Bars & Clubs-Dek 2010 Media Kit by Lauren Wells

Our solutions Your profits Grow Your Business with Cost-Effective Multi-Media Marketing Solutions Targeted Towards the Bars & Clubs Market OFFERING:

• Business to Business Postcard Decks • Email Campaigns • Mailing List Rental • Mini-Catalog Inserts

2010

Cost-Effective Targeted Marketing Solutions

Our Solutions �� 2 Your Profits �� 3 BARS & CLUBS-DEK: Print & Multimedia Options �� 4 Solo Email Blast �� 5 2010 Rates, Dates & Data �� 6 Bars Great Value Zone �� 8 Great Value Zone Cooperative Email �� 10 Mini-Catalog Inserts �� 11 2010 List Rental Services �� 12

Targeted Multi-Channel Program

Machalek Communications has been connecting buyers and sellers in our target businessâ&#x20AC;&#x2018;to-business niche markets. Sellers always need cost-effective ways to prospect for new customers and generate qualified leads for their sales force. That is our mission and our passion. In this new economy, value is more important than ever. We must all be more competitive in delivering value to our customers. And accordingly, we need to communicate that value to our target markets both efficiently and effectively. We offer multi-media solutions including direct mail, online ads, and email programs uniquely formatted to elicit response and rigorously focused on buyersâ&#x20AC;&#x2122; needs and preferences in niche markets. Our experience has shown that communicating your message across a variety of media dramatically increases response. Our unique, multi-media approach to marketing is significantly different than other marketing vehicles. We deliver results, not just exposure. Our greatest competitive advantage is our ability to deliver these multi-media campaigns for mere pennies per contact. In short, we help you create new customers and grow your business. But donâ&#x20AC;&#x2122;t just take my word for it, I invite you to contact any of our advertisers. When 8 out of 10 customers in our program are repeat customers, you can be sure that Our Solutions deliver . . . Your Profits.

Andrea Machalek, President Machalek Communications, Inc.

Top Ten Reasons to Participate in BARS & CLUBS-DEK Our Solutions Our Solutions . . . Your Profits

Published since 1999

Direct Mail:

Postcard Decks are once again GROWING in popularity as solo direct mail is still very effective at generating sales leads, but has become extremely expensive� You can even distribute your mini‑catalog through our program for as low as five cents per contact�

Email:

We offer solo email blasts and cooperative email campaigns to drive new buyers to your website quickly and cost‑effectively� Each campaign is designed, programmed and tested for ethical email marketing standards to bypass spam blocks, and to optimize response�

Online:

Our newly launched Bars Great Value Zone serves as a one‑stop shopping resource and vertical search engine for bar and club owners� With powerful site search functionality and outstanding visual aesthetics, it is a specialized online marketplace focused on communicating your unique value proposition�

List Rental:

When you invest so much in your own direct mail, you need a high quality list� We make enhancements daily from responders, research, purchased lists, and a variety of other methodologies� There are less expensive lists available from generalists, but there is not a more accurate, more responsive list of bars and clubs in the USA�

Machalek Communications, Inc. • Cost-Effective Targeted Marketing Solutions • 800-846-5520 • www.Bars.GreatValueZone.com 2

Testimonials & Success Stories Your Profits Our Solutions . . . Your Profits

Published since 1999

What Machalek Communications will do for you: • Generate pre-qualified sales leads for your sales force. • Make your phones ring with calls from interested buyers. • Drive new buyers to your website. • With our unique “Coupon Effect” you blast your special offer – A vital component to gaining new customers in a tight economy while maintaining your image� • Flood your target niche nationwide with your value proposition across three mediums for pennies per contact� • Promote your trade show exhibit: it’s vital to get a better ROI with your show dollars as attendance dwindles� Our programs are timed to launch before the major bar and club shows� • Support your dealers and distributors. We’ll send you leads to get vital pull-through with your dealers from your end‑users� • In a tight economy it’s more important to leverage your brand with sales than it is to build your brand – use our offer based mediums to maintain your brand while communicating the value of your product/service�

Machalek Communications, Inc. • Cost-Effective Targeted Marketing Solutions • 800-846-5520 • www.Bars.GreatValueZone.com 3

Print & Multi-Media Options Our Solutions . . . Your Profits

Published since 1999

Direct Mail BARS & CLUBS-DEK Cards BARS & CLUBS-DEK Benefits: • Mailed to 100,000 Bars & Clubs nationwide. • We handle everything, including the mailing list, printing, postage, and mail processing� • You choose how buyers contact you: Phone, Web, Email, Fax - even Cards sent back to you in the mail. • We’ll even create your card – FREE to first time advertisers�

E-Mail BARS & CLUBS eDEK Cooperative Email Blast BARS & CLUBS eDEK Benefits: • Emailed to 5,000 Bars & Clubs two weeks after we’ve mailed your card� • Reach your buyers in an Email format, in addition to your Direct Mail piece�

Online Exposure Web Ad on Bars.GreatValueZone.com Web Ad Benefits: • Goes live on mail date. • Drive buyers from our site to yours. • Includes links to your site, your 800#, and an “email us” button. • Searchable by Product Category, Company, Best Reviewed, Most Recent Reviewed and many more!

Machalek Communications, Inc. • Cost-Effective Targeted Marketing Solutions • 800-846-5520 • www.Bars.GreatValueZone.com 4

Solo Email Blast Our Solutions . . . Your Profits

View Email Portfolio

Email Your Special Offers & Sales Messages to Over 39,000 Hospitality Buyers

Audience Profile

Count

Rate

39,000 32,000 5,000 2,000

$3,000 $2,500

FOODSERVICE-DEK Buyers 32,000 Chain & Franchise HQ 12,000 Schools & Institutions 10,000 Independent Restaurants 10,000

$2,500 $1,500 $1,250 $1,000

Total Hospitality Buyers FOODSERVICE-DEK Buyers BARS & CLUBS-DEK Buyers PIZZA-DEK Buyers

Published since 1999

Quick & Easy Unlike our competition, we will even design, code and test to maximize the deliverability of your Solo Email Blast�

Mix & Match to Target Your Niche Chain & Franchise HQ, Restaurants, Pizza & Bars

29,000

$2,500

Chain & Franchise HQ, Restaurants & Pizza

24,000

$2,000

Restaurants, Pizza & Bars

17,000

$1,500

Restaurants & Pizza

12,000

$1,250

Landing Page / Second Page (Optional) Interactive Online Form Subject Line A/B Split Complete Creative Services ($395 value) Frequency Program Rates Available

$295 $395 $100 Included

Close Sales Solo Email Blasts are effective for drawing interested, qualified buyers to your site in response to special offers�

We are committed to ethical internet marketing� We respect the wishes of our readers� They have the option to opt‑out at any time and we promptly honor all unsubscribe requests� Our readers remain on our list because they value the offers we send� We limit the number of emails we send per week and only send industry specific offers that we consider “great” so our readers continue to value and use the service, and not opt-out. You also receive BONUS EXPOSURE as your campaign is included in the Solo Email Blast section of: www.Bars.GreatValueZone.com, www.Foodservice.GreatValueZone.com & www�Pizza�GreatValueZone�com, as well as included in the rotation of banner ads on the home page for up to 60 days�

Machalek Communications, Inc. • Cost-Effective Targeted Marketing Solutions • 800-846-5520 • www.Bars.GreatValueZone.com 5

2010 Rates, Dates & Data Cooperative Direct Mail Program

2009 Rates, Dates & Data

Our Solutions . . . Your Profits

Published since 1999

Marketing Power BARS & CLUBS-DEK is the cornerstone of a multi-media marketing program targeting the owners & managers of bars, clubs and liquor serving establishments across the USA with independent buying authority� Your full‑color card is included in the cooperative direct mail program as well as featured online at www.Bars.GreatValueZone.com�

2010 Publishing Schedule Issue

Feb (Pre Vegas Show) May August Oct/Nov

Closing Date

January 1st April 9th July 9th September 24th

Mini-Catalogs as low as 10 cents each for a single issue

Mailing Date

Early-February Mid‑May Mid‑August Late-October

Audience Profile Bars, Pubs, Taverns, Saloons ..................................... 46,888 Eating Establishments w/Bars..................................... 17,216 Bars & Grills/Sports Bars/Restaurants ........................ 10,961 Hotels/Motels/Resorts/Country Clubs............................ 7,249 Bowling Alleys & Billiard Parlors .................................... 4,964 Nightclubs & Dance Clubs............................................. 4,659 Social/Veteran/Fraternal Clubs...................................... 4,063 Cocktail Lounges........................................................... 1,865 Dealers/Distributors & Liquor Serving Chain HQs............ 982 Casinos............................................................................. 725 Gentlemen’s Clubs ........................................................... 428 Total ......................................................... 100,000

7 PT UNCOATED STOCK 4-COLOR/B&W without bleeds Circulation Standard Per Mailing Jumbo Per Mailing Card Size Trim Size Image Area (No Bleeds)

100,000 $3,390 $4,490 Standard 3 9/16” x 5 3/8” 3 1/8” x 5 1/8”

CPM $33�90 $44�90 Jumbo 5 3/8” x 7” 5 1/8” x 6 3/4”

Create New Customers & Increase Sales

7 PT MATTE STOCK WITH GLOSSY FINISH 4-Color Both Sides With Bleeds UV Coat One Side; Varnish Second Side

Standard Per Mailing Jumbo Per Mailing

• Generate High Quality Sales Leads • Drive Traffic to Your Website • Drive Qualified Buyers to Your 800# • Promote Your Show Exhibit • Mass Market a Special Offer • Launch New Products • Build Your Prospect Database • Conduct Market Research with our A/B Split Program

$6,990 $8,990

Add a Solo Email Blast to 39,000 Hospitality Facilities at a Discounted Multi-Media Rate� Machalek Communications, Inc. • Cost-Effective Targeted Marketing Solutions • 800-846-5520 • www.Bars.GreatValueZone.com 6

2010 Rates, Dates & Data Cooperative Direct Mail Program Our Solutions . . . Your Profits

Published since 1999

Direct Mail experts agree there are three critical components for a successful direct mail campaign:

• We mail to bars and clubs numerous times each year so we invest significant resources in the quality. • NCOA processing before mailing. • Regular updates of newly established facilities. • Regular purging of closed facilities. • Trade show attendee enhancement. • Daily responder updates.

• We have over 23 years experience creating effective postcards. • We routinely hear from our customers that our designers are the best they’ve ever worked with.

The best way to generate response quickly is to give buyers an offer they can’t refuse. Our multi-media programs deliver your offer to prequalified buyers while they are in “buying” mode.

Additional Online & Direct Marketing Services Online Card in BARS & CLUBS-DEK Online (Archived Online Indefinitely) ��$295 Solo Email Blast to 39,000 Hospitality buyers (must have qualifying offer) �� $3000 Solo Email Blast Subject Line A/B Split ��$100 Card in BARS & CLUBS eDEK emailed to 5,000 + buyers ��$150 Mailing List Rental ��Call for Quote

Card-DEK Program Enhancements Four-Color on Second Message Side ��$495 Half Back Cover ��$695 Logo on Cover ��$195 First Card Position ��$395 2nd ‑ 5th Position �� $95 A/B Split ‑ Standard Card ��$275 A/B Split ‑ Jumbo Card ��$450 Overruns (price per 1000) ��$150 Electronic Lead Delivery Program ��$150 Creative Services ‑ Machalek Communications’ Design Complete Creative Services – 1 Message Side��$250 Complete Creative Services – 2 Message Sides��$395 Redesign of Existing Layout ��$195 Code/Text/Minor Changes on Existing Layout �� $50 Re‑sizing sizing Incorrect Submissions of Customer Supplied Artwork ��$150 Machalek Communications, Inc. • Cost-Effective Targeted Marketing Solutions • 800-846-5520 • www.Bars.GreatValueZone.com 7

BARSCLUBS-DEK.com & BARS & CLUBS eDEK Bars Great Value Zone Our Solutions . . . Your Profits

Published since 1999

www.Bars.GreatValueZone.com In this new economy it’s vital to clearly communicate your unique value proposition to bar and club buyers� buyers Even if you’re promoting a high‑end end piece of equipment, buyers today must understand the value of each purchase and how quickly it will generate a return for them� them Bars.GreatValueZone.com is not a social network or an educational site� It’s a shopping site for bar and club owner/managers to quickly and easily stay updated with the products and services available to more effectively & efficiently manage their organizations� organizations Plus, our focus on value keeps our buyers visiting frequently� frequently

www.Bars.GreatValueZone.com Features: *

• Search Engine Bar & Club owners/managers find what they need faster!

Interactive Product Review System

Your target audience can benefit from the experience of their peers�

* Product Demo Videos Show your new products in action!

Machalek Communications, Inc. • Cost-Effective Targeted Marketing Solutions • 800-846-5520 • www.Bars.GreatValueZone.com 8

Bars Great Value Zone Our Solutions . . . Your Profits

Published since 1999

www.Bars.GreatValueZone.com connects Buyers and Sellers cost‑effectively as a one‑stop shopping resource and vertical search engine for Bars & Clubs. Why Great Value Zone is So Effective We drive traffic to this site with over 400,000 postcards mailed each year as well as thousands of emails to active Bars & Clubs each week�

Features: • Edit the images, offer, and copy of your ad as many times as you wish� • Change promotional offers and refine your sales message at no extra charge� • Get discounts for advertising multiple products. • Optimized for search engines with your company name, product name and product category� • Drives traffic to your site. Your postcard in BARS & CLUBS-DEK and/or your Solo Email Blast are automatically included on Bars.GreatValue.Zone.com at no additional charge�

Introductory Rates One ad for 90 days �� $100�00 One ad for 180 days �� $150�00 Additional ads purchased at the same time receive a discount (2nd 25% off, 3rd or more 50% off base ad fee.) Video Ad for 90 days�� $100�00 (including rotation on home page, search page and browse category page) Video Ad for 180 days �� $150�00 (including rotation on home page, search page and browse category page)

Upgrades Ad in rotation of left or right column on home page, search page and browse category page

90 day ad 180 day ad

$200�00 $400�00

Ad in rotation of survey page

90 day ad 180 day ad

$100�00 $200�00

Great Value Zone Cooperative Email Campaign Ad

$300�00

Machalek Communications, Inc. • Cost-Effective Targeted Marketing Solutions • 800-846-5520 • www.Bars.GreatValueZone.com 9

Bars Great Value Zone Cooperative Email

Mini-Catalog Inserts

Our Solutions . . . Your Profits

Published since 1999

Bars Great Value Zone Cooperative Email: Upgrade to a Great Value Zone Email Ad Today!

High‑Impact Exposure

Bars.GreatValueZone.com Cooperative Email: Sent to 10,000+ Bars & Clubs Looking to find clients online? Reach those web-savvy shoppers with special ads in a high impact Bars.GreatValueZone.com Cooperative Email Blast� The Cooperative Email Blast is emailed to over 10,000 bars & clubs, promoting your products, services and demos. The Cooperative Email Blast includes only a limited number of the best offers and newest demos – grabbing your target markets attention. It’s an easy and effective way to reach your audience!

Upgrade your Ad on Bars.GreatValueZone.com with this email for only $300.00! Machalek Communications, Inc. • Cost-Effective Targeted Marketing Solutions • 800-846-5520 • www.Bars.GreatValueZone.com 10

Mini-Catalog Inserts Our Solutions . . . Your Profits

Published since 1999

Print & Mail Your Mini-Catalog With Us For Less Than Postage Alone! Our Mini‑Catalog Program is a great way to distribute your best selling products, new product launches and high margin products for pennies on the dollar vs� average catalog costs� • Mini-Catalogs are inserted into our BARS & CLUBS-DEK – mailed to 100,000 readers. • Print overruns for Trade Shows, Solo Direct Campaigns or Stuffers. • Your full catalog is digitized, posted on Bars.GreatValueZone.com and hosted for 90 days for free. • Save time, money & hassle of average catalog costs with our program. We supply the mailing list and pay the postage for you! Your investment also includes: • Your logo on the front cover ($195 Value) • Cover on Bars.GreatValueZone.com ($295 Value)

Call for Quote 800‑846‑5520

Specifications: • Size: 5 ⅜" x 7" bound • 60 lb. gloss text stock • 4 Color over 4 Color with bleeds • Perforations and scores extra • Finished art files required

60 lb. Gloss Text Stock

Catalog Prices per Contact

Complete Package Net Price # of Contacts 50,000 100,000 4 Page $6,750 $9,785 8 Page $10,850 $17,985 12 Page $12,728 $20,480 16 Page $13,989 $22,964 Price Per Contact # of Contacts 50,000 100,000 4 Page less than $0�14 $0�10 8 Page $0�22 $0�18 12 Page $0�25 $0�20 16 Page $0�28 $0�23

Using Our Progam To Distribute Your Pre-Printed Catalog (up to 5 ⅜” x 7”) 4 page ��$�05 per contact 8 page ��$�06 per contact 12 page ��$�07 per contact 16 page ��$�08 per contact (Assumes stock with thickness comparable to 60 lb�)

150,000 $12,450 $21,875 $28,744 $32,759 150,000 $0�08 $0�15 $0�19 $0�22

Each card deck is limited in the number of catalogs included per USPS thickness requirements� Accordingly, pricing will increase as catalog space is reserved� *Prices subject to change�

Machalek Communications, Inc. • Cost-Effective Targeted Marketing Solutions • 800-846-5520 • www.Bars.GreatValueZone.com 11

Website Design &Services Development 2009 Rental 2009List List Rental Services

2010 List Rental Services Our Solutions . . . Your Profits

Published since 1999

The BARS & CLUBS-DEK mailing list includes over 152,000 establishments across the nation licensed to serve beer, wine and liquor for on-premise consumption. The list is compiled by purchasing the lists of full liquor-licensed establishments from every state/ county Alcohol & Beverage Commission in the country. Each year 1/3 of the Alcohol Boards are contacted. Once compiled these lists are cleansed to maximize accuracy and deliverability, and mergepurged to eliminate duplication. Each month we add records of newly established bars and clubs, supplied to us from Secretary of State Offices nationwide. We mail a first class postcard to each new record before integrating it into the database. We also update our lists by working with advertisers that mail to our list via first class mail with appropriate endorsement to update records or eliminate those that are obsolete.

Sample Usage List Usage List

Adams Trade Press Adriatic Imports Aercology Commercial Allmail USA AM Image Works Beemak Plastics Bellboy Corporation Berg Co Broadcast Vision Cardcom Technology Cheers Clear Q Inc Convergent Media Prod Culinary Classics D&S Exports Dispense-All USA Face Card Promotions Feren & Co FSG Entertainment Gold Medal Products Grupo Victoria Handshake Marketing HME Wireless Lucky Seven Entertainment M&N Int’l

Bars, Pubs, Taverns & Saloons��46,857 Bars, Pubs, Taverns & Saloons............................. 47,284 Eating ��40,725 Eating Establishments Establishments .......................................... 41,675 Hotels/Motels/Resorts/Country Clubs ��16,749 Hotels/Motels/Resorts/Country Clubs ............ 16,878 Bars & Grills/Sport Bar ��10,961 Bars & Grills/Sports Bars ....................................... 10,638 Restaurant ChainLocations Locations �� 6,894 Restaurant Chain ...................................7,107 Other FacAlleys with&full Liquor License �� 6,295 Bowling Billiard Parlors ...........................5,069 Social/Veteran/Fraternal Clubs �� 6,063 Nightclubs & Dance Clubs......................................4,666 Social/Veteran/Fraternal .............................4,088 Bowling Alleys & BilliardClubs Parlours �� 4,964 Liquor Stores ...............................................................3,508 Nightclubs & Dance Clubs�� 4,659 Other Facilities with a Full Liquor License ........3,209 Liquor Stores �� 3,649 Cocktail Lounges Cocktail Lounges.......................................................1,931 �� 3,443 Dealers/Dist.&&Liquor Liquor Serving ........... 961 Dealer/Dist. ServingChain ChainHQs HQs ��982 Total ...........................................................................147,014 Total ��152,241

List Rental Rental Rates Rates List

Midway Games Nasco Nations Restaurant News New England Business Services NIghtclubsAndBars.com NTN Buzztime Party King Party Tyme Karaoke POSitive Technologies Precision Dynamics Corp. Presenting Comm’s/Atwood Pub Pure N Natural Restaurant Solutions Scan Technology Inc Silentaire Technology Stag Contract Sales Taymark Team Micro The Shot-Glance Inventory System United Air Specialists Inc United Resource Victor Cournelius Inc Warehouse Radio Zenith Electronics

$50/M Base Rate — 1x usage............................................$85/M* $100/M Multiple usage for 1 year .......................................$170/M $150/M Unlimited usage .....................................................$255/M Selections Type of Business (SIC) ..............................................$5/M State, ZIP Code, SCF, County ...................................$5/M Optional Information Standard records include: Company Name, Address, City, State, ZIP Contact Names ........................................................$10/M Title Slugs ................................................................ FREE Telephone Numbers ................................................$10/M County Names .........................................................$10/M Keycodes ......................................................... $1/Code/M [Minimum List Order 6000 5000 records] * M = Thousand Contacts

Machalek Communications, Inc. • Cost-Effective Targeted Marketing Solutions • 800-846-5520 • www.Bars.GreatValueZone.com 12

Testimonials & Success Stories

Testimonials

Our Solutions . . . Your Profits

Published since 1999

Worth its ld. weight in go

“I wanted to drop you a note to let you know how much we value the BARS & CLUBS-DEK as one of our marketing tools� As you know we are in every issue of the DEK. I as well as my sales staff look forward to hearing the calls come in� We advertise in many differ‑ ent magazines but none of them make the phone ring like the DEK does� We track very closely the results from all of our marketing efforts and yours is number one. To reach the number of places your DEK does it would cost a fortune for us to do solo direct mail� Also, most of the orders we get are from new customers! Thank you and keep up the good work!”

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Rick Sandvik Precision Pours, Inc.

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“Thank you very much for your great design of my recent card in your BARS & CLUBS-DEK mailing. Your advertising had a tremendous positive impact on my sales� I was very impressed with your ability to reach all parts of the US and sales poured in from every corner of our country� Great Job, You have a new customer for life.”

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“BARS & CLUBS-DEK has opened doors to a market we were trying to penetrate and has helped generate awareness for our product, PubStumpers Trivia League. Sales are much easier when establishments are already interested in our product as a result of the exposure from being in the BARS & CLUBS-DEK quarterly mailer.” Kim Wood Braintrust Games, Inc Creators of Nofrigginclue.com and PubStumpers.com

Machalek Communications, Inc. • Cost-Effective Targeted Marketing Solutions • 800-846-5520 • www.Bars.GreatValueZone.com 13

Our solutions Your profits

www.Bars.GreatValueZone.com

2010

We Also Target These Markets:

www.Vet.GreatValueZone.com

www.Dental.GreatValueZone.com

Machalek

www.Grounds.GreatValueZone.com

www.Foodservice.GreatValueZone.com

www.Pizza.GreatValueZone.com

Communications, Inc. 800�846�5520 • www�machalek�com • 12550 W. Frontage Rd • Ste 220 • Burnsville, MN 55337