2. Building Trust Now customers do a lot more research about who they will work with, whether that's buying a product or a service. Most of that research is done on line so having a social media existence will help you engage with your customers in a way which helps build trust between you and your prospective customer. 3. The old sales adage that people buy from people remains accurate even when buying online. It takes a lot of trust to purchase from someone you don't understand and this is just what you are requesting folks to do from your web site. The more you can build a character, the more people feel the more they trust you and they know you. Once people trust you, you can sell them almost anything (within reason obviously). Look at Richard Branson, all of US feel we understand him even though we've never met him, thus when Virgin found anything we feel we can trust the brand (i.e. him). Social Media Direction means that we are now able to establish this character fast and at low cost but it does also mean that you can just copy and paste content. You must give value, let folks know you an actual man and are considering the things that they are. There is no better method for one to connect with your prospective customers than social media
4. Where The Customers Are iT's, 2 Billion Internet users Last Year there were 300 billion searches performed and over 500 billion products sold online Today being online does not simply mean having a website; you need to be doing social media as well otherwise you'll get eaten up by the competition. 80% of all the world is on a social network FACEBOOK - 1 billion active users and 500 million average visits a day TWITTER - 200 million members and 33 million visits a day. This leads into point number 4 5. Where Your Competitors Are it is