Sarah Michaelis sarah@lilgingerproductions.com • 158 Rosemount Ave, York ON • 416-450-1825 lilgingerproductions.com
Summary of Qualifications
I am an accomplished journalist with 17 years experience in broadcast and online production. I have over 10 years experience in leading in the creation of digital content.
Experience June 2017—Present: Li’l Ginger Productions I am currently working as a freelance digital content producer/ editor. Samples of my written and video work are available on my web site. May 2016—Present: My Left Frying Pan with Mairlyn Smith I produce, shoot, edit, design, photograph and upload My Left Frying Pan with Mairlyn Smith-- a YouTube channel that uploads weekly. Mairlyn Smith is a professional home economist/ food writer/ author/ comedian who appears regularly on Cityline and Breakfast Television. May 2016—June 2017: Esby Media Co-Founder/ Executive Producer Esby Media is a digital media company specializing in the production of high-quality, brand-direct content across all platforms. My duties included leading in the strategic growth of the company, supervising all aspects of production, and working as the director of photography and editor of the majority of the content. See my work here. 2000—April 2016: TVOntario March 2015—April 2016 Digital Media Producer, TeachOntario.ca
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I managed and created content for a teacher-focused, Jive-based platform. My duties included: working closely with TVO’s VP of Digital Education and key staff at the Ministry of Education to develop, write and package bi-weekly teacher profiles; managing editorial content development and production; creating original online content; researching, shooting and curating image content; promoting content through social media; building an online community across web, mobile and social media; producing digital interactive content (e.g. polls, maps, graphs); producing, shooting and editing video segments. 2010—2015 Homepage Editor TVOParents.com/ Digital Media Producer I managed and edited homepage content, deciding on the look and feel of site; conceived and developed ideas for articles on parenting, education and health; maintained an editorial calendar; wrote parenting content; copy edited content; independently produced, shot and edited video field pieces and interviews; photographed images for the site; scripted and directed hosted studio and off site segments, designed and coded pages (using mainly CSS and HTML); designed photos (using Photoshop); implemented new file and photo sharing strategy; designed and implemented a new social media strategy; maintained a social media presence on Twitter and Facebook (using Hootsuite and Tweetdeck); maintained the site on a Drupal platform; wrote intranet posts to update organization on new developments; nurtured and maintained strong contacts. See our YouTube channel for examples. 2006—2010 Producer, TVOParents.com As the first producer working on the site, I established the voice of TVOParents. I wrote an average of 2 articles per week and copy edited articles written by freelancers. Many of my articles were also featured on Yahoo.com. In addition, I produced hosted in-studio and offsite parenting segments that aired online and on TVO (broadcast channel). 2002—2006 Producer, “More to Life” 2000—2002 Associate Producer, “Your Health”
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Other Skills Substantial experience using: ● Design software: Adobe CC (Photoshop, Lightroom, Illustrator, InDesign, Dreamweaver) ● Editing software: AVID, Premiere Pro CC, After Effects ● Coding languages: HTML, CSS, JavaScript ● Canon 5D Mark ii and Mark iii DSLRs (video and image production), Panasonic P2HD camcorders, various other camcorders depending on project. ● Twitter, Facebook, Pinterest, Tumblr, Reddit, Instagram, LinkedIn, Snapchat ● Microsoft Office (Word, Outlook, Excel, Powerpoint) ● WordPress, Drupal, Squarespace and Jive platforms ● SEO and Google Analytics
Awards ● Circle of Honour Award 2013: Holland Bloorview Kids Rehabilitation Hospital honoured TVOParents.com with the Circle of Honour Award for coverage of kids with disabilities in a documentary I produced, shot and edited. ● Communicator Award 2013: The Communicator Awards are judged by members of the International Academy of Visual Arts. TVOParents.com won in the Family and Parenting category. ● World Media Award 2012: TVOParents won the Best Parenting Blog. ● Telefest Award 2000: My documentary “Kim’s Choice” won Best Long Documentary.
Education Ryerson Polytechnic University 2000 ▪ Bachelor of Journalism (Post-Graduate Program) University of Toronto 1998 ▪ Honours Bachelor of Arts (English)
References available upon request.
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