Unlocking circularity at scale

Don’t lose your customers — Start with them, design great circular experiences, and and use this to inform the other levels.

We need to engage customers to be part of the journey to circular as we are still (and will remain for a while) in a consumption based economy. What does a circular proposition look like? What will the customer buy into and how does that fit into their lives?

A service perspective is needed. Services are the connective tissue between the full circular offer to the customer and what is needed to deliver it operationally.

By understanding customer barriers, motivations, needs and triggers to maintain, repair, upgrade, reuse or return we can imagine and create service concepts that make sense. Prototyping these —testing both desirability and feasibility across product, operation and value chain— uncovers the requirements to enable circularity and de-risks roll out.

Scaling Circularity