“I have wanted to open a boutique ever since I was a little girl, and I always knew that it would be named Amy Rae Boutique. After I graduated college with my degree in business, I worked for Calvin Klein to gain some experience in retail, and more specifically merchandising.”
AMY RAE BOUTIQUE 833 Market St, Ste 3 San Diego, CA 92101 619.995.6795 www.amyraeboutique.com
MEET THE STAFF: Amy Rae Boutique staff is from around the country including Minnesota (Amy Berman), North Carolina, Alaska and Northern California.
“I typically shop for what speaks to me, not necessarily what is the most popular piece. It’s more about the aesthetics and comfort. Beyond that, I look for things that will be flattering, versatile, and my overall goal is to have clothing that will make my customers feel confident, happy and want to return.”
— AMY BERMAN | JUNE 2015 | 77