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What
makes
a
great
WEBSITE?



We
need
to
set
ourselves
apart
from
our
 compe;;on
 Perhaps
you
have
a
completely
unique
product
 and
you
can
sell
your
website
visitors
with
a
 simple
product
sales
pitch.
If
so,
you're
one
of
 the
lucky
ones.
Many
of
us
sell
products
or
 offer
services
that
are
offered
on
thousands
of
 other
websites.
We
need
to
set
ourselves
 apart
from
our
compe;;on.
And
how
do
we
 do
that?
By
crea;ng
a
great
website!



Your
website
needs
to
be
pleasing
to
the
eye
 •  This
doesn't
mean
you
need
to
go
out
and
spend
thousands
 of
dollars
on
a
web
designer
(but
you
can
if
you
want
to)
or
 hire
someone
to
design
some
fancy
Flash
graphics
for
you.
 If
you
keep
the
following
;ps
in
mind,
you
should
have
no
 trouble
crea;ng
an
eye‐pleasing
website:
 •  1.
Have
plenty
of
white
space
for
easy
reading.
 •  2.
Have
a
consistent
theme
throughout
your
website.
It's
 not
only
hard
on
the
eyes
when
the
theme
is
constantly
 changing,
it's
also
confusing
for
your
visitors.



Have
a
Solid
Naviga;on
Structure
 •  Your
website
visitors
need
to
be
able
to
find
their
way
 around
or
they
will
leave
in
a
hurry.
Be
sure
to:
 •  1.
Put
a
link
to
all
your
important
pages
on
ALL
your
pages.
 This
can
be
in
the
form
of
an
easy‐to‐use
menu
bar.
 •  2.
Have
your
contact
informa;on
easily
available
on
each
 page
of
your
website.
 •  3.
Provide
other
important
policy
informa;on
like
"shipping
 &
returns",
"hours
of
opera;ons",
"privacy
policy",
etc.



Have
fast‐loading
pages
 •  You
may
have
some
preXy
graphics
to
show
off,
 but
if
your
pages
aren't
fast
loading,
your
visitors
 will
click
elsewhere.
If
you
have
a
number
of
 graphics
you
want
to
include,
split
the
graphics
 into
a
few
pages.
 •  Check
your
page
loading
;mes
for
free
at
 Netmechanic.com.
Remember,
most
people
s;ll
 access
the
Internet
on
a
28.8
K
modem.
Perhaps,
 you're
on
ADSL
or
cable
modem,
but
most
of
the
 Internet
world
is
not.



Provide
Good
Informa;on
&
Something
FREE
 •  Offering
something
free
will
help
drive
traffic
 to
any
website.
This
can
be
free
informa;on,
a
 free
ebook,
a
free
sample,
a
free
informa;on
 ezine,
free
shipping...whatever.
Offer
 something
of
value,
outside
your
sales
pitch
 and
visitors
will
return
for
more.
They'll
even
 tell
their
friends
about
it.



Make
sure
your
content
is
well‐wriXen
 •  It's
true
that
most
people
don't
do
a
lot
of
 reading
on
the
Internet
when
they're
surfing.
 But
you
can
bet
that
when
they're
ready
to
 buy
 •  or
consider
a
business
opportunity,
they
are
 going
to
be
reading
what
 •  you
have
to
say.
The
surfers
aren't
that
 important
to
you.




Provide
Some
Interac;vity
to
Your
Site
 •  Try
message
boards
or
chat
rooms.
People
like
to
have
 a
place
to
offer
their
opinions
and
share
informa;on.
 Have
contests,
where
people
can
come
back
oben
and
 enter.
Make
your
visitors
feel
like
they
are
a
part
of
 your
site,
not
just
a
silent
observer.
 •  For
the
ul;mate
test,
have
an
honest
friend
(one
who
 isn't
afraid
to
tell
you
the
truth)
read
this
ar;cle
and
 then
go
to
your
website.
Ask
her
how
your
website
 stands
up
to
the
"Great
Website"
Criteria.




what makes a good website