When Redline becomes YOUR external marketing department, the time can be spent on a combination of the following activities:
Evaluation Get fresh eyes to evaluate and improve your current marketing material.
Brand Creation Starting a new business can be an exciting time, but you should make sure that your company gains maximum recognition. Redline has wide experience in helping new companies to decide on such marketing essentials as corporate logos, slogans and straplines ensuring that – even if you’re entering a congested marketplace – your company stands out from the crowd. If your business is already established we will make sure that we maintain the brand identity throughout all material, including creating a brand manual if you do not already have one.
Meetings At least one monthly meeting will be held to brainstorm new ideas, plan and examine feedback. This is your chance to sit down with the team and discuss your aims and objectives for the month ahead. Every month we prepare an action plan from this meeting so all parties involved will know exactly what will need to be prioritised the following month.
Research Redline undertakes to research the market and define the competition. This will ensure that we are fully apprised of your product or service and the existing market.
Drawing up an Advertising and Marketing Plan Redline undertakes to prepare a full advertising and marketing plan that takes all previous marketing activity into account. The resultant plan will be drawn up with due consideration of budget and target market. Redline will at all times negotiate the best price possible for advertisements.
Press Releases and Press Liaison We will write and distribute press releases and liaise with appropriate publications. The press release will be tailored in accordance with the media target. We can also write articles suitable for local, nationals and international magazines and newspapers although, as usual with media coverage, we cannot guarantee that these will always be published.
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