Carrefour brand book
Banner logo Centred versions
Version 1.0
August 2009
Hyper market
The centred version of the banner logo is used only in situations where horizontal space is limited. Wherever possible, we use the ranged version shown on the previous page in preference to the centred version. The relationship between the elements is fixed – please do not scale individual elements independently. We use a colour descriptor to differentiate between different formats such as World, Market, Express and City as shown here. Descriptors are always one word and we use the Omnes Medium Italic font. Colour coding is consistent globally. The logotype remains in the standard banner blue colour and the symbol is solid red/blue for all formats. Our banner logos are used for store fascias and external fixed signage only. When we create other communications specific to a particular format, such as a promotional catalogue for Market, we do not use the banner logo versions. All consumer-facing communications use our graduated colour logos without a descriptor. Details of the specific offer are made clear in the body copy or through disclaimers.
Market
market
Express
City
express
city
Colour specifications Banner logo blue Pantone® Reflex blue
Banner logo red Pantone® 032
Banner logo orange Pantone® 1585
Banner logo green Pantone® 355
C 100 M 70 Y0 K0
C0 M 100 Y 100 K0
C0 M 65 Y 100 K0
C 100 M0 Y 100 K 10
RAL 5002
RAL 3020
RAL 2003
RAL 6032
Pantone® is a registered trademark of Pantone, Inc. The colours shown on this page are not intended to visually match the Pantone colour standards. Please refer to the current edition of the Pantone Colour Formula Guide.
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