Lily Oh
PORTFOLIO 512 565 6421 lilyoh88@gmail.com
lilyohstudio.com Product Design
A designer searches and strives high and low for something new, something that will entertain, inform, persuade, or improve lives. As the world gets more competitive and crammed with bright minds, it is a challenge to shine with uniqueness and creativity. I think real creativity is like a picture perfect parfait, layered and deep, with a variety of flavors. A designer should not only be a master of art and design, but also understand the business of a wide variety of studies and industries. Economics, World History, windsurfing, ping pong, Archeology, French cuisine. A designer has to be in tune with the ebb and flow of culture and society, past and present, to anticipate and invent the future. So I take great pains in every stage of creative development. To become the ideal designer as I have dreamed, I have studied widely and diversely to strengthen my thinking and logic from the inside out, bottom to top, conception to the final product.
Lily Oh
AREAS OF INTEREST
CONTENTS
Product Design
Design Research
01. OXIGLO
SRPING 2013 INDIVIDAUL WORK
2. ANCHOR
Service Design DESIGN
User Experience
Space Design
FALL 2012 GROUP WORK
03. BMW KITCHENWARE Emotional Design
SPRING 2012 INDIVIDUAL WORK
04. ROCKY
SPRING 2012 INDIVIDAL WORK
Creative Development
Design Direction
Product Planning
Marketing & Promotion
Branding
Advertising
PROJECT
01
OXIGLO for healthier living Oxiglo is a device that is used to assist you as you learn proper breathing technique. First, you learn how to breathe correctly, then the Oxiglo will help you to stay "on program" with gentle visual motions. The ease of basic breathing exercises reflects the simple logic: small efforts go a long way when practiced regularly.
INSIGHTS
STRESS
Stress is what we experience when the demands placed upon us exceed our ability to cope.
Personalized Stress is highly personalized phenomenon and can vary widely even in identical situations for different reasons.
SIGNS OF STRESS Trouble Concentrating
Headaches
Anxiety Apathy
Shortness of breath Muscle Tension
Skin Irritations
80%
Stomach Problems
of workers feel stress on the job - The American Institute of Stress
Danger Excessive amounts of stress can lead to stress overload. Specifically, you might experience panic attacks, anxiety, depression and substance abuse.
Decreased Sex drive
Fatigue
GOAL
{
DESIGN DIRECTION FUNCTION Visual timer to individual's specifications
FEATURE Lightings that glow and get dimmer at certain rate Wireless EKG Heart rate monitor Mobile app that creates your own personal program USB cable that connects and charge through your computer
FORM Simple and Round form that is emotionally calming Small and compact that fits the office environment Soft Rubber covered
“ Encourage proper breathing practice to manage stress and increase productivity at workplace.�
USB Battery charging
Motion Lighting
EKG Heart Rate Monitor
Practice + Awareness Proper breathing is an important element of reducing feelings of stress, depression, and anxiety. While simple in concept, proper breathing requires practice.
AT&T 4G back
2:12 PM
Timeline
Stress Level - 48%
2:12 PM
99% Edit
back
Timeline
99% Edit
March 5, 10:42
Settings Stress Level - 78%
March 7,Timeline 11:46
Stress Level - 34%
March 11, 13:11
AT&T 4G back
Week 4 MON TUES
2:12 PM
99%
Graphs WED
THR
Edit
FRI
SAT SUN
94
start
Your Stress level is Extreme Stress level is very high. You are experiencing a high level of stress, emotional imbalance or
25 year old Female
Place your finger on Oxiglo
This week you had extreme mood change
USER INTERFACE
PROJECT
02
Anchor
FALL 2012 // GROUP WORK
A product that simplifies the experience of wine drinking and brings the classic to the modern
Design Process Problem Statement
“ 3 days � Once the wine is opened, it will lose its quality in 3 days even if it has been preserved well. The oxygen softens the flavors and opens up the aromas of the wine. As this oxidation process continues over a period of time, the wine is ultimately made undrinkable.
Problem
Difficult to put a cork back into a wine bottle after opening the bottle Preserving leftover wines without stoppers
General wine drinking process
Wine Accessory set
Design Opportunity :
The use of multiple tools create inefficiency
Design Process Brainstorming Win eO pe n
Bottle Stop er
er
Design Direction
Market Research
Simplify the wine drinking process by using less products. Look for ways to insert the original cork back into the wine bottle.
Various products such as foil cutters, corkscrews, bottle stoppers and bar measures exists. One stopper per one bottle is not efficient and it can be easily misplaced. Too
l Se
t
Ideation The visible cork crumbs gives a classical aesthetic to the design. The foil cutter is also incorporated into the flexible handle. “Cutting Mechanism� Rubber Cover
Cork crumbs are collected here ! Blade
Traditional ways to put the cork back in. Expanded cork requires a lot of strength.
Problem Unsanitary condition [ the cork crumbs may fall into the wine ]
Time consuming process
Final Design
GEOMETRIC // FLEXIBLE // SLEEK
cork screw
cork press
cork compresser foil cutter
Instructions
# 01.
# 02. Flexible handle allows you to adapt to different bottle sizes and to cut the foil while holding the bottle
# 03. Twisting to one direction will lower the corkscrew as well as pulling up the cork
Separate the corkscrew from the cork
cork press
extruded walls
# 04.
# 05. The cork is held in between the compressors
The flexible handle with extruded walls work as compressor. One motion of pushing down and compressing will put the cork back into the wine bottle easily.
Detail View of cork press and extruded walls
PROJECT
03
The inflatable cradle
SPRING 2012 // INDIVIDUAL WORK
Statistics
The Economic and Human Impact of Disasters in the last 12 years Worldwide
$
1.3
TRILLION
DAMAGE (USD)
2.7
BILLION AFFECTED
*Disasters refers to Natural Disasters as categorized in EM-DAT Data source: EM-DAT: The OFDA/CRED International Disaster Database // Data version: 10 January 2012 - v12.07
1.1
MILLION KILLED
Needs
Emotion
Needs Hurting // Suffering // Sorrow Lost // Unexpected // Trial
Environment Easy to Assemble // Light Adjustable // Comfort
Public // Open // Disorder Confusion // Temporary
[ ] Design Direction Safety Functional Calm Unique Encouraging Private
Final Design
ADJUSTABLE SIZES ROCKY can be adjusted for different heights/sizes of babies. For example, smaller babies need less space. Therefore, by inserting more air in to the cradle, a tighter space will be formed. If the baby needs more space, insert less air for a looser fit.
1 layer used as a pillow / cushion
2 layers used as stable cradle
3 layers used as a rocking cradle
INFLATABLE POCKETS
TRANSFORMATION
ROCKY is easily assembled . Each pocket contains separate inflation valves. The user will need to insert air into the right pockets according to their needs. The inflation valves are located outside of the body to prevent the baby from sucking on the valves.
Since ROCKY is inflatable, adults can lower the height by deflating the air from the cradle and using it as a pillow/cushion. Separate layers of pockets will make this process easier.
MOTION ROCKY’s name comes from the “rocking” motion. The inflatable cradle curves in the bottom when it is completely inflated. The smooth, gentle swinging motion rocks the baby to sleep.
EMOTION ROCKY encourages and lightens up the atmosphere with its organic and calm form. The cushioned body and attractive oval shape will keep the baby comfortable.
PROJECT
04
BMW BRANDING PROJECT // kitchenware SPRING 2012 Incorporating BMW brand language to a kitchen product. BMW kitchenware creates the ideal kitchen for those who enjoy cooking and who also derive pleasure from a dynamic lifestyle.
Brainstorming SWOT analysis
Direction
History of BMW Philosophy Target Market Core value Mission statement Vision Style guideline Tone Color Voice
Function Market Competitors Target User Cost Materials Form Ergonomics Color Settings
Create a Food vacuum sealer displaying BMW’s Brand language
Strength
Weakness
Hands Free Protect and preserves food Keep the food fresh longer Reduce waste Multiple settings for each type
Expensive Price Space, Storage consuming Loud Sound while using Material is not recyclable
Opportunities
Threats
Previous products are targeted towards female; none of them are targeted towards male Shapes are quite obvious Can reduce unnecessary space and noise
Portable Food Savers type takes less space and weight Cheaper Products dominating the market Not a daily used product
Color Study
White
cleanliness, simplicity, neat, open
Color study is the study of the effects of color on mood, emotion and behavior. This study was done to Incorporate the psychological effects of design colors on the consumers.Although the popular colors for food vacuum sealers are white, the final design will come in a color that can reflect the taste and touch of BMW.
Silver
illumination, reflection, power, glamour, self control, sleek, hi-tech and scientific
Black
comfort, strong, formal, seductive, mysterious
Bright colorful colors
Playful, joyful, childish, bright
Targeting User lifestyle + Value Sporting elegance Innovative driving pleasure Focus on aesthetics Visionary mobility Inspiring design Next premium
Primarily Male user // Age 25-35 years old Upper-middle-class buyer. The User aims for a young life, look for beauty and style. Enjoys Fast driving. Appreciation of driving fun and sporty yet elegantly designed cars Active lifestyle with high interest in outdoor activities. The product avoids the high-volume market of middle priced ranged housewares and targets strictly on the luxury sector.
Design Guide
Futuristic Dynamic Powerful Masculine Safety Sustainable
Design Process
Ideation sketching and model making Shape inspired by z4’s elongated hood. Lower body remains flat to the ground. Upper body contains dynamic feeling. Side contour lines express masculinity and power. Balance of energy and elegancy.
Final Design
Dynamic yet Bold BMW food vacuum sealer brings the timeless experience to modern kitchens. Specifically inspired by model z4, this product provides the ideal kitchen experience with a dynamic taste. The unique silver gloss shows luxury and class.
Product dimension 18L x 9W x 4.7H inches , 4 pounds
Thank you for your time !
- Lily Oh
;) Copyright Š 2012 Lily Oh. All rights reserved