although nails make up 85% of the salon’s business, additional revenue is generated from waxing, hair, makeup, and airbrush tanning services, which were integrated in November 2012 as a result of client requests. “Our focus is definitely on nails, but customers would come in and say that the last thing they’d want to do is get in the car and drive somewhere else to get a blowout,” says McElhone. “We owned the downstairs area under the salon, so we made it functional and hired an esthetician, makeup artist, and hairstylist.” The salon also has a “Beau-tique,” where different pedicure products used in the salon, in addition to gift items, accessories, and candles, are sold. “This grew with time but is now doing very well,” says McElhone.

CLEANLINESS IS KEY One of the

Available Upholstery Colors

Available Glass Bowl Colors

www.gulfstreaminc.com 1-877-622-4853 www.nailsmag.com/fifi/15186

120 |

NAILS MAGAZINE

|

MAY 2013

driving forces behind Lacquer Lounge is McElhone’s commitment to cleanliness. Everything is disposable, such as Footsie Bath pedicure bowls with disposable liners. All non-recyclable implements are autoclaved. “Disposable liners are a dream come true,” says McElhone. “It’s affordable and clean and you can turn clients over faster and not lose business.” McElhone wanted to create the same atmosphere she had experienced in upscale spas primarily in Florida. Therefore, Lacquer Lounge’s decor is white and pink with sleek, feminine, and trendy furniture. “We tried to focus on white furniture for the cleanliness aspect — I thought it was fun and cheerful,” says McElhone. “I’m super passionate about hygiene.”


For many years, I competed in—and won—international nail competitions and I’ve been sponsored by several companies. Every competition has a dizzying array of variables: the rules, the country, the product, the judges, two hands, one hand, the climate, the time zone. Te game is diferent every time you step up to the nail plate. Tat taught me a hell of a lot. Now I’m at a point in my career to build on all that knowledge and share it. So I’ve teamed up with Light Elegance on a new acrylic line. Jim and I worked on formulas, tips, fles, brushes, liquids, powders to make it tech- and client-friendly. Easy, fast, durable, fexible, beautiful. Creating product is a whole new way for me to compete. Tis time I think we all win.

John Hauk, International Acrylic Sales Director Redmond, Oregon

light

e l e g a nc e W E ’ V E G O T G R E AT C H E M I S T R Y

You don’t have to be an “acrylic nail tech” or a “gel nail tech.” You do have to be a well-rounded, informed, professional nail tech. Call or go online for your $25 LE Acrylic Trial Kit. (brushes sold separately.) LIGHT ELEGANCE NAIL PRODUCT S :: REDMOND, OR :: LIGHTELEGANCE.COM :: 800-275-5596

www.nailsmag.com/fifi/15211


HEALTH}

Chakra Maintenance Mountain Body’s Chakra Dead Sea Bath Salts are available in formulations that correspond to the seven major chakras located along the spine. “The chakras are wheels of light located all over your body. Chakras must be balanced in order to improve your health and well-being, physically, mentally, and emotionally,” says Nylene O’Neal, the owner and founder of Mountain Body. “Our Chakra Dead Sea Salts have been designed to balance your chakras and your life.” The products are made by blending genuine Dead Sea salts with herbs for each specific chakra. > The first chakra is the root. These salts contain essential oils of frankincense, pine, and cedar. > The second chakra is the sacral. These salts contain essential oils of sandalwood, rose, and lemon. > The third chakra is the solar plexus. These salts contain essential oils of lavender and tangerine. > The fourth chakra is the heart. These salts contain clean/pure fragrance oil. > The fifth chakra is the throat. These salts contain the essential oil of eucalyptus. > The sixth chakra is the third eye. These salts contain essential oils of lavender and lemon. > The seventh chakra is the crown. These salts contain essential oils of myrrh, frankincense, and sandalwood. >>> For more information, go to www.nailsmag.com/fifi/15451.

122 |

NAILS MAGAZINE

|

MAY 2013


��������������������� �������������

����������������������������������������������� ����������������������� For more detailed information and a distributor near you please visit tweezermanprofessional.com or call 1-800-645-3340 www.nailsmag.com/fifi/15258


HEALTH} Suzi WeissFischmann Honored by Delete Blood Cancer Suzi Weiss-Fischmann, cofounder and artistic director of OPI Products Inc., is being honored for her work on behalf of Delete Blood Cancer DKMS, the world’s Weiss-Fischmann largest bone marrow donor center. Weiss-Fischmann is slated to receive an award from Glenda Bailey, editor-in-chief of Harper’s Bazaar, at the Delete Blood Cancer Gala on May 1. “I am so grateful for DKMS’s gracious acknowledgement of OPI’s efforts to help in spreading awareness,” says Weiss-Fischmann. “Blood cancer is a disease that has touched so many lives, and both OPI and Coty, Inc. have taken their roles in providing support for Delete Blood Cancer very seriously. It is so easy to make all the difference in the world — one quick cheek swab is all it takes.” Coty has been involved since Delete Blood Cancer’s inception over 20 years ago, playing an instrumental role in recruiting bone marrow donors for patients with blood cancer. OPI recently launched the “OPI Loves DKMS” campaign, bringing widespread awareness to the fight against blood cancer.

The Right Stuff

A Better Butter?

Cold pressed from selected fruits, Olive Butter from Sublime Bliss has excellent emollient and antioxidant properties, making it a natural moisturizer. “For those people who have found they have a sensitivity to shea butter, olive butter is a good substitute as this butter exhibits many of the same characteristics,” says company founder Karen Waters. Containing natural essential fatty acids, it’s a vital ingredient for your clients’ anti-aging regimes. For more information, go to www.nailsmag.com/fifi/15452. As a special bonus to NAILS readers, use coupon code 6Nail85mag4 to receive 20% of on all purchases over $40 through June 1, 2013.

Candice Everest, owner of Panache Nail Studio in Stanwood, Wash., bowls clients over with her sanitationconscious procedures — not to mention her organizational abilities. “I use little trays with covers (from a dental supply house) that I prepare in advance for each service,” she says. “Each one contains a tray liner, file, implements used, nail brush, nail wipes, gloves, etc. During a client’s first service I point out that when I sanitize the implements they go straight into the setup trays and are never touched again until used during a service, so it’s very sanitary.”

124 |

NAILS MAGAZINE

|

MAY 2013


NO WIPE TOP GLOSS

SHINE-ON $0.1"5*#-&8*5)"/:(&-03"$3:-*$

$3:45"-$-&"3)*()(-044'*/*4)t/03&4*%6&508*1&0''4"7*/(5*.& $0.1"5*#-&8*5)"/:(&-03"$3:-*$t4*.1-:#364)0/-*,&10-*4) -"45'038&&,48*5)065%6--*/(t/0/4)"55&3*/(t/0%*4$0-03"5*0/ NOW AVAILABLE www.akzentz.com NAILS PERFECTED – Only from Akzentz

12 NEW COLOURS & UNLIMITED POSSIBILITIES

MYTH

CHEERFUL

DELICATE

DEVINE

POLAR

INTRIQUE

TEMPTING

www.nailsmag.com/fifi/15305

WHISPER

COPPER EFFECTES

SPIRIT

BLUE EFFECTS

DISTRACTION


HEALTH} under the microscope

Subungual Hematoma Subungual hematomas are usually caused by injury to the nail, either through blunt trauma or repetitive pressure.

A subungual hematoma is a collection of blood that forms under a fingernail or a toenail. Damage occurs to the nail and the skin beneath the nail, and the lacerated skin begins bleeding. The blood pools under the nail and can cause severe pain and intense pressure.

What is it?

Subungual hematomas are caused by injury to the nail. Most commonly this happens in two ways: either through blunt trauma or through repetitive pressure. Examples of blunt trauma would include hitting the finger with a hammer, slamming a finger in the car door, or dropping a heavy object on the toe. Repetitive pressure is often the result of regular activities, such as running, hiking, tennis, or soccer. Most often, the hematoma caused by the repetitive pounding of these activities can be attributed to shoes being too small rather than to any dangers of the sport.

How do you get it?

If the hematoma is small and the nail isn’t in danger of falling off, no treatment may be required. In more serious cases, however, as the blood pools under the nail, the finger becomes warm and pressure builds. Often the nail will need to be punctured by a doctor to drain the blood. The basic procedure is simple. The nail is submerged in ice water to numb the area. Once dried, the area is sanitized. To create a way for the blood to drain, a needle is heated to red hot and then used to puncture the nail with steady pressure. This is done very carefully to avoid breaking through the nail and touching the already damaged skin below. As soon as the nail is punctured, blood is released and the pressure subsides. The hole provides a doorway that allows bacteria to get under the nail, so it’s important to keep the nail dry and clean. As a new nail grows in, the damaged nail will grow out.

How is it treated?

If you feel heat when you touch a client’s finger, or if the client complains of pain, refer her to a doctor. Assuming the client arrives with a subungual hematoma that is no longer causing her pain, the first thing a tech should do is shorten the nail and remove any product. Even as the nail is growing out, don’t cover the area with product because with the subungual hematoma, the nail has actually pulled away from the nail bed. Applying product over this could trap bacteria between the nail plate and the nail bed, especially if the nail has been punctured to drain the blood.

What can a tech do?

There are times when an injury causes damage to the matrix and the new nail that grows in will have ridges or waves. If the matrix isn’t damaged, the nail will grow in just as it was before the injury. This could take anywhere from six to 18 months. As soon as the skin of the nail bed heals and new nail growth reaches the free edge, it’s safe to apply enhancement product.

What else?

126 |

NAILS MAGAZINE

|

MAY 2013

For more information about subungual hematomas, log on to www.nailsmag.com/encyclopedia.


Candy Colour

introducing the new 3D powder & glitter effects collections

Visit us: www.kupainc.com

www.nailsmag.com/fifi/15107

Š2013 Kupa Inc. All rights reserved.


HEALTH}

Never Be

Fined Again

Just one citation from your state board could have you floundering for cash (and turning red in the face from the humiliation of signing the violation form). NAILS contacted the U.S. states with the largest numbers of nail salons to find out what the most common violations are — and how you can make sure your salon is in the clear. BY SREE ROY

PHOTO COURTESY OF THE FLORIDA DEPARTMENT OF BUSINESS AND PROFESSIONAL REGULATION

COMMON VIOLATION: Dirt or debris build up throughout the salon and other indications the salon isn’t clean and in good repair THE FIX: Some of the cleanliness violations inspectors see are so egregious that it’s a wonder these salons have any clients left. If this describes your salon, or if your salon is guilty of more “minor” violations like a stray hair in the disinfectant solution or a trash can that is too full and starting to overflow, it’s not too late for you. Consider hiring a cleaning crew to handle some of the general cleaning duties — such as taking the trash to the dumpster or washing towels — a few hours a week. Added bonus: Clients will appreciate your increased upkeep.

COMMON VIOLATION: Employing an unlicensed individual THE FIX: You may be thinking that the only salons that get cited for this violation are willfully and purposely breaking the law. However, when was the last time you checked everyone’s licenses in your salon to confirm they haven’t expired? An expired license can easily get your salon fined too. We’ve also heard from salon owners who inadvertently broke this law simply by not asking a prospective new tech to bring her license to her job interview, then later (after employment started), the hire revealed she didn’t have one. There are self-taught nail artists out there who create salon-quality nails but never went through a recognized nail program and don’t have a license. If you want to hire someone in this category, you may want to invest in this person’s schooling or ofer this person an apprenticeship at your salon (if legal in your state) to help her get her license before she works for you.

128 |

NAILS MAGAZINE

|

MAY 2013

PHOTO COURTESY OF THE FLORIDA DEPARTMENT OF BUSINESS AND PROFESSIONAL REGULATION

COMMON VIOLATION: Failure to fully clean foot baths THE FIX: Though this falls under the salon being in disrepair, foot baths merit their own mention on this list. Many state boards include unclean foot baths as a separate violation and fine, above and beyond the fine for not keeping the salon clean. One common area nail techs miss is behind the removable parts, such as behind screens and impellers. As you can see in this photo, this area can get very, very dirty. Also, many states require logging every pedicure spa cleaning, and a separate violation and fine may be levied for not writing down your cleanings. You can easily create your own log or print out a ready-made one from http://files.nailsmag.com/handouts/ nailspedicleaninglog.pdf. (continued on page 149)


COMMON VIOLATION: Multi-use implements and tools not

COMMON VIOLATION: Failing to wash your hands or having

properly cleaned and disinfected prior to use on a client THE FIX: There are two kinds of tools commonly used in nail salons: non-porous (made of hard materials like metal, plastic, or glass) and porous (items of absorbent materials like cloth or wood). Non-porous items are generally multi-use, but in between uses you must both clean and disinfect them. To clean, wash with soap and water to remove all visible debris. To disinfect, immerse the cleaned item for 10 minutes in a state board-approved disinfectant. Always keep the disinfectant solution covered to prevent contamination, and change disinfectant at least once per week or when it is visibly cloudy or dirty. If you find yourself running out of implements before you can disinfect the dirty ones or you don’t have a spare if you drop one on the floor, it’s time to go implement shopping.

your client wash her hands before the service THE FIX: This is one we’ve seen too many salons guilty of. The manicure or pedicure soak as the first step of the service does not count as hand washing. To ask your clients to wash their hands without ofending them or implying that their hands are dirty, simply ofer them a clean nail brush and say that soap, water, and the nail brush will help ensure their nail color will adhere better. Walk over to the sink with them and let them see that you’re washing your hands too, which is also a great time to make small talk.

COMMON VIOLATION: Re-using one-use items, like nail files

COMMON VIOLATION: Unlabeled containers

THE FIX: So what about those porous items, like nail files, manicure sticks, wax sticks, cotton, paper towels, and bufer blocks? Because there’s no known way to fully clean and disinfect those, you’ve got to trash them (preferably in a covered bin). Do this immediately before you get them confused with your clean ones. Is throwing them away costing too much money? Try cutting the files and bufers in half or in smaller pieces (before use), then you only have to throw away the part you used. Or buddy up with a neighboring salon to get bulk discounts on these products from your supplier.

THE FIX: Though it might be supremely obvious to you as to what is in the container, to comply with the regulations in many states you must label everything. Don’t let the state board cite you for failing to label something simple like cotton balls (perhaps they thought you were keeping cotton ball-textured marshmallows at your workstation?) or your spray can of water. On the plus side, this could be a great excuse to spend $20 on a label maker.

>>> MAY 2013

|

NAILS MAGAZINE

| 149


HEALTH}

COMMON VIOLATION: Possession of MMA COMM THE FFIX: In the early 1970s, MMA (methyl methacrylate) monomer was the main ingredient in many acrylic liquids. monom However, in 1978, the FDA found MMA to be unsafe for use in Howeve nail products due to a variety of health risks (including skin allergy and permanent loss of the nail plates) and because the resulting enhancements are too rigid (which can cause the natural nail to break). Plus, MMA-based enhancements are so difcult to remove that their removal generally results in damage to the client’s nail plates. So why, more than three decades later, are some salons still using MMA? In general, it’s because these unsafe products are cheaper. If you’re using an MMA monomer, switch to a reputable brand and increase your prices to cover the diference. (Trust us, it’s better than getting fined, which may be the least of your worries — you also risk being sued by an irate client.) If you’re a nail tech who’s in the position of removing nail enhancements from another salon that were created using MMA, we encourage you to find out which salon applied the enhancement and report them to your state board to help eradicate the use of this dangerous product.

COMMON VIOLATION: No photographh COMM on licen license THE FI FIX: Many states require a Passport-sized photo that you must attach yourself. And sadly, a lot of techs forget to attach their photo (or, though we don’t like to think about it, don’t attach it on purpose in order to try to illegally “share” a license). Check your license and if it needs your photo, go ahead and attach it now. We’ll wait.

150 |

NAILS MAGAZINE

|

MAY 2013

CO MON VIO COMMON VIOLATION: Safety Data Sheets not kept on premises TH fet Data Sheets (formerly called Material Safety THE FIX FIX: Safety Data Sheets heets o or MSDS) give you important instructions for how to use the product safely, first-aid solutions in case of an accident, and storage instructions. If you can’t find yours, go to the manufacturer’s website and print the sheets out and keep them in your salon. (If the manufacturer doesn’t have the sheets available online, call and ask for a copy.)

Thank you to the following state boards of cosmetology for providing lists of their top violations for this article: California, Texas, Florida, New York, and Virginia. Check yourself: NailsMag.com ofers a free self-inspection checklist that you can use to up your salon safety. Print it out at http://files.nailsmag.com/ handouts/selfinspection.pdf.


www.nailsmag.com/fifi/15151


HEALTH} personal trainer

PREVENTION STRETCH

Wrist Tendonitis Any time you see “itis” attached to a word, you know it means “inflamed” or “swollen.” Wrist tendonitis, then, is the inflammation of the tendons in the wrist. Though painful and potentially restrictive, tendonitis is reversible with adequate commitment to treatment and time.

SYMPTOMS Wrist tendonitis is often confused with carpal tunnel syndrome because the two conditions share many of the same symptoms: tingling, stiffness, pain, restricted movement, weakness, and even swelling. Those who suffer with it often rub their wrist or shake out and clench their hands. The condition differs from carpal tunnel syndrome in that tendonitis is the result of inflamed tendons, either from damage or overuse, while carpal tunnel syndrome is the result of a compressed nerve. CAUSES Repetitive work, such as doing nails, can overuse certain muscles and prevent them from fully flexing and extending. Over time, muscles tire. In their weakened state, the muscles work incorrectly, which places strain on the tendons. This can cause small tears to the tendon, but even if the tendons aren’t damaged through tearing, the continued strain aggravates them, which triggers the body to send blood to the distressed site. The area becomes inflamed, worsening the pain. Removing the inflammation (the body’s protective system) through anti-inflammatory drugs may ease the pain, but it doesn’t cure the problem (the strained tendons). To address the problem, you must increase the range of motion, improve mobility of the muscles, and relieve the strain on the tendons.

1 While standing or sitting, fully extend your right arm until the elbow is straight in front of you. Use your left hand to gently bend the right wrist and fingers backwards, with palm facing out, until you feel a mild stretch. Hold for 15 seconds.

AT-HOME PREVENTION/MANAGEMENT Practice the RICE method at home: Rest the wrist, use Ice to reduce swelling (heat brings more blood to the area, exactly the opposite of what we need), use a wristband to Compress the area and support the tendons, and Elevate the wrists to move blood away from the site. Stretch multiple times a day, especially in the morning to warm up the muscles, and after extended use to relieve strained muscles. Finally, holistic solutions, such as massage and trigger point release, can improve mobility and range of motion of the muscle, and reduce strain on the tendon. MEDICAL INTERVENTIONS It’s important to treat the problem, not the pain, but nobody wants to feel the pain. So, while you treat tendonitis with stretching and resting, you can reduce swelling with anti-inflammatory medication, such as Aleve or Advil, or get relief from pain with aspirin. Treatment for tendonitis is not found in medicine, but in rest, stretching, and the other “at-home” solutions.

This article is not intended to replace the advice of a doctor.

152 |

NAILS MAGAZINE

|

MAY 2013

2 Change direction with the same hand. Use your left hand to gently bend the right wrist and fingers forward, with palm facing in, until you feel a mild stretch. Hold for 15 seconds. Repeat steps one and two, alternating between the steps four times for a total of two minutes, the amount of time the soft tissue needs to increase its range of motion. Switch arms and alternate between steps one and two four times with 15-second holds. PHOTOGRAPHY BY KIMBERLY PHAM


Listed

Scan to See

www.nailsmag.com/fifi/15183


l l i Trave W Hav e Job, l Traveling isn’t just for vacation. Many nail techs work as manufacturers’ educators and they’re on the road often for their “second” jobs. Here’s a glimpse into the life of a few nail professionals who are always on the go.

NAIL SUPPLIES

BY BETH LIVESAY

Melissa De La Cruz

Senior mentor for Young Nails International and nail tech at Tiffany’s Luxury Medical Spa Home base: Visalia, Calif. Travels for work: One week a month; two during beauty show season. Miles traveled last year: Over 35,000 Reasons for travel: Tradeshows, Roadshow (taught by De La Cruz, Greg Salo, and Tracey Rierson), and editorial work. Making it work: De La Cruz usually works for three full days in the salon. When traveling, she moves all her clients to work a packed five day schedule to get them done before leaving. When returning from a trip, she goes back to work the next day and manages a full schedule for the week. Her husband Eric actually travels with her quite often. Travel essentials: Hair products, lip gloss, travel blanket, and pillow. Staying connected:“Doing the everyday things I do for myself on a regular basis, like exercising, talking to loved ones back home in the morning and evening, and trying to get a good night’s rest.” Travel tips: “Always have a back-up credit card. Sometimes your accounts freeze because of abnormal charges or using it in a diferent state or country. I would never want to be caught without access to money.” Favorite destination: Ireland. “I’ve been there five times and it’s never enough. I love that they speak English, so it’s easy to communicate. It’s the greenest, most beautiful place I’ve been. The Irish people are all so kind. I have awesome memories there.” [top] Melissa De La Cruz (right) with the ProFiles girls at a beauty expo in Florida. [bottom] De La Cruz with Greg Salo (third from left) and students at Relax and Learn in Mexico.

154 |

NAILS MAGAZINE

|

MAY 2013

ILLUSTRATION BY BY ISTOCK@CHIHHANG

>>>


Hang Ten Toes

Designer Satin

Turned Up Turquoise and Flip Flop Fantasy with Luxe and Lush top coat

Work with it. Play with it. Colour rules.

Live life to the max with beautiful, high-gloss nail colour from China Glaze. Choose from a collection of over 300 fashion-right shades. Itâ&#x20AC;&#x2122;s a great way to let go and live in colour.

Scan to take a peek behind-the-scenes of our photo shoot.

chinaglaze.com www.nailsmag.com/fifi/15119


Renee Meyers

Lead account executive/show lead for OPI Products Inc. Home Base: Hazelton, Pa. Travels for work: 3-5 days a week, sometimes more. Miles traveled last year: 33,000 by car and 10,000 by air. Reasons for travel: Education, tradeshows, and P.R. events. Making it work: Meyers doesn’t have a salon to worry about, but she does have a 6-year-old who takes a lot of juggling to plan for his school and after-school activities. “A person who is going to take on a job like this must have a solid support structure at home because when things go wrong and you can’t be there, at least you know you have the right people in the right places to handle things until you get back.” She usually returns right back to work after a trip. “I don’t like a lot of down time,” she explains. While on the road Meyers does enjoy a good book, “It’s a great distraction and it broadens your vocabulary.” Travel essentials: Hair ties, healthy food (raw almonds, fruit, etc.), and good mascara. Staying connected: Time zones tend to make things challenging for Meyers, so she relies on social media sites like Facebook or old-fashioned phone calls. Travel tips: “Only pack what you need. Too many people over pack and after years of dragging heavy suitcases around, your back pays the price.” Pack like a pro: Meyers has a strict two pairs of shoes limit. “Shoes are heavy and can limit what else you can pack due to weight limits on baggage.” Favorite destination: New York. “Anything you want or need is there. It’s full of energy and I love its cool trendy vibe.”

[top] Renee Meyers got to polish Betsey Johnson’s nails. [bottom] Meyers at ISSE Long Beach 2013 with OPI director of sales Herman Paez.

Holly L. Schippers

Education ambassador for CND, nail professional at the Hairport Home base: Bussey, Iowa Travels for work: Weekly, with a few exceptions throughout the year. Miles traveled last year: 25,000-30,000 via car, 19,613 via plane, and 175 via train. Reasons for travel: Tradeshows, salon visits, guest artist appearances, distributor classes, networking events, editorial shoots, and educational appearances. Making it work: “My husband is my anchor and makes it possible for me to do a job I love.” On the rare occasion that her education schedule disrupts her salon schedule, her clients skip the appointment or have their nails done by her best friend. Depending on what she is being asked to do, Schippers will book a “smart schedule,” meaning she tries to plan other events in the area while she is there. Travel tips: “If you do a lot of driving you need a Buf & Go hand portable station. It will make your life so much easier. That has impressed many people when I walk into a sales meeting, store, or hotel situation and there is not a table available. I walk in, pop up the table on my Buf & Go, pull the products out, and have a full salon set up in minutes. It is heavy-duty enough to fly with; however I like to condense when flying so I keep mine for driving only. I use the Wrist-Assist for the comfort of the model, and Soft Landing disposable towels to avoid traveling with dirty towels on long trips. (Towels mold fast in the trunk in the summer.) The last thing that comes to mind is luggage locks; you may not be able to have them on when you fly but they are a great way to lock things up in your hotel room.” Pack like a pro: Schippers doesn’t pack jeans because of their weight. Instead, she wears her work clothes all day, and therefore doesn’t need a change of clothes. Also, Ramen noodles and instant oatmeal are always in her suitcase because “you never know when you will need free, easy food on the road.” Favorite destination: The U.K. “I love cooler temperatures, so that is a plus, but I think it is more about knowing so many people there due to Salon Geek. It feels more like going to visit friends than working when I go there.”

156 |

NAILS MAGAZINE

|

MAY 2013


Indigo Makong

[top left] Indigo Makong (right) poses backstage at New York Fashion Week with China Glaze. [top right] Makong (left) participatied in the NailPros4Obama Campaign inside Maisie Dunbar Spa Lounge. [above] Makong manicured many hands for Essence Magazine’s 24/7 campaign for Ginger & Liz Polish line in New York City.

H Holly Schippers loves visit-ing the U.K. the most. in

Educator with Hand & Nail Harmony Home base: Washington D.C. Travels for work: Seven times a year. She reduced her travel since her daughter has entered her final years of high school. Reasons for travel: New York Fashion Week, photo shoots, and tradeshows. Making it work: Before leaving for any trips or events, Makong contacts clients who have pre-booked and negotiates other arrangements. She typically extends hours or adds days to accommodate clients. Her client base is flexible since they know she is not glued to the salon. Weekly standing clients might get complimentary upgrades on their services from traditional enamel to Gelish or Shellac to ensure they are perfectly polished in her absence. When it comes to home life, Makong is lucky enough to have older children (one in high school, one in college) so they are more self-reliant, freeing her up to travel. After returning from a job Makong is back in the salon the same or next day with a three-hour start time delay. Makong has turned down jobs when she is given short notice for travel. “I like to make sure my clients are aware with ample notification. I believe that is the best way to conduct business.” Travel essentials: Tweezerman Pro Nail Kit, Kindle Fire, and a new notepad. Staying connected: Makong keeps two cell phones on her at all times. She has a Kindle Fire and laptop nearby for extended stays. Travel tips: “Make a checklist in advance of all the things you need to take with you. Plan to check a bag (when flying) since we carry sharp tools and liquids. Print your itinerary and have all confirmations on one page. Download any travel apps that will keep you alerted to flight delays and gate changes.” Pack like a pro: “I pack all of my lightweight clothing in an overnight bag; shoes and larger clothing items are packed with my nail supplies. All valuables I keep in my handbag and close to me at all times.” Favorite destination: Puerto Rico. Although Makong traveled there for a tradeshow, her evenings were free to enjoy the beauty of a tropical environment. >>>

MAY 2013

|

NAILS MAGAZINE

| 157


Heather Reynosa-Davis

CND education ambassador Heather Reynosa-Davis does backstage manis and pedis at New York Fashion Week.

Team CND education ambassador Home base: Killer Queen salon, Palmer, Alaska Travels for work: 6-12 times a year. Miles traveled last year: 40,000 (enough for her to make MVP with her airline). Reasons for travel: Editorial photo shoots, New York Fashion Week, tradeshows, classes, and meetings at CND’s headquarters in Vista, Calif. Making it work: Being an appointment-only nail tech helps her schedule clients around her travel schedule. Help and support come from her family and friends, especially her husband. Reynosa-Davis has two children, but the youngest (7 years old) only gripes when trips get extra long (Fashion Week can have her away from home for a week and a half). She usually gets a month’s notice before traveling to an event, which helps her plan. Reynosa-Davis takes one day of before traveling and one or two days of after getting home. Travel essentials: Airborne, hand sanitizer, Visine, lint roller, travel packets of laundry soap, snacks (bags of almonds, granola, etc.), an empty water bottle, an emergency makeup kit pre-packed, a sewing kit, noise-blocking headphones, laptop, iPad, cell phone, back-up charger, and a checklist of needs for the trip. “Always wear comfy clothing that’s still cute enough to head straight to work after landing, just in case.” Staying connected: Everything is on Reynosa-Davis’s iPhone, including Facetime, which she uses to chat with her family while she’s away. She even backs it up regularly for extra assurance. Travel tips: “Have a sense of humor. Be ready for anything. Always have the number of the airline handy.” The most important tip? “Be nice to airport employees.” Pack like a pro: “I always have a demo kit with all of my CND products and I try to pack only one other piece of luggage for my clothing and personal items. I pack enough clothing for the amount of days I will be gone, plus two extra so that I have options (something dressy is always good to have in case of impromptu dinner plans).” Favorite destination: New York. “The city has its own personality and energy and can inspire you creatively for the entire year.”

MaeLing Parrish

Dean of education and midwest regional education manager for Hand & Nail Harmony Home base: Nail Sensation, Reynoldsburg, Ohio Travels for work: 2-3 times a month. Miles traveled last year: 42,000 Reasons for travel: Distributor launches, sales meetings, demo days, and classes. When it comes to tradeshows, Parrish is educating in the booth and in classrooms. Educator trainings, photo shoots, and product testing are additional reasons for travel. Making it work: Parrish consults with her husband about departure and arrival times because she enjoys having him pick her up and take her to the airport. When it comes to clients, Parrish usually schedules them far enough in advance that they can be shifted around. “I try to be as accommodating as possible so they are not inconvenienced. I usually work Tuesday through Saturday but I work Sunday or Monday if needed when I have been traveling.” Travel essentials: iPhone, laptop, iPad, travel clock with white noise settings, and facial cleanser from Lush. Favorite destinations: Japan and Italy. “Japan because the nail industry there is so amazing and so are the people. Italy because of the history and beauty of the country. I could move to Italy in a heartbeat, but my husband won’t move.” [top] MaeLing Parrish (fifth from left) and company working a tradeshow in Austin, Texas take time to pose for the camera. [bottom left] Parrish is always excited to be part of International Harmony Educator Training in Brea, Calif. [bottom right] The Hand & Nail Harmony booth is all smiles at the Las Vegas show in 2012.

158 |

NAILS MAGAZINE

|

MAY 2013


introducing

Micro Gel Lacquer wears like gel, removes like polish

meet the new boss

3x faster drying time*

no UV light required

faster service time

lasts up to 12 days

63 brilliant colors

big 3 free

*Compared to regular polish. Patent pending formula.

For more information, visit:

Copyright Š2013 Cåcee Inc. All rights reserved.

www.nailsmag.com/fifi/15298

www.caceeinc.com 800.951.6245


n o n i homing

Summer’s almost here. Are you ready for the influx of clients who will want to be waxed, tweezed, and threaded of unsightly hair in time for their beach vacations? NAILS provides the information you need to consider supplementing your menu with this easy add-on service — for this summer’s clients and beyond. BY SREE ROY

rem vol

When it comes to professional hair removal services, there are almost as many options as there are client types. Though there are established advantages and disadvantages to each method, it’s overwhelmingly a personal choice on your and your client’s behalf regarding which hair removal services are the best fit at your salon. At Lux Spa in Toronto, owner Cathy Mancini offers both waxing and threading on her otherwise nail-focused menu. “Some clients become irritated with waxing while others experience irritation with threading,” Mancini says. “We suggest they make one appointment for waxing and another for threading, then decide for themselves. We have many clients who thread their brows, wax their lips, and thread their arms. To each their own, but either way, we have them covered.” The most common options for hair removal at salons are as follows. The first four offer temporary removal, lasting for a few weeks. Laser and electrolysis offer permanent or semi-permanent hair removal. Waxing: The type of hair removal you and your clients are likely the most familiar with, hot wax is applied in the direction of hair growth and removed opposite of hair growth. Sugaring: Generally an all-natural option, sugaring removes the hair from the follicle in the natural direction of hair growth using a sugar-based paste. Unlike with wax, the sugar stays at room temperature. Threading: A traditional method of hair removal in the Middle East and South Asia, threading is so named because it uses thread to remove hair from the root. Its advocates say you get better shaping and arch control than with other methods. Plus many states don’t require any professional license to offer threading. Tweezing: Many salons offer tweezing to complete hair removal done with other methods, but tweezing is also a solo option to remove hair from smaller areas such as the eyebrows or upper lip and can result in less irritation than other methods for some clients.

160 |

NAILS MAGAZINE

|

MAY 2013

Laser hair removal: Most effective on dark hair (due to the method the laser uses to target hair while leaving surrounding tissue intact), it requires several sessions on the same body part to offer long-term results. Electrolysis: Effective on all skin and hair types, during electrolysis an electric current is applied with a fine needle inserted in the hair follicle and destroys the hair’s growth center. Many hair removal services have low product costs, but the catch is finding the right talent to perform the services. “For some of the hair removal services we offer, the equipment is not necessarily expensive, but the challenge is finding the right person to provide that service for you. I find those who spend most of their day working with clients specifically on hair removal develop a greater skill set for this specific area,” says Dalia Wagley, owner of Spa W in Irving, Texas. Depending on how busy you anticipate hair removal services to keep your salon, that person may be either an employee (a great idea if you anticipate a lot of interest and/or walk-ins and want someone available during all of the salon’s open hours and to be fully integrated into the team) or an independent contractor (if you are not sure of the interest and may be better with someone who has her own established clientele). Regardless of who you choose to perform the services, hair removal can be a great asset to your salon. “In today’s fast-paced world, our clients want a one-stop-shop. If they can have their brows shaped while their nails dry, it puts money in our pockets as service providers and keeps clients coming back,” says Chynna Stephens, a full specialist at Todd Patrick & Co. Salon in Ormond Beach, Fla. “The more time they spend with us, clients tend to trust us more. Adding that extra 15 minutes makes them feel important, and makes them want to come back again and again to feel that way.” Here are some nail-focused salons that have found success in offering hair removal and their advice for making this easy add-on work for you. >>>


TODD PATRICK & CO. SALON, ORMOND BEACH, FLA.

Hair removal services offered: waxing Licensed to do nails and skin care, Chynna Stephens recommends a brow wax to most of her clients during their nail service visits. “Even if they don’t take advantage of the offer the first time, they learn it is a service I am willing and able to provide — and they will at some point make that appointment.” Offering waxing has also helped Stephens educate her clients on her other esthetics offerings, which has helped this newbie build a solid clientele. Waxing services offered include Brazilians, legs, underarms, facial waxing, and even toe and knuckle waxing. The salon’s waxing space does triple duty as it also functions as the massage and skin services room. The room is separated with a door from the nail area and boasts its own bathroom. “We want our clients to really feel like we have a space devoted to their skin and massage services, so they know we are committed to offering the best to them,” Stephens says.

GET NAILED WABASH, IND.

Hair removal services offered: waxing As a nail tech for the past 20 years and a salon owner, Aimee Emrick says waxing is one of her most marketable service addons. Though summer is in general a busier time in the salon altogether (with waxing services following that rhythm), she offers hair removal year-round and during slower times, she promotes waxing as she does any other slow services, with advertising, specials, and referral programs. The salon has three cosmetologists, working as full-time nail techs who wax eyebrows, upper lips, chins, arms, hands, and feet, plus three nail techs who wax hands and feet only. In addition, Get Nailed has a certified derm technician (permanent cosmetics) who waxes eyebrows only, and an esthetician is joining the team this summer who will do full body waxing. “I’m still working with the newer manicurists to train them to wax. It’s allowed with their license, but rarely taught in school. I encourage every one of our newly licensed manicurists to add it to her service menu,” Emrick says. PHOTOGRAPHY BY BELLA BLOOM FOTOS

162 |

NAILS MAGAZINE

|

MAY 2013


EUROPEAN SKINCARE INSTITUTE FORT WORTH, TEXAS

Hair removal services offered: laser hair removal, waxing “Referring clients to laser treatments from doing manicures and pedicures actually hasn’t been hard. I have had some laser services myself, and when clients hear it from me they feel a trust to add the services on, or at least to get a consultation,” says Andie Garcia, a nail tech who works in a salon that includes four women who are licensed medical laser trained and estheticians who offer waxing. “We want our clients to come back because they see that we care and listen,” Garcia says. “Overall I have faith in our staff, and we trust each other. We recommend other staff members all the time for other services. I have acquired shared clients that I wouldn’t have had before because of the trust we have for each other at European Skincare Institute.” The salon also has a nurse  practitioner  working two days a week by appointment only to do the salon’s medi-spa treatments such as injectables.

EYEBROWS FOR AMERICA ARLINGTON HEIGHTS, ILL.

Hair removal services offered: threading Threading is a great add-on service, according to expert Purvi Shah. It doesn’t require a lot of room. All you need is a good reclining chair, which could be an existing styling or facial chair. It also doesn’t require a lot of product, just the special thread and (optionally) pre- and post-creams. (Shah cleanses the skin with makeup remover and/or applies threading powder to absorb any oils from the client’s skin prior to threading. Afterward, she applies cooling gel or astringent lotion depending on skin type.) “You do need a lot of practice and proper technique to offer threading,” Shah says. Shah can help you with some of that training. She offers threading classes across the U.S. (E-mail eyebrowmakeover@yahoo. com or call (847) 208-6407.) >>>

MAY 2013

|

NAILS MAGAZINE

| 163


SPA W

IRVING, TEXAS

Hair removal services offered: waxing, sugaring, threading, tweezing Social media has been a great place to market Spa W’s hair removal options, including Facebook, Twitter, and personal text messages to clients. Owner Dalia Wagley finds that the salon’s hair removal clients do a better job making and keeping their appointments versus the salon’s nail-only clients. “Nail service clients seem to walk in more often. I think it’s because hair removal is a more private treatment, so clients feel more likely to make an appointment and keep it,” Wagley says. Clients who opt for Brazilians, or hair removal from their legs, back, chest, and brows especially tend to book in advance, though the salon does accept walk-ins, schedule permitting.

FAST FACTS ABOUT HAIR REMOVAL

Instead of making hair removal sound like another chore on your client’s to-do list by phrasing it as “cleaning up” the brows, use phrases like “shaping” and “framing your eyes to make them pop” to sell it as a beauty service, says Chynna Stephens, a full specialist at Todd Patrick & Co. Salon in Ormond Beach, Fla.

Required licenses for hair removal services are established at the state level and vary greatly throughout the U.S. Visit your state board’s website to find out what licensee is allowed to perform what kinds of hair removal in your state.

PHOTOGRAPHY BY KIMBERLY PHAM

164 |

NAILS MAGAZINE

|

MAY 2013

Whether waxing, threading, tweezing, or using another hair removal method, eyebrows are handsdown the most popular body part where nail salon clients want hair removed (according to our informal polling when researching this story).

In the U.S., the most common type of hair removal ofered at nail salons is waxing. Forty-one percent of nail salons ofer it (according to NAILS’ 2012-2013 Big Book).

It can be embarrassing for a client to phone in during her morning subway commute to schedule her “Brazilian.” Ease the pain by giving your hair removal services discreet names, like those at Salon Escape Day Spa in Fernie, British Columbia, Canada. There a Brazilian is known as a “Beach Vacation.”


SIMPLY YOU WELLNESS SPA MASSENA, NEW YORK

Hair removal services offered: waxing, laser hair removal, electrolysis Simply You Wellness Spa proves you can successfully offer a variety of hair removal services in a small town. “We have a full-service day spa that offers all the amenities of a spa in a large urban area,” says owner Shelly Chilton. Those offerings include nails (gel-polish and a variety of pedicures), a full hair menu, skin tightening, facials, diamond tip microdermabrasion, massage, herbal body wraps, body scrubs, a detoxification system, eyelash perms, eyelash extensions,  hair cut/ color/highlighting, teeth whitening, tanning, and spray tanning. Chilton finds that laser hair removal is effective on all skin types including tanned skin, and that it’s most effective with treating darker hair. Electrolysis is effective for all skin and hair types, though the hair must be long enough to grab with tweezers. And waxing is available for those clients who want a less expensive option.

LUX SPA TORONTO

Hair removal services offered: waxing, threading Waxing accounts for more of the salon’s hair removal business than does threading, but Lux Spa offers both to give clients more options to pick the service best for them (and for each body part). “Adding hair removal to our menu of services just seemed logical. Clients come in for manicures, pedicures, a set of nails, or a fill, and then they think about their legs, their underarms, their bikini lines, their brows, their upper lips and realize that they’re not finished with the entire grooming process,” says owner Cathy Mancini. All Lux Spa staff members are estheticians and they all perform waxing. There are three who also offer Brazilian waxing, one who offers male Brazilian waxing, and all of them also offer threading. “All Lux Spa team members are dedicated and loyal employees,” Mancini says, not independent contractors.

MAY 2013

|

NAILS MAGAZINE

| 165


DIME on a Just like nails, salons can benefit from a touch up and a fresh coat of paint every now and then. While a complete makeover can be costly and take a ton of time, there are a few small changes you can make that will go a long way. For less than $150 you can aford great accents at every price point in between. With deals like these, there’s really no excuse to not invest in your salon’s appearance. BY BETH LIVESAY 166 |

NAILS MAGAZINE

|

MAY 2013

Here are some ideas to keep in mind when re-designing. > Use Pinterest to collect ideas. Our boards, For the Salon (pinterest. com/nailsmagazine/for-the-salon) and Salons We Love (pinterest. com/nailsmagazine/salons-we-love) are dedicated to design inspiration. We even started a Design on a Dime board (pinterest. com/nailsmagazine/designonadime) specifically for budgetconscious finds and projects. > Subscribe to e-mail lists from stores you shop at often or where you see a lot of things you want to purchase. New e-mail subscribers often get coupons just for joining, free shipping, or access to wishlist features that will allow you to really score a bargain. > Nailsmag.com has free handouts (nailsmag.com/handouts). Feel free to print, frame, post, or give these out to clients. These supplements were designed to help educate and assure your clients so they will return again and again. > Don’t limit yourself to mass-market retail. You can always get creative with shopping and saving by looking on eBay, Craigslist, Bonanza, or Etsy for handmade or vintage items. Design blogs are also a great resource if you’re looking for DIY projects. > If you are after something truly unique don’t discount swap meets, yard sales, or craft fairs. These events are local and if you carry cash >>> they might even be willing to further negotiate a price for you.


Follow in the footsteps of nail techs who save time with ProLinc.

8VERWJSVQWOMRJVSQVSYKLXSWQSSXLMRQMRYXIW[MXL4VS0MRGXLIPIEHIVMRGEPPYWVIQSZIVW 8LMWIJJIGXMZIHIITTIRIXVEXMRKJSVQYPEMWWEJIERHFVIEOWHS[RGEPPYWIHWOMRMRQMRYXIW8ST REMPXIGLWGSRXMRYSYWP]HITIRHSR4VS0MRG´WTVSZIRTIVJSVQERGI JSPPS[MRXLIMVJSSXWXITW ERHWEZIXMQIF]YWMRKXLIPIEHIVMRGEPPYWVIQSZIVW OUR FRESH NEW LOOK IS COMING SOON

The one, the only, the original.

www.prolinc.com

www.nailsmag.com/fifi/15126


Less Than $50 For just $12.99 and $24 respectively, you can purchase these nail polish prints to hang and frame in your space. They are sure to make your salon extra pretty. emmakisstina.etsy.com

If you serve wine in your salon you might want to consider saving those corks. You can get a coaster kit from wineenthusiast.com for just $9.99 and never have to worry about stains.

Decals look great above manicure stations and can provide the perfect encouragement for a client. These vinyl decals are safe for walls, windows, plastic, metal, and tile alike. For only $24.99 you can place them anywhere. harmony4life.etsy.com

Have drawers in your salon? These hand-painted knobs are the perfect touch, right down to the last detail. $40 from dreamscapedesigns.etsy.com. >>> 168 | NAILS MAGAZINE | MAY 2013

If you have a small refrigerator or magnetic surface in your salon, go the extra mile and add these magnets to accent your space. They are recycled Scrabble magnets and retail for only $12 at peachypendants.etsy.com.


nailtech network Orlando Social Saturday, June 1, 2013 7:00â&#x20AC;&#x201C;10:00 PM Rosen Centre Hotel 9840 International Dr., Orlando, FL 32819 Hurry and sign up now before we sell out! Tickets are $30 and must be purchased online. No tickets will be available at the door.

www.beautytech.com/orlando_social.htm

es l p m a s t c u d o take home pr see old frien ds meet new people am e t S L I A N e h t h hang out wit cus

learn new techniques presented by

tom tote bags

win great prizes sponsored by

Bring LOTS of business card s so you can ne twork with your onli ne peers in perso n.


Less Than $100 Need some extra storage space? Leave it to target.com to come up with a piece of furniture that is as stylish as it is utilitarian. This ottoman comes in the zigzag pattern we are seeing on so many nails. The best part is it opens up to allow for extra storage. Place it in your waiting area and fill with excess magazines. This ottoman is a life and space saver for only $69.99.

If you are offering a special or have a seasonal menu item that you are changing, a non-permanent surface such as a chalkboard is a great investment. This one from revivedvintage.etsy.com is painted, framed, and ready to be written on for $84.

Need some frames for prints, photos, or fabric swatches? You can get an assortment in fun colors from fefifofun.etsy.com for only $59. These frames add a great pop of color to your interior and would be ideal for framing your NAILS Magazine or license.

If you serve alcohol or coffee in your salon, this modern take on the bar cart is sure to keep your beverages separate from everything else and make guests feel more at home. For $99.99 this is a great piece to keep handy for salon parties and events, bringing new meaning to the term â&#x20AC;&#x153;nail bar.â&#x20AC;? overstock.com. Mirrors are a great way to open up a space and make your salon seem bigger. Since full mirrors are not necessary for nails, consider fun shapes to scatter and splatter along your walls. These mirrors from rosenberryrooms.com retail for $79 apiece. Though they are meant for childrenâ&#x20AC;&#x2122;s rooms, you can definitely get away with mixing and matching the shapes to fit the design of your salon.

170 |

NAILS MAGAZINE

|

MAY 2013


Less Than $150 Do you wish you had additional rooms in your salon? Do you offer other add-on services and want to give those clients a separate space to have lashes applied, etc.? A room divider is a simple and decorative way to break up your salon. The idea is old-fashioned, but the designs you can find are very modern. This damask screen from wayfair.com will stand the test of time and is only $123.

This linen tower from target.com could be used to store towels or polish. The height of the tower will take up less space and make your salon look elegant. The white option is $101 but for $28 more you can get this darker reveal shelving unit. It has room for books, artwork, magazines, handouts, and polish.

Sometimes the most creative design ideas come from the most unconventional places. A baking store is actually a cute place to shop for display components. These jeweled stands come in a set of three for $150 from fancyflours.com. Use them to display polish, nail art, jewelry, or business cards.

You can add instant glamour to your salon by installing a chandelier. Whether you buy a few or invest in one showstopper, this fixture can brighten up anyoneâ&#x20AC;&#x2122;s day at the salon. Rakuten.com lists this classic chandelier on sale for $116.99. For a little more fun, consider these colorful options from highfashionhome.com. Small sizes (five arms) are $79 and large sizes (six arms) are $149. The confetti-like chandelier from pbteen. com is festive and can be purchased for $129.


Glitter and anything sparkly is still quite the trend with nail techs and nail fashionistas alike. From rhinestones and beads for the 3-D look to glitter striping paints and actual loose glitters, a little (or a lot) of sparkle goes a long way to making your clients giddy with excitement. Whether you brush the loose glitters on top of the sticky layer of your favorite gel-polish or add it into your acrylic powder or gels, these nail art accessories are sure to help your clients. Bling. It. On.

Shooting Star International ofers Super Nova Glitter Tips in eight dazzling colors, including Silver, Gold, Ruby Red, Royal Blue, Lilac, Fuchsia, Teal Blue, and Emerald Green. Every color comes in 100-tip cases with 10 tip sizes, including zero to fit the widest thumbs. www.nailsmag.com/fifi/15501

Nouveau Nail Shimmer Seal adds a touch of shimmer and a glasslike finish on acrylics, gels, and wraps. www.nailsmag.com/ fifi/15502

lors riety of co ofers a va rt A ct e il rf a e N t are p stant beads tha That’s It In d n a also n rs a e c tt u s of gli il art. Yo a n r u o y and shape g to ts. a little blin hancemen nail art en for adding r u o ge y n in ra s e style e Hex, O embed th here in Blu n s are d w a o e h b s are k. The The glitters e, and Pin lu B t h ig L nder. scent, , and Lave Hex, Iride Raspberry , e lu B in 3 shown /fifi/1550 smag.com www.nail

CND introduces the limited-edition Additives Springtime Sparkle Collection, including ultra-fine nail glitters in Sea Glass, Raspberry Sizzle, Periwinkle Twinkle, Lemon Sunshine, and Hot Pink. Using the included measuring spatula, you can blend these glitters into powder or gel, or layer over Shellac for creative, custom designs. www.nailsmag.com/fifi/15504


, ection er coll n. k ic t s a red nd Mil re r textu York a st-eve xtu w r e e fi t N s ’s n ha lks of Essie ig , a s k w can e t ic d t a S ach signs he c Sleek d by t erns, e lied. The de . t e t ir a p p s r p ish was in ie colo nd-ap 12 lav ite Ess oks ha ble in r a o lo il v t a a a f v A ra r th h colo nails o and ric d over bare 505 5 1 /fifi/ plie p m a o e .c b g ailsma www.n

Cácee’s Art Glitter & Confetti glistens in 90 distinct colors, shapes, and textures to create rock star or designer nails. The glitters and confetti can be custom-blended with sculpting powder, embedded in gel enhancements or sprinkled over polish for endless artistic inventions. www.nailsmag.com/fifi/15506

Backscratchers ofers Divine Designs — more than 25 diferent nail art enhancements including jewels, Mylar, stickers, glitter, rhinestones, and beads. Glaze Sealer works well as a top coat over the nail art designs. Make sure to check out (and enter) the company’s monthly nail art contests online. www.nailsmag.com/fifi/15507

Young Nails’ Las Vegas Glitter Collection is comprised of eight bright holographic glitters. And the company’s new Polka Dot Confetti , available in Gold and Silver mirrored dots, can be embedded into acrylic or gel. www.nailsmag.com/fifi/15508

ils.com icana r e m om A 10 eye or rips fr ips in r s ter St t t n s li ig e G des i-lik ion ollect onfett our nail art c C r g u in y er t Colo himm e to accent EZ Ar ls of s s e ia v h t e e s includ gel. lors. U ing co acrylic and catch 5509 ur /fifi/1 ith yo mix w lsmag.com ai www.n PHOTOGRAPHY BY KELLY BRACKEN AND KIMBERLY PHAM

MAY 2013

|

>>> NAILS MAGAZINE

| 173


Omega Labs USA’s Na il Striper Brush is available in high-pigm ent colors and fine glitters, making nail art easy with the fine, easy-to-use brush. www.nailsmag.com/fi fi/15510

Glitter Theory from SuperNail is a 12-piece collection of bright, vibrant glitter of diferent colors, shapes, and textures. These loose glitters can be used with polish, gels, or acrylics. www.nailsmag.com/ fifi/15511

It’s So Easy ofers practically every shade imaginable in loose glitters, Cracked Ice (loose, small Mylar pieces), foils, and rhinestones kits in addition to nail art stripers in neon, metallic, and glitter finishes. www.nailsmag.com/fifi/15512

Kupa introduces Artfinity Glitter. Available in 40 colors, Artfinity Glitters can be mixed with Divinity Acrylic to create endless bling. Colors shown here include Cotton Candy Flair, Purple Reign, Lemon Lime, Sparkling Lemonade, and Opal Blossom. www.nailsmag.com/fifi/15513

y in a wide arra are available gs in at he T co . il cs Minx na , and graphi signer styles s of metallic, de ess celebritie ce for countl oi ch e of ar n gs io in nail fash nail coat s, Minx solid on ic n io sh and fa essure. g heat and pr applied usin 5514 ag.com/fifi/1 www.nailsm

174 |

NAILS MAGAZINE

|

MAY 2013


Cina has a plethora of nail art accessories inc luding the Crowned Jewels Kit (with 10 dif erent styles and colors of large rhinestones) and the Morni ng Glories Kit (with thr ee styles of rubber flowers and seven variet ies of confetti, glitter, an d dazzles), Pretty Petals Mini Kit (with rea l dried flowers in five col ors), and Rock Star Glitter Mini Kit (w ith 10 diferent colors of ultrafine glitter). www.nailsmag.com/fi fi/15515

INM’s Northern Lights Silver and Gold top coats have holographic film particles mixed in to add a great finish to any nail look. The company also ofers ultra-fine Glitter Dust in 17 colors (shown here in Crystalina, Dark Gold, Shell Pink, and Crimson). The glitter can be mixed with acrylic powder, gel, or regular polish. Use Glitter Dust with a brush to enhance your nail art. www.nailsmag.com/fifi/15517

r the summer get sparkly fo u rs yo lp he ill in eight colo ce w Light Elegan Mylar comes ry D nail . e ns th io ct on colle be placed n ca at with two new th ti nfet ties, are sheets of co lled The Pret ca , ts en of small thin gm Pi t and Metallic Efec ed with gels individually. at can be us th ts ailable en av e gm ar pi red Pretties he T s. on loose powde ti ea e-of-a-kind cr . n colors each acrylics for on cks with seve pa t en er f di in two 5518 ag.com/fifi/1 www.nailsm

Perfect for accents on nails or to add to powder for a sparkle efect, Alfalfa Nail Supply ofers nail glitters in a wide variety of colors. The company also has rhinestones in practically every shape, size, and color. www.nailsmag.com/fifi/15516

Dashing Diva’s newly launched spring/summer 2013 DesignFX Collection of appliqués contains 12 designs, including these sparkly looks. www.nailsmag.com/fifi/15519

Add a little fun and sparkle to your tips and toes with Nubar’s new Nail Bling Design! Pick from hearts, stars, flowers, tear drops or a classic round shape depending on your mood. Each style comes in silver, gold, blue, and black. www.nailsmag.com/fifi/15520

MAY 2013

|

NAILS MAGAZINE

| 175


30 Years

In celebration of NAILS’ 30th anniversary, we’ve taken a look back at some of our oldest advertisers to see just how much times and styles have evolved since the premiere issues of 1983. From product launches that didn’t quite catch hold, to fashion forward photo shoots that helped define a decade, here are some highlights from 30 years of NAILS.

CELEBRATING

30

>>>


TM

RAISE YOUR PEDICURE SERVICES TO A NEW LEVEL &KRRVH&KpFLIRU \RXUSHGLFXUHVHUYLFHV DQG\RX┬╢OOVHHDQGIHHO WKHGLIIHUHQFHRYHU RWKHUWRROV&UDIWHG IURPKLJKTXDOLW\ K\SRDOOHUJHQLFVWHHO WKDWODVWVIRU\HDUV WKHVHHUJRQRPLFDOO\ GHVLJQHG┬┐OHVDUHHDVLO\ VDQLWL]HG3OXVWKH\JLYH \RXDKDQGOHRQVDIHDQG HIIHFWLYHSHUIRUPDQFH ,QYHVWLQ&KpFLWRROVDQG HOHYDWH\RXUVHUYLFHWRDQ HYHQKLJKHUVWDQGDUG

Ergonomic & EfямБcient Safe & Sanitizable Durable & Dependable www.checi.com NICKEL

AUTOCLAVE

www.nailsmag.com/fifi/15264


BACKSCRATCHERS [left to right] May 1985 These Glass Glaze Nails premiered with the elegant addition of a conch shell. August 1996 As the ‘90s rolled out, Backscratchers hit its stride featuring its well-known fiberglass wraps. May 2007 The spaceship-looking Germ Terminator Pro helped launch Backscratchers’ sanitation into the 21st century.

CND

[left to right] July 1988 Back when CND was Creative Nail Design, its flagship product was SolarNail and its logo resembled Carmen Sandiego. These SolarPointe hand files promised to make filing easier with a star-dusted background and cut-out coupon. June 1993 Ever the fashion trendsetter, Jan Arnold and her brother Jim Nordstrom paid tribute to their late father who started CND back in 1979. The mission statement promised a continued leadership of nail innovation through the ‘90s. November 2006 As the 2000s moved along CND focused many of its ads on fashion and beauty and fashion images with a big impact.

EUROPEAN TOUCH

Turn to page 16 to see their current ad.

[left to right] August 1985 One of the first spa pedicure chairs to hit the market from European Touch featured sloping plastic contours that might look more in place on a boat than on a pedicure chair. April 1995 The mid-‘90s brought out this gem — a hand-shaped technician chair! May 2004 A true leader in pedicure chair design, European Touch evolved into the classic style we see today, with high performance whirlpools and massage. Turn to page 101 to see their current ad.

178 |

NAILS MAGAZINE

|

MAY 2013

(continued on pge 184)


www.nailsmag.com/fifi/15210


{

}

ad index

Fifi #

For more information direct from our advertisers, go online to www.nailsmag.com/fifi.

Advertiser

Page

Fifi #

Advertiser

Page

15263

Incoco.............................................................................................. 30-31

15305

Akzentz Nail Products .................................................................... 125

15149

Alessandro Cosmetics .....................................................................85

15185

Antoine de Paris ...............................................................................183

15125

International Nail Manufacturers ...............................................107

15296

Artistic Nail Design ......................................................24-25, 61, 95

15204

It’s So Easy .............................................................................................91

15205

ASP...................................................................................................28-29

15267

J & A USA ...........................................................................................199

15205

ASP + Cina.........................................................................................209

15109

Jessica Cosmetics .............................................................. 59, 93, 113

15147

Atwood Industries ...........................................................................199

15107

Kupa Inc.............................................................................................. 127

15309

Bags Rep ............................................................................................. 199

15116

La Palm Products ........................................................................ 53, 63

15251

Beauty Millennium .......................................................................... 212

15140

LeChat ..................................................................................................185

15160

Beauty Tech ....................................................................................... 199

15183

Lexor Intl.................................................................................... 153, 210

15265

Belava ..............................................................................................32-33

15211

Light Elegance .................................................................................... 121

15281

Bio Creative Labs ..............................................................................105

15304

Luraco Technologies Inc.................................................................. 44

15187

Bio Sculpture Gel ................................................................................79

15170

Mehaz Professional .................................................................. 117, 191

15298

Cacee Inc. ...........................................................................................159

15250

Morgan Taylor ..................................................................... 47, 48-49,

15280

California Mango, Inc........................................................................54

15103

Nail Props............................................................................................199

15264

Checi................................................................................................

15279

Nail Tech Supply ...............................................................................195

15119

China Glaze ................................................................................ 39, 155

15151

Nail Tek ............................................................................................... 151

CND ..................................................................................4-5, 16-17, C3

15249

No Lift Nails........................................................................................194

15102

Cuccio ....................................................................................................65

15171

Noel Asmar ..........................................................................................45

15231

Dashing Diva.................................................................................26-27

15135

NSI - Nails Systems International.................................................71

15266

Dollar Nail Art ...................................................................................199

15262

Dr. G’s ................................................................................................. 114

15101

Orly International .......................................................................... C2-1

15197

Duri Treatments ............................................................................... 100

15168

Orly International ...............................................................................37

15276

Duri Cosmetics ..................................................................................101

15153

Pedi-Sox............................................................................................... 191

15131

Entity Beauty Inc.................................................................................73

15268

Premier Nail Source .............................................................. 202-207

177

IBS Las Vegas..................................................................................... 187

OPI Products ...................2-3, 35, 51, 67, 67, 77, 87, 131-148, C4

Premiere Orlando ............................................................................. 197

Essie Cosmetics ...........................................................8-9, 10-11, 189 15193

European Touch .................................................................................161

15165

Princess Nails International ..........................................................108

15110

EZ Flow ......................................................................................... 69, 97

15126

Prolinc .................................................................................................. 167

15240

Famous Names ..................................................................................115

15287

Salon Iris ..............................................................................................109

15210

Flowery Beauty Products ......................................................179 , 191

15104

Seche ...............................................................................................55, 111

15123

Gena .......................................................................................................75

15166

Star Nail Products ............................................................................. 211

15186

Gulfstream Plastics..........................................................................120

15136

SuperNail....................................................................................... 43, 83

15186

Hand & Nail Harmony ................. 6-7, 18-19, 41, 88, 89, 90, 99

15258

Tweezerman International ............................................................ 123

15122

ibd ......................................................................................................20-21

15206

VIP Nail Products ............................................................................208

15198

Ikonna....................................................................................................119

15260

Young Nails ........................................................ 12-13, 14-15, 22-23

The Ad Index is provided as a courtesy to NAILS advertisers. The publisher assumes no responsibility for errors or omissions.

180 |

NAILS MAGAZINE

|

MAY 2013


ȇȐ@ɑɕҥ Te #1 Choice for the Professional

Proven Quality and Durability for over 40 years

Antoine de Paris ® Cobalt Inox Stainless Steel Box Joint Curette Double Scoop

Original Acrylic Nippers

Worlds best Cuticle Nippers

$15.00 ea.

$25.00 ea. Satin

$25.00 ea.

Reg. $25.00 each Double sided Curette for cleaning under the nail bed & perfect for ingrown area. 2mm & 1mm

Reg. $35.00 each $2.00 extra for gold Single or Double Spring

Reg. $35.00 each Single or Double Spring #12 - 3mm #14 - 5mm #16 - 7mm

#11 Acrylic Nipper Box Joint 5mm 1/2 Jaw Triple Reinforced Jaw

Micro Motor Drill Lightweight & Powerful #300 Micro Motor Drill Variable Speed & Lightweight for the Professional. Regular price $500.00

$300.00

Includes Sales Tax

25,000 RPM’s 1 Year Manufacturer Warranty Forward & Reverse Varied Speed Control Optional Foot Pedal Lightweight Hand Piece Made in the U.S.A.

Visit our New Online Store for Our Full line, New Items and Great Savings Daily!

www.antoinedeparis.com ´/LNHXVμIRUGLVFRXQWV

1-800-222-3243 www.nailsmag.com/fifi/15185

6FDQ6KRS6DYH


FLOWERY

[left to right] February 1985 Flowery files had already been proudly serving nail techs for 75 years by the time NAILS Magazine first started. They were a true staple of the nail industry in the ‘80s with files in all sorts of shapes and grits. May 1995 The company continued to innovate in the ‘90s as well, coming out with sanitizable and immersible Puriblocks. August 2004 How about this for eye-catching? Continuing its pursuit of higher sanitation, Flowery launched the D-Files disposable grits and files that helped keep salons cleaner and safer.

IBD

Turn to page 179 to see their current ad.

[left to right] August 1985 When IBD first started it had simple and straightforward branding that might have looked right at home in a medicine cabinet or a nail salon. April 1995 IBD got edgy with its nail tips in 1995 with the biting Shark Tooth nail tips, that had a serrated overlap for easy blending. June 2007 By the 2000s IBD had progressed to the forefront of gel technology, and eye-catching ad campaigns. Blending modern with classic, the IBD Soak Of Color Gel Polish relates to the fastpaced lifestyle of a new generation. Turn to page 20 to see their current ad.

NAILS MAGAZINE

[left to right] April 1983 Not to leave ourselves out of this trip down memory lane, the early house ads for NAILS Magazine featured founders Peter Grimes and John Cipriano looking both alarmed and entertained as a well-manicured King Kong held a copy of the magazine. January 1998 The ‘90s saw NAILS give itself a professional makeover as its subscription readership climbed to over 57,000. March 2005 As the digital age came along, NAILS jumped online with nailsmag.com to keep nail techs plugged in to the latest breaking nail information. Turn to page 200 to see their current ad.

184 |

NAILS MAGAZINE

|

MAY 2013

>>>


Hercules, CA 94547 www.lechatnails.com tel: +1 510 741 9998 u.s.a. toll-free: 1 800 553 2428 fax: +1 510 741 1628 www.nailsmag.com/fifi/15140


OPI

[left to right] October 1985 OPI was one of the first American manufacturers to come out with a gel nail system. The Gel III Visible Light Nail Bonding system featured a range of products to ensure techs were creating flawless pink-and-white gel nails. January 1997 Inspired by natural wonders and exotic locations around the world, OPI began to launch polish lines that correlated with geographic areas. This Rocky Mountain Collection had fun color names like Cheyenne Pepper and Colorado Crimson. March 2006 The Mexican Collection of spring 2006 spiced up fingers and toes with colors like A Dozen Rosas, Tijuana Dance?, and Pink-o De Gallo.

ORLY

Turn to page 35 to see their current ad.

[left to right] January 1989 The humble beginnings of Orly featured a simple range of polish colors. August 1995 Orly celebrated its own 20th anniversary with a polish line in commemoration of the world’s most famous birthday singer Marilyn Monroe. The company even held a contest to win a one-carat diamond ring valued at $10,000. March 2005 The new millennium brought Orly’s classic colors to the sophisticated forefront. The Work Collection had six shades of payday inspired polish, including Manic Monday and Pink Slip.

SPILO/MEHAZ

Turn to page 37 to see their current ad.

[left to right] February 1989 Forged in Solingen Germany, Spilo/ Mehaz ofered over 180 precision beauty instruments when NAILS started. January 1998 Mehaz’s Triple Cut tip cutters were quite stylish in the late ‘90s. August 2006 Mehaz continued to manufacture toprated nail industry implements through the 2000s, and even had a little fun with the ads — like this singing cuticle nipper. Turn to page 117 to see their current ad.

186 |

NAILS MAGAZINE

|

MAY 2013

>>>


STAR NAIL

[left to right] August 1985 One of Star Nail’s earliest inventions was the Pro-Polish Revitalizer. It promised to revitalize old polish by giving it a quick blend. August 1993 President Tony Cuccio, with vice president and wife Roberta WeissCuccio, continued to keep innovating and producing industry-leading products. Their latest “secret” in the early ‘90s was the Flash Silica Sculpting System. March 2005 The Cuccio Naturalé brand of body butters flew of the shelves with these sleek and sensual advertisements showcasing the wide range of flavors and scents.

THE SUPPLY SOURCE

Turn to page 28 to see their current ad.

[left to right] February 1989 In the early days, The Supply Source cleverly let everyone know just how strong its new Microfine Cosmic Nail acrylic system was. August 1995 The Supply Source continued to expand its product line, and was soon branded as one of the most asked about professional product distributors by NAILS Magazine readers. July 2005 As the 2000s rolled around, The Supply Source got artistic with its Dare Not To Stare campaign, highlighting its latest color acrylic collection.

TWEEZERMAN

[left to right] February 1989 Tweezerman started out with a rather humble ad campaign, but a knockout motto of “behind every tweezer, there is really a tweezerman.” April 1997 Beauty in the hands of the professional, was the motto for Tweezerman back in ‘97. November 2006 Looking modern and professional, Tweezerman lets its instruments do the talking, with newly improved tool designs and grips for the 21st century. Turn to page 123 to see their current ad.

188 |

NAILS MAGAZINE

|

MAY 2013


{reader nail art}

{

Want to seee your nail art here?

Just e-mail digital pictures of your art to Sree.Roy@bobit.com; please include your name, salon name, city, state, and phone number. Or, mail printed pictures or the tips themselves to Sree Roy, 3520 Challenger St.; Torrance, CA 90503. All submitted nail art will also be considered for publication on www.nailsmag.com.

{ TOP TO BOTTOM}

{ TOP TO BOTTOM}

{ TOP TO BOTTOM}

Tanaya Middleton Treasure Nothing Better, Baltimore

Jessica Hoel LuvNailz, Bellevue, Wash.

Tina Thi Huynh Queen Nails, Renton, Wash.

Yana Mozhchil The Studio by MikaDoesMakeup, Vancouver, British Columbia, Canada

Michelle Conde Nails by Michelle, Miami

Allen Hiranhphom Nails Art, Kansas City, Kansas

Yuna Nguyen Forever 21 Nails, Manhattan, Kansas

Meaghan Des Roches Compulsive Salon, Acushnet, Mass.

Vanessa Durand Cannes, France

190 |

NAILS MAGAZINE

|

MAY 2013


{nails mall}

ADVERTISEMENT

Flowery Professional

No leak! Easy lock! Beauty Pump™ Twist Lock bottles from Flowery feature top quality twist lock pumps in black or white that will not leak, even when unlocked. The eight-ounce plastic bottle is bell-shaped for extra stability and is perfect for any liquid applied with a cotton ball, pad or swab. A detailed neck wrap contains usage information and cleaning instructions. Flowery Professional (800) 347-7456 www.flowery.com www.nailsmag.com/fifi/15210

Mehaz Professional

With a 66% larger filing surface than the competition, the new Mehaz Stainless Steel Foot File System reduces filing time! Easy-on, easy-of pads with an advanced adhesive ensures they stay on during the service, even when wet, yet remove quickly and easily, leaving no trace of residue on the handle. The stainless steel handle can be disinfected in solution or sterilized in an autoclave. The starter kit comes with one stainless steel handle and 5 each of the 60-grit and 100-grit pads. Replacement pads are available in 50 packs of 60 grit or 100 grit pads. Mehaz (888) 225-6342 www.mehaz.com www.nailsmag.com/fifi/15170

Pedi-Sox

Encourage winter-time pedicures...feet stay comfy cozy and clean! Skin will be softer, smoother and healthier! Calluses and dry skin fade away. Slip on Pedi-Sox™ just before you paint toenails. Extra thick materials make Pedi-Sox™ comfortable to walk in... alone or in sandals. 27 fun and fashionable styles! Ask your Distributor or call toll free. Also check us out on Twitter/Tumblr/Pinterest/Facebook. Pedi-Sox (888) 536-1577 www.OriginalPediSox.com www.nailsmag.com/fifi/15153

For more information on advertising in this section, call 310.533.2465 (Michelle Mullen) or 310.533.2412 (Mary Baughman). MAY 2013

|

NAILS MAGAZINE

| 191


{product spotlight} Take your summer manicure out of this world with China Glaze’s new Hologlam 12-piece collection of shimmering holographic nail lacquers. Using reflective, holographic particles to capture light and transform nails into amazing, ever-changing visual efects, the polish bends and changes to create an illuminated three-dimensional, traveling color efect across the nail. www.nailsmag.com/fifi/15317

OPI’s Matte Top Coat instantly transforms glossy nail lacquer to a matte finish when applied over any OPI hue. It provides sealing protection without shine and protects nails from chipping, making manicures last longer. With a matte, transparent finish, Matte Top Coat is designed to leave nails velvety smooth while creating a touchable texture for an edgy appearance. www.nailsmag.com/fifi/15318

Flowery has a new collection of File Cattys called Bugs & Blooms. The 5” nail files come in a patented protective case and feature six new fun and fanciful exclusive designs: Buzzing Bees, Lovely Lady Bugs, Dancing Dragonflies, Purple Passion Flowers, Sassy Sunflowers, and Darling Daisies. The patented case with coordinating design keeps the files clean and prevents them from scratching valuables. www.nailsmag.com/fifi/15319

Developed for professionals by professionals, Morgan Taylor’s palette launches with 100 gorgeous shades, created from specialty raw ingredients to enhance finish, coverage, and wear. This collection is first and foremost created for the nail artist, delivering the most exclusive quality experience for specialists and their clientele. Colors shown are Let Them Eat Cake, I’m Charmed, P.S. I Love You, No Way Rosé, and All White Now. www.nailsmag.com/fifi/15320

192 |

NAILS MAGAZINE

|

MAY 2013


Dermelect Cosmeceuticals’ new ME Core Collection is designed for women who desire to grow out long, strong, natural nails without compromising fashionable fingertips. ME’s technologically advanced, salon-strength forumlations are three-free and contain ProSina, a pure protein extract derived from New Zealand sheep’s wool that strengthens the nails and nourishes the skin. The collection comes in 12 colors named to evoke the esteem of the person who uses it. www.nailsmag.com/fifi/15322

Nail Rock Designer Nail Wraps give clients up to 10 days of wear and come in a variety of designs. Simply apply the Nail Rock adhesive wraps onto nails that have been bufed and cleansed, and then shape with a file to fit perfectly to the free edge. The Spring 2013 Collection features bright bases with red, black, and yellow spots of sass. www.nailsmag.com/fifi/15321

Inglot Cosmetics’ new “nightlife collection” ofers three new colors ofered in blue, pale pink, and yellow, and each with the perfect amount of sparkle. Each color is long-wearing and provides perfect application with durability and sparkle. They do not include toluene, formaldehyde, DBP, or camphor. Use with Inglot’s Fast Drying Top Coat for quicker drying time and remove with Inglot’s Nail Polish Remover. www.nailsmag.com/fifi/15323 Cuccio Naturalé’s Hydrating Body Butter Washes are infused with dynamic scents and aromas and jojoba beads for gentle skin exfoliation. The Body Washes cleanse the skin and exfoliate cells while stimulating new cell regeneration. The botanical extracts moisturize skin leaving it softer and healthier-looking. Available in scents Milk & Honey and Pomegranate & Fig. www.nailsmag.com/fifi/15324

>>>

MAY 2013

|

NAILS MAGAZINE

| 193


For 2013, Light Elegance’s summer collection “Meet Me in the Caribbean” ofers smooth, bright hard gel creams just perfect for your clients’ vacation nails. There’s Morning Swim, a soft turquoise; White Swimsuit, a shimmer; Carol’s Café, an energetic, feisty coral; Lexy Loves Limes, a bright and tangy shade; and Party Girl, a pink that’s bright and feminine and ready to play. www.nailsmag.com/fifi/15325

CND’s Shellac introduces the spring 2013 Sweet Dreams Collection with five new power pastel shades. The new pastel colors can be worn on their own or layered to create a “never ending dream” of colors, says the company. The colors are Grapefruit Sparkle, Limeade, Cake Pop, Lilac Longing, and Azure Wish. www.nailsmag.com/fifi/15326

Essie’s Resort Collection for 2013 features a range of well-selected polish colors. The subtle yet steadfast colors complement each other and are sure to match with any client look this spring. The shades are Under Where, Come Here, First Timer, and In the Cab-Ana. www.nailsmag.com/fifi/15327 www.nailsmag.com/fifi/15249

194 |

NAILS MAGAZINE

|

MAY 2013

Influenced by the beauty and purity of wedding bliss, the Artistic Nail Design 2013 White Wedding Collection complements any woman on her special day. Whether she’s Committed or already Taken, the sheer, luscious whites will enhance the beauty of the nail and flatter any ensemble. The colors are Committed, Engaged, Bride, and Taken. www.nailsmag.com/fifi/15328

LVX debuts its stunning Gemstone Collection for Spring 2013. Emerald was named Color of the Year for 2013 by Pantone, and LVX’s adaptation of this amazing color is vivacious and will intensify any outfit. The luxury vegan brand’s distinct and bold seasonal colors include Viridian, Indigo Bleu, Citrine, Fantom, Cerulean, and Azalea. www.nailsmag.com/fifi/15329

“Girls just want to have fun” as the classic song says, and with that sentiment Jessica introduces its exciting spring 2013 polish collection, It’s A Girl Thing. The collection is an expression of fun, fresh, and bright colors. The colors are Sun Kissed Beauty, Sterling Queen, True Blue, Ruby Empress Smitten Kitten, and New Kid in Town. www.nailsmag.com/fifi/15330

>>>


www.nailsmag.com/fifi/15279


{product spotlight}

Kupa Inc. has reformulated its Divinity Harmony Cuticle Oil with a new jojoba formula and pomegranate scent to perfectly rehydrate and massage the cuticles and nails. Divinity Harmony Cuticle Oil helps makes the skin and cuticles soft and supple and prevent cracked skin. www.nailsmag.com/fifi/15331

Akzéntz’s Luxio soak-of gels come in polishlike bottles and brush on easily like polish, while soaking of in 10 minutes. The colored gels last for three weeks without any chipping, smudging, cracking, or lifting, and have 24 custom colors for your clients to choose from. www.nailsmag.com/fifi/15332

Americanails’ RapidCure Mach I LED Curing Lamp cures LED formula gels, gel-polishes, and top coats in seconds. Mirrors surround the hand for rapid and even curing. There are no bulbs to change for the life of the lamp. www.nailsmag.com/fifi/15333

196 |

NAILS MAGAZINE

|

MAY 2013

Alfalfa Nail Supply’s Botanical Escapes Renewing Rose line of skin care products will hydrate parched skin while leaving a fresh scent of rose. The Hydration Lotion is for hands, feet, and body and can be applied daily for moisturizing. The Salt Glow Gel is an efective exfoliant that makes for a great pedicure scrub, and the Hydrotherapy Salt is non-foaming and non-staining so feet can be softened in a fragranced soak. www.nailsmag.com/fifi/15334

LeChat’s Perfect Match Mood Gel Polish changes color when exposed to diferent temperatures. When cured, the gels have a shade similar to what is represented on the bottle, but when chilled they turn a darker shade. You can try this out my immersing them in cold water to see the instant change. Colors include Coral Caress, Partly Cloudy, Groovy Heat Wave, Sunrise Sunset, Angel’s Breeze, A Bit Chilly, Skies the Limit, Frozen Cold Spell, Sunset Beach, Blue Moon, Midnight Pearl, and Tidal Wave. www.nailsmag.com/fifi/15335 Duri’s Miracote is a super-fast-dry top coat that is non-yellowing, free of toluene, DBP, and formaldehyde, and creates a durable

and glossy finish. You only need one coat of Miracote on top of freshly applied wet color polish to dry the manicure in minutes. Clients will be amazed at how quickly they can walk out the door without having to worry about smudging. www.nailsmag.com/fifi/15336

INM proves that big things can come in small packages with its Nature’s Pedi Cure Kit. Though the kit is available in larger sizes, with 8.5-oz. bottles, the smaller kit has convenient 2-oz. bottle sizes to make it a perfect trial kit, go-to bag for nail techs servicing on the go, and even an excellent retail item. The kit has everything you need to give a pampered pedicure experience including Penetrate Soak, Exfoliate Scrub, Detoxify Mask, Intense Lotion, and Cuti-Clean cuticle cleanser. www.nailsmag.com/fifi/15337

Young Nails’ ManiQ Color Gels brush on like polish but cure like gel and soak of quickly for easy color changes. The colors range from dark greens to blues and purples to reds and even glitter. Young Nails comes out with seasonal collections throughout the year. www.nailsmag.com/fifi/15338

>>>


premiereorlando June

the education you need to succeed

1, 2 & 3

TM

2013 Education Days

June 1, 2 & 3

Exhibit Floor

Open June 2 & 3

Nail Education

From basic to advance HYHU\WKLQJLQEHWZHHQ

Nail Business

/HDUQWKHWRROVWR grow and succeed

Nail Art

&RORUV'HVLJQV7HFKQLTXHV

Workshops

+DQGV2QH[SHULHQFHVWR H[SDQG\RXUEXVLQHVV oto

ph

I

NS

Saturday Education

([SHULHQFHDGD\RIHGXFDWLRQ EHIRUHWKHVKRZĆ&#x192;RRURSHQV

Competitions

&RPSHWHDJDLQVWWKH EHVWLQWKHLQGXVWU\

... and much more!

For more information and to register, visit www.premiereorlandoshow.biz or call 800.335.7469

&RORFDWLQJZLWKDQG)5(($'0,66,2172

premiere

Beauty Industry Professionals Only

with spa business forum sponsored by DAYSPA magazine

CoQQHFW:LWK8V Orlando/Orange County Convention Center 2UODQGR)ORULGDĹ&#x2DC;:HVW&RPSOH[

REGISTER on or before May 31st to save $10


{product spotlight} as vitamin E and moisturizing emollients to rehydrate dry skin. www.nailsmag.com/fifi/15341

La Palm Products’ new Gel II Xtreme top coat is a stronger formula that gives twice the shine. The long-lasting gloss leaves a mirror finish on your nails for up to three weeks without losing its luster. This universal top coat protects and seals all gel-polishes and builder gels. The perfect addition to your kit and as easy to remove as it is to apply, Gel II Xtreme top coat soaks of in less than 10 minutes. www.nailsmag.com/fifi/15339

LCN’s Urea pedicure line has products to help winter-proof feet and bring healing to dry, rough, and chapped skin. The line ranges from foot creams and sprays to foot baths, all featuring the main ingredient urea, which keeps skin hydrated and supple. Urea 40% is an extra strength skin cream that gives maximum hydration to very dry skin like chapped heels. www.nailsmag.com/fifi/15342

NSI’s Attraction Discover Kit provides everything you need to give high-quality pink-and-white services. The kit produces alluring pinks, captivating whites, and a seductively smooth finished enhancement. It includes nail liquid, two shades of pink powder, white and clear powder, primer, nurture oil, instructions, and more. www.nailsmag.com/fifi/15340 Nubar is ready to meet any pedicure need with its luxurious combo of Delicious Pear Organic Brown Sugar Scrub and Skin Essentials Warming Clay Masque. The organic scrub gently exfoliates dead skin comfortably with its sugar crystals, while the pear scent leaves clients feeling invigorated. And the Warming Clay Masque uses natural clay to extract and absorb impurities from the skin, as well

198 |

NAILS MAGAZINE

|

MAY 2013

SpaRitual’s vegan Lip Glosses are glutenfree and formulated with a unique blend of certified organic ingredients, including cocoa seed butter, sesame seed oil, coconut oil, and shea butter to condition and moisturize lips. They are flavored with natural fruit oils, and they also include vitamins and antioxidants. www.nailsmag.com/fifi/15343

Orly’s soak-of color gel, Orly GelFX, applies like polish but cures and soaks of like a gel. It is matched to 32 of the topselling Orly polish colors. The shades range from neutrals to glittering and vibrant hues of blue, purple, and black. The formula nourishes nails for durability, strength, and shine. The matching Orly polishes can be used to touch up the nail as it grows out. www.nailsmag.com/fifi/15344

Nailite’s Gentle Gel has recently been reformulated to soak of the nail in less than 10 minutes. No more filing and no more dust. Use Gentle Gel over nail tips as a natural nail overlay or as a base gel for UV Colored Gel Polish applications. When cured in a 9-watt lamp, nails will be shiny and flexible. To seal and protect the UV Gel application, use Nailite’s UV cured Gentle Gloss. www.nailsmag.com/fifi/15345

Cuccio Colour Veneer has a new collection of spring shades that will take clients’ fingers to colors around the world. Inspired by the allure of exotic locations, Cuccio Colour Veneer’s spring shades range from shimmering blues to bold reds. The colors are Fountains of Versailles, Make a Wish in Rome, Chillin in Chile, Shaking My Morocco, London Underground, and Sicilian Summer. www.nailsmag.com/fifi/15346


MARKETPLACE Client Arm Rest Back, neck , and arm strain gone! No more acrylic crystalizing!

• 2 working heights: 4” and 6” • Keeps clients’ hands weightless and warm • Better control of acrylic application • Fill ½ full with warm water • Ergonomically positions client and tech • Clients are easy to reach – no more pulling

FREE SHIPPING! www.nailprops.com

www.nailsmag.com/fifi/15267

NAIL PR OPS INC. 406-721-7777

www.nailprops.co m

www.nailsmag.com/fifi/15103

www.nailsmag.com/fifi/15266

BeautyyTec ch

TOOLS

Deluxe 6 on. Gem Tweezer and Scoop * Use the scoop for sprinkling glitter into

gel for Rock-Star efects * Sharp tweezer end for precision placement of nail art

“ELECTRIC FILING EXPERTS” We manufacture & distribute the FINEST machines & bits available — GUARANTEED! We service & repair most “Quality” machines — quickly. http://www.bagsrep.com mailto:sales@bagsrep.com www.nailsmag.com/fifi/15309

Call (800) 451-6733 or E-mail atwoodindustries.net www.nailsmag.com/fifi/15147

You Like to Advertise Would

In The Marketplace?

Stainless Steel Mini Measuring Spoons, 3 pc set * Dash 1/8 tsp., pinch 1/16 tsp.,

and smidgen 1/32 tsp * Choose the right size to measure your glitter for perfect recipes every time!

www.nailsmag.com/fifi/xxxxx

in. spatula * Stir your pot or bottle gels for perfect color consistency * Scoop loose glitter and gemstones * Pluck Fimo Clay Cane slice from your stash

www.beautytech.com/shoppe sales@beautytech.com 1-631-981-1273 www.nailsmag.com/fifi/15160

PLEASE CONTACT: Mary Baughman - East Coast 310.533.2412 mary.baughman@bobit.com Michelle Mullen - West/Canada 310.533.2465 michelle.mullen@bobit.com

NAILS Magazine, 3520 Challenger St., Torrance, CA 90503 • 310/533-2400

www.nailsmag.com

Deluxe Stainless Steel Stir Spatula * 6 3/4 in. long with 2x5/16


IS THE ONLY MAGAZINE FOR

NAIL ARTISTS! L 100% DIGITA , on C P r u o y n o w Vie t, le b a t r o d a iP n a save d n a d a lo n w o or d ! g in w ie v r e t la r fo

go to www.nailsmag.com/NAGtablet for your FREE SUBSCRIPTION


DEAL MAY 2013

S H E E T Deal Sheet shows you all the bimonthly deals ofered by your favorite manufacturers and distributors. Browse through this issue, brought to you by NAILS Magazine, before doing your shopping at your distributor.

202-207 208 209, 211 210 212

202-207

208

Premier Nail Source VIP Nail Products Star Nail Lexor Beauty Millennium

209, 211

210

212

Call your professional beauty products supplier directly to take advantage of this monthâ&#x20AC;&#x2122;s great deals. Tell them you heard about them in NAILS Deal Sheet!


1-800-727-1119

TOLL FREE

0HONE    s &AX   

WWWPREMIERNAILSOURCECOM $ T O R E

Twist-Lock Triple Dappen

Acetone Proof

Pump Bottle

Acetone Soaker Trays 4 OZ.

$1

CELLUCOTTON COIL

2-CT.

#NB0336

ÂŽ

$1

SANI KITS

#GPB102

$1

10-FT.

scrub brush, hygienic file, 3-way buffer birchwood stick

$1

$1

#NB0320

Mr. Pumice

Mr. Pumice

$1

#MP104D

$1

7 COLORS!

Mr. Pumice Ultimate Foot File

$1

#MP102

B Zebra

F I L E S

#MP111

B

C

D

E

F

G

I M P L E M E N T S A R T I F I C I A L

180/180 #NB0013

Waterproof Material

per roll

24-CT.

.5 OZ.

#SB0407

$1

3-Way Shiner Blocks

49¢ each

#NB0037

SALE!

LARGE 3-WAY 49¢ #NB0031 / 50-ct. $19.95 #NB0031P LARGE 4-WAY 49¢ #NB0032 / 50-ct. $19.95 #NB0032P

SIZES NAIL $6.95 500-ct. 1-10 BASIX $1.95 / 50-ct. refills

#NB0100

#NB0102

3QUARE

4APERED

#NB0104

#NB0105

8 ,ONG #URVE

(ALF 7ELL #LEAR

#NB0106

#NB0107

#NB0033

10-ct. $3.95

COLOR TIPS

(1-10)



Black Burgundy Red Pink French Pink Beige

3TERILIZER 4RAY



$4.95 #NB0207

4OE .AIL #LIPPER

$1

TM

79¢

ARCTIC BLOCKSâ&#x201E;˘ NB0034 NB0034P NB0034C

Clear White Bright White Pink Bright Pink Natural French Dip

#NB0208

.75 oz.

2 oz.

4 oz.

NB1101 NB1104 NB1107 NB1110 NB1113 NB1116 NB1119

NB1102 NB1105 NB1108 NB1111 NB1114 NB1117 NB1120

NB1103 NB1106 NB1109 NB1112 NB1115 NB1118 NB1121

$2.95

$4.95

$1 $1 'ERMAN

6 OZ.

2 oz. NB1055 4 oz. NB1016 8 oz. NB1017

$7.95

$3.95 $6.95 $11.95

SALE!

$4.95

#NB0409

HOLDS 8 BRUSHES

#NAB0116

Flat Sable Acrylic Brush #NB0406

Dust Brush

Komfort Wedge

Mushroom Pump Latex Gloves

4 oz. NB0323 8 oz. NB0324

$2.95 NB0314 $2.95 NB0315 $11.95 WEDGE1 $1.95 NB0322 $4.50 100-CT. $2.95 EACH

WE EXPORT WORLDWIDE!

100% KOLINSKY SABLE BRISTLES ACETONE RESISTANT CLEAR HANDLES

'&-$/+D8&*&'

#NAB0117

$3.95 #NB0408

FRENCH MANICURE BRUSH

$4.95

4 oz. #NB0410

Split Second Activator Spray

NB1022

2 oz. NB1058 8 oz. NB1020

$1.95 Brush-On Activator

$2.95 $4.95

Anti-Fungal Prep Spray

$1.95

2 oz. NB1057 8 oz. NB1021

1/2 oz. NB1023

$1.95 $3.95

SALE!

DAPPEN DAPPEN DISH DISH

'(/$/+D8&*&( ','($/+D8&*&)

Brush Stores Inside Handle

Primer

BUY 1 GET 1 FREE!

KOLINSKY $1 PURE Acrylic Brushes $1 $1

ALUMINUM ACRYLIC BRUSH

'.'*$/+D8&*&* (&'-$/+D8&*''

Resin $3.95 3INGLE 0ROCESS 56 'EL 1 oz. $6.95 1 oz. NB1026 4 oz. $19.95 Extender Tips 16 oz. $59.95 10-ct. 95¢ NB1052 UV Gel .5 oz. Sealer Brush-On BUY 1 $4.95 GET Resin $1.95 1 10 gm NB1025

NB1024

Pink Bright Pink White Bright White Clear X-Thick Wearable Nail Soakers 10-ct.

FREE!

$9.95

FABRIC PRE-ADHESIVE STRIPS

PUMPS Stainless Steel Dust Masks

6-CT.

.+$/+D8&*&&

#NB0407

$4.95



Round Sable Acrylic Brush #NB0405

Nylon Gel Brush

.!), !24

"253( 3%4

5-CT.

#NC0134

#NB0310

LONG

 3)$%$

Brush Cleaner

#NB0212

$2.95 32 oz. NB1014 $19.95 4 oz. NB1054 $4.95 Gallon NB1015 $69.95 8 oz. NB1013 $6.95

ODORLESS ACRYLIC LIQUID

50-CT.



#ALLUS 0LANER "LADES  CT

MEDIUM

$1

Brush Cleaner Holder

#NB0210

SHORT

GAL. #PN114G

#NB0301

0ROFESSIONAL #ALLUS 0LANER

$2.95

BRUSH SET 3-CT.

$3.50

$1.50

$4.95

$2.25 #NB0308

Chasticide

C-CURVE STICKS Shaping Tools

$4.95

Horseshoe Forms

16 oz. #PN114B

2 oz. NB1053

$9.95

GelBondâ&#x201E;˘ Gel Adhesive .33 oz. $7.75 #CND0510 Gap-Filling

NON STICK

Disinfectant

ACRYLIC LIQUID (VIOLET)

NO MMA

SealĂŠBondâ&#x201E;˘ Nail Adhesive .5 oz. $7.25 #CND0514

REUSABLE FORMS

Hospital Grade

Small

Curved #NB0213 / Straight #NB0214 TM

ACRYLIC POWDER

3TAINLESS Stork 3CISSORS

Dries in Seconds!

$39.95

#NB0300

#NB0302

Straight Pusher / Cleaner #NB0204

100/180

25¢ each $23.95 100-ct. $99.95 Case (500)

SANITIZABLE BLOCKS EA. 100-PK CASE Purple Med/Coarse NB0001 NB0001P NB0001C Orange Med/Fine NB0002 NB0002P NB0002C GUARANTEED NON-YELLOWING Blue Fine/Super Fine NB0003 NB0003P NB0003C

BOX OF 250

$7.95

2-Sided Straight Pusher #NB0203

!CRYLIC .IPPER

USE

20¢ ;7'&&#FA '.$/+ CASE (500) ./$/+ TM

$2.49 #NB0307

Medium

#NB0205

Locking Handle

240/240

1X

MANI/PEDI BLOCKS EA. 100-PK CASE Yellow Manicure NB0004 NB0004P NB0004C Pink Pedicure NB0005 NB0005P NB0005C

Extra Strength FORMS 500-CT. Bullet Glue Twist-Off Rectangular Forms #NC0305 20¢ Nozzle!

3TERILIZER *ARS

Spoon Pusher / Pterygium Remover #NB0202

#4727

N A I L S

Your Choice

Spoon Pusher #NB0201

$1

20-CT

$1

USE

CRISS FOREVER FUNKY PRINCESS PSYCHE- RETRO TINY SPIDER CROSS PLAID TOWN #HT0006 DELIC #HT0009 BUBBLES WEB #HT0003 #HT0004 #HT0005 #HT0007 #HT0010 #HT0011

#NB0191 #NB0192 #NB0193 #NB0194 #NB0195 #NB0196

!SSORTED #UTICLE 0USHERS

$OUBLE 3PRING #UTICLE .IPPER

4RAPPER #LIPPER

$1

#NB0212D

1X

Gel Glue 4 gm. $3.95 #IBD309

ALOHA BALI #HT0001 #HT0002

$1

German Callus Planer Blades 10-ct.

$1

Brush-On Nail Glue 6 gm. $2.95 #IBD305 5 SECOND NAIL GLUE Professional Nail Glue 2 gm. $1.75 #IBD301

&RENCH White

(ALF 7ELL

B R U S H E S

(1-10)

$1

12-pr. #SB0405

MINI ORANGE BLOCKS (EACH) #NB0041 '&&#F79AD8&&*'F97I;D8&&*'9

TM

20-CT

$1

MINI ARCTIC BLOCKSâ&#x201E;˘ (EACH) #NB0040 '&&#F79AD8&&*&F97I;D8&&*&9

TM

F O R M S

$1

by United Nailsâ&#x201E;˘

$1

100/100 #NB0015 180/180 #NB0017

H Cuticle Eraser Stones 59¢ ea.

$1

#SB0306

2-CT.

Pro Ultimate Onezees Toe Spa Thong Slippers Top Coat Separators

BLACK #NB0038 ZEBRA #NB0039

E Natural Nail Garnet Boards 20-ct. $2.95 #NB0025 F Professional Pink Glass File $1.49 #NB0030L G Professional Buffers 49¢ ea. 50-ct. $19.95

H

$1

FLEX TAPE

8bWYaD8&&)+F_daD8&&),

T I P S â&#x20AC;&#x201D; G L U E S

80/80 #NB0014 100/180 #NB0016

21-CT.

MINI-FILES 100/180 GRIT DISPOSABLE MINI BLOCKS 20-ct. $2.50 15¢ ;7$'&&#FA $13.95 97I;'&&& $119.95

Hygienic Files 20-ct. $5.95 Individually Sealed C Black .&%.&D8&&'.'&&%'&&D8&&'/'&&%'.&D8&&(& D Zebra .&%.&D8&&(''&&%'&&D8&&(('&&%'.&D8&&()

BEST SELLERS

A

100/180 #NB0012

$1

CHOOSE FROM

Professional Cushioned Files 20-ct. $4.95 A Black 80/80 #NB0010 100/100 #NB0011

B U F F E R S

Seashell Deep French Manicure Rubber Polish Polish Display POLISH Holders #NB0225D Wheel #NB0337 Manicure Bowl GUIDES #NB0339

.EP$

Ultimate Pumi Bar Purple Pumi Bar

by Graham Professional

$1

CRYSTAL S-T-R-E-T-C-H TOE RINGS

Dish

#NB0321

#PN116S

#NB0030S

D O L L A R

100% Pure

PINK GLASS FILE

Want to be notified about our Weekly Hot Deals? Sign up for e-mail notifications on our website.

#LD1004

Fiberglass or Silk Strips 1" x 36", 2 ct. Fiberglass (NB1048) Silk (NB1049) $2.95 Ceramic w/Cork

Porcelain w/ Lid

Glass Dappen

Sonic Touch III

$5.95 NB0318 $1.00 NB0319 $0.19 NB0317 $99.95

ST01

Practice Finger

Practice Hand

$0.35 NB0342 $2.95 NB0343

#1 FOR QUALITY, SELECTION & VALUE PHONE: 1-800-727-111 Ă&#x2039;VĂ&#x2039;8 .0 ]Ă&#x2039;888Âą+-  -!.#2- Âą #

Also Available: Pre-Cut Fingers 70-ct. Fiberglass (NB1050) Silk (NB1051) $2.95

SE HABLA ESPAĂ&#x2018;OL

Prices in this ad are valid May 1 through June 30, 2013. Afterward prices subject to change without notice. Shipping charges are denoted in parenthesis.

www.nailsmag.com/fifi/15268


TM

GUARANTEED LOWEST PRICES!

WE BEAT

USA & CANADA

Now accepting

ALL COMPETITORSâ&#x20AC;&#x2122; ADVERTISED PRICES!

We also accept ACH/E-checks, wire transfers and these credit cards:

* Free shipping within contiguous USA on orders of $69 or more; excludes oversized items as noted online and in our catalog. Free shipping to Canada on orders of $69 or more shipped in a single box weighing under 12 lbs.; excludes $19.95 brokering fee & import taxes.

AND ACCESSORIES

Acrylic Bit Stand Holds 6

Large Barrel #NB0501

Large Barrel #NB0508

Small Barrel #NB0502

Small Barrel #NB0509

Cone #NB0503 Toothpick #NB0504

NB0523

Football #NB0505 4-wk Backfill #NB0506



Backfill #NB0511 Football #NB0512

)NVERTED 4APERED "ARREL "IT

Buffing Stone "ITS

Mandrels

49¢ #NB0517

#NB0514

Clear #NAB0001 Black #NAB0002 Blue #NAB0003

RHINESTONES

$1

144-CT.

Gold #NAB0004 Green #NAB0005

FIMO FRUITS 10-CT.

$1

FRUIT SALAD 10 EACH OF 12 FRUIT SHAPES

Light Blue #NAB0007 Purple #NAB0009 Red #NAB0010

$1

BUY 1 GET 1 FREE!

$2.95

$3.50

h3OFTEEZv 8 3OFT

Pedicure Slippers

Toe Separators

10¢ #!3% /& 

#SB0404

Pumice Sponges #SB0408

$119.95

POWER POLISH .25 OZ.

$15.95

.5 OZ.

TREATMENTS

OUT-THE-DOOR TOP COAT

.33 OZ.

.5 OZ.

$4.25

"/8 /& 

$9.95

#!3% /& 

6 lb. Box

15¢ EACH

PEDICURE FIZZ

1 lb.

$3.95

($5 S&H)

$17.95* PARAFFIN WARMER

$19.95

$19.95

#SF1000

$1 $ 1 per roll

$49.95 #SB0201

$19.95

5.)6%23!, ,).%23

EMPTY DISPLAYS

Holds All Popular Brands

Manicure Warmer $9.95 25-CT. WHITE CUPS #SB0300

#SB0301

Stainless Steel Pedicure File with 20 abrasive pads

$9.95

#SB0418

$1.95

SALE!

Gauze Wipes

50-CT. $2.95 SB0217 100-ct. 4ERRY#LOTH -ITTENS /2"OOTIES Birchwood $3.95 Sticks

SB0214

YOUR CHOICE!

TABLE TOP DISPLAYS Holds 30 Bottles - $19.95 Holds 60 Bottles - $29.95 WALL MOUNTED Holds 36 Bottles - $19.95 Holds 90 Bottles - $29.95

$4.25

0ARAFFIN -ITTENS OR "OOTIES

SALE!

EACH

DURABLE ACRYLIC POLISH DISPLAYS

BUY 3 GET 1 FREE!

.5 OZ.

%LECTRIC -ITTENS SB0210 /2 "OOTIES SB0212

SB0215  0!#+

Fan Brush #NAB0114

ONE COAT LACQUERS

#SB0317

PAIR 100-ct.

$1.95

$1

Microplane

Colossal Foot File SAVE

Pedicure Socks

20 replacement pads $4.95

$5

$9.95

#SB0417

PEDISTILâ&#x201E;˘ Pedicure Foot & Leg Rest $19.95 #PediStil1

Black #SB0409 White #SB0410

$2.95 pair

MANICURE FIZZ

M>?J;D?D= IE<J;D?D= ;<<;HL;I9;DJ &RESH 3CENT 0EDICURE 4ABLETS  CT #SB0100 $1.00 &RESH 3CENT ,ARGE 0EDICURE 4ABLETS  CT #SB0101 

Angled #NAB0113

#NAB0115

$1

$2.95

1 LB. 6 LBS. PEACH #SB0202 #SB0203 LAVENDER #SB0204 #SB0205 VANILLA #SB0206 #SB0207

%!#(

Detail Brush #NAB0112

.5 OZ.

SALE!

$2.95

144-ct.

49¢ #SB0412

$11.95

$4.50

Manicure Scrub Heavy Duty 4-Way #SB0304 Red Pedicure File Brushes BUBBLE BOWL

55¢ EACH "/8 /& 

BUY 2 GET 1 FREE!

THERAPEUTIC PARAFFIN WAX

Toe Separators

#SB0407

Striper Brush #NAB0111

LACQUERS

LACQUERS

SALE!

h/NEZEESv )NDIVIDUAL

$

NAIL ART BRUSHES

NAIL TM BASIX

COLOURS .33 OZ.

$3.69

0!)2

RHINESTONE WHEELS 240-CT. .I>7F;I AVAILABLE $1.95 1200-CT. $4.95

8 COLORS AVAILABLE

$2.95

9 WATT #NB1510

$11.95

29¢ EACH

SALE! SHELLAC

$9.95

h/RIGINALv 4HONG 3TYLE

#NB1500

PER PK

BUY 2 GET 1 FREE!

While They Last! .33 OZ.

BUY 2 GET 1 FREE!

$1

$1

.35 OZ.

GEL POLISH

GOLD #NAB0227 SILVER #NAB0228

DOTTING TOOL

Evolveâ&#x201E;˘

114 COLORS!

$59.95

NAIL ART FOIL

$1

FIJI

Professional UV LAMP

$69.95

STRIPING TAPE

.25 OZ.

JUST GEL POLISH

#!3% /& 

$1

EACH

6 WATT

Cures both hands or feet simultaneously

COLORS AVAILABLE! VISIT OUR WEBSITE!

Striper PLUS Polish Pen

.6 OZ.

0!)2

$39.95

$2.50

7 WATT #NB1513

NAIL ART JAR

Art Club

$1.95

`

built-in timer and fan

6 WATT #NB1509

9 WATT

#NB1504

$19.95

YOUR GLITTER STRIPS SHIMMERING DOTS MYLAR FLAKES CRUSHED SHELLS MANY CHOICE!

STRIPER LACQUERS

LACQUERS

.25 OZ.

$13.95

Xk_bj#_dj_c[h l[ho\WijYkh_d] _dYbkZ[iXkbXi

$49.95

#NC0227

UV LAMP w/ removable shade UV BULBS

42 WATT

)lWh_[j_[i.Yebehi'lWh_[joWdZYebehf[hfWYa

Pink #NAB0008

#NC0232

$69.95

#NB1512

#NB1502

BORA BORA

MADE IN

Two-Hand UV Lamp 36 WATT

DRIED FLOWERS

TAHITI

Art Club

.5 OZ.

$1

Cone NB0516

$399.95 JAPAN

#KUPA1

$4.95

100-CT.

$1

$2.95

Barrel NB0515

#EDMT20

$149.95 Durable Tunnel Lamp

Whisks dust and debris out of the air!

SALE!

 ")43  !$*534!",% 30%%$

Iridescent #NAB0006

RHINESTONE SHAPES

MINI LACQUERS

$2.95

#NB0521

DUST COLLECTOR

jm_d\Wdi ^ej%YebZ Wkjeed%e\\

15,000 RPM

0EDICURE Bit #NB0522

$2.95 EACH.

$4.95 EACH.

Chamois Buffer Bit

#NB0518 Fine #NB0519 Medium #NB0520 Coarse

NAIL RapidDryâ&#x201E;˘ DRYER BreatheEasyâ&#x201E;˘

20,000 RPM

Razzberry

 $3.95

Cone #NB0510

Toothpick #NB0513

2-wk Backfill #NB0507

$3.95

1000 ct. 100 ct.

-4 

-!.) 02/

SANDING BANDS

DIAMOND DRILL BITS

#SB0305

DRILL BITS CARBIDE DRILL BITS

Peppermint Pedicure Collection

Gentle Exfoliating Sloughing CrĂŠme

-ANICURE "ALLS  CT $1.00

5 Gallons $59.95

0INK 'RAPEFRUIT 3" 3OOTHING ,AVENDER 3" ,EMON ,IME 3"

Gal. $14.95

ORDER ONLINE 24/7

WWW.PREMIERNAILSOURCE.COM

CrĂŠme Mask

Pedicure Scrub

Rock Salts

Ice Cooling Gel

($10 S&H)

($5 S&H)

8 oz. $2.95

E L E C T R O N I C S

A C C E S S O R I E S

S N U A I P L P L A I R E T S A C C E S S O R I & E S

P O L I S H

M A N I C U R E

P E D I C U R E

M A N I C U R E

P E D I C U R E

PEDI CARTS STARTING AT $89.95! NAIL TABLES STARTING AT $149.95!

Photos are merely representational. Items are not necessarily shown to scale in relation to other products shown. Not responsible for typographical errors.

www.nailsmag.com/fifi/15268


1-800-727-1119

www.premiernailsource.com

www.nailsmag.com/fifi/15268


MAY/JUNE AII PROMOTIONS

1-800-727-1119

www.premiernailsource.com JUST GEL POLISH

Classic 100% Pure Gel Polish Shines in 114 Colors.

SILKY SOFT BUY 2 LOTIONS GET 1

BUY 2 GET 1 0.5 OZ. FREE!

FREE!

8 OZ.

$13.95

$4.95

EACH

Delightfully soft, deliciously scented! Rich in vitamins and antioxidants, these delectable lotions with nourishing moisturizers will leave your skin silky soft, luminous and lightly scented.

EACH

3D SPECIALTY LACQUERS

One Coat. Fast Dry. High Intensity. LACQUERS

TEXTURE

BUY 3 GET 1 0.5 OZ. FREE!

0.5 OZ.

EACH

EACH

$4.25

Bright shades loaded with gritty texture mimic the look and feel of sand.

$3.75 LIP DRENCH

PEDICURE PROTECTION

MOISTURIZING LIP BALMS

BUY ONE NAIL TEK III PROTECTION PLUS, GET A NAIL TEK FOUNDATION III

Beeswax complex drenches your lips with eight hours of moisture. These fruity lip balms glide on your lips with an infusion of moisture and vitamins. Rosemary extract protects your lips from free radicals, Vitamin E nourishes, while beeswax conditions and seals in hydration.

0.5 OZ.

$1.50

$5.50

FREE!

EACH

Choose from Pomegranate, Mango, Grapefruit, Raspberry, Eucalyptus or Coconut Lime

SPA PEDICURE GALLONS

SAVE UP TO 50%

BUY ONE ORIGINAL CALLUS ELIMINATOR 4 OZ., GET ONE CALLUS ELIMINATOR 1 OZ. FREE!

$10.95 #PL34

SAVE $3.75

Pedi Care, Pedi Soak, Pedi Soft, Pedi Ice, or Pedi Scrub

FREE! PURCHASE ONE GIGI WAX WARMER, GET ONE ALL-PURPOSE HONEE WAX

FREE! $29.95 #GG14

$19.95

EACH ($5 S&H)

POT WAX - ORIGINAL OR SENSITIVE 14 OZ.

$7.95 EACH

14 OZ.

SAVE $3

SAVE $13.50 American International Industries

YOUR CHOICE

ORIGINAL POT WAX The Original Pot Wax formula is formulated with a blend of natural waxes and pine rosins. An all-purpose wax, perfect for facial and body waxing. SENSITIVE POT WAX The Sensitive Pot Wax formula features azulene and chamomile to soothe and calm the skin. This formula is perfect for those who experience redness and irritation with waxing.

FREE SHIPPING ON ORDERS OF $69 OR MORE!* * Free shipping within contiguous USA on orders of $69 or more; excludes oversized items noted online and in our catalog. Free shipping to Canada on orders of $69 or more when shipped in a single box weighing under 12 lbs.; excludes $19.95 brokering fee/taxes incurred when clearing customs. Prices in this ad valid through June 30, 2013. Afterward prices subject to change without notice. Not responsible for typographical errors.

www.nailsmag.com/fifi/15268


MAY/JUNE PROMOTIONS

1-800-727-1119

www.premiernailsource.com Please visit our web site every week to take advantage of our “Weekly Hot Deals!” $3.95

#NSI105 .5 oz.

AIRSHIELD TOP COAT

$9.24

NURTURE OIL

JOJOBA, SOY, SAFFLOWER, WHEAT GERM & GRAPE SEED OILS, W/ VITAMINS C & E.

AIR ACTIVATED POLISH SEALER BUY 1 GET 1 FREE!

SAVE

10%

$9.95

UV GEL SEAL

s¬%842%-%¬3().% s¬./¬4!#+¬&).)3(

$0.29

NEON MULTI-GRIT BLOCK SAVE

40%

$14.75

EXFOLIANT FOR HANDS, FEET & BODY

BUY 1 GET 1 FREE!

$4.50

$2.95

BUY 2 GET 1 FREE!

ELIMINATOR

Precision Striper Brush and Fine Tip Nail Art Pen

Remove calluses in seconds! No Run Formula Citrus Fragrance

KILLS 99.99% OF BACTERIA AND VIRUSES

SAVE $5

SPA REDI CALLUS REMOVER GALLON

BUY ONE SANI-TABLET 100-CT., GET ONE SANICARE SPRAY 16 OZ. FREE!

$4.95

$2.97

#GN1031 .5 oz.

100% PURE TEA TREE OIL NATURAL ANTISEPTIC $7.25 SALON VALUE

PETITE

WAX APPLICATORS

20%

60-ct.

LARGE

SAVE

40%

#RCMINI

s¬COMPACT¬DESIGN s¬ONE TOUCH¬OPERATION s¬BATTERY¬OPERATED

BUY 1 GET 1 FREE!

$129.95

EACH

#PNI25AT

PNI25AT ADVANCED TECH

BEAUTY WIPES 2"X 2" 200-CT.

ELECTRIC FILE

SAVE

HIGH ABSORBENCY

$3.60

$24.95

MINI LED LAMP

$1.50

SAVE

18 oz.

CALLUS ELIMINATOR

$28.50

$70

$11.96 240-ct.

$9.95 EACH

11 VARIETIES AVAILABLE

$9.95

AS LOW AS

$8.95

$2.97 14 OZ. PROFESSIONAL WAXES 14 OZ. PROFESSIONAL WAXES SMALL $3.30

$18.95

SALON VALUE

$6.95

BUY 1 GET 1 FREE!

HANDSDOWN ULTRA NAIL AND COSMETIC PADS

SIZES 1-10

ORANGE SCENTED #PL1018

#NA0226 3-ct.

PEARL DECORATION KIT

20% OFF SECHE PROFESSIONAL KITS

#SC13

30-CT.

ORIGINAL #PL1006

$24.95

#CP105

$39.95

#PL1015 16 oz.

SALON VALUE

SECHE VITE, SECHE CLEAR OR SECHE RESTORE

($5 S&H)

$14.95

$10

2-WAY NAIL ART BRUSH SET

$24.95

BUY 1 GET 1 FREE!

COLOR OR DESIGNER TIPS

SAVE

$4.95

.35 oz.

20%

EACH 8 oz. DRY HEEL

BUY 1 GET 1 FREE!

SAVE

PRO KITS

$6.95

Milk & Honey OR Pomegranate & Fig

FREE!

$2.95 VIEW ALL AVAILABLE STYLES ONLINE!

SALON VALUE

HYDRATING BODY WASH

BUY 9 PAIRS OF CUCCIO SIGNATURE SLIPPERS, GET 3 PAIRS

BUY 2 GET 1 FREE!

MAKES 4 GALLONS

FREE!

#CN38

#IBD114 .5 oz.

NON-ACID PRIMER PROVIDES STRONG ADHESION & CURES IN ONE MINUTE

#NN514 4 oz.

DEFENSE DISINFECTANT CONCENTRATE

BUY ONE MASTER COLLECTION MEDIUM SCULPTOR GET ONE BRUSH KLEEN™ 4 OZ.

$13.95

BONDER

$4.95

#NN19

$9.00

#CN1006 19.5 oz.

SAVE

10%

$19.95

#SN0140

BUY 1 GET 1 FREE!

MILK & HONEY SEA SALTS

#BS109 .5 oz.

EXTREME FINISH GLAZE

#1 SELLING RESIN!

30%

$10.35

#BS132 .5 oz.

STIKR RESIN

SAVE

#SN1024 .5 oz.

$9.90

#NSI104 2.5 oz.

ALL-PURPOSE WAX

5

14 oz.

BUY 2 GET 1 FREE!

VARIETIES AVAILABLE

FREE SHIPPING ON ORDERS OF $69 OR MORE!* * Free shipping within contiguous USA on orders of $69 or more; excludes oversized items noted online and in our catalog. Free shipping to Canada on orders of $69 or more when shipped in a single box weighing under 12 lbs.; excludes $19.95 brokering fee/taxes incurred when clearing customs.

PRICES IN THIS AD VALID FROM MAY 1 THROUGH JUNE 30, 2013. AFTERWARD PRICES SUBJECT TO CHANGE WITHOUT NOTICE. NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS.

www.nailsmag.com/fifi/15268


www.nailsmag.com/fifi/15268

2 oz. Brush-On $3.95 Wrap Gel 8 oz. $6.95 10 gm. $2.95 BUY 1 GET 1 FREE!

BEST SELLER!

8bWYa'&&%'&&P[XhW'&&%'.&M^_j['.&%'.&

$12.95

Combo Pusher with Cuticle Knife

Titanium Precision Double Spring Nipper $9.95

Leaves a glass-like ďŹ nish on gel or acrylic enhancements

BUY 1 GET 1 FREE!

Glass Sealâ&#x201E;˘ .5 oz. $3.95

10-pack $2.95

Each 10-pack contains 10 colors of a selected nail art product. 6 varieties available.

50,000 HOUR LIFETIME!

Both lamps feature: hk]][ZZkhWX_b_jo j^h[[j_c[hi[jj_d]i h[celWXb[c_hhehfWd[bi

$99.95

Mach II LED Mini Tunnel Lamp

$39.95

$149.95

15 styles available.

Use with nail lacquer or gel polish!

10-pk. $1.00

$50

SAVE

Xtreme Curve XL

Xtreme CutOut Curve

15 styles available.

$1.00 per pack

Glow in the Dark

Mach III LED Tunnel Lamp

Includes handpiece cradle and 3 free bits.

PNI25â&#x201E;˘ Classic Electric File $99.95

Xtreme CutOut Clear

A/C adapter, 6 bits, and 3 sanding bands.

#1 SELLING DRILL KIT!

Intense Speed Quick Dry Top Coat

Xtreme Cut-Out

500-ct. Box $9.95 50-ct. Refills $2.95

Xtreme Nailâ&#x201E;˘ Pro Tips

sĂĽ  ĂĽ20sĂĽ&ORWARD2EVERSE sĂĽ%ASYĂĽ"ITĂĽ#HANGE sĂĽ5SESĂĽĂĽ3HANKĂĽ"ITS

Intense Bond Tacky Base Coat

Peach Cranberry and Almond

The Bulletâ&#x201E;˘ Electric File Kit

.5 oz. $1.95 2.5 oz. $4.95

Intense Nail Treatments

Intense Hydration Cuticle Oils

.125 oz. $2.95 .75 oz. $9.95

BUY ANY 2, GET 1 FREE!

City Lightsâ&#x201E;˘ Neon, Bold and Glitter Sculpting Powders

$2.95 EACH

Real Diamondâ&#x201E;˘ Drill Bits

9 Watt UV Bulb

Professional Quality $49.95

$2.95

3 gm. $1.00 2 gm. $0.69

bed]ijh_f[hi i^ehjijh_f[hi Wd]b[ZXhki^[i Z[jW_bXhki^[i \WdXhki^[i

15 pieces $9.95

Master Nail Artist Brush Set

RapidCure 36 Watt Tunnel UV Lamp

Xtreme Square

Xtreme CutOut White

Brush-On 10 gm. $2.95

1, 2, 3â&#x20AC;Ś DRY!

PRICES IN THIS AD ARE VALID FROM MAY 1 THROUGH JUNE 30, 2013.

&REEĂĽSHIPPINGĂĽWITHINĂĽCONTIGUOUSĂĽ53!ĂĽONĂĽORDERSĂĽOFĂĽĂĽORĂĽMOREĂĽEXCLUDESĂĽOVERSIZEDĂĽITEMSĂĽNOTEDĂĽONLINEĂĽANDĂĽINĂĽOURĂĽCATALOGĂĽ &REEĂĽSHIPPINGĂĽTOĂĽ#ANADAĂĽONĂĽORDERSĂĽOFĂĽĂĽORĂĽMOREĂĽWHENĂĽSHIPPEDĂĽINĂĽAĂĽSINGLEĂĽBOXĂĽUNDERĂĽĂĽLBSĂĽEXCLUDESĂĽBROKERINGĂĽFEEĂĽANDĂĽTAXESĂĽ

FREE SHIPPING OFFER!

We are an Americanails National Master Distributor!

SEE OUR COMPLETE SELECTION OF AMERICANAILS PRODUCTS AT WWW.PREMIERNAILSOURCE.COM

8bWYa'&&%'&&P[XhW'&&%'.&M^_j['.&%'.&

Individually Sealed Hygienic Files

BUY 1 GET 1 FREE!

500-ct. $9.95

Super Fast Set Activator Spray

4 oz. $9.95 8 oz. $16.95 Gallon $129.95

Low Odor Liquid

Acid Formula or Acid-Free .25 oz. $4.95

Dual Shapeâ&#x201E;˘ Nail Forms

Extra Strength Primer

4 oz. $7.95 8 oz. $12.95 Gallon $99.95

Ultra Pure Formula

Premium Thick 3-Way Buffer $1.00

Buffyâ&#x201E;˘

Sandyâ&#x201E;˘ Premium Washable Files Curvyâ&#x201E;˘ Premium Washable Files AS LOW AS 69¢ EACH

$4.95 $7.95 $14.95 $149.95

Try Our New Caribbean Pink!

oz. oz. oz. oz.

Advanced Retention Nail Liquid

Advanced Formula Resin 1 oz. $9.95

Premium Washable Files

Advanced Formula Wrap Starter Kit $9.95

Advanced Retention Acrylic Starter Kit $9.95

FREE STARTER KIT

.75 2 4 48

UV Gel Sealer .5 oz. $9.95

Super Seal

4 oz. $2.95

2 oz. $2.95 8 oz. $4.95

BUY 1 GET 1 FREE!

Anti-Fungal Prep

Refreshing Mint Anti-Sprayâ&#x201E;˘ Finishing Wipe

Advanced Formula Sculpting Powders

.25 oz. $6.95 .5 oz. $9.95 1.75 oz. $19.95

UV/LED Gels

PURCHASE A MACH I LED CURING LAMP FOR $49.95 GET A NOUVEAU NAIL UV/LED GEL STARTER KIT FREE!

Exceptional Quality, Performance and Value

One-Step UV/LED Gel Starter Kit $9.95

TOLL FREE: 1-800-727-1119

WWW.PREMIERNAILSOURCE.COM

Find Every Americanails Product at

Leading American Brands Recognized Around The World


www.nailsmag.com/fifi/15206


www.nailsmag.com/fifi/15205


www.nailsmag.com/fifi/15183


May 2013 Deals For StarPro and Cina Pro THE Professional Manicure and Pedicure CENTER

Create

The Perfect Pedicure!

SAVE over 15%

Stainless Steel 1/2 Jaw Cuticle Nipper #719583

$4.99 ea. Special Price (reg. $5.99)

SAVE over 20%

SAVE over 25%

SAVE over 40%

Spoon pusher Ptergium #719298

$4.95 ea. Special Price (reg. $5.95)

Cuccio pedi slippers 12PK #719560

starpro toezees 144 ct. #719545

stainless steel foot file #719350

Steel Cuticle Pusher #719514

$4.69 ea. Special Price (reg. $5.99)

$4.09 ea. Special Price (reg. $5.75)

$11.89 ea. Special Price (reg. $19.95)

$3.19 ea. Special Price (reg. $3.99)

Where Professionals GO to create great nail art

Save up to $1.00 OFF ANY CITY LIGHTS AND GLITTER GARDEN KITS

Special Price! $4.99 Reg. Price $5.49 - $5.99 #719457 Glitter Garden Kit

#719453 City Lights Kit

www.nailsmag.com/fifi/15166

Offer good through May 31, 2013


www.nailsmag.com/fifi/15251


scan & watch

www.nailsmag.com/nailstv

Scan this barcode to visit NAILS TV, where we have hundreds of technical videos, nail art technical, and troubleshooting videos to help you SEE how to improve your skills.


{my other life } Tania Rice, salon owner In her other life: geocacher

The Thrill of the Hunt “Caching is a great way so see new places and blow off some steam while you are exploring. It can be done in the country or the city and you can meet great people along the way,” says Tania Rice, owner of Certified Esthetics in Regina, Saskatchewan, Canada. Caching — or geocaching as it’s more formally known — is an outdoor recreational activity in which the participants use a GPS and other navigational aids to hide and find containers anywhere in the world. “Basically, we use a GPS to locate caches, trade swag items in the cache, sign the log book, and leave it for the next adventurer,” explains Rice. “We do this year-round with our family. It can take us to interesting places in the city or take us deep in the woods.” Geocaching first became possible in May 2000 when the U.S. government gave the public access to GPS satellites around the world. Rice became involved when her son heard about the activity on a children’s TV show and asked her to Google it. “When we did, we found out the closest of the million caches all over the world was just 500 meters away from our house.” That was enough to get them hooked. “We have geocached all over Canada and the U.S. We have been to Canada’s very first cache. We have a travel tag in the shape of a heart that has traveled from one end of Canada to the other by being picked up and dropped off by fellow cachers,” she says. “I love learning about historical buildings and places, beautiful scenery, and the thrill of a good hunt!”

caches n o li il m e h t of The closest was just d l r o w e h t house. all over r u o m ro f s away 500 meter

NAILS (ISSN 0896-193x) (USPS 001-426) is published monthly, by Bobit Business Media, 3520 Challenger Street, Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing ofces. POSTMASTER: Send address changes to Nails, P.O. Box 1067 Skokie, IL 60076-8068. Please allow 6 to 8 weeks for address changes to take efect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87 per year. Single copy price - $5; Big Book - $40. Please allow 6 to 8 weeks to receive your first issue. Bobit Business Media reserves the right to refuse non-qualified subscriptions. Please address Editorial and Advertising correspondence to the Executive Ofces at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag.com. The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission. Subscribers: If the Post Ofce alerts us that your magazine is undeliverable, we have no further obligation unless we receive a corrected address within 2 years.

214 |

NAILS MAGAZINE

|

MAY 2013


ANOTHER BREAKTHROUGH FROM CND. From the innovators of CND Shellac™ comes a superior removable gel system that revolutionizes nail technology: Brisa Lite.

EASY ON. EASY OFF. EXCEPTIONAL WEAR.

©2013 Creative Nail Design, Inc.

Smoothing Gel, the power partner to CND Shellac, perfects and smooths. Sculpting Gel, a light enhancement, adds shape and length.

cnd.com


For more information, log on as a pro at opi.com or ask your Authorized OPI Distributor. Call 800.341.9999 Š 2013 OPI Products Inc. Model is wearing Louvre Me Louvre Me Not.

SEE THE HOW-TO


POLISH THAT

DEFIES TIME Week Long Wear Self-adhering Color Coat Time-released Durability


MEET YOUR MATCH VINYLUX is a breakthrough polish that endures a wee of fashion perfection... without a base coat! Exposure to natural light secures the patent-pending technology, creating an enduring, long-lasting polish. While ordinary polishes become brittle and deteriorate over time, VINYLUX dries naturally to a flawless finish and strengthens it’s resistance to chips over time. Finally a polish that ensures your nails will never let you down! Change it when you want to, not because you have to

FROM THE MAKERS OF CND SHELLAC™ – THE ORIGINAL POWER POLISH.


STEADFAST

Delivering week long wear of fresh, ďŹ&#x201A;awless color without chipping. Better performance than leading polish.

ENDURING Top Coat actually toughens over time with exposure to natural light creating time-released durability.

EFFICIENT

The self-adhering color coat means faster service time.

FUN A full range of runway inspired shades to accessorize every outďŹ t and enhance any mood, including CND Shellac matched shades for touch-ups and toes.


BREAKTHROUGH NAIL POLISH SYSTEM

VINYLUX Weekly Polish and Weekly Top Coat are a system that is uniquely designed to work together. Patent-pending Pro-Light technology creates a powerful network of cross-linked polymer bonds that build resistance to chips and enhance durability with exposure to natural light over time. Really!


EASY APPLICATION 1

Perform P.E.P to ensure the nail is thoroughly cleansed and prepared.

2

Apply two thin coats of VINYLUX Weekly Polish.

3

Finish with one coat of VINYLUX Weekly Top Coat.

4

For best results, use CND Shellac Nourishing Remover on a cotton pad to easily and gently remove VINYLUX.


EVERYWEEK

IS FASHION

WEEK

62 FASHION COLORS STRAIGHT FROM THE RUNWAY TO YOU


VINYLUX POLISH SYSTEM


THE COLORS

Cream Puff #108 Opaque

Hot Pop Pink #121 Opaque

Studio White #151 Semi-sheer

Tutti Frutti #155 Opaque

Burnt Romance #161 Decadence #111 Opaque

Opaque

Lavishly Loved #126 Sheer

Hot Chilis #120 Opaque

Bloodline #106 Opaque

Negligee #132 Sheer

Tropix #154 Opaque

Romantique #142 Semi-sheer

Lobster Roll #122 Opaque

Tinted Love #153 Masquerade #130 Opaque

Opaque

Beau #103

Grapefruit Sparkle #118 Semi-sheer

Strawberry Smoothie #150 Opaque

Cake Pop #135

Sheer

Electric Orange #112

Hollywood #119

Rouge Red #143

WildďŹ re #158

Opaque

Dark Lava #110 Opaque

Opaque

Married to the Mauve #129 Opaque

Opaque

Vexed Violette #156 Opaque

Opaque

Gotcha #116 Opaque

Opaque

Red Baroness #139 Scarlet Letter #145

Opaque

Opaque

Lilac Longing #125

Grape Gum #117

Opaque

Pink Bikini #134

Opaque

Opaque

Purple Purple #138 Opaque


Rock Royalty #141 Regally Yours #140 Daring Escape #109 Azure Wish #102 Opaque

Opaque

Pretty Poison #137

Powder My Nose #136 Semi-sheer

Opaque

Steel Gaze #149 Silver Chrome #148 Semi-sheer

Opaque

Opaque

Semi-sheer

Impossibly Plush #123 Opaque

Svelte Suede #124

Cityscape #107

Asphalt #101

Opaque

Opaque

Opaque

Water Park #157 Blue Rapture #162 Opaque

Rubble #144 Opaque

Overtly Onyx #133 Opaque

Opaque

Sugared Spice #152 Opaque

Dark Dahlia #159 Opaque

Seaside Party #146 Midnight Swim #131 Opaque

Faux Fur #113 Opaque

Black Pool #105 Opaque

Opaque

Fedora #114 Opaque

Limeade #127 Semi-sheer

Gilded Pleasure #115 Serene Green #147 Opaque

Opaque

Night Glimmer #160 Bicycle Yellow #104 Locket Love #128 Opaque

Opaque

Opaque


POLISH THAT

DEFIES TIME Week Long Wear Self-adhering Color Coat Time-released Durability

Creative Nail Design, Inc. 1125 Joshua Way Vista, CA 92081 USA +1.800.833.NAIL +1.760.599.2900 cnd.com Š2013 Creative Nail Design, Inc. SKU #6109002000 Art Rev. 13/02 #6591


May – June 2013

PUSSSY PUSSY GALORRE GALORE

SOLIITAIRE

TI TIFFAN TIFFANY IFFFANY CASEE

VESPER

the Bond Girls Celebrating 50 years of James Bond

NEW BRIGHTS BY OPI LIQUID SAND™ SHADES COUTURE DE MINNIE

FOR SUMMER

NEW!

GELCOLOR MATTE TOP COAT

Domestic Edition James Bond materials © 1962-2013 Danjaq, LLC and United Artists Corporation. All Rights Reserved. 007 TM and related James Bond Trademarks are trademarks of Danjaq, LLC licensed by EON Productions Limited

HHONE ONEEY RRYYD YDER

JINX


2|

the Bond Girls Celebrating 50 years of James Bond

SOLIITAIRE

PUSSSYY PUSSY GALORRE GALORE

TIIFFAANY TIFFANY TIFFAN CASSE CASE

SOLITAIRE

PUSSY GALORE

TIFFANY CASE

This diamond-sparkling white is totally engaging. NL M49

This light feminine pink has the purrrfect amount of shimmer. NL M50

A classic light blue worth investigating. NL M51

VESPER

VESPER

A mysterious and intriguing deep purple. NL M52

HONE HO HONEY ONEY EY RRYD YDER

HONEY RYDER

Take a ryde on the wild side in this shimmery gold. NL M53

JINX

JINX

This mesmerizing matte coral has lucky sparkle. NL M54

Become part of the legend with six new Liquid Sand™ shades inspired by the Bond Girls. Open Stock Nail Lacquer Salon Price ....................$ 4.50 U.S. Suggested Retail...............$ 9.00 U.S.

$ 5.75 CAN $10.95 CAN

The allure of James Bond 007 is unmistakable.

Suave, sophisticated, and dangerous – he’s a man who epitomizes the saying: All women want to be with him and all men want to be him. The same holds true for some of the most alluring, memorable women in film – the Bond Girls. Envied for their confidence, beauty and style, the announcement of the newest Bond Girl is always met with excitement and anticipation. Now you can become part of the legend of 007 with the newest OPI shades featuring Liquid Sand™ technology – as sophisticated and glamorous as the Bond Girls for whom they are named.


|3 Edition A OPI Item No. DC M06 12 – Nail Lacquers (2 per shade) 1 – chipboard counter display 1 – color palette with chain and label Display Dimensions: 11" L x 8" W x 10" H • 28 cm L x 20.5 cm W x 25.5 cm H

Salon Price ................$ 52.50 U.S. Total Retail Value .........$ 108.00 U.S. Salon Profit ...................$ 55.50 U.S.

$ 65.50 CAN $ 131.40 CAN $ 65.90 CAN

Edition A+ OPI Item No. DC M07 24 – Nail Lacquers (4 per shade) 1 – chipboard counter display 1 – color palette with chain and label Display Dimensions: 11" L x 8" W x 10" H • 28 cm L x 20.5 cm W x 25.5 cm H

Salon Price ................$ 104.95 U.S. Total Retail Value .........$ 216.00 U.S. Salon Profit ...................$ 111.05 U.S.

$ 129.95 CAN $ 262.80 CAN $ 132.85 CAN

Edition C

OPI Item No. DC M08 36 - Nail Lacquers: (6 per shade) 1 - acrylic counter display with printed footers 1 - chipboard header 1 - color palette with chain and label, set-up instructions Display Dimensions: 9.5” L x 6.75” W x 12.75” H • 25 cm L x 18 cm W x 33 cm H

Salon Price ................$ 159.95 U.S. Total Retail Value .........$ 324.00 U.S. Salon Profit ...................$ 164.05 U.S.

$ 199.95 CAN $ 394.20 CAN $ 194.25 CAN

Mini Pack OPI Item No. DC M09 4 – Mini Nail Lacquers: Jinx, Vesper, Pussy Galore, Solitaire Mini Pack Dimensions: 5.75” L x 1” W x 3.75” H • 15 cm L x 3 cm W x 10 cm H

Salon Price ...................$ 6.95 U.S. Suggested Retail Price .....$12.95 U.S. Salon Profit ......................$ 6.00 U.S.

$ 8.75 CAN $14.95 CAN $ 6.20 CAN

Display artwork is subject to change. For more information about The Bond Girls Brights by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.


"MOUST-HAVE" SHADES FOR SUMMER! She’s got one of the best jobs in the world. Her boyfriend is universally famous and totally devoted to her. She’s adored by millions. In short, she has it all. We’re talking about Minnie Mouse, whose bright yellow pumps and polka dot skirt are synonymous with flirty, feminine style. And now she’s stepping out, ready to make her mark in the fashion world. This summer, OPI and Minnie partner up to create a whole new exciting line of shades that are sure to appeal to every fashionista’s sense of style, including a new Liquid Sand™ shade, soon to be spotted on fashion show runways worldwide.

Chic from Ears to Tail This pop of bubblegum pink is totally fabulous! NL M55

A Definite Moust-Have This fantastic fuchsia is at the top of my shopping list. NL M56

Minnie Style This white and red glitter is the height of fashion. NL M57

NNIE I M E RE D IN JUNE! U T U O C NWAYS U HITS R

RE BE THE REVEAL! E BIG H T R FO

Innie Minnie Mightie Bow Catch this crimson by the toe! NL M58

Magazine Cover Mouse The headline-making strawberry has sparkling texture. NL M59

Open Stock Nail Lacquer Salon Price ....................$ 4.50 U.S. Suggested Retail Price ......$ 9.00 U.S.

$ 5.75 CAN $ 10.95 CAN

© Disney

Available June For more information about Couture de Minnie Summer Promotion by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.


|5

NNIE DE MI UNE! E R U IN J COUT WAYS UN HITS R

RE BE THE REVEAL! E BIG FOR TH

Couture de Minnie 18-piece Display OPI Item No. DD M14 18 - Nail Lacquers: 4 - Chic from Ears to Tail 3 - A Definite Moust-Have 4 - Minnie Style 3 - Innie Minnie Mightie Bow 4 - Magazine Cover Mouse 1 - chipboard counter display 1 - color palette with chain and label Display Dimensions: 11” L x 12” W x 8.75” H • 28 cm L x 30 cm W x 22 cm H

Salon Price ................$ 79.95 U.S. Total Retail Value .........$ 162.00 U.S. Salon Profit ...................$ 82.05 U.S.

$ 99.95 CAN $ 197.10 CAN $ 97.15 CAN

Final look to be revealed in June!

Couture de Minnie Runway Minnies OPI Item No. DD M15 4 - Mini Nail Lacquers: A Definite Moust-Have Magazine Cover Mouse Chic from Ears to Tail Innie Minnie Mightie Bow

MINNIE! RE DE NE COUTU NWAYS IN JU U HITS R

RE BE THE REVEAL! E BIG H T R FO

Mini Pack Dimensions: 5.75” L x 1” W x 3.75” H • 15 cm L x 3 cm W x 10 cm H

Salon Price ..................$ 6.95 U.S. Suggested Retail Price ...$ 12.95 U.S. Salon Profit .....................$ 6.00 U.S.

$ 8.75 CAN $ 14.95 CAN $ 6.20 CAN

Final look to be revealed in June!

Available June For more information about Couture de Minnie Summer Promotion by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.


retailpromotions

PHOTO-OP PERFECT

promos for Prom & Bridal It’s wedding season, and love is in the air! Not only wedding season, but prom season too. Whether you’re tossing a bouquet or striking the perfect prom pose, special-day nails are an essential part of your ensemble. These May/June promotions showcase the products and the ultra-elegant shades to make your nails healthy, strong, and beautiful. Nothing is sweeter than watching sales and profits go walking hand-in-hand and with these promotions, it’s a match made in heaven.

Retail Promo Center Display OPI Item No. SR 540 U.S

Salon Price ............................................$ 250.00

CAN

$ 299.00

For more information about OPI May/June Retail Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

SEASON

6|


retailpromotions

|7

The Perfect Couple Original Nail Envy Plus Free Avoplex Oil Two great products everybody envies. Purchase: 1 – 15 mL – 0.5 Fl. Oz. Original Nail Envy Natural Nail Strengthener Maximum strength formula with wheat protein and calcium for harder, longer, stronger natural nails!

Get FREE: 1 – 15 mL – 0.5 Fl. Oz. Avoplex Nail & Cuticle Replenishing Oil Moisturizes and conditions cuticles and nails with OPI’s exclusive Avocado Lipid Complex. U.S.

OPEN STOCK:

SR E24

Salon Price Each .................................... $ 8.50 Suggested Retail Each ............................... $ 16.95 Retail Value Each ....................................... $ 31.90

CAN

$ 10.95 $ 19.95 $ 39.90

Let's Elope Kyoto Pearl & Rosy Future Plus Free Cosmetic Bag Get whisked away with these romantic shades. Special Price: 1 – 15 mL - 0.5 Fl. Oz. OPI Nail Lacquer in Kyoto Pearl and Rosy Future

Get FREE: Cosmetic Bag U.S

OPEN STOCK: SR E25

Salon Price Each .................................... $ 8.50 Suggested Retail Each ............................... $ 15.95 Retail Value Each ....................................... $ 18.00

CAN

$ 10.95 $ 19.95 $ 21.90

I Now Pronounce You... Make a wedding-day statement with these romantic shades. Purchase at a Special Price: 3.75 mL – 1/8 Fl. Oz. OPI Nail Lacquer in Alpine Snow, Bubble Bath & Happy Anniversary and 3.75 mL – 1/8 Fl. Oz. Rapidry Top Coat U.S

Salon Price Each .................................... $ 6.95 Suggested Retail Each ............................... $ 12.95

CAN

$ 8.75 $ 14.95

OPEN STOCK: SR E26

For more information about OPI May/June Retail Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.


8|

professionalpromotions GelColor Must-Haves!

Absolute Savings!

FREE 475 ct. Expert Touch Nail Wipes with Purchase of 45 ct. Expert Touch Table Towels and 240 mL – 4 Fl. Oz. N.A.S. 99 Nail Cleanser!

Save $2.00 on 20g – .7 Oz. Absolute Acrylic Powders! OPI Item No. AB 501 AB 511 AB 521 AB 531 AB 541 AB 551 AB 561

Translucent Pink Opaque Pink Brilliant Pink Makeover Pink Truly Natural Perfect White Crystal Clear

OPI Item No. SP E28

U.S.

Salon Price ............................................................ $ 5.50 Salon Value:............................................................. $ 7.50 Salon Savings: ......................................................... $ 2.00

CAN

$ 7.50 $ 9.50 $ 2.00

Save 25% on 907g – 32 Oz. Absolute Acrylic Powders! OPI Item No. AB 507 AB 517

Translucent Pink Opaque Pink

Expert Touch Wipes, Towels and N.A.S. 99 Combo Pack

U.S.

AB 527 AB 547 AB 567

Salon Price .....................................................................$ 21.90 Salon Value:......................................................................$ 28.85 Salon Savings: ..................................................................$ 6.95

Brilliant Pink Truly Natural Crystal Clear

CAN

$ 27.45 $ 36.40 $ 8.95

Colorful Savings! FREE Matching OPI Nail Lacquer with Purchase of Select GelColor by OPI Shades!

U.S.

Salon Price ........................................................ $ 97.50 Salon Value:......................................................... $ 129.95 Salon Savings: ..................................................... $ 32.45

CAN

OPI Item No. SP E29 A Grape Fit! SP E30 Alpine Snow SP E31 Big Apple Red SP E32 Brisbane Bronze

SP E33 SP E34 SP E35 SP E36

Bubble Bath Cajun Shrimp I’m Not Really A Waitress My Address Is "Hollywood"

SP E37 SP E38 SP E39 SP E40

Pedal Faster Suzi! Strawberry Margarita Vampsterdam You Don’t Know Jacques!

$ 121.95 $ 162.50 $ 40.55

Save 50% on 240 mL – 8 Fl. Oz. Absolute Liquid Monomer! OPI Item No. AB 408

U.S.

Salon Price ..........................................................$14.95 Salon Value:...........................................................$29.95 Salon Savings: .......................................................$15.00

CAN

$18.75 $37.50 $18.75

U.S.

Salon Price .....................................................................$ 17.50 Salon Value:......................................................................$ 22.00 Salon Savings: ..................................................................$ 4.50

For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

CAN

$ 22.50 $ 28.25 $ 5.75


professionalpromotions

|9



Get Ready for Pedis!

Save $5.00 on 750 mL – 25.4 Fl. Oz. Manicure/Pedicure by OPI Scrubs!

Manicure/Pedicure by OPI Scrub OPI Item No. PC 327 PC 357 PC 397 PC 377 PC 367

Chamomile Mint Scrub Cucumber Scrub Lemon Tonic Scrub Papaya Pineapple Scrub Tropical Citrus Scrub

U.S.

Salon Price ...................................................................................................................................$ 24.95 Salon Value.....................................................................................................................................$ 29.95 Salon Savings .................................................................................................................................$ 5.00

CAN

$ 31.25 $ 37.50 $ 6.25

Save $3.00 on 480 mL – 16 Fl.Oz. Manicure / Pedicure by OPI Massage Lotions!

Manicure/Pedicure by OPI Massage Lotion OPI Item No. PC 476 PC 426 PC 466 PC 446 PC 436

Chamomile Mint Massage Cucumber Massage Lemon Tonic Massage Papaya Pineapple Massage Tropical Citrus Massage

U.S.

Salon Price ................. $ 11.95 Salon Value:.................. $ 14.95 Salon Savings: .............. $ 3.00

CAN

$ 14.95 $ 18.95 $ 4.00

Save 10% off 200 mL – 6.6 Fl. Oz. Avojuice Skin Quenchers Hand & Body Lotions! OPI Item No. AV 988 AV 978 AV 918 AV 848 AV 328 AV 878 AV 838 AV 308 AV 338

Coconut Melon Juicie Cran & Berry Juicie Grapefruit Juicie Ginger Lily Juicie Hibiscus Blossom Juicie Jasmine Juicie Mango Juicie Raspberry Violet Juicie Sweet Tea Juicie

U.S.

Salon Price ...................................................................................................................................$ 3.55 Salon Value: ...................................................................................................................................$ 3.95 Salon Savings: ................................................................................................................................$ 0.40

For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

CAN

$ 4.45 $ 4.95 $ 0.50


10 |

A TRANSFORMATIONAL NEW TOP COAT THAT REDEFINES COLOR! PRO TIPS

• Provides Matte protection for all GelColor shades (remember to cap free edges just like regular GelColor Top Coat!) • Ideal for nail art! • Paint OPI Nail Lacquer palettes to show clients new matte effects.

GELCOLOR BY OPI MATTE TOP COAT Mysterious. Stealthy. Edgy. For velvety colors and oxidized shimmers that fly under the radar.

ICONIC OPI SHADES • LASTS FOR WEEKS • CURES IN 30 SECONDS • AMAZING SERVICE POSSIBILITIES

MODEL IS WEARING GELCOLOR BY OPI CAN’T FIND MY CZECHBOOK, GELCOLOR MATTE TOP COAT & GELCOLOR TOP COAT

For more information about GelColor by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.


| 11

PATENT

BYNUMBERS

OPI recently participated in the U.S. Patent and Trademark Office’s Annual Trademark Exposition in Washington, DC, an event which features unusual trademarks, such as shapes, sounds, and colors. OPI Nail Lacquer’s distinctive bottle shape was among other exhibited icons such as the Coca-Cola bottle, the Hershey chocolate kiss, and the Tiffany blue box. We always thought we were iconic...now we have proof!

The OPI women's polo team participated in the Martindale Queen’s Cup in Buenos Aires, Argentina to benefit the EMA Multiple Sclerosis (MS) Foundation. Go Team OPI!

OPI PLAYS POLO IN ARGENTINA

OPI GOES TO INDONESIA

Excitement was the tone of the day when Joey Brown, OPI International Spokesperson traveled to Indonesia to present GelColor, plus Manicure and Pedicure by OPI to salon owners and nail technicians in Bali and Jakarta. The intensive threeday training included nail art and was well received by some very excited attendees.

INCLUDED IN ALL OPI CLASSES!

NEW MATTE TOP COAT!

An edgy matte finish for all GelColor shades… the ‘haute’ new trend in nail design!

ATTEND ANY OPI CLASS TO SEE NEW GELCOLOR MATTE TOP COAT IN ACTION! For more information about OPI’s Educational Programs, log on as a professional at www.opi.com or ask your Authorized OPI Distributor.


OPI Products Inc. 13034 Saticoy Street N. Hollywood, CA 91605/USA May/June 2013 OPI Item No. PR 574 Domestic Edition

Advertising & Marketing You and your clients can see OPI in the May/June issues of these magazines: Youâ&#x20AC;&#x2122;ll also ďŹ nd OPI in American Salon, Modern Salon, Canadian Hairdresser, Day Spa, InOurSalon, Launchpad, Nails, Nailpro, Nailco (The Industry Source), Salon Magazine, Spa Magazine, Viet Beauty, & VietSalon.

OPI is available in over 100 countries around the world For your Authorized Distributor within the US or Canada, please call 1-800-341-9999 or go to www.opi.com. For all other countries, please contact international@opi.com or International Customer Service at 818-759-8629.


Nails magazine 2013-05