The 10th issue of the “In My Computer” series, Profile Page presents a selection of 100 images out of a much wider project, developed along 2014 by documenting the living rooms in a huge brutalist housing unit with more than 600 standardized student flats, and confronting the pictures with a screenshot of their inhabitants' Facebook profile page. The result is a study on the “relationship between frameworks and content, uniform design and customization, conformism and originality, social control and freedom, and how it develops within the “virtual” and the “real” world”, as Domenico Quaranta writes in his intro text.
Florian Freier is exploring social, cultural and political topics by working at the intersection of photography, digitization and communication. Freier's works have been exhibited at international group shows and cited in international blogs and magazines, including Monopol-Magazin, Fastcompany, WIRED, The Creators Project, ilikethisart.net and Frieze Magazine.