Maximise Revenue Over Bank Holidays*

Summer Bank Holiday - Monday 28th August

Sales were 8% in restaurants during the 2022 Summer Bank Holiday*

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Creating a special offer or limited-time deal can generate excitement with customers as well as increase your profit margins with low-cost, high-demand products.

Running a SET MENU offers your customers value & easier service for the kitchen with fewer options than your full menu

BOTTOMLESS BRUNCH is a very popular option – set clear rules to protect your profit margin

FAMILY OFFERS such as ‘kids eat free’ when two adults eat will attract families looking for good value offers

Sales were 63%

During Easter bank holiday weekend in pubs & restaurants compared to average weekend 2022**

Shout about your best features

Highlight your best features and communicate these to customers in advance to ensure they choose your venue over competitors. For example:

Have you got a great OUTDOOR AREA?

Do you have a CHILDREN’S PLAY AREA

Are you DOG FRIENDLY?

Are you located close to a LOCAL BANK HOLIDAY EVENT?

60% of regular restaurant goers look online for menus, photos and reviews before visiting.*

Post great eye-catching photos of your food and drink offerings to attract customers when scrolling!

2 Create and promote a special offer use social media plan your staffing levels

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Ensure you have enough staff to cope with the increased footfall and retain great customer service. Assign a manager or senior staff member to busier shifts for a smoother service.

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Email marketing can create 174% more conversions than social media*. Detail your Bank Holiday weekend plans and think about offering an incentive for booking with you such as a free drink or dessert.

5 email your database refresh your website mix up your drinks range

Make sure you include details of your Bank Holiday promotions and events on your home page, update your opening times if required and make it easy for customers to book with a clear reservations button.

Select some ‘Bank Holiday specials’ in each drinks category to entice sales. Special cocktails offer excitement to customers and good margins for you. Don’t forget to include low and no alcohol options!

* https://www.theaccessgroup.com/en-gb/blog/hos-maximise-bank-holiday-revenue-in-pub-restaurant/