«Change management» в современных библиотеках

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How to prepare staff for changes in the library?

The City SAGA. Public Spaces In Transformation St Petersburg17.3.2014

Kristina Virtanen Project Manager- International Tasks Helsinki City Library


Vision 2017

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The library is a place full of new ideas. By sharing information, knowledge and stories, we are creating a new civil society together.


IFLA Trend Report The IFLA Trend Report provides detailed options for libraries across the world to position themselves internationally within this environment, and advise them of the projected social, cultural, economic and legal consequences of these options. The report will offer a useful resource for librarians, policy makers and the public to help all stakeholders better understand the role of libraries in a digital age. http://trends.ifla.org

The International Federation of Library Associations and Institutions


IFLA Trend reports • • • • •

TREND 1 New Technologies will both expand and limit who has access to information. TREND 2 Online Education will democratize and disrupt global learning. TREND 3 The boundaries of privacy and data protection will be redefined.. TREND 4 Hyper-connected societies will listen to and empower new voices and groups. TREND 5 The global information environment will be transformed by new technologies.


Delft TU Library


Visible entrance

Opening hours: Mon-Thu 8-22 Fri 8-20 Sat-Sun 12-18


Visible staff


Visible customers


Comfortable furnishings


Flexible furnishing


Work how you want, furnish as you need


Collection on demand

Digital newspapers and current paperbacks


From media user to media creator


A place for creating, displaying and publishing culture

Customers can come to the library to play, record and edit their own music, spoken word and videos.


From being a viewer to perfomer

• Customers participate in organizing exhibitions, events, and concerts • 80 % of all events organize by customers


From being a viewer to perfomer

• Customers participate in organizing exhibitions, events, and concerts • 80 % of all events organize by customers


From analog to digital

Digitize LP records and c-casettes as mp3’s and VHS videos to DVD’s


From reading room to working room

With moveable chairs and tables customers can furnish the library as a personal working room.


From book storage to public space

‘Helsinki of my Dreams’ prize by Radio Helsinki and Finland’s largest national newspaper, Helsingin Sanomat 2007 Quality Innovation of the Year Award in the public sector by the Excellence Finland organisation 2008


Library as a chill-out place


Side by side guiding

Making a Library Card


From locating collection to personal guidance

The Laptop doctor helps customers with programs and web use


From student to peer teaching

In the laptop club seniors learn together- helping each other


(individual) lending, reading, collecting

(community) working, doing, enterprising


(individual) lending, reading, collecting

(community) working, doing, enterprising


Transfer of the ownership


• In an organisation learning takes place on several levels: the individual level, the group level and the organisational level. • Exchanging information and sharing ideas and experiences needs to be encouraged. • The staff should also be given the opportunity to be creative, to learn from mistakes, to take risks and to reach new levels of expertise


Most of the changes cause the need for life long learning to the individuals and to an organization. It means: • • • • •

- the need to reprocess knowledge and skills all the time - the need to understand the essentials of the profession carried - to learn to work in different ways - the need of multi-professionalism - the need of a good leadership and supervision


The most important facts on the communication of change-management • 2 – 5 crucial messages • you need to repeat your message approximately for 17 times • the first 100 days are the most important time in making changes • take care the 20 % of the members of your staff are engaged to the change before you start • take care the 100 % of the members of the management are engaged to the change before you start • remember the costs of rumours!


Change management •

Different persons – different starts in the change processes

Most eager persons ……………………………………… Takes time to come along

• • • • • •

2,5 % enthusiastic persons 13,5 % persons staying for the changes 34 % quick practical adapters 34 % late practical adapters 16 % conservatives I--------------------------------------I This is what you need along from the very beginning! ( = 20 % )


www.lib.hel.fi/english www.lib.hel.fi


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