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YCN Awards 2013/14 Oasis

Elizabeth Tyrer

Communications that are the embodiment of the Oasis brand, and the Oasis Girl:

PLAYFUL, WITTY & FEMININE. Brief The challenge is to write a suite of service messages that will stand out in our stores. Your messages should have a non-seasonal focus and be-able to come across various channels - from in-store to online.

Leeds College of Art BA (Hons) Graphic Design Year 3


YCN Awards 2013/14 Oasis

Elizabeth Tyrer

Leeds College of Art BA (Hons) Graphic Design Year 3

MESSAGE

HEADLINE

BODY COPY

MESSAGE

HEADLINE

BODY COPY

We’ll find and deliver your size for free.

How Fitting!

If you can’t find your perfect fit, we’ll track it down and deliver it for free.

Complimentary Wifi in store

Take Advantage!

Our lovely in store shoppers are welcome to use our complimentary wifi!

Student Discount.

Saving Grace.

Students get 15% off with an NUS Card.

My Oasis Card

VIP Treatment

With the My Oasis Card you’ll make shopping with us an even sweeter experience.

Delivery slots to suit the customer.

Right on Time.

Once you’ve found your perfect style, it’s only fair that we give you a delivery slot to match!

Oasis gift cards.

Easy Giving.

An Oasis gift card is the perfect present for your stylish loved one.

Personal Stylists in selected stores.

Get Personal.

Our personal stylists are here to give you a shopping experience you’ll never forget or regret.

You can now use your paypal account to pay in store.

Appy Spending!

You can now spend in store using paypal when you download the paypal app!

We love social

Social Creatures

Join us on Facebook, Twitter, Pinterest, Instagram and Google+. We’ll share our style if you share yours.

Brief

The Copy

The challenge is to write a suite of service messages that will stand out in our stores. Your messages should have a non-seasonal focus and be-able to come across various channels - from in-store to online.

The messages have been designed to immediately engage the Oasis girl by using short, playful phrases, whilst additional copy is displayed underneath the headline to clarify the message further.


YCN Awards 2013/14 Oasis

HEADLINE CARDO ITALIC

Elizabeth Tyrer

Leeds College of Art BA (Hons) Graphic Design Year 3

COLOUR PALETTE

ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789 .,;:&£!@£

C: 85 M: 89 Y: 1 K: 0 R: 58 G: 47 B: 136

C: 19 M: 14 Y: 0 K: 0 R: 190 G: 197 B: 229

C: 1 M: 97 Y: 82 K: 0 R: 222 G: 10 B: 43

C: 1 M: 41 Y: 16 K: 0 R: 235 G: 149 B: 163

C: 82 M: 63 Y: 2 K: 0 R: 50 G: 82 B: 159

C: 30 M: 0 Y: 17 K: 0 R: 165 G: 216 B: 207

C: 28 M: 97 Y: 48 K: 10 R: 148 G: 21 B: 71

C: 4 M: 41 Y: 3 K: 0 R: 225 G: 148 B: 185

BODY SOFIA PRO CONDENSED

ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqrst uvwxyz 0123456789 .,;:&£!@£ Brief

Colour and Type

The challenge is to write a suite of service messages that will stand out in our stores. Your messages should have a non-seasonal focus and be-able to come across various channels - from in-store to online.

A colour palette of brights and pastels creates an eye catching contrast, whilst a stylish and feminine serif typeface used for headlines is balanced out by a clean and contemporary sans serif font used for body copy.


YCN Awards 2013/14 Oasis

Elizabeth Tyrer

Brief

In Store Implementations

The challenge is to write a suite of service messages that will stand out in our stores. Your messages should have a non-seasonal focus and be-able to come across various channels - from in-store to online.

In store, the creative suite messages would be applied across A6 postcards and In Store iPads. Both of these are accessible and easy to implement.

Leeds College of Art BA (Hons) Graphic Design Year 3


YCN Awards 2013/14 Oasis

Elizabeth Tyrer

Brief

Postcards

Finish

The challenge is to write a suite of service messages that will stand out in our stores. Your messages should have a non-seasonal focus and be-able to come across various channels - from in-store to online.

The headline and body copy would feature on the front of the card to immediately engage the Oasis girl, with additional informative copy and a suitable accompanying image found on the back to heighten the visual interest.

The postcards would be printed onto a thick matte stock, with the headline copy being foil stamped. This high quality finish will heighten the engagement with the format.

Leeds College of Art BA (Hons) Graphic Design Year 3


YCN Awards 2013/14 Oasis

Elizabeth Tyrer

Brief

Online Implementation

The challenge is to write a suite of service messages that will stand out in our stores. Your messages should have a non-seasonal focus and be-able to come across various channels - from in-store to online.

The most relevant of the creative suite messages would be seen on the home page when the customer scrolls down from the initial image.

Leeds College of Art BA (Hons) Graphic Design Year 3


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