Design Effective Logos using Logo Design Software You all know that Logo Design is not a child play; it entails much brain storming & research. To create an effective logo, you need creative thoughts, analysis & presentation skills. Logo designing software products broaden your creativity and designing skills by providing some easytouse features for making logos. These features include: • • • • • •
Graphic symbols Text styles, such as concave text & arc text Filters, such as invert, grayscale, metallic, sharpen & water Special effects, such as outline effects, shadow, gradient effects & bevel effects Color palettes & Color picker tool Color adjustments, such as Hue, Contrast, Bright & Saturation
• Predesigned logo templates Using these features, you can produce excellent and unique designs of logo. You can access inbuilt huge database of icons and images and insert them in your logo. You can also set background color and image and can insert some content onto the image. Visual effects can be added to make the visual appeal of logo more interesting. Remember that logos should be clear in representing the company or business. Moreover, logo design should not be copied; copying logo of some organization or company could put you into legal complications. Your design of logo should be matchless and unique. Another point to be noted is that logo’s width and height should be balanced, it should be neither too elevated nor too broad. Otherwise it would look unprofessional, as if designed by beginners. Color of logo also plays an important role, obviously not more than design. You should take care that there is a good contrast between 2 shades… else logo will be messed up. Last but not the least; you should take care of the space where the logo has to be positioned. Irregular logo will scamper outside the available space. There are basically three kinds of logos: 1. Symbolic Logos – These logos present iconic representation of an organization. For instance – panda for WWF and mouse ears for Mickey Mouse. 2. Word Mark Logos – These logos present the organization or company in an arty manner. For instance – Disney Logo. 3. Combination Logos – These logos are partly written & party graphic. For instance – Mc Donald. For any of these types of logos, logo design software is the best option to use. It will provide you thousands of symbols and images to create symbolic logos… also, templates and ideas to generate word mark and combination logos.