PROPERTY MARKETING STR ATEGY
Liz Bulf Vice President of Sales 847.602.9643 lbulf@jamesonsir.com lizbulf.jamesonsir.com
With 25+ years experience and extensive market knowledge in Evanston and the North Shore, Liz is highly respected within the brokerage community and widely recognized for her integrity and keen focus on achieving her clients’ goals. Liz is a true partner in the process, combining her exceptional communication skills with the acumen to break down and tackle complex projects. Making use of cutting edge technology and proven systems, Liz seamlessly and quickly navigates what can often be a complicated and overwhelming experience. The common thread in Liz’s multifaceted career is her exceptional ability to problemsolve and manage details. She has extensive experience in generating creative solutions – whether technical, procedural, or financial. Her longevity through the decades of real estate cycles has equipped Liz with impressive marketing insight, resilience and adaptability to changing conditions practices. Her breadth of experience extends from first-time home purchases to high-end luxury, investment and development. A life long resident of Evanston, Liz grew up in a family of hospitality industry professionals and learned the importance of a client-first philosophy. She prides herself on providing exceptional service that is individualized to each unique customer. Outside of the office, Liz is a CrossFit enthusiast, triathlete and an avid fundraiser for the Leukemia and Lymphoma Society’s Team in Training. She has raised over $40,000 for blood cancer patients and their families. In 2019, Liz became a living kidney donor, helping save the life of a friend. Liz and her husband of 28 years have two children and love to share their enjoyment and knowledge of the Evanston community.
Sotheby’s International Realty Network With over 22,500 sales associates and 990 offices worldwide in 72 countries and territories, we are a member of a truly global, interconnected network. In 2018, the Sotheby’s International Realty Network achieved the highest annual sales volume performance in the history of the brand with $112 billion in global sales volume. Through our exclusive global referral system, our network has closed over $1.4 billion from 1,564 closed referrals.
SothebysRealty.com We have the #1 luxury real estate website in the world*, which hosts only Sotheby’s International Realty properties and generates over 31 million visits annually. Your property’s web page is also displayed on over 100 Sotheby’s International Realty®affiliate websites around the world.
Our Unique Partnership with the Sotheby’s Auction House The Sotheby’s International Realty brand harnesses the global recognition and prestige of the Sotheby’s name. The alliance between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience. In the global markets we serve, this relationship distinguishes our brand in a meaningful way.
Jameson Sotheby’s International Realty Leading residential brokerage firm Jameson Sotheby’s International Realty is the exclusive Chicagoland affiliate of the Sotheby’s International Realty global network. As real estate’s most celebrated luxury lifestyle brand, we offer unrivaled access to qualified people and distinctive properties around the world. Our commitment to excellence reflects the Sotheby’s experience and the outstanding level of service that has been the global benchmark for three centuries. With access to cutting-edge technology, and research and marketing, we are able to provide our clients a customized approach to real estate that is unsurpassed in the industry. Armed with the most sophisticated resources and the built-in integrity, exclusivity, and global reach of the Sotheby’s International Realty brand, we are dedicated to artfully uniting extraordinary properties with extraordinary lives.
Marketing Strategy Overview
Public Relations Opportunities Jameson Sotheby’s International Realty’s agents have an array of exclusive complimentary exposure opportunities available for the properties they represent. By submitting high quality imagery, fascinating property details and differentiating details, your property will be considered for submission to the following local real estate news outlets:
What We Offer Only Jameson Sotheby’s International Realty can deliver a strategically planned and executed approach as outlined below. Harnessing the local presence of the Jameson brand with the global reach of Sotheby’s International Realty allows for exclusive exposure and unique opportunities no other brand can offer. We place the highest emphasis on targeting the right prospective buyers through targeted communications and events. This focused strategy can make a difference in securing a buyer and successfully closing a sale.
Public Relations
Love Nomination Sotheby’s International Realty When it comes to luxury real estate, we drive the conversation. Our public relations team has fostered relationships with leading media outlets that generate awareness of the Sotheby’s International Realty brand and position our proprietary global network as the voice of luxury real estate. When your listing is activated on the Sotheby’s International Realty network our team nominates the property for “Listing Love” qualifying it to be featured through any of the following media outlets: Social Media, YouTube Channel (videos only), SothebysRealty.com homepage (videos only), Brand Ad Banners, Media Campaign Opportunities, Editorial (magazine opportunities).
Sotheby’s International Realty Love Nomination
Crain’s Chicago Business “Before it Hits the Market”
Local News Outlet Pitch & Circulation
News Column Story
Presentation Staging Consultation Premium Photography Signage Interactive Floor Plans
Crain’s website, ChicagoBusiness.com, is the award-winning leading local business website and the goto source for daily breaking news, real estate information and statistics about doing business in Chicago. “Before it Hits the Market” is a weekly column written by reporter Dennis Rodkin and featured in the Tuesday edition of the Residential Real Estate Report e-Newsletter. With 1 million+ unique visitors per month and 30,000 paid digital subscribers, Crain’s rich media environment provides 24/7 digital coverage of the Chicagoland housing market.
Luxury Brochures
Chicago Tribune Dream Home
Issuu Digital Brochures
Featured Article
Global Distribution Our global property marketing partners include the most authoritative news, lifestyle and financial voices, as well as real estate centric websites
Email Rezora Email Marketing INSIGHT E-Newsletter Bi-monthly Analytic Reports
Chicago Tribune Dream Homes spotlights high-end, luxury homes for sale in the Chicagoland area. This five-day a week gallery is featured daily on the front page of ChicagoTribune.com, which maintains a large local audience as well as increasing national exposure. Each week, 1 property is then chosen from the collection of online homes and is featured in the Sunday edition of the Chicago Tribune.
RIS Media Featured Article RISMedia delivers the latest real estate news and trends, best practices, events, social media and technology for agents, brokers and their clients and prospects. RISMedia.com is constantly looking for striking properties to feature in articles throughout the year.
Presentation
Presentation
Staging Consultation
Premium Photography
Liz Bulf provides homeowners with assistance in preparing their property for sale by giving them exclusive access to a leading home stager. The complimentary consultation is available soley to clients who list their home with Liz and includes a comprehensive list of improvements that the seller can make to highlight the best features of their homes. Additional services such as furniture rental, painting, and carpet cleaning are also available.
High-quality photography is paramount for both digital and traditional marketing. Our brand has always placed a strong emphasis on premium, meaningful photography.
before
after
Presentation
Presentation
Signage
Interactive Floor Plans
Signage represents the first point of contact for many customers. Recognized worldwide, the prestige of the Sotheby’s International Realty brand is unparalleled—and the sight of the venerable blue instantly positions your home as an extremely well-represented property.
Clients of Liz Bulf will also receive an interactive floor plan of their home. Floor plans increase customer engagement by allowing the buyer to see the home from multiple angles and experiment with furniture placement.
Liz Bulf 847.602.9643
Presentation
Presentation
Luxury Brochures
Digital Brochures
High-end papers, captivating imagery, and thoughtful design come together to make a perfect takeaway. We provide high-end multi-page brochures for your agent to solidify a lasting impression after a showing, or to provide information on a property beforehand in a concise and appealing manner.
Issuu enables our agents to distribute and measure digital information, such as a property brochure, to over 100 million+ unique visitors each month. Meaningful information and dynamic photography become instantly available to active readers around the world who use Issuu’s website and mobile apps to discover and engage with what they love.
Global Distribution The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. Additionally, once a home is showcased on SothebysRealty.com, it is exclusively marketed on more than 100 Sotheby’s International Realty affiliate websites around the world. Results are measured with a variety of analytics and reporting tools, which enable sales associates and clients to define a marketing campaigns impact.
U.S. Partners
Global Partners
Zillow
New York Times
Financial Times
Homeadverts
Zillow is a home and real estate marketplace dedicated
Receives over 30 million unique visitors each month.
With over 5 million registered users, FT.com reaches
Homeadverts is a multilingual home listing service
ultra-affluent internet users with an average
offering only the finest selection of real estate from
to helping homeowners, home buyers, sellers, renters, real estate agents, mortgage professionals, landlords and
Wall Street Journal
personal income of $227,000 which is unparalleled
around the world. Currently available in 8 different
property managers find and share vital information about
The WSJ digital network receives 40 million monthly
by any other daily business editorial.
languages and on 24 unique social networks. Home
homes, real estate, mortgages and home improvement.
visitors to the US edition, 3.5 million monthly visitors to Europe and 2 million to Asia.
HomeFinder.com
adverts offers your global exposure in 160 countries.
JamesEdition JamesEdition is the world’s first marketplace to span
Country Life
With over 3 million visits per month,
Nikkei
product categories and offer high-end items from dealers
Countrylife.co.uk is the digital version of Country
HomeFinder.com provides a full snapshot of the local
Most influential newspaper among principal decision
across the world. The site reaches more than 600,000
Life magazine reaching an affluent global
market to home buyers and sellers while delivering
makers throughout Japan. Nikkei’s digital platform
potential buyers from 200 countries each month.
audience that is actively looking to purchase
online advertising solutions to agents and brokers.
reaches over 29 million monthly readers.
premium property around the world.
Real-Buzz Global Real Estate Trulia
PropGOLuxury.com
Real-Buzz.com is the world’s largest real estate database of
Z-Property
Trulia is a residential real estate search engine that helps
PropGOLuxury.com was created to service the high demand
houses for sale from the MLS in each buyer’s preferred language.
Zaobao.com is the flagship Chinese website of
consumers search for homes for sale, trends and neighborhood
of affluent Chinese consumers requesting exclusive properties
insights and other real estate information directly from
from around the world. PropGOLuxury is the largest and fastest
House24
news, lifestyle, and entertainment content, it reaches an
hundreds of thousands of real estate broker websites.
growing property portal in the China and Asia-Pacific region.
Italy’s leading property magazine and specializes
audience of over 10 million monthly Chinese language
in the sale of exclusive villas, stately castles, great
visitors. Z-Property is Zaobao’s real estate channel
estates and luxury properties all across Italy.
with a focus on lifestyle, décor and high-end homes.
Singapore Press Holdings (SPH). With international
RealEstate.com
Mansion Global
RealEstate.com is a home shopping brand, designed for first-
This standalone luxury real estate site presented by the WSJ and
time buyers and millennial home buyers. RealEstate.com
News Corp connect wealthy global buyers with extraordinary
Luxury Estate
offers easy to understand tools and expert advice
homes presenting insightful real estate content and market data.
LuxuryEstate.com provides access to the largest
at every stage in the home buying process.
(Only properties $1M USD and above).
selection of world-class properties online. This Italian-
Homes.com
Juwai.com
Search over 3 million homes for sale or rent on
One of China’s premier real estate portals. Juwai has over 2
Homes.com including new homes, apartments for rent,
million monthly visitors and more indexed pages that all other
homes for rent, condos, townhomes and more.
portals combined on Baidu – China’s largest search engine.
hosted site provides the easiest and most efficient way to search for properties around the world.
Rezora
INSIGHT
Email Marketing
E-Newsletter
Our in-house, multi-tiered email marketing software allows your broker to efficiently launch customtailored email campaigns directly to catered lists of potential buyers. From above industry-standard multimedia capabilities to seamless listing syndication integration, Rezora is an indispensable tool for your agent to market your home in its best way.
INSIGHT provides you with a high-touch marketing piece to your sphere. Featuring company updates, industry innovations, custom neighborhood market data, listings, and so much more. INSIGHT makes it seamless to share you property within a well read newsletter with just the touch of a button.
Sotheby’s International Realty® and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. * Source: similarweb.com *post March 2018 Algorithm Update Coverage not guaranteed.