SALES & MARKETING
Beware of the new marketing disease called Instant Gratification Syndrome ‘I NEED TO MEASURE ROI’ IS A SYMPTOM
OM ADAPTED FR RN DOH RYAN
RYAN DOHRN is an Emmy Award winner, Fortune 500 advisor and globally recognized sales consultant and unlike other trainers, Ryan actually sells EVERY day! Since 1994, he has trained and coached over 20,000 sales reps to date and speaks over 60 times per year. In total Ryan has been a part of over $500 million in ad sales to date. Ryan loves teaching sales reps his simple and effective way to achieve sales success. He has clients in Australia, Spain, UK, Holland and the USA. Ryan is the CEO and founder of Brain Swell Media LLC, a corporate training and revenue strategy firm. He is also the Publisher and Owner of the corporate sales training web portal SalesTrainingWorld.com .
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LocalBizSC.com + Q4 2021
Instant Gratification Syndrome, or IGS, is a debilitating disease characterized by emotional servitude to the Now. In fact, IGS and ROI seem to be universal terms for “results.” But, what does the term “results” really mean? That is a question that, when answered, could be worth a million dollars. Can I be brutally honest for a moment? The reason that many marketers and business owners do not like traditional media is because they don’t receive a report to show they did the right thing. I work with many smart marketers who understand that marketing is a strategic process and not just an IGS feel-good show. Consumers buy when they are ready to buy, not when a company wants them to buy. Wait. Ryan, do you hate digital marketing? No, I love it. I just know that serious marketers use multi-channel or omni-channel marketing because it works. The Association of Magazine Media tells us that as much as a 14 percent lift in ad effectiveness comes with you combine media in marketing. All-digital is not the answer and here is why. I predict that Generation Z, those born between 1996-2010, according to Forbes, will click less than our grandparents. Why? Because they know that a click starts the tracking of them and they hate being tracked! Here are five points to consider. ■
