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As you can see, there are various resources and capabilities that could’ve been chosen to perform this VRIO analysis to understand, analytically, what Starbucks has achieved and realized. The team at ManagementMania also underwent their own VRIO analysis of Starbucks, and you can see their findings below.
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With the VRIO framework at your disposal, it’s down to you what you want to analyze. Now, that’s what I call valuable.
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