“For me, anytime I think of Old Hollywood I think of how it makes me feel.”—Jeni Castro
Riawna Capri CO-OWNER OF NINE ZERO ONE SALON
Jeni Castro FOUNDER AND OWNER, BRONZED BUNNY Q: Your spa is all about the girly-glam Hollywood vibe. Why do you think that style resonates with people so well? Jeni Castro: For me, anytime I think of Old Hollywood I think of how it makes me feel. Every single detail in our build out and in our experience is to make our client feel glamorous and feel elegant. I think that Old Hollywood glamour gives you a different play on your typical salon experience, especially when it comes to spray tanning. Q: Do you offer any body contouring or slimming treatments? JC: Yes. A spray tan is the fastest way to lose 10 pounds. It literally and completely changes the way you look and feel. Our newest service is called Pure Sculpt. It’s a combination of ice and wood therapy and originated in South America where wood therapy and sculpting is one of the most popular services. It’s almost like the CoolSculpting that is very popular, but for a fraction of the cost with instant results. Pure Sculpt is instant and permanent and it is amazing! BRONZED BUNNY 12315 Ventura Blvd Studio City, CA 91604 818.416.8770 www.bronzedbunny.com 42 LOCALE MAGAZINE
Q: Tell us about the Velvet Rabbit. JC: The Velvet is new to the menu. It is also known as the ‘vajacial.’ If you are going to spend all this time and money on your face, why not do the same thing on your lady parts? We have a lot of women that come from other salons where they do waxing and they come to us because they are left with so many ingrowns and their skin is really sensitive and inflamed ‘down there.’ When you do sugaring you don’t have to worry about that, but if we get somebody that comes in from waxing, they absolutely need Velvet Rabbit just to tame the area. Q: How popular is male body hair removal? JC: In our LA market, very popular. Because you have men who are doing it out of necessity. They are either modeling or acting and they can’t have ‘stuff’ down there. LA guys are also a little different in general on their maintenance. Orange County is a lot different. They are either coaxed in by a wife or girlfriend. But it’s growing every year. We try to take new male clients on a referral basis.
Q: What is a customer getting at Nine Zero One Salon that they cannot get elsewhere? Riawna Capri: When a client books an appointment with a Nine Zero One artist, they get an appointment with that artist and not with their assistant the entire time. We take pride in our attention to detail and fun environment with great music and good energy. Q: Bridal parties are a big part of your business. What are some of the bridal hair and makeup trends we will see this wedding season? RC: With formal styling and updos, we will see more plays on texture. Instead of braids or curls, we'll see knots and twists. Q: What was it like working on the Victoria's Secret Fashion Show? RC: The Victoria’s Secret Fashion Show is so fun. Everyone anticipates that show all year, so when the time comes to get those girls NINE ZERO ONE SALON 8469 Melrose Pl West Hollywood, CA 90069 310.855.9099 www.ninezeroonesalon.com
ready, it's fast paced and full of positive energy! Q: You maintain an onsite academy. What standards are expected of a newly hired stylist? RC: Our on-site academy is a training space for stylists/ assistants within the Nine Zero One team, along with stylists from all over the world, that are welcomed in to learn and experience the Nine Zero One way. We share our cutting/coloring/ styling techniques along with information on our favorite products and tools. Q: What color or style trend do you wish would disappear for good? RC: Stripey highlights! Especially with darker clients. Brunettes need to embrace their natural color! If they want to see brighter pieces, there needs to be a transition or melt from dark to light in order for it to look natural! No more bright pieces coming straight from the root!