it's just
my opinion by Lon Levin
Styles change and with it your viability as a commercial artist if you don't evolve. Stay on top of things. While I’m on that subject, I’ve run into some artists who swear by all that is old school; hand drawn and painted only. Digital is too confusing or not really art. Nonsense.
Want an easy road in life? That may be as real as a 5 year old princess riding a violet elephant wearing a crown. However, if you weather the bumps and bruises along the way, it will be worth it. Everyone has an opinion. Some valid, some... well some just don’t hold water. However, it’s important to be heard. In that spirit I’m going to wade into the water and give you some of mine.
My opinion... the good old days are gone and we artists and designers need to embrace all of the methods out there including the old school ways. The possibilities of creating unique art in a timely manner is greatly enhanced by working digitally. And time is money so don't ignore reality. After all we're in a business that is highly competitive so any advantage you can employ is vital to your survival and future. Be yourself. Sounds simple but a lot of us are trying to be someone else, someone we believe our reps and our clients prefer. Someone we think fits the part. But it’s not true. We are all just fine as we are.
Don’t spend too much of your time working at the expense of your family and loved ones. If you’re not enjoying yourself and your work then stop and figure out why. Bring balance to your life: work, play, family.
The more authentic you become the more you will attract the kind of people you want to do business with. It took me quite a few years to realize this on a gut level. It was liberating. I could concentrate on what I do best, learn what I need to and not be worried if I’m pleasing anyone else. In the end it's your vision and your individual way of looking at things that will separate you from the pack.
Be patient with your clients and explain the process as clearly as you can. Remember it’s about them not you.
Last thing is "say what you do...and do what you say." Consistent and timely work will serve you best.
