in your business. Thank you – I’m so glad to hear it! The social media phenomenon, or Instagram to be precise, started in 2010, a year before I started my business. I was immediately aware of what an incredible opportunity for brand awareness that is. Photography has always been a huge hobby of mine and being able to promote my brand through instagram, the way I wanted to, couldn’t have been more perfect. Social media, in many ways, allows young brands to grow and all the support from customers that we get because of that really is impressive. It’s such a wonderful tool if used well and sensibly. And finally tell us more about your daily routine. Where do you drink your coffee? What are your favourite activities? How does your day end? I guess I always start the day with hot water + then a spoonful of Manuka honey at 8am. Love a DIY fresh juice first thing – carrot, orange, ginger, apple and sweet potato is great. I usually have big breakfast like eggs
24
with avocado and chilli or porridge, coffee at Birdhouse or Story on St John’s Hill in Clapham. Go to my studio and work from there all day doing all sorts bits and bobs. I’m not a fan of lunch, so I don’t really have it during the weekdays – I just graze lots throughout the day. I try to go to the gym, do yoga or spinning three times a week. Have a hot shower at Shoreditch House, grab pizza in Pizza East (best pizza in town) and then I love the movies, so maybe watch a movie with my boyfriend and then go to bed around midnight. I’m an owl and not a morning person, but I’m constantly trying to be more of a morning person – it’s pretty hard!
Art Direction: Lori Lefterova Photography: Alissa Whitefield Styling: Lauren Newberry MUA & Hair: Hannah Williams Model: Sabina @ MiLK Management Clothes: Marina London SS15 Shoes: Stylist’s Own