LINEAGOLOSA food communication consulting LINEAGOLOSA is a content-provider and consulting agency for the food & wine sector. We develop strategic consulting projects in three interconnected areas: food production, food services, market relations. Our team can support professionals looking for new business solutions: entrepreneurs requiring advice and tools to launch a new venture; owners looking for the ideal configuration for their venue, and wishing to optimize their investment; companies that need to promote their food & wine products, through innovative and effective communication campaigns and events. Thanks to our experience in on-line and off-line communication strategy, as well as in photography and the film-making business, we are unique interpreters of food & cooking stories. We use our competences and creativity to deliver best value pricing, combined with excellent results.
Services
FOOD & COOKING We provide support to identify the ideal food & wine offering based on the distinctive attributes of restaurant and clients, and to monitor performance results over time: • analysis of the ideal food & wine offer based on the characteristics of the restaurant and of client targets • restaurant positioning • definition of menu • venue, interior and table set up design
Services
COMMUNICATION Before any consulting project, we develop a strategic planning phase in order to maximize the effect of the communication campaign and to optimize budget and investments: • market analysis • communication strategic plan
LINEAGOLOSA has a consolidated experience in advertising and off-line and on-line communication projects: • • • • • • •
brand image corporate image advertising packaging publishing pre-press activity software development (web sites, multimedia products, etc.) • social networking • POP products • direct marketing
Services
PRODUCTION LINEAGOLOSA is also a photo and video production company with a special focus on the food & cooking sector. Photography: • identification of subject and shooting planning • art buying and set design • photo shooting • post-production • production of different products to be used on diversified communication media (press, catalogues, web and social media) Video: • creative concept and screenplay • storyboard • audio and video shooting • soundtrack • graphic contents • audio and video post-production
LINEAGOLOSA delivers innovative projects also in the area of event design, planning and management: • creative concept and event design • production of on-line and off-line communication tools • photo and video production and post-production (during and after the event) • event general direction • on-line press office
Projects Consulting
Amangè private-label food & wine products Creative services, naming and branding, production of off-line material; image concept and interior design Antica Bruschetteria Pautasso restaurant in Turin Creative services, production of on-line and off-line material; photographic shooting Antica Pescheria Pautasso restaurant in Turin Creative services, production of on-line and off-line material; photographic shooting; image concept and interior design Antico Borgo Monchiero 4-star hotel in Monchiero (CN) Creative services, naming and branding, production of on-line and off-line material; photographic shooting Baita 2000 restaurant in Limone Piemonte (CN) Creative services, brand image; photographic shooting
Bistrot Il Sole restaurant in Milan Strategic communication consulting, creative services, production of on-line and off-line material; video and photographic production and post-production; press office & web and social networking Caffè Kafka restaurant in Prague Strategic communication consulting, strategic communication plan Cake Design Lab food publisher “Sweet Pop Art” video training project Chalet Morel restaurant in Limone Piemonte (CN) Creative services, brand image; photographic shooting Coluè wine farm Strategic communication consulting, creative services, brand image, production of on-line and
off-line material; photographic shooting Combal.Zero restaurant in Rivoli (TO) Scabin Pasta Project: strategic communication consulting, creative services, production of on-line and off-line material; press office & web and social networking “Food_ativity” project Dolce Bologna food laboratory “Bakerville” project Eataly Bologna restaurant Concept of the exibition (food•chef•design•photo), production of on-line and off-line material; photographic shooting; press office and social networking
Projects Consulting
Fablab Reggio Emilia makers factory “Fablab Menu” event project FAM - Fondazione Alma Mater entity for the integration of Universities, Institutions, private enterprises Strategic plans for the realisation and promotion of food events; photographic shooting; press office & web FIC Federazione Italiana Cuochi “Formazione alla comunicazione” project and “Strategic Communication Plan 2015-16” project Forno di Calzolari bakery in Bologna #panpartout campaign: creative services, production of on-line and off-line material; photographic shooting; press office and social networking Genoa Pesto World Championship international food event Media partnership; video and photographic production and
post-production; press office & web Golf Club Monforte d’Alba 9-hole Golf Club Creative services, brand image, production of off-line and on-line material; photographic shooting Golf Relais Monforte 4-star hotel in Monforte d’Alba (CN) Creative services, brand image, production of on-line and off-line material; photographic shooting Hotel Barrage superior 4-star hotel in Pinerolo (TO) Creative services, production of on-line and off-line material; photographic shooting Hotel BVH 3-star hotel in Bene Vagienna (CN) Creative services, naming and branding, production of on-line and off-line material; photographic shooting
Il Marachella Ristorante restaurant in Cherasco (CN) Creative services, production of on-line and off-line material; photographic shooting Il Marachella Ristorante restaurant in Turin Creative services, production of on-line and off-line material, photo shooting; interior design I Signori del Barbecue Barbecue equuipment dealer, school of cooking and publisher concept, graphic design, photographic production and creative direction of the three books BARBECUE SURPRISE Le Gourmet Kucklmasterei, restaurant in Vienna Strategic communication consulting, creative services, naming and branding, production of on-line and off-line material; video and photographic production
Projects Consulting
Le soste multi-offer restaurant in Como Strategic communication consulting, creative services, naming and branding, production of on-line and off-line material Marachella Gruppo hotels, restaurants/catering and tourist services Institutional strategic communication consulting. Creative services, production of on-line and off-line material Mieli Thun high-end honey producer Photographic shooting Mopps Shops Bologna-based outlet specialising in beer Strategic communication consulting, creative services, naming and branding, production of on-line and off-line material MVP fitness and wellness services Creative services, naming and branding, production of
off-line material; photo shooting Osteria La Gricia restaurant in Turin Creative services, production of on-line and off-line material; photographic shooting Ogilvy Interactive for San Pellegrino Corporate “Fine Dining Lover” project Pasticceria Internazionale cultural magazine on handcrafted patisserie Video and photographic production and post-production Pomotori pizzerie in Bene Vagienna (CN) and Pinerolo (TO) Creative services, naming and branding, production of on-line and off-line material; photographic shooting Quebracho take-away outlet in Bologna Consulting on food and cooking techniques, equipment; strategic communication; photographic
shooting; press office & web and social networking Riso Acquerello rice producer “Strategic Communication Plan 2015-16” project Ristorante Le Siepi restaurant in Pinerolo (TO) Creative services, production of on-line and off-line material; photographic shooting Ristorante Mimosa restaurant in Pinerolo (TO) Creative services, production of on-line and off-line material; photographic shooting Ristorante Sant’Anna restaurant in Monforte d’Alba (CN) Creative services, naming and branding, production of on-line and off-line material; photographic shooting
Projects Consulting
Villa Carafa Event venue, Andria (BAT) “Portale New Business” project Vinomio Food & wine dispensing concept Issue analysis and architectural project for the spaces and equipment of a food & wine corner in the food area of a prestigious department store in Milan San Patrignano drug rehabilitation community Organisation, planning and management of the Literary Café during the Squisito! 2010 and 2011 food & wine events Somaschi Hotel 4-star hotel in Cherasco (CN) Creative services, production of on-line and off-line material; photographic shooting Touristlab tourist aggregation consortium Strategic communication consulting, creative services,
naming and branding, production of on-line and off-line material Trattoria il Sole di Trebbo restaurant in Bologna Strategic communication consulting, creative services, production of on-line and off-line material; video and photographic production and post-production; press office & web and social networking Truc itinerant catering concept Creative services, naming and branding, production of off-line material; image concept and interior design TuristAre integrated tourist management Creative services, naming and branding, production of on-line and off-line material Università di Bologna Dipartimento di Scienze Agrarie “Orti Urbani” project
Vandenberg Edizioni food media publisher, already co-publisher of “Quaderno di Alta Gastronomia Apicius”, and publisher of the magazine Cook_ inc. Strategic communication consulting, creative services, production of on-line and off-line material; photographic shooting; press office & web, social networking, events
Projects Content production
We develop a narrative project in which, as well as shooting locations, dishes and the backstage of events, we also investigate the relationship between food, photos and videos, without neglecting experimentation with stereoscopic technologies and the new TV formats. This was the philosophy behind the production of the first two episodes of +RICERCA-RICETTE, a TV programme aiming to investigate themes associated with raw materials and their producers; the company tackled its first stereoscopic productions, which quickly led to the realisation of the video Scabin Pasta Project, used by Renault during the 2012 European launch of the Twingo.
Video productions (main, since 2009) +RICERCA-RICETTE (+researchrecipes) TV programme - Genoa episode; San Patrignano episode Scabin Pasta Project (3D) bistrot Il Sole Milano - video corporate Genoa Pesto World Championship 2012 - backstage (3D) Sigep 2012 (3D) Essse Caffè - backstage event (3D) Identità Golose - backstage (3D) Trattoria Il Sole di Trebbo - video corporate Le Grand Fooding 2011 - backstage (3D) Cook_inc. event “Il gusto diventa touch” - Milan (2D e 3D) RestArt - event RestOpolis, Milan “The Butterfly’s Fall – Postcards from Tokio” - Monica Silva’s backstage performance LOFto’ - location @LOFto’: i Dalì @LOFto’ featuring Lorenzo Lunghi - TV programme, episode zero
Projects Content production
Photo productions (main, since 2012) Genoa Pesto World Champioship 2012 Fashion Camp 2012, Milano Stereoscopic Combal.Zero, 3D shot for adv Cook_inc Chef ... al Massimo 2012, Monzuno (BO) Cook_inc. “Il gusto diventa touch” 2012 - shooting event Fashion Flash Farm @ Vogue Fashion Night Our 2012, Firenze tOur tlen 2012, Bologna RestArt, Milano - RestOpolis, oct 2012 Combal.Zero - Piola Scabin, event for Slow Food Salone Internazionale del Gusto 2012, shooting event Stereoscopic Il Bucaniere, 3D shot for adv Cook_inc Identità Golose 2012, Milano Stereoscopic La Francescana, 3D shot for adv Cook_inc
Il triangolo del Bucaniere, shooting for Cook_inc n.° 6 “Il futurista dei mieli”, shooting of Mieli Thun for Cook_inc. Ricette per una vita in Società, shooting for book presentation LOFto’ Torino - shooting venue Festival International de la Photographie Culinaire 2013 esposition at le Carousel du Louvre, Parigi Osteria Vini d’Italia, Bologna shooting location and food Stereoscopic Hisa Franko, shooting 3D for adv Cook_inc “Jouer au Chef” - shooting Ana Ros for Cook_inc. International Edible Book Festival 2014 - shooting Genoa Pesto World Champioship 2014 - workshop Podere San Michele, San Vincenzo (LV) wine maker, photo project “Syrah and friends” Stern Restaurant, Ekaterinburg, Russia - shooting location and food
Fujan Food Fair 2014, Jinjiang, Cina - shooting event and italian delegation Riso Acquerello, Vercelli- shooting venue Cinema ritrovato, Bologna - shot for adv Chef ... al Massimo 2014, Monzuno (BO) shooting event Mangirò, Monghidoro 2014 shooting event Stereoscopic Berberè 2014, shooting 3D for adv Cook_inc Via Veneto, restaurant in Santa Monica (LA), shooting location and food Stereoscopic Eataly 2015, shooting 3D for adv Cook_inc Festival International de la Photographie Culinaire 2015 esposition at le Carousel du Louvre, Paris; Expo 2015, Milano and other venues
Projects Content production
Photo productions (main, since 2012) 30 Ore in Accademia, Accademia dei Signori del Barbecue- shooting event 70 anni Athos Guizzardi - shooting event Stereoscopic Evviva 2015, shooting 3D for adv Cook_inc Barbecue: le ricette e le tecniche Edizioni Edimaster - 220 pictures for publishing Fotografia Europea Reggio Emilia OFF 2015 - exposition photo project “Piazza Fontanesi” at Food Innovation Program Stereoscopic Ristorante del Cambio 2015, shooting 3D for adv Cook_inc Stereoscopic Rebelot 2016, shooting 3D for adv Cook_inc Stereoscopic Piazza Duomo 2016, shooting 3D for adv Cook_inc Enoteca Turi, London, UK - shooting location and food
Festival dell’Arte e del Design, april 2015, Bologna - esposition photo selection (food•chef•design•photo) at Eataly Bologna Barbecue Surprise: total barbecue cuisine, vol. 1 - Edizioni I Signori del Barbecue - 80 pictures for publishing
About us
In developing the food theme, LINEAGOLOSA involved some of the most eminent professionals of the communication, video and photographic industry, establishing a high-performance consultancy and production unit that is in line with the times and equipped with the best technological resources. Creative talents, architects, designers, authors, film directors, photographers, video operators and post-production operators pooled their expertise for a unique and constantly-evolving narrative project. See you soon!
www.lineagolosa.tv info@lineagolosa.tv LINEAGOLOSA is a brand of SAGE srl registered office in Italy 20122 Milano Via San Luca, 10 VAT no. 06738360962 Economic and Administrative Index (REA) MI-1911147 operational headquarters in Italy 40136 Bologna via Stoppani, 5 10138 Torino c.so Francia, 15
We are associated to The Italian Chamber of Commerce and Industry for the UK