Would your company keep selling products that no one wanted?
You are in competition to justify the value you bring to your company.
Transform yourself from a Risk Manager...
...to a Risk Entrepreneur
DEFINE YOUR PRODUCT
Stop selling what people aren’t buying
Plan
Use your company’s existing market analysis activities to position BCM 6 P’s
Porter Five Forces
Find your product’s worth
Risk Management Toilet Paper Budget
2% 8%
90%
Study what management cares about
ENGAGE YOUR BUYER
Identify different buyers
I want my job to be secure, no matter what happens
I want to impress MY boss
I want to protect my supply chain
Build access/purchase points
Buy now Get help
Subscribe here
Build access/purchase points
Example: Helpdesk
Leverage your existing infrastructure
Leverage your existing infrastructure
Example: Sharepoint BCM Portal
Get endorsements
We stand behind BCM
Rodger’s Bell Curve of the Diffusion of Innovations
APPEAL TO THE MASSES
EVOKE
emotional response
Tell stories
Build a community I AM keeping my company safe
Give something to get something
BRAND your product
Be recognizable
Be different
Get noticed
Learn from the ad man
ADDRESS people’s differences
Understand Different Styles
Visual
Auditory Kinesthetic
Address Visual Learning !"#$%&##'()%*$%"$*+
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Address Auditory Learning
Auditory
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Address Kinesthetic Learning
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make things
EASY
Make it easy to digest
Take it one step at a time
Have fun
Be a Risk Entrepreneur