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Best SEO Tools and Add-ons in 2021 by Lorenzo Gutierrez | Dec 17, 2020
Looking for a list of free SEO tools and SEO extensions for Chrome that will help you work faster and easier? Then you’ve found exactly what you need. The extensions and SEO Tools in this list were not randomly selected. We’ve tested all these tools individually and are now more than sure they are absolutely worth your attention. We use many of them ourselves all the time. Our list includes 30+ extensions and Tools (including a couple of extensions for WordPress). For your convenience, we divided them into categories: Content Optimization Internal Optimization Keyword Search Search Engine Ranking Technical Optimization Link Building
Versatile extensions Other extensions Whether you are an independent SEO consultant, run a SEO agency or have an in-house SEO team to market your own products or services, you are surely going to nd all these extensions helpful.
Content Optimization SEO Tools
In this world of digital technology, nding useful tools isn’t a challenging task anymore. You can nd a plethora of online platforms that can provide you with a collection of free online tools. If you are searching for any such site, then you can visit smallseotools.com. This online platform provides you with a set of valuable tools that will assist you in performing your tasks more e ectively. You can also nd many other sources that have free utilities over the web. Piracy in content is a serious o ense that has spread in almost every walk of life. Whether it is academics, journalism, or other elds, duplication of content has become a serious problem. However, you can detect plagiarism in the content within a matter of seconds with an e ective online plagiarism detector. This online facility enables you to catch similarities in writing within no time. You can nd a number of tools over the web that can help you in grabbing the piracy in work. Similarly, there are many people who are looking for a tool that can help them in nding grammatical mistakes. If you are also one of them and having grammatical problems in creating great content, then you can try a free grammar mistakes nder tool. This online facility has the capability to nd minor grammatical mistakes in writing and assist you in making appealing content.
While talking about content, another signi cant tool that may provide you great assistance is word counter utility. The conventional method of nding the total number of words in content was a hectic task, where you had to count all the words manually. But, with an online tool, now you can check the total word count with a few clicks on your device.
Internal Optimization SEO Tools
First, a few great extensions for WordPress site owners: Yoast SEO This is one of the most powerful plugins for WP sites, which allows you to do the following: generate XMLs; customize the robots.txt le; control WordPress Breadcrumbs; set canonical links to avoid content duplication; prescribe meta tags (title, keywords, description) by a ready-made or custom templates; analyze your content for successful promotion; visualize the appearance of snippets in search engines and social networks; make massive changes on your site; customize the RSS feed; quickly remove or add pre xes from headings, etc. According to most webmasters on various forums, Yoast is the best SEO plugin for WordPress. This is con rmed by o cial statistics – YoastSEO is used by 5 million web resources and features 41 languages. This extension has two versions: paid and free. The rst one, obviously, has additional advantages, including the following features: user support via email; article preview possibility; redirection manager (in case of accidental deletion of pages, change or incorrect writing of the URL); additional extensions support: NewsSEO, VideoSEO, LocalSEO, and WooCommerceSEO. All in One SEO Pack
If you consider the best SEO-plugins for WordPress, this extension can be safely put on the `second line in popularity. According to its developers, All in One SEO Pack is actively used on 2 million web resources and is available in 57 languages. The functionality is largely similar to the previous plugin, but if YoastSEO is more oriented to beginners, then All in One SEO Pack is designed for experienced professionals. The main advantages of the plugin are as follows: AMP (Accelerated Mobile Page) support; Google Analytics support; Schema.org introduction support; Redirect adjustment support; Free work with WooCommerce; Also, note that All in One SEO Pack is an automatic SEO extension for WordPress sites, which itself sends information about any changes on web resources to Google and Bing, and performs automatic generation of meta tags. Among the drawbacks, users note the inability to prescribe meta tags for headings and no compatibility with YoastSEO, SEO Framework, etc. Now let’s move on to other SEO Chrome extensions to improve the quality of your webpages.
SEOInfo This extension e ectively identi es search engine optimization problems on your webpage and informs you about them. It checks meta tags, canonical links, the possibility of indexing, Open Graph tags, structured data, hre ang annotations, page load speed, and other elements. There is also the “Audit” module, which uses API Pagespeed Insights from Google.
SEO META in 1 CLICK With Seo Meta 1 Click, you can get the following important information for the marketer in a short time: Meta tag analysis and display of headers; Image value/role in a particular fragment; Link in header values and a path; Open Graph type protocol check; Installed web analytics counters check. The main advantage of Seo Meta in 1 Click is, probably, an intuitive and simple interface with clear tabs. One of them has access to links for quick checking in other Google tools. These include markup checking, Mobile Friendly, Google PageSpeed. With this Chrome add-on, you can view important page details in minutes. In general, the extension allows you to comprehensively analyze the site and quickly extract the necessary SEO information.
Free Backlink Checker by LRT It parses outbound links. Like many other link checking tools, Free Backlink Checker by LRT highlights broken links in red and marks those that work in green. This extension also allows exporting all links on the page to a CSV/XLSX le along with their anchor text, HTTP status code, and rel attribute for further analysis. Unlike many other SEO tools for checking non-working links, Free Backlink Checker by LRT allows increased response waiting time, which is useful when analyzing slower pages. This will protect you from false results caused by server protection tools.
Hre ang Tag Checker There are many extensions that display hre ang data, but speci cally, this one does much more. Hre ang Tag Checker scans pages speci ed in the hre ang tags and checks for backlinks on them.
Window Resizer For a user to feel comfortable on a site, the resource must be adapted to di erent devices. Window Resizer allows you to clearly see how the page will look in di erent screen resolutions. The extension is especially useful when developing a website from scratch.
Keyword Research SEO Tools
The following extensions will allow you to choose the right key phrases.
SEOStack Keyword Tool This solution allows you to generate thousands of variants from the original key phrase, typing them from autocompletion in Google, Youtube, Bing, Yahoo, Amazon, and eBay searches. If you
used the Keyword Sheeter tool before, you already have the idea. Plus, SEOStack Keyword Tool allows exporting all data to a CSV le.
TextOptimizer TextOptimizer is positioned as an assistant in content creation. This extension analyzes search results by relevant phrases and optimizes your content for both Google and Bing. The extension suggests other words that you can use in your text to “better meet the expectations of search engines.”
Keyword Surfer Keyword Surfer is a handy SEO extension that can be used to e ciently analyze key phrases and search results. As a free tool, it provides an astounding amount of data: domain level search tra c estimates, key phrase queries (both nationally and globally), key phrase variants, and domain level backlinks.
Search Engine Ranking MozBar The main feature of this extension is the ability to display a list of keywords, by which users can nd certain site pages. With its help, you can make a detailed analysis of search results available at the moment, as well as e ortlessly perform a competent SEO audit. Among the main advantages of using the plugin, expert marketers mention the ability to analyze site speed and the e ectiveness of headers and tags. The plugin will help nd outbound links. A keyword, looked for by a marketer, can be highlighted online by nding the necessary text fragments or pages for further analysis. If the user has a Moz account, the information about link parameters will be automatically generated. This will signi cantly save time with additional settings.
GeoClever Search engines generate di erent types of pages for di erent regions. This means that residents of di erent countries/cities will receive a di erent list of pages on the same request. For SEO-specialists, it’s important to know how to display the promoted site for all users. This is where GeoClever can become really useful. The ability to display search results in a particular city is initially embedded in the system. It’s just an indispensable assistant in the manual analysis of Google search results.
SEO Search Simulator by Nightwatch Imitates Google Search from anywhere and checks if a particular URL is in the top 100 results. It’s very useful to see how di erent query rankings are in di erent parts of the world.
SERPTrends SEO Extension Keeps track of your requests in Google, Bing, and Yahoo. When you make the same requests, after a while, the extension displays changes in search results, right on the search engine page.
Technical Optimization
To improve your site from a technical point of view, you can use the following Chrome extensions.
Link Redirect Trace This all-in-one redirect path analyzer shows all URLs in the redirection chain, including redirects by 301, 302 codes, and through JavaScript. Among other features, it helps nd (and return) the lost “link weight.� Google Lighthouse Google Lighthouse checks your webpages and o ers variants to improve performance, availability, implementation of advanced developer solutions, and, of course, search engine optimization. AMP Validator AMP Validator tracks whether the page has an AMP version (Accelerated Mobile Page). The extension then detects whether the AMP page is being validated and reports the result.
OpenLink Structured Data Sni er The Sni er displays structured metadata on any page. Currently supports Microdata, RDF/XML, RDFa, JSON-LD, Turtle, and POSH formats.
User-Agent Switcher for Chrome The extension supports di erent user-agent values to check if your site is displayed correctly in di erent browsers and operating systems.
The Tech SEO — Quick Click Website Audit This tool provides prepared links (for the current page) to many popular SEO services. A very undervalued tool that reduces the need to implement a routine “copy-paste” procedure.
View Rendered Source An extremely useful tool for those who work with sites in JavaScript. It compares the source code of a page with its browser version. As an SEO specialist, you can, for example, check if JavaScript rewrites meta tags.
WhatRuns A very convenient and useful extension for SEO-specialists. WhatRuns identi es the technologies of any website. Additionally, it also discovers new and future tools and services that the website uses.
Link Building
The extensions below help improve the search for potential link donors, study, and manage them.
LinkClump This extension allows you to open several links on one page (in new tabs or windows) or copy them to the clipboard. Saves a lot of time, especially when searching for potential link donors.
NoFollow Another tiny extension that highlights no-follow-links on a webpage. NoFollow is absolutely indispensable when looking for potential link donors.
SimilarWeb SimilarWeb tracks approximate tra c, sources, key phrase positions, and other key gures for any website. This extension is really helpful in evaluating potential links. SimilarWeb is useful for those who want to analyze the competitors’ strategy, purchase links from popular resources, or just nd out site statistics. The extension is easy to use but has quite rich functionality. Experienced SEO experts prefer to use three main features in their work: Overview – shows the necessary statistics, including the number of visitors, 6-month tra c, the number of page views, and the average time each user spends on the site. Sources – this is where you can specify the source of tra c. The application grades tra c ow to referral, direct, search engine, social networks, mail, and advertising. Geo – as the name suggests, this feature provides information about geodata users. 3WhiteHats Structured Data Testing Tool No modern website can do without links to social networks and messengers. The extension allows you to validate all of your structured data, markups, and rich snippets by simply clicking on the desired icon on the page. Structured Data Testing Tool reduces the time it takes to nd possible errors or incorrectly working links.
Hunter Hunter shows emails, names, job titles, social networks, and phone numbers associated with websites that you visit. The extension allows you to immediately nd who to contact when you visit a certain website, giving you 50 credits per month for free. There is also an add-on for Google Sheets, designed for fast batch retrieval.
Streak CRM for Gmail The customer relationship management system based on Gmail allows you to create mailing lists, track emails, maintain protocols of interaction with potential clients and donors, and much more. Streak CRM is a perfect extension for organizing outreach campaigns. Versatile Solutions The following Chrome extensions are ideal for various SEO tasks.
Ahrefs SEO Toolbar
Get SEO metrics right in your browser! This extension o ers a wide range of capabilities including instant on-page SEO reports, broken link checkers, redirect tracer, redirect tracking, search for broken links, and no-follow-link highlighting. What’s more, Ahrefs users can study key metrics of pages, domains, keywords for visited URLs and search results. MozBar This all-in-one SEO toolbar allows you to easily de ne Moz indicators such as domain credibility, page credibility, and a spam count for any site. MozBar also allows you to create custom searches, identify bugs on pages, access and compare link metrics across pages while viewing any SERP, extract Google search results, nd and highlight keywords on pages by type (Followed, No-Followed, External, or Internal), etc. SEO Minion This versatile tool o ers the following features: SEO parameters analysis, broken link check, onpage SEO analysis, external/internal links highlighting on di erent webpages, SERP preview, and Google search location simulator. It also has one exclusive feature that helps save a lot of time – hre ang tag validity check, plus, it also checks if there are return tags present.
Other Extensions The following extensions may be useful for other search engine optimization tasks that do not fall into the categories described above. ObservePoint Tag Debugger Checks your website and xes any problems with tags intended for analytics and marketing (Google Analytics, Tag Manager, etc.). ObservePoint TagDebugger also tracks variables and events when you click on a link, scans batches of pages or sequences of actions to verify accurate data collection, tests analytics in development and staging environments before releasing.
Coupler.io If you are working with Google Sheets and need a convenient data integration tool, Coupler.io Google Sheets integrations is your number one choice. It will help you get data from popular cloud services, create integration using the Append Import Mode (pull and append data in a spreadsheet), and build real-time activity monitors. You can also connect more apps that support JSON API and save time on writing code. With this tool you can get data from several sources to Google Sheets, where you can: Perform custom calculations and create custom reports; Visualize data and embed charts, dashboards, reports on third-party websites; Schedule reports to be launched and updated automatically; Control who can see your reports using Google Spreadsheets privacy settings.
You can create custom dashboards based on information from various sources, as well as experiment with di erent visualization types. Run your business con dently and utilize information easily. Coupler.io supports the following data sources: Airtable, Xero, Pipedrive, HubSpot, Quickbooks, Jira, and many more. The Professional plan costs $24.00 per month. There is also a free version available.
gIn nity Adds endless scrolling on Google search results. When you reach the bottom of the page – the next page with results is added automatically (+20 search results). Plus, in combination with Chris Ainsworth SERPs extension bookmarklet, the extension allows you to easily generate packages of search results.
Web Scraper Collects data from any page using XPath or jQuery. The information obtained in this way can be exported to Google Sheets in a single click or exported to Excel. Web Scraper o ers data scraping from multiple pages, multiple data extraction types (text, images, URL’s, and more), data scraping from dynamic pages (JavaScript + AJAX, in nite scroll), scraped data browsing. No extra software needed to start using the extension. Similar extensions: Data Scraper – Easy Web Scraping, XPather.
Conclusion There are quite a few extensions for Chrome that add online SEO tools and services directly to your browser. We hope this article helps you nd at least one or two extensions that will signi cantly improve your productivity and save you a lot of time (and money). Keep in mind, though, that too many extensions can signi cantly slow down your computer. So choose wisely. If you still do need a large number of extensions, you can always create multiple user pro les for speci c tasks, and then install di erent extensions on each pro le to switch between them when needed.
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LORENZO GUTIERREZ
DIGITAL MARKETING CONSULTANT Lorenzo Gutierrez is a Digital Marketing Consultant and a certi ed Google Partner. He helps small businesses and corporations grow their revenue online. He does this by mixing passion, innovation, & expertise.
 With over a decade of experience as a digital marketing consultant I help business increase sales, generate more leads and revenue.
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