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Flapper Fonts

Five Fonts Designed in the 1920s


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6 Heinrich Jost

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Bodoni is a series of serif typefaces

first designed by Giambattista Bodoni (1740–1813) in 1798. The typeface is

classified as Didone modern. Bodoni

followed the ideas of John Baskerville,

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as found in the printing type

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Baskerville, that of increased stroke

contrast and a more vertical, slightly

condensed, upper case, but taking

them to a more extreme conclusion. The Bauer Type Foundry version was

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drawn by Heinrich Jost in 1926. The

Bauer version emphasizes the extreme

contrast between hairline and main stroke. The series consists of the

following weights: Roman, Title, Bold, Italic, and Italic Bold.

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Bauer Bodoni


7 Paul Renner

Futura is based on geometric shapes that became representative visual

elements of the Bauhaus design style

of 1919–1933. Commissioned by the

Bauer Type Foundry, in reaction

to Ludwig & Mayer’s seminal Erbar of 1922, Futura was commercially released in 1927. The type family was

originally cast in Light, Medium, Bold, and Bold Oblique fonts in 1928. Light

Oblique, MediumOblique, Demibold, and Demibold Oblique fonts were

later released in 1930. Book font was

released in 1932. Book Oblique font was released in 1939. Extra Bold

font was designed by Edwin W. Shaar in 1952. Extra Bold Italic font was

designed in 1955 by Edwin W. Shaar

and Tommy Thompson. Matrices for machine composition were made by

Intertype, a typecasting company.


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6 Eric Gill

The original design appeared in 1926 when Douglas Cleverdon opened a

bookshop in his home town of Bristol, where Eric Gill painted the fascia over

the window in sans-serif capitals that would later be known as Gill Sans. In

addition, Gill had sketched a design

for Cleverdon, intended as a guide

for him to make future notices and

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announcements. Gill further developed

it into a complete font family after

Stanley Morison commissioned the

development of Gill Sans to combat

the families of Erbar, Futura and Kabel

which were being launched in Germany during the latter 1920s. Gill Sans was later released in 1928 by Monotype

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Corporation. Gill Sans is a classic.


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8 George William Jones

Granjon is an old style serif typeface

designed by George William Jones

(1860–1942) in the period 1928–1929,

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and based on the Garamond typeface

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that was used in a book printed by

the Parisian Jean Poupy in 1592. The

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roman design was from Claude

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Garamond and the italic version was

from Robert Granjon. Because several

other Garamonds were on the market

in the 1920s, Jones decided to name his

type Granjon. Many of the Garamond

revivals of the 1920s were later shown

to be actually based on the types

of Jean Jannon. A longtime popular text type, Granjon’s digital version is

sometimes criticized as being “anemic,” or frail, in smaller point sizes.

Granjon


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7 Rudolf Koch

Kabel is a geometric sans-serif typeface

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designed by German typeface designer Rudolf Koch, and released by the

Klingspor foundry in 1927. The face was

named to honor the newly completed

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trans-Atlantic telephone cable. Today the typeface is licensed by the

Elsner+Flake GbR foundry.

Like its contemporary Futura it bears

influence of two earlier geometric sans-

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serif typefaces; the 1919 Feder Schrift,

drawn by Jakob Erbar, and more so his 1922 design called Erbar. Still, Kabel

comes less out of the influences of

German modernism, but more German expressionism. Stroke weights are more

varied than most geometric sans-serifs, and the terminus of vertical strokes are

cut to a near eight-degree angle.

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Kabel


Maryland Institute College of Art

Designed by Lizzie Tonkin

Typography I, Jennifer Cole Phillips

2011

Flapper Fonts: Five Fonts Designed in the 1920s  

A typographic study of five fonts designed in the roaring twenties.