Dowload the free Marketing Guide by Museum Next ICOM’s advice for museum day 2022 35

Museum Next just released their thorough guide on marketing for museums. “The complete guide to Digital and Marketing tools” written by Devon Turner spans 156 pages in a conscience and easy manner that will help improve your approach to marketing !

Click the link and register to get the guide in you email. Since we cannot spoil the contents here or offer an overview here are some of the things you will find:

• Audience and Content Planning • Social Media • Website • Driving Traffic • Tools • Branding • Examples

We especially found useful the suggestions for mailing, analytics and platforms available and highly recommend you add it to your toolkit!

Marketing is one of the essential parts of running any type of organisation, as it promotes its missions, values and ways to communicate with your audience. Museums and entities for impact aims are for and with their community, reaching and communicating with them is necessary and therefore a good marketing strategy is a must for success!

I want to learn more:

Dowload the free Marketing Guide by Museum Next

New to marketing? Why not start with our article Marketing outline; essential for heritage management

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Museum day is coming on 18 May, this year ICOM shares a communications kit to help all museums participate and celebrate!

ICOM also hosts the interactive Official International Museum

Day Map where Museums can register their events. Museums can participate by filling out the OpenAgenda. This year the map allows to register an event under a subtheme that could bring positive change to the community with:

The power of innovation in digitisation and accessibility The power of sustainability The power of community building through education

I want to learn more:

Communications Kit

How to participate in International Museum Day 2022

Is your museum organising a special event for International Museum Day? Register it on our interactive map to join thousands of museums worldwide in unleashing the power of museums!

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