Begin Your Real Estate Marketing Strategy with LL Realty L L Realty Inc. is a leading provider of capital markets exchange services to the U.S. commercial real estate industry.Our business lines – real estate sales, property management and real estate investments. In real estate development marketing there are plenty of possibilities to excite, entice and inspire potential buyers to turn their dreams into a reality. As a real estate developer, some projects need promotion before dirt is even moved, so you’re regularly challenged with providing a concept to life. From raw land and pre-development to construction and sales, real estate marketing needs to adapt to the many stages of development and beyond.
Branding We all like a good story right? Sometimes we can get hung up on the word “brand,” but that’s all that brand is: your story. It gives you a voice and shapes thoughts. A brand represents your core values and is an honest representation of who the company is. It joins you with your clients. Once you have this realizing, you’ll begin to see your brand really come to life. Don’t try to be something that you’re not. As Seth God in says, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to
choose one product or service over another. A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the solutions.” Web Design Clients want to work with someone they can trust, someone who is looking out for them and can provide valuable advice during this process. Forget the head shots on For Sale signs- your website has now become your initial meet and greet. Typically, when we think of content we just think of the situation, or the words, but it actually involves much more. It’s everything from head lines to images, videos, blogs, routing- all the elements that tell your brand’s story. When a visitor lands on your site, they base the quality of your service and listings off of what they see. Growing up, we’re told not to judge a book by its cover, but in this scenario, the cover is everything. Take into concern that majority of this market is visual, so make sure to integrate large, beautiful and bold images. Let your properties speak for themselves. Don’t just take out your iPhone and snap a few quick pictures. Really think this through and plan a photo shoot. Search Engine Optimization (SEO) Potential clients need to be able to easily find you through a Google search results page. SEO is the process of improving the rankings of your website in the organic search results of search engines like Google or Bing. Optimizing your website for search engines isn’t a formula: it’s an ever changing and evolving process that needs to be analyzed on a periodic basis. Google is constantly changing the rules to its algorithm, but the one thing that remains constant is that if you have quality content on your site, you will have greater exposure on a search results page. Think of it this way: the user is searching for an answer to his/her problem, and the search engines display the best results based on that query. Your site should be filled with quality content that will possibly answer the user’s question so that the search engine will point to you as a solution. Online Lead Generation Establishing your brand, creating a beautiful website and ranking on search engines are all clearly great, but lead creation is where the rubber meets the road. It puts buyers who are fascinated in what you have to sell directly in front of you. If these tools are not producing leads, then we have a big problem.
Whether leads are coming from your website, recommendations or social media, there needs to be a way to catch their information. One way to do this is to offer valuable content during the research phase in exchange for their contact information. You can also ask for subscribers to a newsletter, blog or email list to stay up-to-date with the latest results or market trends. Just make sure it provides value and is relevant to your contacts. Design to Sell Real estate development marketing is all about creating a sense of place that’s desired to potential buyers. Everything from developing your brand to building a website, marketing security to the final sale, needs to be created to attract qualified buyers.