DMA Webinar: Convergence of Local, Social and Mobile

TODAY’S TAKEAWAYS • The importance of managing local map listings to protect the integrity of your data and increase findability • How to develop localized content and engagement strategies to leverage social media including Google + • How to reach and engage on-the-go consumers through their mobile devices • Understanding of how to integrate campaigns and provide a consistent user experience and message across all platforms • Insight into industry trends to predict and prepare for future initiatives in local, social and mobile

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DMA Webinar: Convergence of Local, Social and Mobile

Published on Jun 5, 2012

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Location3 Media

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Over the past year, social, local and mobile digital strategies have begun converging to form an extremely powerful method for increasing findability, generating leads and driving in-store traffic on a localized level. For marketers, this means that you can no longer view social media, local search and mobile marketing in isolation. This presentations was originally hosted by the Direct Marketing Association (DMA) in June 2012, and presented by Location3's Andrew Beckman, CEO, and Anne Baum, local solutions manager. For any questions about this presentations, please visit: http://www.location3.com http://www.facebook.com/location3media http://www.twitter.com/location3 http://gplus.to/Location3

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