BUSINESS & MARKETING MONDAY
MONDAY, OCTOBER 29
ROOM BRICKELL NORTH • LOWER LEVEL
• Complimentary Headset For Spanish Translation Available.
2:00 to 2:45 PM
THE FOUR S’S OF SUCCESSFUL MARKETING by Lori Crete
The 4 S’s of successful marketing are practical tools designed to help you capture new clients and turn your existing clients into long-term loyal clients. Learn how to effectively lessen your late runners, no shows and tame the troublemakers in your beauty biz, eliminating the thousands of dollars lost each year due to the abuse of policies. Fearlessly share your service and retail offerings to attract more clients, get more referrals & increase profits!
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3:00 to 3:45 PM
CHARGE WITH CONFIDENCE, CHARGE YOUR WORTH by Amy Carter
Have you ever felt like you were working really hard and not earning what you are worth? In this class, you will learn how you can earn more starting today without raising prices, you will also learn if and when you should raises prices. This is a must attend for all salon/spa owners and staff.
CONFERENCES
Maximize each client visit with confident pricing! Learn if, when and how you should raise your prices and feel empowered to charge your worth! ---------------------------------------------------------------------------------------------------------------------------
4:00 to 4:45 PM
SOCIAL MEDIA AND VIDEO ADS – GET MORE CLIENTS, LEADS AND SALES! by Kristen Langston & Alexa Leavitt
Get ready to dive into the world of Social Media and Video Marketing. You will learn how to generate new clients on demand and beat out your competitors. Discover the power behind YouTube, Instagram, and Facebook advertising. This is a hands-on workshop, so come ready to learn and apply these techniques to your business! Video marketing is the perfect tool for estheticians, makeup artists, and spa therapists. Show the world what you have to offer while educating and informing clients!
* ALL CONFERENCE EDUCATORS BIOS ON PAGE 25
20 The International Congress of Esthetics and Spa • Miami, FL 2018
Show hours: Monday from 10:00 AM to 5:30 PM