SubhasishAdhikary
Kolkata,India|subhasishadhikary@proton.me|8961464395|LinkedIn
EDUCATION
ManipalUniversity
MBA, Marketing
WORKEXPERIENCE
Wisestep[AvanceConsulting]
Jaipur,Rajasthan
Graduation Date: Dec 2023
Hyderabad,Telangana
Growth Marketing Associate - Feb 2024 Present
OptimizingmarketingautomationworkflowsandUserjourneysinFreshsalesCRMviazapierandmake.com
Utilizeddata-driveninsightstopersonalizecoldemailmarketingcampaignstargetingIdealCustomerProfiles(ICP) usingsnov.ioandapollo.io,resultingina15%increaseinopenratesanda5%increaseinresponserates.
Account-BasedMarketing:DevelopedandexecutedtailoredABMstrategiesfortargetedB2Boutreach,fostering meaningfulconnectionsanddrivingbusinessgrowththroughpersonalizedengagementusingB2Bvisitor intelligence,customerdataplatform&accountanalyticsplatformslike Factors.ai&TwilioSegment
Directedmarketingcampaignprojectmanagement,deliveringhigh-impactprojectsaheadofschedule,ensuring timelyandeffectivego-to-marketexecution.
ContributingtowebsiteSEO,socialmediaoptimization,contentcalendardevelopment,andConversionRate Optimization(CRO).
CraftingreportsusingExcelandCRMdashboardsformarketingops.
Sportskeeda Bangalore,Karnataka
Affiliate Marketing Manager - Dec 2022 Feb 2024
Conductedmarketresearch,customersurveys,andfocusgroupstounderstandcustomerpainpointsandpreferences, resultingindata-drivenmarketingcampaignsanda21%increaseintraffic&revenue.
Achieveda30%increaseinsuccessfulonboardingandretentionofaffiliatesbydevelopingandexecuting comprehensivestrategiesforaffiliateprograms.
Manageddealtracking,monitoring,andclosing,handlingvariousrelatedactivitiestodrivesuccessfulaffiliate partnerships.
CollaboratedwiththemarketingteamonOrganicandPaidmarketingcampaigns,ensuringalignmentandsynergyin promotionalefforts,resultingina10%increaseincampaigneffectiveness.
Spearheadedlarge-scaleemailmarketingcampaignsutilizingZohoCRM,drivingcustomerengagementandbusiness growththroughtargetedandpersonalizedcommunicationstrategies.
XmartechSolutions
Kolkata,WestBengal
Digital Marketing Coordinator - Jul 2019 Nov 2022
Tracked,analyzed,andreporteddataondigitalmarketingcampaignperformance
Improvedorganicsearchrankingsfrompage3toTop5for10+high competitionkeywordsforaleadinghandmade giftingproductsbrandandincreasedtheirorganictrafficby21%
Trained6junior levelemployeesinthecompanyonthemosteffectiveSEOandcontentwritingpracticesthrough teachingsessionsandtrainingmaterial
Leda5-membercross-functionalteamincludingmarketing,productmanagement,tech,andfinancetosuccessfully launchane-commerceplatform,fosteringopencommunicationandcoordinationacrossdepartments.
ResearchedkeywordsrelevanttothemarketingeffortsofclientsImprovedsearch-relatedactivitiesthroughongoing analysis,experimentation,andoptimizationtests,usingA/Bandmultivariatemethods.
DevelopedpaidclientadsforFacebookAdcampaigns,achievinganaverageof50usersperadandover2,500 uniquevisitors.
BoostedclientmarketingefficiencybysettinguptailoredmarketingautomationsystemsusingZapier,Buffer, Hootsuite,andmake.com,resultinginoptimizedsocialmediamanagement,CRMsynchronization,andseamless
VelarudhInfotech
Kolkata,WestBengal
SEO Content Writer - May 2017 Nov 2017
ManagedSEOstrategy,optimizingwebsitecontenttomaximizesitetrafficby30%.(Measuredby:increasein organictrafficfromGoogleSearch)
Identifiedlow-performingcontentandimprovedcontentperformancebyanaverageof34%byapplyingup-to-date SEOguidelines.(Measuredby:increaseinaveragecontentscoreinGoogleSearchConsole)
Developedandmaintainedacontentmarketingcalendarandmonthlyreportsformanagement. PublishedblogcontentaboutCCTV&Homesurveillancesystemsthatattracted8,000monthlyvisitors.(Measured by:thenumberofmonthlyvisitorstotheblog)
SuccessfullylaunchedSEOcampaignsforhighvolumeandlongtailkeywords,generating5,000visitorsandover30 customerleadswithin5months.(Measuredby:thenumberofvisitorsandleadsgeneratedfromthecampaigns) Coordinatedemail,marketingmaterials,andwebsitecontent,adheringtocompanypoliciesandeditorialguidelines.
PROJECTEXPERIENCE
NextBuye
Kolkata,WestBengal
E-Commerce Specialist - 2019 2022
Createdmyownd2ceCommercestoresellinghandmadejewelry&accessories
Usede-commerceproductpageoptimization&Contentmarketingtorankmyproductspage#1onseveralkeywords
Generatedmorethan22,000INRinmonthlysaleswithsuccessfulmarketing,sales,andcustomerrelations approaches.
Responsiblefore-commercesiteexperience&sitemanagementUploadingandoptimizingproductlistingsononline marketplaceslikeFlipkart&AmazonSellerCentral.
ManagedAmazonAds&FlipkartAdsforaninventoryof100+productsandachievedanROIofaround18%
Developedpricingstrategiestobalancermobjectivesandcustomersatisfaction
Collectedandanalyzedtimeonsite,pageviewspervisit,click-throughrates,conversionrates,cost-per-acquisition, andcostperclick.
GeekyGadgets
Kolkata,WestBengal
My Tech Blog - Jan 2017 Jun 2022
Producedengagingandinformativecontentforatechblog,authoringover150articlesinthepast3years,resultingin anaverageof30,000uniquevisitorspermonth.
Developedandmanagedamonthlynewsletterwithasubscriberbaseofover1000individuals,achievinganaverage openrateof25%andaclick-throughrateof15%.
ImplementedSEOstrategiestooptimizeblogcontent,resultingina50%increaseinorganictrafficandtoprankings onsearchengineresultpagesfortargetedkeywords.
SKILLS
Skills:
Communication,Cross-FunctionalTeamwork,MicrosoftExcel,Leadership,SEO,GoogleAnalytics,Marketing Analytics,HubspotCRM,SocialMediaMarketing,MySQL,ProjectManagement,EmailMarketing,Content Marketing,WordPress,E-Commerce,CampaignManagement,DataVisualization,PaidSocial,Marketing Automation,RelationshipBuilding,MarketResearch,B2Bmarketing
CERTIFICATION
HubSpotMarketingSoftwareCertification,GoogleDigitalMarketingandE-commerceCertifcate, TheStructured QueryLanguage(SQL),HubpsotDigitalMarketingCertified,WorkSmarterwithMicrosoftExcel,MarketingAnalytics FoundationbyMETA,GoogleAnalyticsCertifcation,SearchEngineOptimizationbyUniversityofCalifornia,Google ProjectManagement:ProfessionalCertificate
LANGUAGES
English,Hindi,Bengali
