LOCAL WOLVES // ISSUE 44 - ALISHA MARIE

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lexie lombard WRITTEN BY EMMA MATTHEWS PHOTOGRAPHY BY DANIELLE ERNST

YouTube is full to the brim of young creatives who are trying to make it. Whether it’s a young, stylish vlogger who wants to break into the fashion industry or an up-and-coming musician who wants to share his latest tracks, new users pop up on the platform every single day. “I genuinely started creating videos because of boredom. My friends and I would film skits or music videos at sleepovers and post them the next morning. It continued from there and the rest is history,” says NYC-based content creator, Lexie Lombard. Since launching her channel back in 2010, Lombard has gained over 400,000 subscribers. All of whom are hooked on her down-to-earth videos that discuss everything from money saving tips to how to get out of a funk. One of her most recent videos is called “What High Schoolers Are Actually Wearing”. Created in various different cities, it quizzes students on their clothes and asks whether they dress for themselves or for others.

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