INFORM! L2 Architectural Media Limited Client Guide for 2024
HELLO!
4 – introduction to L2 Architectu 10 – the architectural techno online 16 – inbox email 18 – de – ask us 24 – photo gallery 26
OFF WE GO
ural Media 6 – L2 online 8 – building innovations ologists book 12 – xtra build 14 – brickwork esign matters 20 – social media marketing 22 – fan zone
READ! L2 Architectural Media provides
magazine and ‘The Architectural
top-quality multimedia marketing
Technologists Book’.
services for building industry suppliers encompassing printed and online
Digital magazines and services include
publications, direct email, e-newsletters,
‘XtraBuild’, ‘Inbox email’, social media
targeted online publications, and
marketing and email design and
effective social media and networking
fulfilment services.
opportunities. Editorially-led, L2 Architectural Media’s L2 Architectural Media’s printed
publications all have certain attributes
titles comprise ‘Building Innovations’
in common - a concise, attractive,
FIN spacious, easy-to-read format offering readers and editorial contributors maximum information and impact from editorial articles. L2 Architectural Media aims to engage architects, designers, and other building specifiers throughout the industry, to inform the reader, promote the manufacturer and supplier effectively and economically and, of course, to increase the sales of L2 Architectural Media’s clients.
CLICK! With online versions of its printed
services, email and outstanding
publications, L2 Architectural
social media promotional
Media offers online, interactive
capabilities all add up to an
reading for Architects,
enviable online presence and
Technologists, Interior Designers,
innovative use of technology
Building Surveyors and other
for the benefit of its clients and
influential building specifiers and
target audiences.
designers. L2 Architectural Media’s online product and project resources, digital magazines, multimedia
BASIC MOUSE 1.0
b
BUILDING INNOVATIONS
Designed and produced for architects working in private practice, Building Innovations regularly focuses on the main building product grouping areas relevant to the architect. With a regular round-up of new products, interesting and prestigious case histories, mixed with larger, dynamic, pictorial and opinion-based editorial features, Building Innovations has become a popular choice with many of the UK’s most influential building specifiers and designers. With over 20 years in the market and going from strength to strength, there is no better publication for keeping track on the latest innovations to influence future building design.
View Building Innovations here!
Readership Architects in private practice Circulation 7,000 print 20,000 digital Advertising Rates Full Page - £995 Half Page - £570
BI LEADS THE WAY
Media Details
THE ARCHITECTURAL TECHNOLOGISTS BOOK The Architectural Technologists Book (at:b) for
is
designed
Architectural
and
published
Technologists
and
comprises a mixture of practice news, practice design and concept stories, technical
and
‘viewpoint’
articles,
together with information about new product
developments
histories.
With a clean, fresh design,
and
case
at:b blends technical detail with visual appeal to ensure every issue is engaging for readers.
View ATB here!
Readership Architectural Technologists and Architectural Technicians Circulation 7,000 print 20,000 digital Advertising Rates Full Page - £995 Half Page - £570
NO ATB? WE CAN’T BEAR IT
Media Details
XTRA
BUILD Xtra Build is L2 Architectural Media’s online, interactive, digital magazine, designed to create specification and social media building opportunities for our clients and readers. For the reader, a chance to engage directly with you via your website, video, and social media channels, and for our clients, the opportunity to create interest and to build valuable social media connections and help with SEO rankings. Xtra Build is archivable and each issue is promoted through L2 Architectural Media’s own social media channels and mailed to a database of over 15,000 construction professionals.
View XtraBuild here!
Readership Architects (public and private sectors), Interior Designers, Building Surveyors (public and private sectors), Design & Build Contractors and Main Contractors Digital Circulation 20,000 Advertising Rates Full Page - £895 Half Page - £495
XTRA CHILLED
Media Details
Brickwork Online is a great online publishing package from L2 Architectural Media that promotes your company, your products, news and projects utilising a multi-faceted approach that combines social media with an online magazine & blog, together with image-driven web content plus email marketing. It’s designed not only for immediate impact, but also retention and reference, with targeted readers and followers, available to the whole world to view, backed up by a regular stats report to show that the Brickwork package is much more than a pretty face. It’s not just about bricks!
View Brickwork here!
Readership Architects, Architectural Technologists Contractors, Interior Designers Architectural Technicians Circulation 15,000 digital Advertising Rates Brickwork Entry - £190
IT’S NOT ANY JUSTTREATS ABOUT BUDDY TRICKS
Media Details
EMAIL! ‘Inbox Email’ is a stylish way to deliver your
The emails themselves are crafted stylishly,
project, product and company news straight
appealing to building specifiers and
into the inboxes of building specifiers, and
designers with short, snappy text and
complemented by social media support
attention-grabbing design. The reader
AND inclusion on our Brickwork Online
simply clicks to open up the full story or can
website at www.brickworkonline.com
link directly to your website.
This combines immediacy, longevity
The emails themselves can contain just your
and super cost-efficiency, giving you
company or you can choose be part of a
the opportunity to build your project and
shared email, which works in exactly the
product portfolio on our website so that
same way - a single email brings exclusivity
specifiers have continual opportunities to
and shared emails offer cost advantages.
view your company’s news. ‘Inbox Email’ is an excellent way to combine You can also use your own social media
the advantages of email with longevity, SEO
platforms to link to the article, creating
enhancement and social media promotion.
backlinks to improve your own SEO.
Readership Architects (public and private sectors), Interior Designers, Building Surveyors (public and private sectors), Design & Build Contractors and Main Contractors Digital Circulation 15,000 plus Rates Solus email - £395 Shared email - £135
RETRIEVE MY EMAILS
Media Details
DESIGN! Our aim is to provide the specifier – the
the perception of their company and its
reader – with an attractive, well-designed
place in the market are maximised.
set of publications offering maximum visual impact. Building design involves
Not every client is in the position to
aesthetics and we believe that our
provide high quality, aesthetically
magazines should echo that.
pleasing images all the time though, and this is where thoughtful design makes
L2 Architectural Media’s publications
these images work as well.
provide the reader with an attractive, easy-to-read, informative medium,
We like to work alongside the client to
carrying the maximum amount of
ensure that their information is given
editorial information underpinned with
maximum exposure in our magazines
strong imagery and visual appeal.
– often eye-catching and dramatic, always designed with an eye for detail
Many clients take a great deal of care
and always aimed to attract the reader’s
and invest in high quality photography
attention.
in order that their products, services and
SOCIAL! Social media channels are integral to
schedule engaging tweets, LinkedIn
any communications programme. We
posts and more. Plus, we help with
promote your stories via our various
ongoing monitoring of social media
social media channels to give you an
channels and follower list development
extra promotional push, which can also
to help you create the most professional,
help with the growth of your followers
interesting social presence.
and and help with your SEO efforts. We’ll start you off if you don’t have a We can help you with your own social
social media presence, building a site
media marketing as well, which we
from scratch for you. We’ll understand
operate for a number of clients. Twitter/X
your business and its targets, we’ll
and LinkedIn are often the channels of
advise on how to engage your audience,
choice for B2B businesses, but we will
we’ll build a follower base for you and
also help you with Facebook, YouTube,
use the most effective methods to ensure
Istagram, Pinterest that will provide you
that you have an engaging and vibrant
with value. We will advise on the best
set of social media platforms.
social media channels to use, draft and
BEING FOLLOWED?
ASK! If there’s anything that you’d
copywriting, football, guitars,
like to talk to us about,
cars, dogs – especially dogs
we’ll be very glad to help.
- the weather (if you must)
Magazines, social media,
etc, just give us a shout.
digital media, emails, design,
We’re always happy to chat!
Publisher: James Broadfield, 01785 291442 m: 07854 868284 e: james@l2media.uk Digital Manager: Charlotte Sherratt, 01785 291442 m: 07709 109652 e: charlotte@l2media.uk
DOG AND BONE
THE PHOTOS THAT
NEARLY
VIEW!
MADE IT
#NEXTTIME
L2 ARCHITECTURAL MEDIA LIMITED PARK HOUSE, PARK STREET STAFFORD ST17 4AL T: 01785 291442 W: L2ARCHITECTURAL.MEDIA E: INFO@L2MEDIA.UK