Profit from PREMIUM & SUPER PREMIUM

The On Trade is witnessing a significant switch by customers to high-end drinks alongside an increasing spend per serve giving you a chance to boost profits.

ALMOST 50% OF VOLUME SOLD IN THE ON TRADE IN 2022 WAS PREMIUM OR SUPER PREMIUM*

IT IS PREDICTED THAT 70% OF TOTAL BEER CONSUMPTION WILL BE OF BRANDS IN THE PREMIUM OR SUPER-PREMIUM CATEGORY THIS YEAR AS CONSUMERS TRADE-UP ON SMALL ‘TREAT’ PURCHASES**

TYPICALLY, YOU CAN NOW SEE AN INCREASE FROM 4 TO 7 PREMIUM TAPS ON THE BAR

A PREMIUM PRICE is happily paid if the lager has GREAT TASTE, AUTHENTIC HERITAGE & GENUINE PROVENANCE

Examples of genuine imports of superior quality & taste

PREMIUM PLUS lager continues to see a DOUBLE-DIGIT GROWTH & is a fantastic opportunity for your venue to increase trade.

A HUGE CHOICE OF WORLD LAGER AND CRAFT BEERS ARE NOW AVAILABLE

Premium 4% Lagermainstreamoffers appeal with a distinct flavour customers are willing to pay a little more for