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Fire Watch (Winter 2005)

Page 48

or recorded music being broadcast over the sound system and a hot dog barbeque. Toronto Fire Services was not alone in the presentation of the week’s educational theme. Many invited guests attended the Open Houses in a show of support. Most notably were representatives from the Toronto Police Service, Emergency Task Force, Emergency Medical Services, the Canadian Red Cross, the Ross Tilley Burn Unit, Box 12 and Support 7. Many corporate partners also made significant donations to the overall success of the week’s activities, namely Enbridge, Vintner’s and Loblaws. Although each Open House was a major evening’s event, the overall Fire Prevention Week program did not stop there. Each command set up and staffed an information booth every day of the week at a number of different shopping malls throughout the City. Host locations this year included Yorkdale Shopping Centre, Toronto Eaton Centre, Scarborough Town Centre and Sherway Gardens. Antique firefighting vehicles were on display, a wide variety of educational material was provided for the public to peruse and take with them, and kid’s photos were taken against a fire station background while wearing kid-sized firefighter gear. Even Sparky the Fire Dog would make an appearance. Generally, the purpose of the

booth was to provide a ready access point for the public to meet Toronto Fire Services staff, to discuss fire safety topics such as candle safety, and to share stories of past experiences and lessons learned. Countless thousands of people stopped at each booth, and either received an answer to their question personally or helped themselves to one of the many informative brochures. As successful as this year’s Fire Prevention Week was, it is evident that much can be done to expand on known successes and try new things. For these there is no shortage of ideas. Captain Welowszky states that “there would be many benefits to expanding the role that firefighters play in the organizational aspect of the week’s events. Their help is vital and widely appreciated so they should be at the table when the plans are put in place. Another possibility would be to modify the format of the week so that instead of four separate Open House Events, there could be one large central event that runs over a period of time at a well known city site, such as the Rogers Centre, or the CNE grounds.� Combine these suggestions with the establishment of an exclusive media partner and increased advertising and you’ve got the makings of a major opportunity to make fire prevention and life safety the leading topics in Toronto for years to come.

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