Lordco Announces Grey Cup Partnership

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FOR IMMEDIATE RELEASE

LORDCO ANNOUNCES 2024 GREY CUP FESTIVAL GOLD PARTNER STATUS

Port Coquitlam, BC – April 15, 2024 – Lordco Auto Parts, proudly announces its official status as a gold partner of the 2024 Grey Cup Festival. As a gold partner for the highly anticipated Grey Cup Festival, Lordco Auto Parts joins an all-star line-up of festival partners set to electrify Vancouver and engage Canadian Football League (CFL) fans from November 11-17, 2024.

For its part, Lordco Auto Parts will host the Lordco Outdoor Tailgate Party, a pre-game party for fans to gather and celebrate Grey Cup Sunday on November 17th. The event will be open to tailgate party ticket holders with or without 111th Grey Cup Sunday tickets.

Riley Wiwchar, executive director of the 2024 Grey Cup Festival, shared his excitement, stating, “We’re thrilled to welcome Lordco Auto Parts as a Gold Partner of the 2024 Grey Cup Festival and title partner of the Lordco Outdoor Tailgate Party. This party will provide the ultimate gathering spot for CFL fans before the 111th Grey Cup on Sunday, November 17th. We look forward to working alongside the Lordco Auto Parts team to make this party the place to be on Grey Cup Sunday and close out our seven-day Festival on a very memorable note!”

Alongside the exhilarating Grey Cup festivities, Lordco Auto Parts is celebrating its 50th year as an auto parts retailer and distributor. Vancouver, a host city to the Grey Cup 17 times, is buzzing with excitement since the Grey Cup announcement on November 3, 2022.

Anticipation continues to build as the city gears up to welcome over 500,000 fans from across the country for an unforgettable week filled with exhilarating experiences – including ziplines, immersive football activities, legendary parties, cultural displays, and captivating performances – catering to both die-hard CFL fans and casual spectators.

Sarah Durant, Vice President of Marketing at Lordco, expressed her enthusiasm, stating, “We are honoured to be a part of such an iconic Canadian tradition as the Grey Cup. As we celebrate our 50th anniversary, this partnership is a testament to our enduring commitment to our customers and communities. We look forward to delivering an unforgettable experience for fans and showcasing the spirit of Lordco throughout the Grey Cup Festival.”

Lordco Auto Parts extends a warm welcome to everyone to join in the excitement as Vancouver hosts the 111th Grey Cup. Experience the thrill of the Grey Cup Festival and celebrate Lordco’s 50th anniversary during one of Canada’s most prestigious sporting events.

N E W S R E L E A S E

Media Contact

Nick MacDonald

Digital Media & Communications Specialist

Lordco Parts Ltd. / Head Office

Email: nmacdonald@lordco.com

Phone: 604 942 3860

About Lordco Auto Parts

Lordco Auto Parts is Canada’s biggest privately held automotive parts distributor and Western Canada’s biggest distributor and retailer of aftermarket parts and accessories. With over 90 retail locations–including nineteen truck centres, one centralized distribution centre, a 500vehicle-strong delivery fleet, more than 2,000 employees, and hundreds of thousands of part numbers in our system, Lordco delivers an exceptional customer experience. Established in 1974, Lordco is celebrating its 50th year in business in 2024. Visit Lordco.com for more information about the company’s products, services, or locations throughout British Columbia and Alberta.

Connect with Lordco Auto Parts

• Website: www.lordco.com

• Instagram: @lordcoparts

• Facebook: facebook.com/lordcoparts

Connect with Grey Cup Festival

• Website: www.greycupfestival.com

• Instagram: @greycupfestival

• Facebook: facebook.com/greycupfestival

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