The Design
The packaging comprises of a label that features the destination’s pattern, whilst a luggage tag provides product information and communicates the travel aspect of the brand. The warming metallic colours complement the summery palette whilst also anchoring the
product as a luxury item. The slightly unusual shapes of some of the bottles aim to distinguish our brand from cheaper bath and beauty product lines, with details such as copper/gold bottle tops emphasising our focus on quality and luxury.
Elizabeth Tyrer
Brief #5
OUGD603
Amass