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You recently hit 2 million subscribers— what does this mean for the channel? Lauren: Around 1.8M subscribers, there was this drop box menu thing on YouTube that always rounded me up to 2M next to my account name, so now I feel like I’m not living a lie. Two million is huge though, if you had told me 2 million individuals would decide that they wanted to see reoccurring content from me I would have probably made a really unattractive snorting noise and walked away. In terms of changes to the channel though, there’s nothing new happening! I just want to keep focusing on creating appealing content and keeping my viewers happy and wanting to see more! What other projects have you worked on / unique opportunities as a result of your success on YouTube Lauren: I’ve gotten some amazing opportunities through YouTube, I’m currently working with Starbucks Canada and I can’t even begin to explain how amazing the collaboration has been. I’ve also worked with Target Canada (RIP Target Canada), Herbal Essences, CoverGirl, Olay Fresh Effects, MTV, Microsoft and World Vision. As for unique opportunities, besides getting to do meetups in different cities I also had the opportunity to travel to NYC for the New Years Eve ball drop in Times Square with Covergirl. It was a night I’ll never forget. What are some ways you stay close and interact with your followers? Lauren: I’ve recently started doing livestreams too which have had amazing feedback. I wanted to replicate the feeling of all of us hanging out at a sleepover and doing a Q&A style hangout online.
With such a huge following, what message might you be trying to relay to your followers? not that you are a preacher, but as someone with the influence you do, there is a huge opportunity to spread positivity— have you been active with any certain cause? would you like to be? Lauren: Promoting positivity every day is something that I really focus on. You’re right, I’m not a preacher but I definitely have the ability to spread awareness or influence. I haven’t found a specific cause yet that I’ve attached officially attached myself to, but on a daily basis I really try to shine light on the idea of choosing happiness everyday. It’s easy to get caught up in negativity and toxic parts of our life that can bring us down, but choosing happiness and staying positive is so important to make sure you’re living your life to the fullest. What do you owe your success to? Lauren: My viewers, my family and friends and the support that each has given me along the way. I’m only human and I of course have my highs and lows. My channel wouldn’t be what it Is today without having the most amazing and supportive viewers who have created the most positive and creative community, and also wouldn’t have been able to push through the lows that might have kept me from being where I am today without the support and love I’ve received. What interests you now that you have achieved success? Lauren: I think the importance of having a positive influence and voice has become more important now that I’ve amassed a larger audience. I feel like I’ve been handed an opportunity to make people’s days a little bit better, whether that be through a super fun, bright and sunny video or a relevant tweet that helped grow the connection between myself and my viewers.
local wolves magazine // 57