Johnnie Walker Blue Label Brand Identity Guidelines

Page 40

rare craft TRADITIONAL TECHNIQUES & MODERN IMPACT Traditional printing techniques are rich in craft. They communicate quality and skill which also reflect the qualities of Johnnie Walker Blue Label whisky. Balance with modern materials and clean layout of information to create the right image for Johnnie Walker Blue Label collateral.

Gold edging

POWERFUL RICH MASCULINE TRADITIONS MADE MODERN

Gloss foil block type on matt card

Debossing


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
Johnnie Walker Blue Label Brand Identity Guidelines by LOGOBR - Issuu