A holistic approach Some key tools & methods

We are deeply rooted in a linear set-up. That set-up needs reconfiguration to close loops and connect value streams. Service design embraces systems thinking to reimagine how material, people, communication and activities are coordinated across infrastructure or value chain. That provides the creative confidence to redesign an organisation and the world around it. Some key tools used:

System map

Transitioning industries, value chains or complex stakeholder collaborations to a new circular pathway requires a deep understanding of how different ecosystem parts interact. System mapping is a deep-diving exercise into the actors involved to understand how they relate, interact and what value they exchange.

If customers don’t buy into or participate in circular propositions they will fail. The circular behaviour model is a framework to understand the motivations, abilities, triggers and barriers influencing circular behaviour. This framework situates customer insights from research on each loop to facilitates an understanding of what needs to be (re)designed to close them.

Circular offers require the coordination of activities spanning infrastructure, communication, people, and material components. A target state blueprint provides a holistic view that connects the circular offer to the customer to what is needed to deliver it operationally - from roles and behaviors to touchpoints, tools and processes.