DEMO & PSYCHO GRAPHICS With an estimated 2.4 million couples tying the knot annually, the business of weddings is a $165 billion industry. The celebrations are multi-cultural, dynamic events that unite generations of families and friends.
CONSUMER SPENDING (Sample: Engaged & Married Couples) Appliances 62% | Automobiles 38% | Beauty 100% China & Crystal 28% | Children 90% | Education 75% Electronics 46% | Entertainment 93% | Fashion 100% Food 100% | Furniture 93% | Grooming 100% Home 82% | Insurance 88% | Investments 89%
TARGET AUDIENCES: GENERATIONS Traditionalists: Born Prior to 1945 Baby Boomers: Born 1946-1964 Generation X: Born 1965-1980 Generation Y: Born 1981-2000 Sources: Association of Bridal Consultants, Lily Rose Entertainment, LLC Consumer Spending Survey.