Internet Marketing Series Vol. 2
Vol. 2 Press Raleases for Intenet Marketing
Internet Marketing Series Vol. 2
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Press Releases Explained A press release is a written announcement that seeks to draw the public’s attention to a specific event or product launch. A press release is a very formal and professional means of advertising your business’ products or services. Normally, a press release is submitted by a business to inform the public of newsworthy events regarding their business. But what very few people know is that an individual can submit a press release advertising their business or affiliate product with extremely successful results. Why is Publicity so Important? Publicity is the #1 most cost-effective marketing tool in existence. A press release will not only be seen by thousands of people in your target audience, but a professionally written press release will build your business’ credibility like no other marketing strategy can. Even in a highly-targeted niche, there is a ton of competition due to the increased interest in internet marketing. In order to gain an edge over your competition, it is vital that you build credibility in yourself and your business. Writing a press release is the easiest and most effective way to build your credibility. Why is a Press Release More Credible than Traditional Advertising? A press release is viewed by the public as a credible report, whereas advertising is always viewed as hype. With advertising, the public is always skeptical – there is always a catch – the truth is always stretched. But a press release holds value, truth, and of course – credibility. The Fringe Benefits of Publicity. Press releases have many more benefits besides just generating automatic publicity. Press releases provide a great way to build name recognition. If people remember your name and like your first product, it’s almost a guarantee that they will buy your next. Press releases also enhance your website, if you have one. Having a news section or a ―what’s new‖ section of your website is just one more way you can be seen by potential customers. Press releases also build rapport. Customers won’t see you as an individual trying to scam them or sell them something just to make a buck. A press release quickly distinguishes yourself as an expert in your field and gains your customers’ trust and respect.
Internet Marketing Series Vol. 2
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Press Releases For Affiliate Marketing There are countless of different ways to make money online. You can sell things on Ebay, start your own online retail business, start a membership site, build an email list, etc. But the most popular form of money-making for the online entrepreneur is through the art of affiliate marketing. Within affiliate marketing, there are even more ways to make money – article marketing, adwords, PPC, ebooks, etc. But one method that you will never hear of is submitting a press release. As an expert in the press release submission industry, I am amazed that this method of marketing isn’t the most used method in existence. Not only is it SO easy to write a press release, but it’s FREE! Sure, you can submit your press release to paid sites and get better results, but you can also submit them to countless free sites and still get amazing results. All you need to do is sign up for an account through Clickbank or Commission Junction. Then choose a product of your liking to promote. After that, you type up one page of information about this product, inserting your affiliate link throughout and you have yourself one of the best, easiest, and cheapest marketing tools that you can find. Then, start submitting your press release to as many free press release submission sites as you can. (A list of these sites is available at the back of this guide.) Your press release will be seen by thousands of potential customers within 24 hours – sometimes even sooner. You don’t have to have a website, a sales page, an email list – NOTHING! All you need is the ability to write a few simple paragraphs and you will be cashing in like crazy in no time.
Internet Marketing Series Vol. 2
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Press Releases In The Eyes Of Google There are tons of online press release distribution services – from the free services to the very expensive services. But each of these services work essentially the same way. When you submit your press release to a distribution company, your press release often appears on Google News, Yahoo News, other major online news services, and the #1 search engine result for your keywords within 24 hours! When your press release gets published on such news sites as Google News or Yahoo News, other search engines will feature your release on the top spot as well. In fact, most search engines including Google favor press releases and will place them before web sites, articles, etc. Submitting a simple press release will put your business/website/product in front of millions of customers within your target audience instantaneously. Not only will these search engines give you the top spot immediately, they will even index your press release so that potential customers will still be able to find your press release at a much later date. As your press release is posted on major PR networks, it is also converted into RSS and syndicated to RSS indexing sites. What does this mean? Tons of one-way incoming links and the top spots on search engines. On the next page, you will see an actual example of press releases getting ranked very high on Google. Please note that each of these press releases you see in the results are all from FREE press release distribution websites. How else can you get to the first page of Google with little to no effort within just a few days and for FREE??
Internet Marketing Series Vol. 2
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Press Release Tips Ok...lets get down to the nuts and bolts of writing an online press release. More specifically, a press release that will put tons of money in your pocket. This section right here is going to teach you how to publicize your business or your affiliate products for increased profits. The first thing to remember when writing your press release is: do not be intimidated. A press release is very easy to write and will give you amazing results. Obviously, you must think about your target audience. Who will want to visit your website? What kind of person will want to buy your service or product? Put yourself in their shoes. Think about…what problem do they have that you have a solution for? What will get them excited about your product or service? Once you get these ideas flowing, it’s time to put them down on paper. Your press release must be an interesting story that leaves a long-lasting impression on the reader. You must give them the desire to purchase your product or service. Remember, people are looking to you for a solution. Show them that YOU have the solution! First, create an outline for your press release 1.) Gather all of the information that you possibly can 2.) Create a list of all potential questions your target audience needs answered 3.) Create a list of all the answers to these questions 4.) Begin writing the press release using short sentences 5.) Choose words that fit your target audience 6.) If you have more than one target audience, write more than one version Key Things to Remember 1.) Do NOT use hype-style phrases (such as ―state of the art,‖ ―breakthrough,‖ ―miracle‖) – Your Press Release needs to sound like news, not advertisement 2.) Always write in the 3rd person – Only use ―I,‖ ―We,‖ or ―Our‖ when in a quote. 3.) Keep your press release short – no longer than 1 page 4.) You must convey a story with only a brief mention of your product or service in the main body of the story 5.) Use short sentences and double space for easy reading
Internet Marketing Series Vol. 2
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{Picture or Logo Here, if Applicable} FOR IMMEDIATE RELEASE: Contact: Contact Person Company Name Telephone Number Fax Number Email Address Web site address Headline City, State, Date — Opening Paragraph (should contain: who, what, when, where, why): Remainder of body text - This is the section where you will expand on the opening paragraph with further details. In this section you need to sell your product and tell why the consumer should by it, but without too much hype. Remember, this is a news story about your business, website, and/or product – not an advertisement. Use quotes, affiliate links, and testimonials in this section. Remainder of body text – Should include any relevant information to your products or services. Include benefits, why your product of service is unique, etc. Restate Contact information after your last paragraph Summarize product or service specifications one last time Company History (try to do this in one short paragraph)
### (indicates Press Release is finished)
Internet Marketing Series Vol. 2
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Press Release Formatting The way in which you present your press release is just as important as the content of your press release. Mixed case – Never submit a press release in all upper case letters. This is very unprofessional and very bad form. In fact, using all upper case will be rejected by most distribution companies. Correct grammar – Always follow the rules of grammar and style. Grammar errors will quickly destroy your credibility. Have a friend proofread your press release. Or, head over to Elance and have a professional critique your grammar. No HTML – Do not ever embed HTML or any other markup language within your press release. Your press release will be distributed over hundreds and sometimes thousands of networks and such formatting can negatively impact the readability of your content.
Additional Formatting Tips Tell the audience that the information is intended for them and why they should read it Ask yourself, ―How are people going to relate to this and will they be able to connect?‖ Make sure the first 10 words of your release are effective, as they are most important Avoid excessive use of adjectives and fancy language Stick to the facts – avoid fluff, embellishments, and exaggerations Provide as much contact information as possible Give examples of how your service or product fulfills needs or satisfies desires Use only enough words to tell your story – keep it concise but make each word count Beware of jargon, speak plainly, use ordinary language Press releases are all about credibility – avoid hype and exclamation marks!!!!!
Internet Marketing Series Vol. 2
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How To Optimize Your Press Release The best press releases combine targeted keywords with creative writing that makes for a convincing read. You want to integrate your targeted keyword phrases into your title, headline, subheading, and the first two paragraphs. You don’t want to overuse your keywords and since search engines place most of their emphasis on the title and first few paragraphs – that is where we will want to focus most of our keyword placement. Your title should reflect the strongest keywords. It’s often tempting to put the name of your company, name of your product, or your name in the title – but it’s unlikely to bring you the exposure you deserve in the eyes of a search engine. Instead, you will want to use highly targeted search phrases that will be used by your potential customers. You should also optimize your press release by integrating targeted links within the content. Many press release distribution services and news wires now offer the option of purchasing a hyperlink. You simple convert a keyword phrase within the release into an active hyperlink. This will increase search engine visibility for that keyword phrase and also drive additional traffic back to your website. Doing these things will definitely help your press release get optimized on all of the search engines. But the great thing about press releases is that search engines already favor your press release over other websites. Search engines know that anybody can put up a website about anything. But generally, press releases tend to be honest and newsworthy so search engines are already looking to place you at the top of the list. In fact, some search engines including Google will sometimes place an image of your press release next to your link.
Internet Marketing Series Vol. 2
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Press Release Software Honestly, anybody can write a press release. If you follow the procedures and tips listed in this guide, you should be able to write a great, money-making press release in no time. The fact is, even with a mediocre press release, you can expect at the very least several thousand views! But for those of you who are love to outsource and put in as little effort as possible for the greatest gains possible, then this software might be for you. Press Equalizer is by far the #1 press release writing software in existence. You basically download the software and run it right on your computer. The software helps you create your press releases and then distributes them for you. The software gives you templates specifically designed to pull in visitors and get ranked highly in search engines and then automatically submits your creations to dozens of newswires. Here is a Summary of What This Software Does for You • Get your website into the major search engines • Have your press release compiled and submitted to distribution services daily • Get 100’s of high-quality backlinks • Modify step-by-step templates with amazing results • Submit press release for ANY affiliate program without a website I don’t use this software when I am submitting for other businesses during my normal day job, but I do use this when writing and submitting my affiliate press releases because it makes the process a little more automated and easier. Press Equalizer even guarantees that your press release will be crawled by all of the major search engines (including Google) in 3 days or less. And it’s all effortless on your part. You can get this software at http://www.PressEqualizer.com
Internet Marketing Series Vol. 2
http://www.MaverickMoneyMakingTopSecrets.com
Closing Thoughts Do not be intimidated by the thought of writing a press release. It’s just one page, very simple, promoting your affiliate product or your business. Just sound as professional as possible, include your keywords, and throw in a few affiliate links. Then, just sit back and watch the money roll in. To summarize, here are the steps you need to follow: • Pick an affiliate product • Type up one page telling the reader why they need your product • Include your affiliate link and a call to action • Sit back and watch your press release get high ranking in the major Search Engines • Enjoy your new financial freedom Want to know more? Want to make $500 a week from home? Get in the program that includes +60 ways on how to make money of the internet. Just in the Days! All with video tutorial. YOU CAN’T LOSE! Visit:
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