peggy porchen cakes + SLOANE S Q UARE +
In the heart of stylish Sloane Square, Belgravia, lies a beautiful cake shop called Peggy Porchen which creates bespoke culinary creations which include, cupcakes, wedding cakes, birthday cakes, meringues and biscuits, to name a few. Since opening in 2010, the sublimely decorated Peggy Porchen Parlour Boutique Bakery has provided their customers with a delectable range of delights and create ‘edible works of art’ for occasions such as weddings, christenings, baby showers, birthday parties and corporate events. I got the chance to talk to both Stephanie Maughan (Head of PR) and Peggy Porchen (owner) to discover what the establishment meant to them: Have you always wanted to design bespoke cakes and what training do you have? PP: As a child I grew up in Germany which is a nation that loves cake! When I was 14 years old, I decided to make my own and it just started from there. I moved from my home in Germany to London in 1998 to study at Le Cordon Bleu. I then worked as a pastry chef at the Lanesborough Hotel, Rhubarb Food Design, followed by a position as cake decorator for German master-baker, Gerhard Jenne. I set up my business in 2003 from my home, which I eventually had to move out of as the business grew. What are the most popular and favorite cupcakes and cakes sold at the parlor? SM: Definitely the banoffee cupcake is a firm favorite amongst customers and staff, it has an oozing caramel centre with banana sponge and frosting. The special centres of cupcakes is certainly one of Peggy’s trademarks.
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Why is the parlour based in Belgravia in particular, what makes the location so special? PP: It was always a dream to have my own shop and offer my cakes to people on an everyday basis. I fell in love with the street that my Parlour sits on, as there was a number of bridal suppliers already located in the street which suited my wedding cake business. Have you served or create cakes for many celebrity visitors? SM: Yes absolutely, we have had many. Peggy Porchen’s popularity began when she was asked to create 400 Faberge Eggs for Elton John’s White Tie and Tiara Ball since then she has made wedding cakes for Kate Moss and Jamie Hince and also Stella McCartney. Peggy has also designed Sir Anthony Hopkins’ 70th birthday cake. The company also get many customers purchase cakes in the parlour such as Royal Family members and supermodels. Does Peggy Porchen get many cake requests from international customers? SM: We do, such as birthday cakes and wedding cakes. Due to transport issues, the clients ask us to fly to their country to construct the cake or send over private jets to collect it safely. LOCATION 116 Ebury Street, Belgravia, SW1W9QQ