piece of cake
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sweeter than pie g In addition, the CAKE Dolls have become their own lifestyle branding component to CAKE, with the highest social media following in the industry (37k followers/@ cakedolls), with training and service protocol that gives the client an experience at CAKE they simply won’t find at other nightlife venues.
“CAKE HAS A LOT OF MEANINGS AND HAS BEEN USED IN POP CULTURE IN MANY DIFFERENT WAYS OVER THE LAST FEW YEARS. FOR US, CAKE ORIGINALLY CAME FROM CREATING A THEME THAT WAS BASED ON A FRENCHINSPIRED DESIGN. WHO ELSE WOULD EMBODY THE HEART OF FEMININE FRENCH HISTORY BETTER THAN MARIE ANTOINETTE? SHE IS KNOWN FOR HER FAMOUS LAST WORDS, ‘LET THEM EAT CAKE.’” - TOSH BERMAN, CO-FOUNDER OF CAKE NIGHTCLUB SAN DIEGO
throughout the night, performers can be seen dancing and using props. Most customers think they are holograms because they can’t conceptually understand how this technology works. The screens are liquid crystal and do not actually light up. It is lit through lighting the corridor with high-powered LEDs, which allows us to create pure black and clear panels, which gives us a 3D video wall. Q: What type of VIP services do you have to offer? TB: Everything that one might expect at a nightclub of this magnitude. From huge oversized custom tufted booths, to extravagant bottle presentations, individual cocktail servers, table server assistants and of course personal branding on all the technology elements in the room. We also have the ability to have a female aerialist drop in through the ceiling to deliver bottles when certain orders are placed. Q: With such a vital role with getting CAKE off the ground, you must have extensive experience in the hospitality industry. How did you get started in the business? TB: I started at the very bottom as a dishwasher! From there, I continued to climb the ranks up to a general manager. I think this is one thing that allows us to have such a great family working environment at CAKE. The staff knows that even though I am an owner, I have been where each of them are, and know the trials that they experience as an employee. I think it gives them a different perspective on a job that has a very high turnover, and is very transient as most people in the nightclub industry use it as a transitional job before finding a career. For someone that loves hospitality, they can hear my story and recognize that hard work and persistence can result in turning a dishwasher position into a multimillion-dollar business. Q: With CAKE Scottsdale and now San Diego making such an impact in their respective cities, are there any other ventures you are currently working on? TB: Our next project is actually in San Diego next to CAKE, which will be the sister restaurant to our incredible modern organic Mexican concept called Toca Madera in West Hollywood. After that, we have Aubergine, which will portray an Eastern Mediterranean concept in Beverly Hills/West Hollywood. We also have Madeleine, a nightclub and lounge that will also be in Beverly Hills/West Hollywood. Q: Most memorable nightlife experience you've had so far? TB: Last Saturday night (Aug. 8) at CAKE Nightclub San Diego. One of the best parties I have ever seen.