PRESENTS:
NO SPACE FOR
ROAD WARRIORS
Issue 01, Volume 01 May 2017
MENACE
ON THE ROAD
Sleek, stylish, luxuriant and fast. What a pleasure to drive modern cars. Pity many of us lack basic driving skills and etiquette. As many as 1.25 million lives are lost every year and 50 million suffer injuries and disabilities due to road crashes around the world.
These are not merely statistics. Behind each number is a person, a family, a friend and a story of how life can change in an instant.
Hana was on her way home from college.
A beautiful life. Cut short.
ABRUPTLY.
Road traffic fatalities and injuries are a growing public health concern.
2015
ROAD SAFETY REPORT
Road accident deaths are expected to increase by 67% by 2020.
For children aged 15–17 years, there is no greater threat to their lives than a road
traffic crash road users cause of death
.
49% of all traffic deaths are among
vulnerable – pedestrians, cyclists and motorcyclists.
Fifth leading
by 2030.
Unless action is taken, the road will be the most dangerous place on earth for our children.
Road traffic deaths per year
1.25 million
Kids killed on road each year
180,000
Road injuries per year
50 million 1.90 million
Road fatalities by year 2020
2.40 million
Road fatalities by year 2030
UAE Federal Traffic Laws aim to reduce road fatalities by 50%, from 6.1 to 3 per 100,000 population.
1
UAE
VISION 2021
2 3 4
Creating a new infrastructure and road traffic culture of safety.
Raising awareness for proper behaviour on roads. Creating and enforcing stringent traffic laws and rules.
Educating the next generation of responsible road traffic participants.
And your support is essential!
Your daughter got her first driving license!
You feel PROUD. And SCARED.
Don’t you?
Amjad wanted to be D SLORW WLOOÅ™
...he drove his car into oncoming traffic while texting.
Now his DREAM is a living NIGHTMARE.
Click Here To Watch The Video
TEXTING = 4.6 SECONDS OF DRIVING BLINDFOLDED. Sending or reading a text takes the driver’s eyes off the road for an average of 4.6 seconds, the equivalent – at 88 km/h – of travelling the length of an entire football field, blind! Texting while driving increases the risk of crashing by more than 23 times. And there is a four-fold increase in crash risk when talking on a mobile phone while driving.
No Call, Text, Post or Glance Is Worth Dying For.
You would protect your child with your life, wouldn’t you? Car seat use reduces the risk for death to infants (aged <1 year) by 71%; and to toddlers (aged 1–4 years) by 54% in passenger vehicles. Booster seat use reduces the risk for serious injury by 45% for children aged 4–8 years when compared with seat belt use alone.
Take Care
An adult pedestrian has less than 20% chance of dying if struck by a car at less 50 km/h but almost 60% risk of dying if hit at 80 kn/h. Respect speed limits. Respect life.
Total Stopping Distance in Good Conditions
No one is impressed.
THAT DRINK MAY END UP BITING YOU.
One for the road could be the end of the road for you. Drinking and driving just don’t mix. That’s probably the advice you would give to your growing children, wouldn’t you? DUI is a serious offence. You risk your life, a hefty penalty and a prison term. Say no and be the designated driver, sleep over, or take a cab home.
DR_ _ _ ink ive CHOOSE WISELY.
YOUR CAR IS NOT A SALON
Putting on the perfect catâ&#x20AC;&#x2122;s eye and ombre lip in the car, may result in an extreme makeover. Layer on the colors before leaving home. 16 May 2017
Driving up close and flashing your brights in someone’s rear view mirror is simply unacceptable.
The road is to be shared, not used to scare.
BEDAZZLED
WHAT’S WITH THE RAGE? The road is no place to vent your fury.
Calm down and no one gets hurt.
STOP
TOOTING YOUR HORN! Get your hand off the Forget playing the bully.
horn and on the wheel.
THE WEAVER
In a rush? Or is that your idea of smart driving? Weavers are a menace on the road. Please slow down and maintain lane discipline.
THE SQUEEZER
Cutting-in front of other drivers just to get a few meters ahead? There is no justification to jump a queue. Be courteous and patient.
THE TAILGATER
Riding too close to another carâ&#x20AC;&#x2122;s bumper is too aggressive and dangerous, increasing the chance of a pile-up. Maintain a safe distance.
SENSIBLE DRIVING IS NOT A
Itâ&#x20AC;&#x2122;s pretty dumb to block the handicapped parking for your convenience.
Show Some Respect
There are better ways to signal which way you are going.
Use Your Indicators
Crawling in the fast lane is as dangerous as speeding!
Even the toughest need to protect their head when riding two wheelers.
Shift to Slower Lanes
Secure Your Helmet Properly
On the crosswalk, pedestrians have complete right of way.
STOP.
Making UAE Roads Safer
With a goal of reducing road fatalities from 6.1 to 3 per 100,000 population, newly amended Federal Traffic laws will implemented soon, covering a comprehensive range of traffic discipline and violations.
Not Wearing a Seatbelt Fine AED
Black Points
Vehicle Confiscated
240
4
-
Maximum Speeding Violation
Not Fixing Child Seat
Fine AED
Black Points
Vehicle Confiscated
400 For children under 4 years
Not Giving Way to Pedestrians
Using Hand-held Mobile
Fine AED
Black Points
Vehicle Confiscated
800
4
-
Jumping a Red Light
Fine AED
Black Points
Vehicle Confiscated
Fine AED
Black Points
Vehicle Confiscated
Fine AED
Black Points
Vehicle Confiscated
3000
23
60 days
500
6
-
1000
12
30 days
Driving Dangerously
Driving Under Influence
Disturbing Use of Horn
Fine AED
Black Points
Vehicle Confiscated
Fine AED
Black Points
Vehicle Confiscated
Fine AED
Black Points
Vehicle Confiscated
2000
23
60 days
Decided by Court
23
60 days
400
4
-
Overtaking Dangerously
Not Using Indicators
Fine AED
Black Points
Vehicle Confiscated
Fine AED
Black Points
Vehicle Confiscated
Fine AED
600
6
-
200
3
-
1000
Blocking Emergency Vehicle
Not Wearing a Helmet
Fine AED
Black Points
Vehicle Confiscated
Fine AED
Black Points
Vehicle Confiscated
1000
6
-
500
4
-
Throwing Litter Black Points
Vehicle Confiscated
6
-
Not Stopping for School Bus Fine AED
Black Points
Vehicle Confiscated
1000
10
-
There’s a secure place for everything in the car.
Why not for your Smartphone? Reaching for an object or using key pad is the single largest cause of accidents while driving. One simple step can minimise the risk of distractions while driving. Keep your hands on the wheel and eyes on the road – use a Mobile Holder. Access essential features without added risks and convenience – be it hands-free calling, navigation, notifications at a glance in line of sight on the road. Common Driving Distractions and Accident Risks 4G
MESSAGE
Texting / SMS Reading / Sending
10.30 AM
23x times increased risk of accidents
Slippery Rock
New Castle
S.N.P.J.
Reaching Phone / Using Navigation
8.8x times increased risk of accidents
Receiving Calls
2.8x times increased risk of accidents
Solutions to Minimize Accident Risks • Always use a mobile holder placed in line of sight on road. • Never use keypad, dial or text while driving. PLUS • Always use Bluetooth Headsets for all calls or for privacy. • Always use Drive Mode available on latest devices. • Always use Voice Activation features / digital assistants if available. • Always use built-in car hands-free / speaker phone mode. • Always set navigation destination before starting to drive.
Use your smartphone judiciously on need basis only by considering the traffic / road conditions. Pull over if you have to communicate longer or expect distraction.
www.techmartworld.com www.techmall.ae
.
Reduced Attention Fines and Black Points on Your License Increased Accident Risk
Universal Mobile Holder Wireless Bluetooth Headset Smart Bluetooth Headset with Text to Speech Function
Recommended Drive Safe Products LG - HBS-910 Pr
XCELL - CH-100
Premium Bluetooth Headset*
Universal Mobile Holder
• Wearable Neckband Design – Feel Nothing
• 360 Degree Rotation
• Retractable Cable – Tangle-free Wires • • Tone & Talk App - Android & Apple Devices
• Adjustable Firm Grip Wings
• Clear Communication – Dual Mic with Active
• 3M™ Strong Sticker for Dashboard
Noise Cancellation • Premium Ergonomic Design with Harman Kardon Sound
• Powerful Suction Cup for Glass • Durable & Strong Material • Accommodates Handsets upto 85 x 160 mm (w x h)
* Always use mono / single ear-piece while driving.
XCELL - SOUL 5
XCELL BT-535
Cord Fee Ear Buds*
Mono Bluetooth Headset
• Real Freedom. Truly wireless.
• 1 Key to Answer / Reject / Redial Calls
• Receive Calls and Alerts
• Auto-connect with Last Paired Device
• Magnetic Charging Dock with
• Multi Point Connectivity
Built-in Power Pack
• Compatible For VoIP, Skype and imo Calls
• Auto-connect with Last Paired Device
* Always use mono / single ear-piece while driving.
Drive Safe. Communicate Hands-free.
STORIES THAT MATTER
STORIES THAT INSPIRE
There are a multitude of social, environmental, health and community issues that we grapple with, everyday. And the important choices we make. Yet, most of us remain insular bystanders. A silent audience. Watching. Doing nothing. We must bust this inertia by scripting compelling stories for positive social outcomes.
It’s not just about the problems, the negativity and chaos. There are a vast number of corporates, institutions, community groups and individuals scripting stories of change in the UAE and across the world. Stories that inspire, stories that enrich. We rarely get to hear of these transformational endeavors. Shouldn’t we?
What’s at stake. What can be done. How you can contribute.
What’s being done. Why it’s important. Positive impact created.
A Helping Hand for Refugees
Putting Brakes on Climate Change
How Green is Your Life
Fostering Peace and Tolerance
Tackling the Pollution Epidemic
Fighting Back Lifestyle Diseases
Living in a Multicultural World
Ideas that Punch Global Challenges
Saying No to Substance Abuse
Protecting Our Wildlife
The Pursuit of Happiness
Volunteer and Make a Difference
Getting Rid of Addictions that Kill
Stop Waste: Reduce, Recycle, Reuse
Health & Wellness for All
Get Out. Get Fit in the UAE
The Quest for Gender Equality
The Zero Hunger Challenge
Magic of Sustainable Energy
The Sheer Joy of Giving
Proudly Supports
A Media Initiative Of Managing Director: Duleep George | Editorial Director: Sanjay Malik | Publishing Director: Shakun Mohnani E: duleep@triunefz.com M: 055-6414333
| E: sanjay@triunefz.com M: 050-6406679 | E: shakun@triunefz.com M: 050-6246591
Design Lead: Tanvi Malik. Published By: TRIUNE FZ LLC, P.O. 925003, Dubai UAE. Printed By: Century Printing Press, Dubai, UAE. Images: Shutterstock/Supplied. No part of this publication or any part of the content thereof may be reproduced, copied or transmitted in any form without the permission of the Publishers in writing. Š 2017 Triune FZ LLC (UAE). All Rights Reserved.
They love you and are waiting for you to come home.
DRIVE HOME SAFE