Vodafone Visual Identity Core guidelines
3. 3.1
Typography Introduction Primary messaging
Our typeface ‘Vodafone’ is as beautiful as it is flexible. Each weight has a role to play. Please observe the relationship and hierarchy shown here.
Headlines use two lines, no full stop
All messaging ends with our signature. The Rhombus can be used to hold primary messaging, with the following information only:
Maximum of three lines of body copy. Lorem ipsum dolor sit amet, elit Donec mattis nulla convallis iaculis vestibulum.
– Headline Fast display with short dwell time (e.g. billboard) use one line
Headlines Vodafone Extra bold
Body copy Vodafone Light
Call to action
Vodafone.co.uk/call to action
Slow display with longer dwell time (e.g. press ad) use two lines, with a maximum of three – Body copy Fast display, use two lines Slow display, use up to three lines
Vodafone Power to you
Vodafone Bold
Signature Vodafone Extra Bold Vodafone Regular
– Call to action Use as required. URL must be campaign specific Maximum of one line – Vodafone ‘Power to you’ signature Always stacked except in special circumstances Use the horizontal version, as shown. Do not feature ‘Power to you’ when space is limited
Horizontal signature in application
Vodafone Power to you
Important
Important
Use the grid system to help align your type to the icon and create margins.
On communications, we no longer refer to ‘tariff(s)’. We use the term ‘plan(s)’ instead.
Typefaces You can find Vodafone typefaces here
EndEnd frame. 12. line completes signature.
Sections:
C2 - Vodafone Restricted
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